New Korean make-up products [October 2020 – Week 2]
Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week I break down the hottest beauty launches coming from Korea.
Unlike with my monthly posts on K-Beauty bestsellers, you won’t find any link to purchase these products as they just became available in Korea.
But without further ado, here are the latest Korean make-up offerings of the week! Don’t forget to check out this week’s skincare launches as well.
Sure Base (new brand launch)
Serumkind presents Sure Base, a new vegan make-up line that uses only the safest and “cleanest” ingredients. After analysing international cosmetic regulations, the brand identified 2,800 potentially harmful ingredients and replaced them with EWG Green Grade ingredients.
The first products from the brand are two foundations. It’s worth noting that both foundations don’t include any SPF to make the formula “more agile”, the brand recommends to use the products in combination with a separate UV protection . The “Glad Glow Foundation” is a hydrating foundation with a natural radiant finish that is perfect for dry or dehydrated skin. The formula contains Banana Flower for a smooth complexion and Squalane to hydrate, plump and replenish skin. The product is available in 4 shades:
The “Nudy Steady Foundation” on the other hand, is lightweight foundation with a semi-matte finish. The product contains the same core ingredients as the Glad Glow Foundation, but it also features some additional ingredients to make the skin naturally soft and velvety. The product is available in 9 shades:
Unleashia – Tap Me Palette Duo
Unleashia launched “Tap Me Palette Duo” a line of mini face palettes. Each palette consists of a matte eyeshadow and a glitter balm and can be used on various parts of the face, including eyes, cheeks and lips. Like all products from the brand, these palettes are vegan, cruelty-free and suitable for sensitive skin.
The palettes are available in 3 variants:
The Saem – Cover Perfection Fixealer
The “Cover Perfection Fixealer” from The Saem is a new product with a multifunctional formula that combines the coverage of a concealer with the properties of a make-up fixer. Thanks to an innovative technology, the product forms a coat on the surface of the skin to prevent the formula from smudging. In fact, despite its lightweight texture, the Cover Perfection Fixealer adheres firmly to the skin and stays put for over 8 hours, even when wearing a face mask.
The “product is available in two shades: 01 Clear Beige and 1.5 Natural Beige.
Missha – Dare Tint Mirror Stick
Missha launched “Dare Tint Mirror Stick“, a line of highly-pigmented lip tints with an ultra-shiny finish. The lip tints are enriched with many moisture-boosting plant-derived oils like Sweet Almond Oil, Camellia Seed Oil and Evening Primrose Oil. Despite their glossy finish, the lip tints have a smudge-proof formula that stays put even beneath a face mask.
The lip tints are available in 5 shades:
Clio – Twinkle Pop Pearl Flex Glitter Eye Palette
The new “Twinkle Pop Pearl Flex Glitter Eye Palettes” from Clio were created for lovers of all things sparkly. Each palette features 4 eyeshadows with different textures and finishes, including glitter, shimmery and pearly.
The palettes are available in two variants:
Fflow – Rosy Lipglow
Fflow launched “Rosy Lipglow“, a tinted lip balm that hydrates the lips and enhances the natural lip color with a subtle rosy sheen. It contains damask rose oil and rosehip oil to soothe and hydrate the lips, plus it also features a UV protection of SPF 14 to protect the thin, delicate skin of the lips from radical damage.
Source: Press releases
Translation: © 2020 Odile Monod