Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week I break down the hottest beauty launches coming from Korea.
Unlike with my monthly posts on K-Beauty bestsellers, you won’t find any link to purchase these products as they just became available in Korea.
But without further ado, here are the latest Korean make-up offerings of the week! Don’t forget to check out this week’s skincare launches as well.
Too Cool For School – TAG Lazy Red Dawn Collection
In June 2020, Too Cool For School launched TAG, a line aimed at Gen Z audiences. The latest addition to the line is “Lazy Red Dawn“, a collection inspired by the romantic colours of dawn at 5 am. The collections is available exclusively on the website of Too Cool For School Korea.
Below the full product line-up.
Lazy Red Mood Eyes features 6 muted shades of red and pinks in a variety of textures: 01 Dear Morning, 03 Rosy Night and 06 Brick Moment have a velvety matte formula, shade 05 Hush Smoky has a shimmer finish, whereas shades 02 Starlit Pop and 04 Daybreak are glitter eyeshadows.
Lazy Red Face Beam is a hybrid product that combines the qualities of a blush and a highlighter. It’s a dried rose shade with a subtle shimmer finish, designed to create the appearance of natural healthy glow.
Lazy Red Matte Lip is a highly pigmented lip tint with a matte finish and a long-lasting formula. It’s available in 5 shades:
Lazy Red Clear Fix Mascara is a lengthening mascara with an innovative want that helps to create naturally defined, finely separated eyelashes.
Romand – Zero Velvet Tint (Autumn Knit Edition)
Romand launched a seasonal edition of their best selling Zero Velvet Tint. The lip tints of the Autumn Knit Edition are inspired by the hues of cozy autumn sweaters and they’re available in 4 different shades.
Luna – Slim Brow Maker
The “Slim Brow Maker” from Luna is an double-ended product that features both an eyebrow pencil and an eyebrow powder. The ultra-fine pencil is approximately 1.6mm in diameter, making it easier to draw incredibly natural-looking hair like strokes. The eyebrow powder has a sponge-tip applicator to create fullness and depth.
The Slim Brow Maker is available in 3 shades:
Source: Press releases
Translation: © 2020 Odile Monod