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April 2020 Korean Beauty Company Ranking Announced

The Korea Institute of Corporate Reputation has revealed brand reputation rankings for Korean Beauty companies for the month of April.

Brand reputation rankings are determined through an analysis of the consumer participation, media coverage, and community awareness indexes, using big data collected from March 15, 2020 to April 16, 2020.

LG H&H tops the rankings as usual. The brand earned a score of 4,192,366, which represents a 12.7% decrease compared to the March rankings. Starting from next month, I will provide comparisons versus the previous month.

Ranking	Company	Brand Reputation Index	VS Previous Month
1	LG Household & Health Care	4,192,366
2	Amorepacific	3,709,216
3	Kolmar Korea	1,501,550
4	Cosmax	1,157,416
5	SK Bioland	1,108,651
6	Hyundai Bioscience	1,078,063
7	Hankook Cosmetics	1,038,554
8	Tonymoly	1,001,269
9	Amorepacific Group	941,985
10	Clio	861,605
11	Coreana	668,025
12	Icure Pharm	491,280
13	Kolmar BNH	480,505
14	Able C&C	397,886
15	Neopharm	366,133
16	Organic Tea Cosmetics	320,112
17	Hankook Cosmetics Manufacturing Co.	318,036
18	Jayjun Cosmetics	317,444
19	Skin N Skin	293,833
20	Raphas Cosmetics	273,962
21	Olipass	261,219
22	It’s Hanbul Co.	235,891
23	Cosmecca Korea	232,072
24	Bonne	224,744
25	SD Biotechnologies Co.	222,135
26	Coson	207,577
27	MP Hankang	193,555
28	Coloray	173,487
29	ACT Co.	171,383
30	Outin Futures Co.	147,314
31	Sewha	141,753
32	Genic Co.	139,422
33	FNRepublic	131,781
34	CSA Cosmic Co.	125,182
35	Leaders Cosmetics	119,145
36	CQV Co.	109,413
37	Globon Co.	106,682
38	Englewood LAB	104,838
39	Blossom M&C	95,754
40	CTK Cosmetics	93,050
41	Kodi	47,638

Source: Cosmetic Insight
Translation: © 2020 Odile Monod

Previous Rankings

TAGS:korean beauty korean beauty company rankings korean beauty industry

Author:

Odile

Art Director working in beauty. I've been researching the Korean Beauty Industry for over a decade, and on my social channels I translate and make informative content on Korean Beauty trends and history.

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Top selling K-Beauty products in March 2020 in South Korea

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odilemonod

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🇬🇧 (🇮🇹 nei commenti) Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? I bet you can't. One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging. Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". So what's the point of talking about "different concentrations"? Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content. A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. #rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea

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odilemonod

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🇬🇧 (🇮🇹 nei commenti) An interesting Korean beauty trend that was accelerated by the pandemic is 'home-aesthetic', the practice of enjoying professional beauty treatments at home (or trying, at least 😂) after social distancing lead many people to refrain from visiting aesthetic clinics on a regular basis. The trend involved skincare (with modelling masks and professional devices becoming a huge topic last year), makeup (with eyebrow lamination kits, eyelash extension kits and the likes), but it was especially noticeable in nail care, with the rising popularity of convenient (and amateur-friendly!) at-home gel manicure kits. Believe it or not I used to be really invested in nail art, but good old corona blues made me lose all motivation to take care of my nails. However, recently I gave the Speedy Gel kits by @wakemake_official a try to cheer myself up from a stressful period, and it felt really great to reconnect with my old passion. They're sets of nail stickers that harden like gel polish under a UV lamp. They come in boxes of 28 pieces (so you can use them at least twice, even more if you only replace some pieces), you just have to peel off the stickers, place them on your nail, cut them and let them sit under a UV lamp for 1 minute and that's it! The kit I'm wearing in this picture is "#12 Chic Marble Blue". #스피디젤네일 #올리브영 #웨이크메이크 #올리브영추천템 #젤네일추천 #젤네일스티커 #koreanbeautyproduct #koreanmakeup #cosmeticacoreana #skincarecoreana

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odilemonod

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