Video: Cruelty-Free Korean Beauty

In this video I tried my best to cover (almost) everything you need to know about cruelty-free Korean beauty. This includes how to know if a Korean company tests on animals and the reason behind the recent rise of cruelty-free K-beauty brands in Korea.

This video has been a long time coming. I filmed the video this summer when I visited Koja Beauty‘s pop-up in Shoreditch. Unfortunately my camera decided to die on me a few days later so I couldn’t include any footage of the pop-up in the video. Major bummer 🙁

I’m also currently working on a long blog post where I talk more in detail about the current Korean legislation and its loopholes and the role of ethical consumerism in South Korea. Make sure to follow me on my social channels to be notified when the post goes online.

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