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New Korean make-up products [October 2020 - Week 1]
13 Oct 2020
Korean Beauty Industry, New Korean Beauty Launches, Translations

New Korean make-up products [October 2020 – Week 1]

Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week I break down the hottest beauty launches coming from Korea.

Unlike with my monthly posts on K-Beauty bestsellers, you won’t find any link to purchase these products as they just became available in Korea.

But without further ado, here are the latest Korean make-up offerings of the week! Don’t forget to check out this week’s skincare launches as well.

Glint by Vdivov (new brand launch)

Glint by Vdivov
Glint by Vdivov

The LG Group presents Glint by Vdivov, a new make-up brand targeting the MZ generation. I talked about this on twitter, but “MZ Generation” (MZ์„ธ๋Œ€, MZ Se-dae) is a blanket term commonly used by Korean marketers to indicate both Millennials and Gen Zers. Glint by Vdivov products are designed to add sparkle to everyday makeup looks, thanks to a variety of textures and finishes including glitter, shimmer and everything in between.

The first products from the brand are:

Highlighter
(L-R)
01 Dewy Moon
02 Diamond Veil
03 Chrome Baby
Eye Palette
(L-R)
01 Stars On Rose
02 Moon Fever
03 Snorkeling
Glitter Gel
(L-R)
01 Rum N Sugar
02 Glassy Love
03 Frozen Opal
04 Gleamy Milk
05 Mood Fatal
Sparkle Lipstick
(L-R)
01 Snow Angel
02 Rose Crystal
03 Gold Splash
Sheer Lipstick
(L-R)
01 Sugar Clear | 02 Bubble Candy | 03 Heart Volume
04 Summer Fantasy | 05 Burning Heart | 06 Sun Flash
07 Smoky Day | 08 Morning Muse | 09 Spicy Rose
10 Night Flower

Innisfree – Vintage Filter Makeup Collection

The “Vintage Filter Makeup Collection” is the new limited edition FW2020 collection from Innisfree. The products in this collection come in fun retro-style packaging, which seems to be reminiscent of the Newtro trend that has been recently taking over Korea (I talked about this at length in my video on the 90s Korean Beauty Trends)

The colours of the Vintage Filter collection are inspired by the soft, muted shades of vintage camera filters and analogue film photography.

Below the full product line-up:

Vintage Filter Eyeshadow Palette
innisfree vintage filter lighter blusher palette
Vintage Filter Blusher Palette
innisfree vintage filter High Lighter Trio
Filter Lighter Trio
innisfree vintage filter Face Pact
Vintage Filter Blur Pact
innisfree vintage filter Lighter Brus
Filter Lighter Brush
Smudge Blur Lipstick
(L-R)
01 Vanilla Pink Filter
02 Milky Rosy Filter
Vintage Filter Color Cara

Etude House – Leather Shop Collection

Etude - Leather Shop Collection
Etude - Leather Shop Collection

Meet “Leather Shop“, the new FW2020 limited edition collection from Etude. The collection is inspired by handmade leather crafts and features earthy autumnal hues like brown, orange, caramel and tan. The “Leather Shop Collection” includes an eyeshadow palette and two matte lip tints.

Etude - Play Colour Eyes Leather Shop Collection
Play Color Eyes Leather Shop Palette
Powder Rouge Tint
(L-R)
BR403 Tan Brown
BR404 Red Brown

Banila Co – B. by Banila Velvet Blurred Veil Lip

Banila Co - Velvet Blurred Veil Lip
Banila Co - Velvet Blurred Veil Lip

Banila Co introduces the new “B. by Banila Velvet Blurred Veil Lip“, hydrating and long-wearing lip tints with a soft, velvet finish. The lip tints are enriched with Cotton Seed Extract and Mango

Banila Co - Velvet Blurred Veil Lip
(L-R)
BE01 Bridal Shower | BE02 Candle Flame | PK01 Rosy Champagne | PK02 Pink See Through Veil | RD01 Brick Red Bouquet | RD02 Red Bow Tie

The Saem – True Fit Fixer Cushion

The new “True Fit Fixer Cushion” from The Saem is a transfer-proof foundation designed to stay in place all day, even when wearing a face mask for a long time. The cushion foundation has high-coverage buildable formula with a velvet finish and it’s available in two shades: 21 Oat and 23 Pecan.

VDL – Lumilayer Rosy Perfect Primer

VDL - Lumilayer Rosy Perfect Primer
VDL - Lumilayer Rosy Perfect Primer

The new “Lumilayer Rosy Perfect Primer” from VDL is a multifunctional make-up primer that promises to minimise the appearance of pores as well as give the skin a radiant glow. The formula contains Damask Rose Water and Rose Enfleurage Oil to soothe and hydrate the skin, along with a combination of Pearl and Ruby Powder to brighten dullness and create a dewy glow.

Holika Holika – My Fave Eyeshadow

Holika Holika - My Fave Eyeshadow
Holika Holika - My Fave Eyeshadow

Holika Holika launches “My Fave Eyeshadow“, 4 travel-size eyeshadow palettes featuring classic nude shades in a variety of finishes.

Holika Holika - My Fave Eyeshadow
(L-R)
#Heizle | #Melba | #Rozely | #Truffle

Laka – Wild Brow Shaper

Laka - Wild Brow Shaper
Laka - Wild Brow Shaper

Gender-Neutral make-up brand Laka presents “Wild Brow Shaper“, a transparent eyebrow gel that thickens, and shapes brow hairs in a quick swipe. The product features an arrow-shaped brush and a waxy formula to achieve natural looking, fuller and fluffy brows. Wild Brow Shaper is also enriched with Panthenol to hydrate and naturally thicken brown hairs.

Huxley – Moist Foundation Own Attitude SPF50+ PA+++

Huxley - Moist Foundation Own Attitude
Huxley - Moist Foundation Own Attitude

“Moist Foundation Own Attitude” is the new foundation from Huxley. The foundation has a buildable lightweight texture with a second-skin finish. The formula is enriched with Huxley’s signature ingredient Cactus Ceramide which nourishes the skin and gives it a glow from within. The product is available in 3 shades: 01 White Desert, 02 Sand and 03 Sand Dune.

Discover more new K-Beauty.

Source: Press releases
Translation: ยฉ 2020 Odile Monod

TAGS:banila coetude houseGlint by VdivovHolika Holikainnisfreek-beautylakaNew Korean Beauty ProductsNew Korean Makeup Productsvdl
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Author:
Odile

Art Director working in beauty. I've been researching the Korean Beauty Industry for over a decade, and on my social channels I translate and make informative content on Korean Beauty trends and history.

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  • New Korean skincare products [October 2020 - Week 1] - The Monodist by Odile Monod
    October 13, 2020

    […] Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week I break down the hottest beauty launches coming from Korea.Unlike with my monthly posts on K-Beauty bestsellers, you won’t find any link to purchase these products as they just became available in Korea.But without further ado, here are the latest Korean skincare offerings of the week! Don’t forget to check out this week’s make-up launches as well. […]

    Reply
  • New Korean skincare products [October 2020 - Week 2] - The Monodist by Odile Monod
    October 22, 2020

    […] Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week I break down the hottest beauty launches coming from Korea.Unlike with my monthly posts on K-Beauty bestsellers, you won’t find any link to purchase these products as they just became available in Korea.But without further ado, here are the latest Korean skincare offerings of the week! Don’t forget to check out this week’s make-up launches as well. […]

    Reply

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Odile Monod

Odile Monod

Art Director working in beauty.
๐Ÿ‡ฎ๐Ÿ‡น ๐Ÿ‡ฌ๐Ÿ‡ง ๐Ÿ‡ฐ๐Ÿ‡ท

I've been researching the Korean Beauty Industry for over a decade, and on my social channels I translate and make informative content on Korean Beauty trends and history.

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