Powder Room Consumer Beauty Awards 2020 (pt.1)

Every six months, members of Powder Room can vote for their beauty must-haves. The platform started in 2003 as a fan café on the Korean search engine Naver (and it’s still online if you’re curious about it!). Over the years, it has evolved into a community of over 190 million members who share similar interests. Powder Room users can choose to browse and contribute to topics such as daily life, beauty, cosmetics, shopping, fashion, and food.

In 2013, the company launched a dedicated app, giving fans a place to instantly get the latest news, watch tips and tricks and share personal reviews or articles. This made finding and trying new products so much easier, and gave beauty aficionados a place where to share their beauty routines and methods, along with the latest trends. This mix of fan-based and brand-led content helps strike the ideal balance between highlighting big names as well as beauty newcomers.

Powder Room decided to tap into all that beauty wisdom by creating their very beauty awards, which shine a light on the best of K-Beauty. Winning one of these awards gives any brand an advantage as it reflects how beauty-savvy Koreans feel about their products. Most votes are taken from beauty consumers with only 10% coming from influencers and professional editors. This means the winners truly have been tried and tested by their harshest critics – fans who use the products every day.

As the Powder Room awards celebrate all things beauty every six months, the products they recognise are the most relevant at that time. This could be seasonal picks or solutions for a current shared issue, such as skincare recommendations for those wearing masks. These awards reflect the opinions of the public as well as showcase the crème-de-la-crème of the beauty world. It’s no wonder so many fans look forward to finding out which products will be voted most popular.

Below the full winner list.

CATEGORY: SKINCARE

Best Skin / Toner: 🇰🇷 Hanyul – Red Rice Essential Skin Softener (SHOP)
Best Mist / Make-Up Fixer: 🇰🇷 So Natural – So Natural All Day Tight Make Up Setting Fixer (SHOP)
Best Lotion / Emulsion: 🇰🇷 Aestura – AtoBarrier 365 Lotion (SHOP)

Best Essence – Serum / Ampoule: 🇰🇷 Isoi – Blemish Care Serum (SHOP)
Best Face Oil: 🇰🇷 d’Alba – Prestige Watery Oil (SHOP)
Best Cream: 🇩🇪 Physiogel – Red Soothing AI Cream (SHOP)

CATEGORY: BASE MAKE-UP

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Best Make-Up Base: 🇺🇸 Mac – Strobe Cream (SHOP)
Best Primer: 🇺🇸 Benefit – Porefessional Hydrate Face Primer (SHOP)
Best BB Cream / CC Cream: 🇰🇷 Missha – M Perfect Blanc BB SPF50+ PA+++ (SHOP)

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Best Foundation: 🇰🇷 Hera – Glow Lasting Foundation (SHOP)
Best Cushion Foundation: 🇰🇷 Espoir – Pro Tailor Be Silk Cushion (SHOP)
Best Face Powder / Compact Powders: 🇺🇸 Make Up For Ever – Ultra HD Loose Powder (SHOP)
Best Concealer: 🇰🇷 Wakemake- Defining Cover Concealer (SHOP)

CATEGORY: COLOUR MAKE-UP

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Best Lipstick: 🇰🇷 Hera – Sensual Spicy Nude Balm (SHOP)
Best Lip Tint: 🇰🇷 Romand – Glasting Water Tint (SHOP)
Best Lip Gloss / Lip Lacquer: 🇺🇸 Mac – Powder Kiss Liquid Lipcolour (SHOP)

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Best Lip Balm: 🇺🇸 Bobbi Brown – Extra Lip Tint (SHOP)
Best Eyeshadow / Eyeshadow Palette: 🇰🇷 Clio – Pro Eye Palette (SHOP)
Best Eyeliner: 🇰🇷 Clio – Sharp So Simple Waterproof Pencil Liner (SHOP)

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Best Eyebrow Product: 🇰🇷 Aritaum – Matte Formula Eye Brow Pencil (SHOP)
Best Mascara: 🇰🇷 Clio – Kill Lash Superproof Mascara (SHOP)
Best Highlighter: 🇰🇷 Too Cool for School – Art Class By Rodin Highlighter (SHOP)

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Best Contouring Product: 🇰🇷 Peripera – Ink V Shading (SHOP)
Best Blush: 🇺🇸 Clinique – Cheek Pop (SHOP)

CATEGORY: CLEANSING

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Best Cleansing Oil: 🇰🇷 Banila Co – Clean it Zero Cleansing Balm Original (SHOP)
Best Cleansing Foam/Gel: 🇺🇸 Neutrogena – Deep Clean Foaming Cleanser (SHOP)
Best Micellar Water: 🇫🇷 Bioderma – Sensibio H2O (SHOP)
Best Scrub/Peeling: 🇰🇷 COSRX – One Step Original Clear Pads (SHOP)

CATEGORY: FACE MASK

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Best Sheet Mask: 🇰🇷 Mediheal – Masking Hydra Shot Mask (SHOP)
Best Wash-Off Mask: 🇰🇷 Isoi – Rose Refresh Mask (SHOP)
Best Sleeping Mask: 🇰🇷 Dr. Jart+ – Cicapair Sleepair Ampoule-In Mask (SHOP)

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Best Soothing Gel: 🇰🇷 Holika Holika – Aloe 99% Soothing Gel (SHOP)
Best Nose Mask: 🇰🇷 The Face Shop – Jeju Volcanic Lava Impurity-Removing Nose Pack (SHOP)

CATEGORY: SUNCARE

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Best Sunscreen: 🇰🇷 Espoir – Water Splash Sun Cream Fresh SPF50+ PA+++ (SHOP)
Best Sunscreen Stick: 🇰🇷 AHC – Natural Perfection Double Shield Sun Stick Pink SPF50+ PA++++ (SHOP)

CATEGORY: TARGETED TREATMENTS

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Best Acne Product: 🇰🇷 Olive Young – Care Plus Spot Patch (SHOP)
Best Pore Product: 🇰🇷 Innisfree – Brightening Pore Serum (SHOP)
Best Anti-Wrinkle Product / Eye Cream: 🇰🇷 AHC – Time Rewind Real Eye Cream for Face Moisturiser (SHOP)

CATEGORY: BODY CARE

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Best Body Wash / Cleanser: 🇰🇷 Happy Bath – Skin U Skin Emulsion Shower Gel For Dry Skin (SHOP)
Best Body Scrub: 🇩🇪 Geomar – Peach Coco Body Scrub (SHOP)
Best Body Lotion / Body Cream: 🇰🇷 Beyond – Deep Moisture Body Emulsion (SHOP)

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Best Body Oil / Body Essence: 🇰🇷 Huxley – Body Oil Moroccan Gardener (SHOP)
Best Body Mist / Shower Cologne: 🇺🇸 Body Fantasies – Wedding Day Fantasy Body Spray (SHOP)
Best Deodorant: 🇩🇪 Nivea – Extra Whitening Antiperspirant Deodorant Spray (SHOP)

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Best Feminine Wash: 🇫🇷 Uriage – Gyn-Phy Intimate Hygiene Gel (SHOP)
Best Hair Removal / Waxing: 🇬🇧 Beauty Formulas – Shower hair removal cream (SHOP)
Best Hand Cream: 🇫🇷 L’Occitane – Shea Butter Hand Cream (SHOP)
Best Foot Care Product: 🇰🇷 The Face Shop – Smile Foot Peeling Cream (SHOP)

CATEGORY: FRAGRANCE

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Women’s Fragrance: 🇫🇷 Lanvin – Eclat d’Arpege Eau de Parfum (SHOP)
Men’s Fragrance: 🇬🇧 Burberry – Weekend for men (SHOP)
Fabric Fragrance: 🇰🇷 W.Dressroom – Premium Febclean [No.49 Peach Blossom] (SHOP)

CATEGORY: HAIR CARE & HAIR STYLING

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Best Shampoo: 🇰🇷 Mise-en-scène – Re:bond Protein Shampoo (SHOP)
Best Conditioner: 🇫🇷 Yves Rocher – Raspberry Rinsing Vinegar (SHOP)
Best Hair Treatment: 🇰🇷 Moremo – Hair Treatment Miracle 2X (SHOP)

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Best Hair Mask: 🇫🇷 L’Oréal Paris – Total Repair 5 Instant Miracle Hair Treatment (SHOP)
Best Hair Mist / Perfume: 🇫🇷 Dior – Miss Dior Hair Mist (SHOP)
Best Hair Essence: 🇰🇷 Mise-en-scène – Perfect Styling Hair Serum (SHOP)
Best Hair Dye: 🇫🇷 L’Oréal Paris – Excellence Crème (SHOP)

CATEGORY: BEAUTY TOOLS

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Best Contact Lenses: 🇰🇷 Olens – ViVi Ring Brown (SHOP)
Best False Nails / Nail Stickers: 🇰🇷 Ohora – Semi-Cured Gel Nail Strips (SHOP)
Best Make-Up Brush: 🇰🇷 Fillimilli – V Cut Foundation Brush 822 (SHOP)

CATEGORY: RISING STAR

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🇰🇷 Preange – Azulene Calm Cream (SHOP)
🇰🇷 CleadeRM – Dr Lacto Barrier Toner (SHOP)
🇰🇷 SanDaWha – Vitamin C Whitening Essence (SHOP)
🇰🇷 T:Some- Eye Blush Palette (SHOP)

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🇰🇷 The Harvest – Pumpkin Peel Pad (SHOP)
🇰🇷 All My Lips – All My Lips Iconic The Softer (SHOP)
🇰🇷 Harper’s Bazaar – Skin Smart Fit Cushion (SHOP)
🇰🇷 True.Laboratory – Natural Mild Shampoo (SHOP)

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🇰🇷 Cosnori – Superproof Fitting Brush Eyeliner (SHOP)
🇰🇷 Ample:N – Centel Calming Shot Ampoule (SHOP)
🇰🇷 Hayejin – RiceFila™ Moisturizing Cream (SHOP)
🇮🇹 Pupa – High Definition Eyebrow Pencil (SHOP)

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🇰🇷 Unleashia – Glittery Wave Lip Balm (SHOP)
🇰🇷 MaxClinic – Rosy Pink Tone-Up Cream (SHOP)
🇰🇷 miliMAGE – Glitter Rising Shadow (SHOP)
🇰🇷 Allongs – Intimate Cleanser (SHOP)

Source: Powder Room
Translation: © 2020 Odile Monod
Disclaimer: The list above contains a combination of affiliate and non-affiliate links. For more information on my affiliate policy please refer to my About page.