Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week I break down the hottest beauty launches coming from Korea.
Unlike with my monthly posts on K-Beauty bestsellers, you won’t find any link to purchase these products as they just became available in Korea.
But without further ado, here are the latest Korean skincare offerings of the week! Don’t forget to check out this week’s make-up launches as well.
Fossula (new brand launch)
Fossula is a new premium skincare brand launched by VU’OR, a beauty start-up that specialises in the development of new innovative raw ingredients and formulas. With Fossula, the company aims to offer high quality skincare products to address any skin concern (hence, the tagline “Always on your side”). For Fossula, “high quality” means making skincare products using only trusted ingredients and the most effective formulas.
The first product lines launched by the brand are called: Hydrafirst and Hydramune.
Hydrafirst is designed to replenish skin and improve elasticity. The key ingredient of the line is B5 Biome™, a trademarked compound that combines the qualities of probiotics and panthenol (vitamin b5). The line is composed as follows:
Hydramune, on the other hand, was created to restore the natural oil and water balance of the skin, especially in relation to skin aging. All products in this line contain Hydramune Biome™, a trademarked ingredient made of using different strains of probiotics. Below the full product line-up:
Tirtir – Hyalronic Moisture Toner
“Hyalronic Moisture Toner” is the second product by Tirtir developed in collaboration with Baekhyun, member of top Kpop boy group EXO. The company stated that, with the Hyalronic Moisture Toner, Baekhyun
wanted to create a skincare product that could help anyone get clear skin, regardless of age or gender. The toner is indeed very versatile and contains 8 different molecular weights of Hyaluronic Acid to deliver deep hydration to all skin types. The formula also features soothing ingredients like “Blue Flower Complex”, a blend of 3 plant-derived extracts, and glacier water, that work together to calm and rebalance skin.
Isoi – Moisture Dr. Speedy Moisturizing Cream Ampoule
Isoi created the Moisture Dr. Speedy line to deliver quick soothing and hydration to sensitive skin. The range was met with great success so Isoi decided to a new ampoule to the product line-up. The “Moisture Dr. Speedy Moisturizing Cream Ampoule” has a rich creamy texture and contains a soothing blend of Houttuynia Cordata (Hearleaf), Purslane and Teatree like all other products in the Moisture Dr. Speedy line.
La Muse – Royal Comfort Essence
Following the success of their Royal Comfort range, La Muse launched “Royal Comfort First Essence“, a new anti-aging essence suitable for all skin types. Like all other products from the line, the Royal Comfort First Essence contains Black Truffle Extract, a natural source of vitamins, minerals and antioxidants, along with Royal Jelly Extract, an ingredient that nourishes and protects the skin from external aggressions.
Source: Press releases
Translation: © 2020 Odile Monod