Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week I break down the hottest beauty launches coming from Korea.
Unlike with my monthly posts on K-Beauty bestsellers, you won’t find any link to purchase these products as they just became available in Korea.
But without further ado, here are the latest Korean make-up offerings of the week! Don’t forget to check out this week’s skincare launches as well.
Etude House – Glittery Snow 2020 Holiday Collection
Etude House is officially the first Korean Beauty brand to reveal their 2020 Holiday Collection. The limited edition collection is called “Glittery Snow” and it was inspired by the icy sparkle of snow crystals. Just like snow crystals glistening in the sun, the products in the collection are formulated with ultra-fine powder particles for a naturally radiant look.
Below the full product line-up.
The “Glittery Snow Air Mousse Palette” is a duo of glitter eyeshadows designed to add that extra sparkle to the eyes. The eyeshadows have a soft and creamy texture for a durable and blendable coverage. The palette is available in two shades: Warm and Frozen.
The “Glittery Snow Face Palette” is a blush and highlighter duo that promises to give the skin a natural, healthy glow. The two powders can be used separately or mixed together to create a bonne mine look. The palette is available in two shades: Light and Ray.
The “Glittery Snow Powder Veil Lips-Talk” is a highly-pigmented lipstick with a matte finish. The lipstick was formulated with fine powder particles to ensure a long-lasting wear, even beneath a face mask. The product is available in two shades: B101 Iceland Dusk and B102 Pink Glacier.
Cledbel – Clean Collagen Cover Cushion
The new “Clean Collagen Cover Cushion” by Cledbel is a cushion foundation with a transfer-proof formula created with mask wearing in mind. The cushion contains ultra-low molecular weight collagen imported from the USA to hydrate and plump skin. According to Cledbel, the product was formulated without any potentially-irritating ingredients and is suitable for sensitive skin. The packaging of the cushion is available in two variants: brown and white.
Peripera – Ink Mood Drop Tint
Peripera launched “Ink Mood Drop Tint“, a new lip tint with a light, water-gel texture. The lip tint offers a thin, soft and buildable coverage created with mask wearing in mind.
The product is available in 5 shades:
Skinfood – Nuts Collection
Skinfood revealed their latest 2020 Fall/Winter collection. Inspired by the earthy colours of Autumn, the “Nuts Collection” features classic warm shades in a variety of finishes and textures.
Below the full product line-up:
Following the sensational popularity of their “Buttery Cheek Cake” blushes launched earlier this year, Skinfood decided to create two new limited edition shades inspired by the general theme of the Nuts collection. Both shades have the same soft and butter-like texture that made the other blushes from “Buttery Cheek Cake” line famous.
The “Nuts Cereal Eye Palette” is a versatile eyeshadow palette featuring six classic neutral shades with different textures. The formula of these eyeshadows was enriched with Macadamia Oil for an easy and smooth application.
Lastly, the “Chiffon Dewy Lipstick” is a creamy lipstick with a natural, dewy finish. As with the eyeshadow palette, the formula of these lipsticks contains Macadamia Oil for an improved application. The lipstick is available in 3 shades: Peanut Red, Almond Brick and Oat Beige.
Unleashia – Non-Sticky Dazzle Tint
“Non-Sticky Dazzle Tint” is a new highly-pigmented lip tint from Unleashia. Despite its glossy, sparkly finish, the lip tint has a non-sticky formula that promises to stay put beneath a mask without fading, smudging or transferring. Like all products from Unleashia, the Non-Sticky Dazzle Tint was certified to be vegan and cruelty-free by PETA.
The lip tint is available in 5 shades:
Source: Press releases
Translation: © 2020 Odile Monod