As natural beauty continues to gain momentum, many skincare brands are rediscovering the benefits of traditional Korean herbal remedies, but what are the secrets behind these ingredients and how can they help your skin?
The craze for pale and flawless skin in Korea is not exactly news, but why are Koreans willing to go to great lengths to get perfect skin? From rice powder to egg facials, let's take a step back and go back to the very roots of Ko[...]
In 2019 we saw skincare routines get simpler and simpler, but what does 2020 hold for Korean Beauty? From single-ingredient formulas to the much talked about ‘Cream Skin’ (spoiler: it’s not what you think). Today we take a[...]
https://youtu.be/ty5NefTU9AA Do you really need 10 different steps to take care of your skin? Discover why more and more Koreans are ditching their elaborate beauty regimes in favour of a simpler and more effective approach.[...]
In this video I cover (almost) everything you need to know about cruelty-free Korean cosmetics, including how to know if a Korean company tests on animals and the reason behind the recent rise of cruelty-free k-beauty brands in Ko[...]