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The Monodist by Odile Monod

HwaHae Consumer Beauty Awards 2020
26 Nov 2020
Best K-Beauty, Korean Beauty Awards, News

HwaHae Consumer Beauty Awards 2020 (Final Winners)

(update: for the 2021 Hwahae Beauty Awards click here)

The digital era has paved the way for misinformation to reach consumers globally, and this is especially prevalent within the beauty industry. Today, consumers are wary of this, and so rely heavily on user-generated content such as reviews, and information that has come from reputable third parties.

HwaHae found its way onto the market in 2013 with a simple mission – to give Korean Beauty consumers access to accurate, detailed information about cosmetic products to help them make informed choices. The app is designed to help provide a transparent service that overcomes some of the negative side effects of the digital age.

What is HwaHae?

The name HwaHae (‘화해’), comes from an abbreviated form of the Korean phrase ‘화장품을 해석하다’ (‘To analyse cosmetics’). Following a boom in the cosmetics industry, CEO Lee Woong and two of his high school friends, developed an app that is designed to provide detailed information on a range of cosmetic products and provides a platform for users to leave reviews on the cosmetic products they have used.

At the heart of everything HwaHae stands for is fairness and credibility. HwaHae doesn’t provide information based on face value or how the cosmetics are marketed, instead, they focus on providing objective information based on what the products are made from.

What service does HwaHae provide?

HwaHae was developed to offer a comprehensive source of information on Korean Beauty products. The app uses information from the Association of Korean Dermatologists (AKD) to categorise beauty products by ingredients and their suitability for different skin types.

HwaHae not only provides information on the entire product, but also specifies ingredients that should be avoided by skin type such as those that might contain allergens or make dryness worse. Alongside this information, HwaHae displays the hazard level for each ingredient, using the standardised system from the EWG (Environmental Working Group, a US non-profit who work to promote consumer choice).

The platform is constantly updated to keep up with the ever-changing market, and this has led to them launching a user review system, a ranking system and more recently, an e-commerce service. Today, users can search on the platform to find cosmetics that are suitable for their skin type and don’t contain any potential irritants, read up on reviews from other customers, and purchase the products directly within the app.

One of the most valuable parts of the service for users is the customer reviews. Today, buying decisions are heavily influenced by reviews that have been left, and so keeping reviews clean and genuine is crucial. HwaHae uses its own algorithms to filter out any reviews that are commercially motivated or otherwise against their terms of service to keep the system transparent and credible.

Why is HwaHae relevant?

Since it found its way into app stores in 2013, HwaHae has gone from strength to strength to become the top beauty app in Korea. It isn’t just consumers that pay attention to the app though, beauty companies themselves do too.

Now that products can be purchased directly within the app, it’s no surprise that companies place a great deal of value on the HwaHae platform. Beauty companies have taken the reviews that have been left on the platform and used this to make better-informed decisions about what their customers actually want and to make changes to their formulas. The benefit of this is that companies will rate better on the platform.

The HwaHae Beauty Awards 2020

Every year HwaHae hosts the HwaHae Beauty Awards to celebrate the most outstanding Korean Beauty products of the year. The awards take place twice a year: in June (see my coverage on the 2020 mid-year awards) and November, and they’re based solely on reviews and ratings left by users of the platform.

For the 2020 edition of the awards, HwaHae analysed 10.2 million reviews left by users from November 2019 to October 31st 2020. Both users and beauty companies place great value on the outcome of the HwaHae Beauty Awards, as they offer an accurate and authentic reflection of the opinions of Korean beauty consumers.

2021 Korean Beauty Trends

After examining the winning products of 2020, HwaHae recognised 4 beauty trends that are expected to shape the Korean Beauty Industry next year.

2020 Hwahae Beauty Awards Trends: Hypoallergenic cosmetics

Hypoallergenic cosmetics

Following the Covid-19 pandemic, the use of face masks became crucial to prevent further spread of the virus. Unfortunately, wearing a face mask on a regular basis can often can cause (or worsen) irritation, acne and sensitivity. HwaHae observed that his phenomenon lead to an increasing demand for soothing, hypoallergenic products used to tackle the effects of prolonged mask-wearing.

2020 Hwahae Beauty Awards Trends: Green Beauty

Green Beauty

The 2020 HwaHae Beauty Awards results show that there has been a continued trend towards natural products that are good for the skin and the environment. Consumers are actively seeking out natural cosmetics that are produced in an eco-friendly way and made from organic and naturally-derived ingredients. Recycled packaging and sustainable manufacturing processes are also top things 2020 beauty lovers look for when choosing products.

2020 Hwahae Beauty Awards Trends: Natural base, bold eyes

Natural base, bold eyes

2020 saw a move towards more simplified make-up routines featuring fewer steps and a more natural look than the year before. Two key products were moisturising lip products to combat dry lips and natural low coverage base make-up to create that natural, dewy glow. On the flipside, for some beauty lovers, it was all about eye make-up this year and making the uncovered parts of your face shine. With lips hidden behind masks, many people sought out statement eye make-up looks. Eye make-up palettes took centre stage for this key trend.

2020 Hwahae Beauty Awards Trends: Gender-Neutral

Gender-Neutral

This year, over 30% of the HwaHae reviews were written by men. Genderless beauty products were also being favourited over formulas specifically aimed at men or women.

2020 HwaHae Beauty Awards Winner List

Below the final winner list for 2020. Given the length of the list, I suggest using the menu below for easier navigation.

Best Skincare 2020 HwaHae Beauty Awards
Best Body 2020 HwaHae Beauty Awards
Best Sun care 2020 HwaHae Beauty Awards
Best Hair 2020 HwaHae Beauty Awards
Best Make-Up 2020 HwaHae Beauty Awards
Best Fragrance 2020 HwaHae Beauty Awards

Best Skincare 2020 HwaHae Beauty Awards

BEST SKIN/TONER:

  • Be Plain - Chamomile pH-Balanced Lotion
  • Round Lab – 1025 Dokdo Toner
  • The Lab by Blanc Doux – Oligo Hyaluronic Acid 5000 Toner

First Place: 🇰🇷 Be Plain – Chamomile pH-Balanced Toner (SHOP)
Second Place: 🇰🇷 Round Lab – 1025 Dokdo Toner (SHOP)
Third Place: 🇰🇷 The LAB by Blanc Doux – Oligo Hyaluronic Acid 5000 Toner (SHOP)

BEST LOTION/EMULSION:

  • Scinic - The Simple Daily Lotion
  • Round Lab – 1025 Dokdo Lotion
  • Physiogel - Daily Moisture Therapy Facial Lotion

First Place: 🇰🇷 Scinic – The Simple Daily Lotion (SHOP)
Second Place: 🇰🇷 Round Lab – 1025 Dokdo Lotion (SHOP)
Third Place: 🇩🇪 Physiogel – Daily Moisture Therapy Facial Lotion (SHOP)

BEST ESSENCE / AMPOULE / SERUM:

  • Torriden – DIVE-IN Low Molecule Hyaluronic Acid Serum
  • AllNatural - Houttuynia Cordata Care Serum
  • Be Plain - Cicaful Ampoule

First Place: 🇰🇷 Torriden – DIVE-IN Low Molecule Hyaluronic Acid Serum (SHOP)
Second Place:
🇰🇷 AllNatural – Houttuynia Cordata Care Serum (SHOP)
Third Place:
🇰🇷 Be Plain Cicaful Ampoule (SHOP)

BEST FACE OIL:

  • Desert Essence - 100% Pure Jojoba Oil
  • Skineye - Natural Camellia Japonica Seed Oil 100
  • essenHERB - Tea Tree 100 Oil

First Place: 🇺🇸 Desert Essence – 100% Pure Jojoba Oil (SHOP)
Second Place:
🇰🇷 Skineye – Natural Camellia Japonica Seed Oil 100 (SHOP)
Third Place:
🇰🇷
essenHERB – Tea Tree 100 Oil (SHOP)

BEST CREAM:

  • Round Lab - Soybean Nourishing Cream
  • Round Lab - Birch Juice Moisturizing Cream
  • best K-Beauty Products Physiogel – Daily Moisture Therapy Facial Cream

First Place: 🇰🇷 Round Lab – Soybean Nourishing Cream (SHOP)
Second Place:
🇰🇷 Round Lab – Birch Juice Moisturizing Cream (SHOP)
Third Place:
🇩🇪 Physiogel – Daily Moisture Therapy Facial Cream (SHOP)

BEST EYE CARE:

  • Martina Gebhardt - Eye Care Cream
  • AHC - The Pure Real Eye Cream For Face
  • Be Plain - Artemisia Eye Butter

First Place: 🇩🇪 Martina Gebhardt – Eye Care Cream (SHOP)
Second Place:
🇰🇷 AHC – The Pure Real Eye Cream For Face (SHOP)
Third Place:
🇰🇷 Be Plain – Artemisia Eye Butter (SHOP)

BEST MIST:

  • CNP Laboratory – Propolis Ampule Mist
  • Avène – Eau Thermale
  • D’Alba – White Truffle First Spray Serum

First Place: 🇰🇷 CNP Laboratory – Propolis Ampule Mist (SHOP)
Second Place: 🇫🇷
Avène – Eau Thermale (SHOP)
Third Place:
🇰🇷 D’Alba – White Truffle First Spray Serum (SHOP)

BEST GEL:

  • Aromatica - Soothing Aloe Vera Gel
  • Scinic - Hyaluronic Acid Soothing Gel
  • Sidmool - Aloe Essential Gel

First Place: 🇰🇷 Aromatica – Soothing Aloe Vera Gel (SHOP)
Second Place: 🇰🇷
Scinic – Hyaluronic Acid Soothing Gel (SHOP)
Third Place:
🇰🇷 Sidmool – Aloe Essential Gel (SHOP)

BEST CLEANSING GEL:

  • Dr. G – pH Cleansing Gel Foam
  • S. Nature - Blanche All-In-One Cleanser
  • COSRX – Low pH Good Morning Cleanser

First Place: 🇰🇷 Dr. G – pH Cleansing Gel Foam (SHOP)
Second Place: 🇰🇷
S. Nature – Blanche All-In-One Cleanser (SHOP)
Third Place:
🇰🇷 COSRX – Low pH Good Morning Gel Cleanser (SHOP)

BEST CLEANSING OIL:

  • ATRUE - Pure Balancing Cleansing Oil
  • Yuri Pibu - Grante Cleansing Oil
  • Round Lab - 1025 Dokdo Cleansing Oil

First Place: 🇰🇷 ATRUE – Pure Balancing Cleansing Oil (SHOP)
Second Place: 🇰🇷
Yuri Pibu – Grante Cleansing Oil (SHOP)
Third Place:
🇰🇷 Round Lab – 1025 Dokdo Cleansing Oil (SHOP)

BEST CLEANSING LOTION/CREAM:

  • Sidmool – Dr. Troub Skin Returning Cleansing Milk
  • Banila Co – Clean it Zero Cleansing Balm Original
  • Make prem - Safe Me. Relief Moisture Cleansing Milk

First Place: 🇰🇷 Sidmool – Dr. Troub Skin Returning Cleansing Milk (SHOP)
Second Place: 🇰🇷
Banila Co – Clean it Zero Cleansing Balm Original (SHOP)
Third Place:
🇰🇷 Make p:rem – Safe Me. Relief Moisture Cleansing Milk (SHOP)

BEST CLEANSING SOAP:

  • Skin1004- Cocoon Soap
  • Dove – White Beauty Bar
  • Soonnoc - Aqua Cleansing Bar

First Place: 🇰🇷 Skin1004- Cocoon Soap (SHOP)
Second Place: 🇺🇸
Dove – White Beauty Bar (SHOP)
Third Place:
🇰🇷 Soonnoc – Aqua Cleansing Bar (SHOP)

BEST CLEANSING PADS:

  • BRTC - V10 Pore Cleansing Pad
  • Keenoniks – CAMO Cleansing Pad
  • Nightingale - Daily Derma Cleansing Pads

First Place: 🇰🇷 BRTC – V10 Pore Cleansing Pad (SHOP)
Second Place: 🇰🇷
Keenoniks – CAMO Cleansing Pad (SHOP)
Third Place:
🇰🇷 Nightingale – Daily Derma Cleansing Pads (SHOP)

BEST EYE MAKE-UP REMOVER:

  • Pond’s – Clear Face Spa Lip&Eye Make-up Remover
  • Illiyoon – Fresh Moisture Lip & Eye Remover
  • Aritaum - White Smile Fermented Lip & Eye Remover

First Place: 🇰🇷 Pond’s – Clear Face Spa Lip&Eye Make-up Remover (SHOP)
Second Place: 🇰🇷
Illiyoon – Fresh Moisture Lip & Eye Remover (SHOP)
Third Place:
🇰🇷 Aritaum – White Smile Fermented Lip & Eye Remover (SHOP)

BEST SHEET MASK:

  • All Natural - Houttuynia Cordata Mask Sheet
  • Torriden - Dive In Low Molecule Hyaluronic Acid with D-Panthenol Mask
  • Mediheal – Teatree Care Solution Essential Mask

First Place: 🇰🇷 All Natural – Houttuynia Cordata Mask Sheet (SHOP)
Second Place: 🇰🇷
Torriden – Dive-In Low Molecule Hyaluronic Acid with D-Panthenol Mask (SHOP)
Third Place:
🇰🇷 Mediheal – Teatree Care Solution Essential Mask (SHOP)

BEST TARGETED MASK:

  • Dermatory – Hypoallergenic Cica Rescue Gauze
  • COSRX - One Step Green Hero Calming Pad
  • The Lab by Blanc Doux – Oligo Hyaluronic Acid 7 Multi-formula Pad

First Place: 🇰🇷 Dermatory – Hypoallergenic Cica Rescue Gauze (SHOP)
Second Place: 🇰🇷
COSRX – One Step Green Hero Calming Pad (SHOP)
Third Place:
🇰🇷 THE LAB by blanc doux – Oligo Hyaluronic Acid 7 Multi-Formula Pad (SHOP)

BEST WASH-OFF MASK:

  • Papa Recipe - Eggplant Mud Cream Mask
  • STEADYD - Cica Leaf Clay Mask
  • Dreamworks – I’m The Real Shrek Clay Mask Pack

First Place: 🇰🇷 Papa Recipe – Eggplant Mud Cream Mask (SHOP)
Second Place: 🇰🇷
STEADY:D – Cica Leaf Clay Mask (SHOP)
Third Place:
🇰🇷 Dreamworks – I’m The Real Shrek Clay Mask Pack (SHOP)

BEST PEEL-OFF MASK:

  • Lindsay – Cool Tea Tree Modelling Mask
  • Sidmool – ACbye Modeling Powder Base
  • Lindsay – Soothing Herb Modelling Mask

First Place: 🇰🇷 Lindsay – Cool Tea Tree Modelling Mask (SHOP)
Second Place: 🇰🇷
Sidmool – ACbye Modeling Powder Base (SHOP)
Third Place:
🇰🇷 Lindsay – Soothing Herb Modelling Mask (SHOP)

BEST SLEEPING MASK:

  • Sidmool – Royal Honey Peptide Deep Moisture Sleeping Pack
  • Hanyul – Yuja Sleeping Mask
  • Round Lab - 1025 Dokdo Sleeping Pack

First Place: 🇰🇷 Sidmool – Royal Honey Peptide Deep Moisture Sleeping Pack (SHOP)
Second Place: 🇰🇷
Hanyul – Yuja Sleeping Mask (SHOP)
Third Place:
🇰🇷 Round Lab – 1025 Dokdo Sleeping Pack (SHOP)

BEST ACNE PATCHES:

  • Hatherine – Spot Care Patch Kit
  • Papa Recipe - Calamine Solution Pink Gel Patch
  • Acropass - Trouble Cure

First Place: 🇰🇷 Hatherine – Spot Care Patch Kit (SHOP)
Second Place: 🇰🇷
Papa Recipe – Calamine Solution Pink Gel Patch (SHOP)
Third Place:
🇰🇷 Acropass – Trouble Cure (SHOP)

BEST NOSE BLACKHEAD TREATMENT:

  • CNP Laboratory – Anti-pore Black head Clear Kit
  • One-day's You - P.Z. Ssoc Ssoc No More Blackhead
  • Mefactory - 3 Step Piggy Nose Strip

First Place: 🇰🇷 CNP Laboratory – Anti-pore Black head Clear Kit (SHOP)
Second Place: 🇰🇷
One-day’s You – P.Z. Ssoc Ssoc No More Blackhead (SHOP)
Third Place:
🇰🇷 Mefactory – 3 Step Piggy Nose Strip (SHOP)


Best Sun care 2020 HwaHae Beauty Awards

BEST SUN CREAM / LOTION:

  • Round Lab - Birch Juice Moisturizing Sun Cream SPF50+ PA++++
  • Hyggee – Relief Sun Moisturizer SPF50+/PA++++
  • best K-Beauty Products Dr.G – Green Mild Up Sun SPF50+ PA++++

First Place: 🇰🇷 Round Lab – Birch Juice Moisturizing Sun Cream SPF50+/PA++++ (SHOP)
Second Place: 🇰🇷
Hyggee – Relief Sun Moisturizer SPF50+/PA++++ (SHOP)
Third Place:
🇰🇷 Dr.G – Green Mild Up Sun SPF50+/PA++++ (SHOP)

BEST SUN STICK:

  • Scinic - Enjoy Super Active Airy Sun Stick SPF50+ PA++++
  • AHC - Natural Perfection Fresh Sun Stick SPF50+ PA++++
  • Nature Republic – California Aloe Fresh Powdery Sun Stick SPF50+/PA++++

First Place: 🇰🇷 Scinic – Enjoy Super Active Airy Sun Stick SPF50+/PA++++ (SHOP)
Second Place: 🇰🇷
AHC – Natural Perfection Fresh Sun Stick SPF50+/PA++++ (SHOP)
Third Place:
🇰🇷 Nature Republic – California Aloe Fresh Powdery Sun Stick SPF50+/PA++++ (SHOP)

BEST SUNSCREEN CUSHION:

  • Shingmulnara – Oxygen Water Tone Up Sun Cushion SPF50+/PA+++
  • Scinic - Enjoy All Round Airy Sun Cushion SPF50+ PA++++
  • LabNo - 4SP Safe Aqua Sun Cushion SPF48 PA+++

First Place: 🇰🇷 Shingmulnara – Oxygen Water Tone Up Sun Cushion SPF50+/PA+++ (SHOP)
Second Place: 🇰🇷
Scinic – Enjoy All Round Airy Sun Cushion SPF50+/PA++++ (SHOP)
Third Place:
🇰🇷 LabNo – 4SP Safe Aqua Sun Cushion SPF48/PA+++ (SHOP)


Best Make-Up 2020 HwaHae Beauty Awards

BEST MAKE-UP BASE:

  • The Face Shop - Air Cotton Makeup Base SPF30 PA++ [#02 Lavender]
  • Chanel - Le Blanc La Base SPF40 PA+++ [#Rosee]
  • VDL - Color Correcting Primer [#Serenity]

First Place: 🇰🇷 The Face Shop – Air Cotton Makeup Base SPF30/PA++ [#02 Lavender] (SHOP)
Second Place: 🇫🇷
Chanel – Le Blanc La Base SPF40/PA+++ [#Rosee] (SHOP)
Third Place:
🇰🇷 VDL – Color Correcting Primer [#Serenity] (SHOP)

BEST MAKE-UP PRIMER:

  • Benefit - The POREfessional
  • Aritaum – Poremaster Sebum Control Primer
  • Codeglokolor- Fix-On Primer

First Place: 🇺🇸 Benefit – The POREfessional (SHOP)
Second Place: 🇰🇷
Aritaum – Poremaster Sebum Control Primer (SHOP)
Third Place:
🇰🇷 Codeglokolor- Fix-On Primer (SHOP)

BEST BB/CC CREAM:

  • Dr. Jart + - Rejuvenating Beauty Balm SPF 35 PA++
  • Phymongshe – Aqua Blemish Cover Balm
  • Yuripibu - Cellumamaid BB Cream

First Place: 🇰🇷 Dr. Jart+ – Rejuvenating Beauty Balm SPF 35/PA++ (SHOP)
Second Place: 🇰🇷
Phymongshe – Aqua Blemish Cover Balm (SHOP)
Third Place:
🇰🇷 Yuripibu – Cellumamaid BB Cream (SHOP)

BEST FOUNDATION:

  • Estée Lauder – Double Wear Stay-in-Place Makeup SPF10/PA++
  • fmgt - Ink Lasting Foundation Slim Fit EX
  • Banila Co - Covericious Power Fit Foundation SPF45 PA++

First Place: 🇺🇸 Estée Lauder – Double Wear Stay-in-Place Makeup SPF10/PA++ (SHOP)
Second Place: 🇰🇷
fmgt – Ink Lasting Foundation Slim Fit EX (SHOP)
Third Place:
🇰🇷 Banila Co – Covericious Power Fit Foundation SPF45/PA++ (SHOP)

BEST CUSHION FOUNDATION:

  • Hera – Black Cushion SPF34/PA++
  • Clio - Kill Cover Founwear Cushion XP SPF50+/PA+++
  • LabNo - Safe Bright Tone BB Cushion SPF35 PA+++

First Place: 🇰🇷 Hera – Black Cushion SPF34/PA++ (SHOP)
Second Place: 🇰🇷
Clio – Kill Cover Founwear Cushion XP SPF50+/PA+++ (SHOP)
Third Place:
🇰🇷 LabNo – Safe Bright Tone BB Cushion SPF35/PA+++ (SHOP)

BEST POWDER COMPACT:

  • Innisfree – No Sebum Mineral Pact
  • Too Cool For School - Artclass by Rodin Finish Setting Pact
  • Makeup Forever - Ultra HD Loose Powder

First Place: 🇰🇷 Innisfree – No Sebum Mineral Pact (SHOP)
Second Place: 🇰🇷
Too Cool For School – Artclass by Rodin Finish Setting Pact (SHOP)
Third Place: 🇺🇸
Makeup Forever – Ultra HD Loose Powder (SHOP)

BEST CONCEALER:

  • Luna - Long Lasting Tip Concealer (#01 Light Beige)
  • Wakemake- Defining Cover Concealer (#21 Warm Ivory)
  • Hanskin – Blemish Cover [#Bright]

First Place: 🇰🇷 Luna – Long Lasting Tip Concealer (SHOP)
Second Place: 🇰🇷
Wakemake – Defining Cover Concealer (SHOP)
Third Place: 🇰🇷
Hanskin – Blemish Cover [#Bright] (SHOP)

BEST BLUSH:

  • Benefit - Dandelion
  • best K-Beauty Products Clinique – Cheek Pop (#05 Nude Pop)
  • A'pieu – Pastel Blusher [#PK07]

First Place: 🇺🇸 Benefit – Dandelion (SHOP)
Second Place: 🇺🇸
Clinique – Cheek Pop [#05 Nude Pop] (SHOP)
Third Place: 🇰🇷
A’pieu – Pastel Blusher [#PK07] (SHOP)

BEST HIGHLIGHTER:

  • Clio - Prism Air Highlighter & Blusher [#01 Gold Sheet]
  • Black Rouge – Up and Down Triple Contouring
  • Too Cool For School - Artclass By Rodin Artist Book

First Place: 🇰🇷 Clio – Prism Air Highlighter & Blusher [#01 Gold Sheet] (SHOP)
Second Place: 🇰🇷
Black Rouge – Up and Down Triple Contouring (SHOP)
Third Place: 🇰🇷
Too Cool For School – Artclass By Rodin Artist Book (SHOP)

BEST MAKE-UP FIXER:

  • So Natural – So Natural All Day Tight Make Up Setting Fixer
  • Urban Decay - All Nighter Makeup Setting Spray Long Lasting
  • Too Cool For School - Perfect Day Makeup Fixer

First Place: 🇰🇷 So Natural – So Natural All Day Tight Make Up Setting Fixer (SHOP)
Second Place: 🇺🇸
Urban Decay – All Nighter Makeup Setting Spray Long Lasting (SHOP)
Third Place: 🇰🇷
Too Cool For School – Perfect Day Makeup Fixer (SHOP)

BEST CONTOURING PRODUCT:

  • best K-Beauty Products Too Cool For School – Artclass By Rodin Shading
  • Bbia - Last Blush [#08 Peanut Blossom]
  • Peripera – Ink V Shading

First Place: 🇰🇷 Too Cool For School – Artclass By Rodin Shading (SHOP)
Second Place: 🇰🇷
Bbia – Last Blush [#08 Peanut Blossom] (SHOP)
Third Place: 🇰🇷
Peripera – Ink V Shading (SHOP)

BEST TONE-UP CREAM:

  • Cosnori – Whitening Dress Tone Up Cream
  • Innisfree - Jeju Cherry Blossom Tone-up Cream
  • Goodal - Green Tangerine Vita C Tone Up Cream

First Place: 🇰🇷 Cosnori – Whitening Dress Tone Up Cream (SHOP)
Second Place: 🇰🇷
Innisfree – Jeju Cherry Blossom Tone-up Cream (SHOP)
Third Place: 🇰🇷
Goodal – Green Tangerine Vita C Tone Up Cream (SHOP)

BEST EYESHADOW:

  • best K-Beauty Products 3CE – Mood Recipe Multi Eye Color Palette (#OVERTAKE)
  • Stila – Magnificent Metals Glitter & Glow Liquid Eye Shadow (Kitten Karma)
  • Romand – Better Than Eyes (#02 Dry BuckWheat flower)

First Place: 🇰🇷 3CE – Mood Recipe Multi Eye Color Palette [#OVERTAKE] (SHOP)
Second Place: 🇺🇸
Stila – Magnificent Metals Glitter & Glow Liquid Eye Shadow [Kitten Karma] (SHOP)
Third Place: 🇰🇷
Romand – Better Than Eyes [#02 Dry BuckWheat flower] (SHOP)

BEST EYELINER:

  • best K-Beauty Products Clio – Sharp So Simple Waterproof Pencil Liner (#002 Brown)
  • Merzy – The First Pen Eye Liner [#P2 Brown]
  • Bbia - Last Pen Eyeliner (#02 Sharpen Brown)

First Place: 🇰🇷 Clio – Sharp So Simple Waterproof Pencil Liner (#002 Brown) (SHOP)
Second Place: 🇰🇷
Merzy – The First Pen Eye Liner [#P2 Brown] (SHOP)
Third Place: 🇰🇷
Bbia – Last Pen Eyeliner [#02 Sharpen Brown] (SHOP)

BEST EYEBROW PRODUCT:

  • Innisfree - Auto Eyebrow Pencil [#5 Espresso Brown]
  • Clio - Kill Brow Auto Hard Eyebrow Pencil (#001 Natural Brown)
  • Skinfood – Choco Eyebrow Powder Cake

First Place: 🇰🇷 Innisfree – Auto Eyebrow Pencil [#5 Espresso Brown] (SHOP)
Second Place: 🇰🇷
Clio – Kill Brow Auto Hard Eyebrow Pencil [#001 Natural Brown] (SHOP)
Third Place: 🇰🇷
Skinfood – Choco Eyebrow Powder Cake (SHOP)

BEST MASCARA:

  • Clio - Kill Lash Superproof Mascara (#01 Long Curling)
  • Peripera - Long Lash Ink Black Cara
  • Aritaum - Idol Real Lash Fixer

First Place: 🇰🇷 Clio – Kill Lash Superproof Mascara [#01 Long Curling] (SHOP)
Second Place: 🇰🇷
Peripera – Ink Black Cara AD [Long Lash Curling] (SHOP)
Third Place: 🇰🇷
Aritaum – Idol Real Lash Fixer (SHOP)

BEST LASH TREATMENT:

  • Sidmool- Eyelash Serum
  • Manyo Factory - 4GF Eyelash Ampoule
  • Cosnori – Long Active Eyelash Serum

First Place: 🇰🇷 Sidmool- Eyelash Serum (SHOP)
Second Place: 🇰🇷
Manyo Factory – 4GF Eyelash Ampoule (SHOP)
Third Place: 🇰🇷
Cosnori – Long Active Eyelash Serum (SHOP)

BEST LIPSTICK:

  • MAC - Retro Matte Lipstick [#Ruby Woo]
  • Mamonde – Creamy Tint Color Balm Intense [11 Velvet Red]
  • Romand - Zero Gram Matte Lipstick [#2 All That Jazz]

First Place: 🇺🇸 MAC – Retro Matte Lipstick [#Ruby Woo] (SHOP)
Second Place: 🇰🇷
Mamonde – Creamy Tint Color Balm Intense [11 Velvet Red] (SHOP)
Third Place: 🇰🇷
Romand – Zero Gram Matte Lipstick [#2 All That Jazz] (SHOP)

BEST LIP TINT:

  • Bbia - Last Velvet Lip Tint (#12 Sweet Boss)
  • Romand – Juicy Lasting Tint (#06 Figfig)
  • best K-Beauty Products 3CE – Velvet Lip Tint (#Daffodil)

First Place: 🇰🇷 Bbia – Last Velvet Lip Tint [#12 Sweet Boss] (SHOP)
Second Place: 🇰🇷
Romand – Juicy Lasting Tint [#06 Figfig] (SHOP)
Third Place: 🇰🇷
3CE – Velvet Lip Tint [#Daffodil] (SHOP)

BEST LIP GLOSS:

  • Romand - Glasting Water Gloss [#000 Meteor Track]
  • Hera - Sensual Spicy Nude Lip Gloss [#422 Lingerie]
  • Holika Holika - Devil's Plumper [#02 Hellfire Glow Topper]

First Place: 🇰🇷 Romand – Glasting Water Gloss [#000 Meteor Track] (SHOP)
Second Place: 🇰🇷
Hera – Sensual Spicy Nude Lip Gloss [#422 Lingerie] (SHOP)
Third Place: 🇰🇷
Holika Holika – Devil’s Plumper [#02 Hellfire Glow Topper] (SHOP)


Best Body 2020 HwaHae Beauty Awards

BEST LIP CARE:

  • Sidmool – Jojoba Lip Essence
  • best K-Beauty Products Bioderma – Atoderm Lip Stick
  • Isoi - Lip Treatment Balm [#Pure Red]

First Place: 🇰🇷 Sidmool – Jojoba Lip Essence (SHOP)
Second Place: 🇫🇷
Bioderma – Atoderm Lip Stick (SHOP)
Third Place: 🇰🇷
Isoi – Lip Treatment Balm [#Pure Red] (SHOP)

BEST BODY WASH:

  • Illiyoon – Ceramide Ato 6.0 Top To Toe Wash
  • 1004LABORATORY - Artois Jar Body Wash
  • Biorga - Moisture Balancing Hair & Body Cleanser

First Place: 🇰🇷 Illiyoon – Ceramide Ato 6.0 Top To Toe Wash (SHOP)
Second Place: 🇰🇷
1004LABORATORY – Artois Jar Body Wash (SHOP)
Third Place: 🇰🇷
Biorga – Moisture Balancing Hair & Body Cleanser (SHOP)

BEST BODY LOTION:

  • Illiyoon – Ceramide Ato Lotion
  • Derma:B – Daily Moisture Body Lotion
  • best K-Beauty Products Cetaphil – Moisturizing Lotion

First Place: 🇰🇷 Illiyoon – Ceramide Ato Lotion (SHOP)
Second Place: 🇰🇷
Derma:B – Daily Moisture Body Lotion (SHOP)
Third Place: 🇺🇸
Cetaphil – Moisturizing Lotion (SHOP)

BEST BODY CREAM:

  • Vaseline – Pure Skin Jelly Original
  • Illiyoon – Ceramide Ato Concentrate Cream
  • Cetaphil – Moisturizing Cream

First Place: 🇺🇸 Vaseline – Pure Skin Jelly Original (SHOP)
Second Place: 🇰🇷
Illiyoon – Ceramide Ato Concentrate Cream (SHOP)
Third Place: 🇺🇸
Cetaphil – Moisturizing Cream (SHOP)

BEST BODY OIL:

  • Now Foods – 100% Pure Organic Jojoba Oil
  • DermaB – Daily Moisture Body Oil
  • Bio Oil - Bio Oil

First Place: 🇺🇸 Now Foods – 100% Pure Organic Jojoba Oil (SHOP)
Second Place: 🇰🇷
Derma:B – Daily Moisture Body Oil (SHOP)
Third Place: 🇿🇦
Bio Oil – Bio Oil (SHOP)

BEST BODY SCRUB:

  • Tree Hut – Moroccan Rose Shea Sugar Scrub
  • CELLBN - Italy Body Scrub
  • Freeman Beauty - Feeling Beautiful Exfoliating Pomegranate Sugar Body Scrub

First Place: 🇺🇸 Tree Hut – Moroccan Rose Shea Sugar Scrub (SHOP)
Second Place: 🇰🇷
CELLBN – Italy Body Scrub (SHOP)
Third Place: 🇺🇸
Freeman Beauty – Feeling Beautiful Exfoliating Pomegranate Sugar Body Scrub (SHOP)

BEST BODY MIST:

  • Not4You - Clear Body Mist
  • Lush - Dirty Body Spray
  • Body Fantasies – Wedding Day Fantasy Body Spray

First Place: 🇰🇷 Not4You – Clear Body Mist (SHOP)
Second Place: 🇬🇧 
Lush – Dirty Body Spray (SHOP)
Third Place: 🇺🇸
Body Fantasies – Wedding Day Fantasy Body Spray (SHOP)

BEST HAND CARE:

  • Kamill – Kamill Hand & Nail Cream [Intensive Plus]
  • L’Occitane – Shea Butter Hand Cream
  • Aesop - Resurrection Aromatique Hand Balm

First Place: 🇩🇪 Kamill – Hand & Nail Cream Classic (SHOP)
Second Place: 🇫🇷 
L’Occitane – Shea Butter Hand Cream (SHOP)
Third Place:
🇦🇺 Aesop – Resurrection Aromatique Hand Balm (SHOP)

BEST FOOT CARE:

  • ONTHE BODY – Cotton Foot Shampoo [#Fresh Lemon Mint]
  • Sidmool – Shea Butter Hand & Nail & Foot Hand Butter
  • The Face Shop - Rich Hand V Hand and Foot Total Treatment

First Place: 🇰🇷 ON:THE BODY – Cotton Foot Shampoo [#Fresh Lemon Mint] (SHOP)
Second Place: 🇰🇷
Sidmool – Shea Butter Hand & Nail & Foot Hand Butter (SHOP)
Third Place: 🇰🇷
The Face Shop – Rich Hand V Hand and Foot Total Treatment (SHOP)

BEST FEMININE WASH:

  • Aromatica – Pure & Soft Feminine Wash
  • Dermatory - Hypoallergenic Moisturizing Feminine Wash
  • Nurisoop - Forest Herb Feminine Wash

First Place: 🇰🇷 Aromatica – Pure & Soft Feminine Wash (SHOP)
Second Place: 🇰🇷
Dermatory – Hypoallergenic Moisturizing Feminine Wash (SHOP)
Third Place: 🇰🇷
Nurisoop – Forest Herb Feminine Wash (SHOP)

BEST DEODORANT:

  • Crystal – Mineral Deodorant Roll-On [Unscented]
  • DermaB - DeoFresh Body Primer
  • Hidrofugal - Deodorant Spray

First Place: 🇺🇸 Crystal – Mineral Deodorant Roll-On (SHOP)
Second Place: 🇰🇷
Derma:B – DeoFresh Body Primer (SHOP)
Third Place: 🇩🇪
Hidrofugal – Deodorant Spray (SHOP)

BEST NAIL CARE:

  • Bioderma – Atoderm Hand and Nail Cream
  • Aritaum - Modi Hardener
  • Wakemake - Nail Gun Care [#Pink Nutrition]

First Place: 🇫🇷 Bioderma – Atoderm Hand and Nail Cream (SHOP)
Second Place: 🇰🇷
Aritaum – Modi Hardener (SHOP)
Third Place: 🇰🇷
Wakemake – Nail Gun Care [#Pink Nutrition] (SHOP)

BEST BODY (OTHER):

  • It's Skin - Secret Solution Wedding Dress White Cream
  • Foellie - Inner Perfume
  • 9Wishes - White Tone-Up Body Serum

First Place: 🇰🇷 It’s Skin – Secret Solution Wedding Dress White Cream (SHOP)
Second Place: 🇰🇷
Foellie – Inner Perfume (SHOP)
Third Place: 🇰🇷
9Wishes – White Tone-Up Body Serum (SHOP)


Best Hair 2020 HwaHae Beauty Awards

BEST SHAMPOO:

  • California Aesthetic - Jojoba & Tea Tree Shampoo
  • Manyo Factory - Herbgreen Shampoo
  • best K-Beauty Products Aromatica – Rosemary Scalp Scaling Shampoo

First Place: 🇰🇷 California Aesthetic – Jojoba & Tea Tree Shampoo (SHOP)
Second Place: 🇰🇷
Manyo Factory – Herbgreen Shampoo (SHOP)
Third Place: 🇰🇷
Aromatica – Rosemary Scalp Scaling Shampoo (SHOP)

BEST HAIR CONDITIONER / TREATMENT / MASK:

  • Moremo – Hair Treatment Miracle 2X
  • LOFN - Baobab Ceramide LPP Premium Hair Treatment
  • Dr.Orga – Californian Nature Argan & Sunflower Treatment Hair Pack

First Place: 🇰🇷 Moremo – Hair Treatment Miracle 2X (SHOP)
Second Place: 🇰🇷
LOFN – Baobab Ceramide LPP Premium Hair Treatment (SHOP)
Third Place: 🇰🇷
Dr.Orga – Californian Nature Argan & Sunflower Treatment Hair Pack (SHOP)

BEST HAIR ESSENCE:

  • best K-Beauty Products Mise-en-scène – Perfect Original Serum
  • Moremo – Hair Essence Delightful Oil
  • LOFN - Premium Baobab Oil

First Place: 🇰🇷 Mise-en-scène – Perfect Original Serum (SHOP)
Second Place: 🇰🇷
Moremo – Hair Essence Delightful Oil (SHOP)
Third Place: 🇰🇷
LOFN – Premium Baobab Oil (SHOP)

BEST HAIR MIST:

  • Aromatica - Rosemary Root Enhancer
  • DALEAF - Chlorella Better Root Hair Tonic
  • Sidmool - Very Good Hair Mist

First Place: 🇰🇷 Aromatica – Rosemary Root Enhancer (SHOP)
Second Place: 🇰🇷
DALEAF – Chlorella Better Root Hair Tonic (SHOP)
Third Place: 🇰🇷
Sidmool – Very Good Hair Mist (SHOP)

BEST HAIR STYLING PRODUCT:

  • Dashu - Daily Volume Up Curl Cream
  • Paul Mitchell - Freeze and Shine Super Spray
  • Forest Story - Super Hard Water Spray

First Place: 🇰🇷 Dashu – Daily Volume Up Curl Cream (SHOP)
Second Place: 🇺🇸
Paul Mitchell – Freeze and Shine Super Spray (SHOP)
Third Place: 🇰🇷
Forest Story – Super Hard Water Spray (SHOP)

BEST HAIR COLOUR:

  • Mamonde – Pang Pang Hair Shadow
  • The Face Shop - Quick Hair Puff [#02 Dark Brown]
  • Innisfree - Real Hair Make Up Jelly Concealer [#02 Espresso Brown]

First Place: 🇰🇷 Mamonde – Pang Pang Hair Shadow [#1 Babyface Hairline] (SHOP)
Second Place: 🇰🇷
The Face Shop – Quick Hair Puff [#02 Dark Brown] (SHOP)
Third Place: 🇰🇷
Innisfree – Real Hair Make Up Jelly Concealer [#02 Espresso Brown] (SHOP)


Best Fragrance 2020 HwaHae Beauty Awards

BEST FRAGRANCE FOR WOMAN:

  • Lanvin – Eclat d’Arpege Eau de Parfum
  • Dior - Miss Dior Blooming Bouquet
  • Jo Malone – Blackberry & Bay Cologne

First Place: 🇫🇷 Lanvin – Eclat d’Arpege Eau de Parfum (SHOP)
Second Place: 🇫🇷
Dior – Miss Dior Blooming Bouquet (SHOP)
Third Place: 🇬🇧
Jo Malone – Blackberry & Bay Cologne (SHOP)

BEST FRAGRANCE FOR MAN:

  • Ferrari - Scuderia Ferrari Light Essence Eau de Toilette
  • Jo Malone – Blackberry & Bay Cologne
  • Forment - Signature Perfume [#Cotton Hug]

First Place: 🇮🇹 Ferrari – Scuderia Ferrari Light Essence Eau de Toilette (SHOP)
Second Place: 🇬🇧
Jo Malone – Blackberry & Bay Cologne (SHOP)
Third Place: 🇰🇷
Forment – Signature Perfume [#Cotton Hug] (SHOP)

Source: HwaHae App, HwaHae blog
Translation: © 2020 Odile Monod
Disclaimer: The list above contains a combination of affiliate and non-affiliate links. For more information on my affiliate policy please refer to my About page.

TAGS:1004laboratory3ce9wishesA-Trueacropassahcall naturalallNATURALapieuaritaumaromaticaatruebanila cobbiabe plainbeauty awards 2020biorgablack rougebrtccalifornia aestheticscellbncliocnp laboratorycodeglokolorcosnoricosrxd'albadaleafdashudermabdermatorydr jartdr. gdr. jartDr. OrgadreamworksessenHERBfmgtfoellieforest storyformentgoodalhanskinhanyulhatherineheraHolika HolikaHwaHaehyggeeilliyooninnisfreeisoiits skink-beautykeenonikslabNolindsaylunamake premmamondemanyo factorymedihealmefactorymerzymise-en-scenemoremo LOFNnature republicnightingalenot4younurisoopone days youonthebodypapa recipeperiperaphymongshepondsromandround labs. naturescinicshingmulnarasidmoolskineyeskinfoodso naturalsteadyDthe face shopthe lab by blanc douxtoo cool for schooltorridenvdlwakemakeyuri pibu
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#ad #광고

It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion.

These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty.

Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. 

Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996.

Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng.

Swipe until the end to uncover a special surprise in partnership with @donginbiusa

#donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) 

#ad #광고

It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion.

These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty.

Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. 

Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996.

Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng.

Swipe until the end to uncover a special surprise in partnership with @donginbiusa

#donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) 

#ad #광고

It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion.

These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty.

Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. 

Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996.

Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng.

Swipe until the end to uncover a special surprise in partnership with @donginbiusa

#donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) 

#ad #광고

It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion.

These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty.

Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. 

Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996.

Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng.

Swipe until the end to uncover a special surprise in partnership with @donginbiusa

#donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) 

#ad #광고

It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion.

These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty.

Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. 

Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996.

Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng.

Swipe until the end to uncover a special surprise in partnership with @donginbiusa

#donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) 

#ad #광고

It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion.

These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty.

Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. 

Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996.

Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng.

Swipe until the end to uncover a special surprise in partnership with @donginbiusa

#donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) 

#ad #광고

It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion.

These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty.

Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. 

Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996.

Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng.

Swipe until the end to uncover a special surprise in partnership with @donginbiusa

#donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) 

#ad #광고

It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion.

These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty.

Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. 

Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996.

Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng.

Swipe until the end to uncover a special surprise in partnership with @donginbiusa

#donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) 

#ad #광고

It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion.

These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty.

Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. 

Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996.

Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng.

Swipe until the end to uncover a special surprise in partnership with @donginbiusa

#donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) 

#ad #광고

It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion.

These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty.

Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. 

Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996.

Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng.

Swipe until the end to uncover a special surprise in partnership with @donginbiusa

#donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
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(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
2 years ago
View on Instagram |
1/5
🇬🇧 (🇮🇹 nei commenti)

Raise your hand if you ever read an online comment that sounded something like:

"I always get sunburn whenever I wear an Asian sunscreen outside, these sunscreens are a scam!"

When Asian beauty started to gain popularity outside of Asia, many people fell head over heels for the lightweight, comfortable formulas of Asian sunscreens... but not many seem to know about the difference between outdoors sunscreens and daily sunscreens in Asian beauty.

This distinction actually exists in Western sunscreens as well, but it's more widespread in Asian beauty because of the characteristics of its market. Despite what you might perceive from looking at the online skincare community, the average Western consumer only wears sunscreen when they go to the beach, hence the vast majority of sunscreens available in the West are already designed for outdoor use.

However, in many Asian countries wearing sunscreen everyday is nothing out of the ordinary and this led to a high demand for lightweight sunscreen formulas that could be worn comfortably on a daily basis, mostly in an indoor setting (going to the office, running errands around town etc).

Usually, these sunscreens don’t have a high adhesion to the skin and wear off easily when they’re exposed to high temperatures, sweat or water. So if you're looking for a sunscreen suitable for that use, you'd better look for an 'outdoor sunscreen'.

'Outdoor sunscreens' are highly-resistant sunscreens that are designed to provide strong UV protection even in extreme conditions, including strong sunlight or intensive sport activity.

In my latest video I talk about how to recognise an outdoor sunscreen from a daily sunscreen and I also share with you my favourite Korean sunscreens for both categories. 

[link in bio]

#koreanskincare #rasianbeauty #sunscreens #abcommunity #skincarecoreana #cosmeticacoreana #선크림추천 #톤업크림 #선크림 #올리브영 #올리브영추천
🇬🇧 (🇮🇹 nei commenti)

Raise your hand if you ever read an online comment that sounded something like:

"I always get sunburn whenever I wear an Asian sunscreen outside, these sunscreens are a scam!"

When Asian beauty started to gain popularity outside of Asia, many people fell head over heels for the lightweight, comfortable formulas of Asian sunscreens... but not many seem to know about the difference between outdoors sunscreens and daily sunscreens in Asian beauty.

This distinction actually exists in Western sunscreens as well, but it's more widespread in Asian beauty because of the characteristics of its market. Despite what you might perceive from looking at the online skincare community, the average Western consumer only wears sunscreen when they go to the beach, hence the vast majority of sunscreens available in the West are already designed for outdoor use.

However, in many Asian countries wearing sunscreen everyday is nothing out of the ordinary and this led to a high demand for lightweight sunscreen formulas that could be worn comfortably on a daily basis, mostly in an indoor setting (going to the office, running errands around town etc).

Usually, these sunscreens don’t have a high adhesion to the skin and wear off easily when they’re exposed to high temperatures, sweat or water. So if you're looking for a sunscreen suitable for that use, you'd better look for an 'outdoor sunscreen'.

'Outdoor sunscreens' are highly-resistant sunscreens that are designed to provide strong UV protection even in extreme conditions, including strong sunlight or intensive sport activity.

In my latest video I talk about how to recognise an outdoor sunscreen from a daily sunscreen and I also share with you my favourite Korean sunscreens for both categories. 

[link in bio]

#koreanskincare #rasianbeauty #sunscreens #abcommunity #skincarecoreana #cosmeticacoreana #선크림추천 #톤업크림 #선크림 #올리브영 #올리브영추천
odilemonod
odilemonod
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Follow
🇬🇧 (🇮🇹 nei commenti) Raise your hand if you ever read an online comment that sounded something like: "I always get sunburn whenever I wear an Asian sunscreen outside, these sunscreens are a scam!" When Asian beauty started to gain popularity outside of Asia, many people fell head over heels for the lightweight, comfortable formulas of Asian sunscreens... but not many seem to know about the difference between outdoors sunscreens and daily sunscreens in Asian beauty. This distinction actually exists in Western sunscreens as well, but it's more widespread in Asian beauty because of the characteristics of its market. Despite what you might perceive from looking at the online skincare community, the average Western consumer only wears sunscreen when they go to the beach, hence the vast majority of sunscreens available in the West are already designed for outdoor use. However, in many Asian countries wearing sunscreen everyday is nothing out of the ordinary and this led to a high demand for lightweight sunscreen formulas that could be worn comfortably on a daily basis, mostly in an indoor setting (going to the office, running errands around town etc). Usually, these sunscreens don’t have a high adhesion to the skin and wear off easily when they’re exposed to high temperatures, sweat or water. So if you're looking for a sunscreen suitable for that use, you'd better look for an 'outdoor sunscreen'. 'Outdoor sunscreens' are highly-resistant sunscreens that are designed to provide strong UV protection even in extreme conditions, including strong sunlight or intensive sport activity. In my latest video I talk about how to recognise an outdoor sunscreen from a daily sunscreen and I also share with you my favourite Korean sunscreens for both categories.  [link in bio] #koreanskincare #rasianbeauty #sunscreens #abcommunity #skincarecoreana #cosmeticacoreana #선크림추천 #톤업크림 #선크림 #올리브영 #올리브영추천
2 years ago
View on Instagram |
2/5
🇬🇧 (🇮🇹 nei commenti)

As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. 

Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go?

But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use.

💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use!

💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs.

✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost.

🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day.

[Link to the products in bio]

#토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
🇬🇧 (🇮🇹 nei commenti)

As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. 

Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go?

But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use.

💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use!

💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs.

✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost.

🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day.

[Link to the products in bio]

#토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
🇬🇧 (🇮🇹 nei commenti)

As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. 

Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go?

But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use.

💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use!

💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs.

✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost.

🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day.

[Link to the products in bio]

#토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
🇬🇧 (🇮🇹 nei commenti)

As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. 

Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go?

But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use.

💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use!

💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs.

✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost.

🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day.

[Link to the products in bio]

#토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
🇬🇧 (🇮🇹 nei commenti)

As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. 

Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go?

But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use.

💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use!

💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs.

✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost.

🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day.

[Link to the products in bio]

#토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
odilemonod
odilemonod
•
Follow
🇬🇧 (🇮🇹 nei commenti) As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go? But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use. 💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use! 💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs. ✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost. 🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day. [Link to the products in bio] #토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
2 years ago
View on Instagram |
3/5
🇬🇧 (🇮🇹 nei commenti)
Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? 

I bet you can't. 

One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. 

Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging.

Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. 

Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". 

So what's the point of talking about "different concentrations"? 

Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). 

Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content.

A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. 

#rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
🇬🇧 (🇮🇹 nei commenti)
Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? 

I bet you can't. 

One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. 

Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging.

Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. 

Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". 

So what's the point of talking about "different concentrations"? 

Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). 

Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content.

A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. 

#rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
🇬🇧 (🇮🇹 nei commenti)
Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? 

I bet you can't. 

One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. 

Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging.

Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. 

Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". 

So what's the point of talking about "different concentrations"? 

Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). 

Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content.

A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. 

#rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
🇬🇧 (🇮🇹 nei commenti)
Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? 

I bet you can't. 

One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. 

Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging.

Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. 

Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". 

So what's the point of talking about "different concentrations"? 

Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). 

Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content.

A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. 

#rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
🇬🇧 (🇮🇹 nei commenti)
Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? 

I bet you can't. 

One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. 

Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging.

Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. 

Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". 

So what's the point of talking about "different concentrations"? 

Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). 

Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content.

A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. 

#rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
odilemonod
odilemonod
•
Follow
🇬🇧 (🇮🇹 nei commenti) Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? I bet you can't. One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging. Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". So what's the point of talking about "different concentrations"? Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content. A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. #rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
2 years ago
View on Instagram |
4/5
🇬🇧 (🇮🇹 nei commenti)
You probably heard of "probiotic skincare" and how it has recently taken #kbeauty by storm, but not many people know that probiotic skincare is more than just a temporary fad in Korea.

South Korea is arguably the country that is currently investing the most in research involving the skin microbiome (a beneficial ecosystem of microorganisms inhabiting the skin) and the topical application of (inactivated) probiotics. A Korean cosmetic manufacturer called Cosmax (@cosmax_people) in particular, made the headlines around the world for their outstanding work around the skin microbiome that opened the door for a new approach to skincare. 

After being the first in the world to discover a link between the skin microbiome and the process of skin aging, in a study titled "Spermidine-induced recovery of human dermal structure and barrier function by skin microbiome", last month the manufacturer opened the world's first "Microbiome Platform Research Centre" with two goals in mind:

▪ Map the skin microbial genome of the human population according to country and race
▪ Use artificial intelligence to analyse this data and create custom cosmetics

You can see their work in action in the new Red Blemish Cica Soothing Cream developed for @dr.g_official. Compared to their bestselling "Red Blemish Clear Soothing Cream" (another Cosmax formula), this cream was especially created to support skin barrier function based on Cosmax's research on the skin microbiome. The star ingredient of the product is “Centella Biome”, a patented biome culture jointly developed by Dr.G and Cosmax using Centella Asiatica from Jeju Island.

Although it's too early for me to tell you about the long term results of the product, I must say I was truly impressed by the improved soothing properties of the formula. The cream contains 5x the amount of Dr.G's signature 5-Cica Complex compared to their standard Clear Soothing Cream and I could immediately tell from the first application, because this cream relives redness in the blink  of an eye and I mean it.

[I won the product through a competition of their Korean website]

#닥터지 #닥터지체험단 #닥터지레드블레미쉬 #레드블레미쉬시카수딩크림 #병풀바이옴수분크림 #수분크림
🇬🇧 (🇮🇹 nei commenti) You probably heard of "probiotic skincare" and how it has recently taken #kbeauty by storm, but not many people know that probiotic skincare is more than just a temporary fad in Korea. South Korea is arguably the country that is currently investing the most in research involving the skin microbiome (a beneficial ecosystem of microorganisms inhabiting the skin) and the topical application of (inactivated) probiotics. A Korean cosmetic manufacturer called Cosmax (@cosmax_people) in particular, made the headlines around the world for their outstanding work around the skin microbiome that opened the door for a new approach to skincare. After being the first in the world to discover a link between the skin microbiome and the process of skin aging, in a study titled "Spermidine-induced recovery of human dermal structure and barrier function by skin microbiome", last month the manufacturer opened the world's first "Microbiome Platform Research Centre" with two goals in mind: ▪ Map the skin microbial genome of the human population according to country and race ▪ Use artificial intelligence to analyse this data and create custom cosmetics You can see their work in action in the new Red Blemish Cica Soothing Cream developed for @dr.g_official. Compared to their bestselling "Red Blemish Clear Soothing Cream" (another Cosmax formula), this cream was especially created to support skin barrier function based on Cosmax's research on the skin microbiome. The star ingredient of the product is “Centella Biome”, a patented biome culture jointly developed by Dr.G and Cosmax using Centella Asiatica from Jeju Island. Although it's too early for me to tell you about the long term results of the product, I must say I was truly impressed by the improved soothing properties of the formula. The cream contains 5x the amount of Dr.G's signature 5-Cica Complex compared to their standard Clear Soothing Cream and I could immediately tell from the first application, because this cream relives redness in the blink of an eye and I mean it. [I won the product through a competition of their Korean website] #닥터지 #닥터지체험단 #닥터지레드블레미쉬 #레드블레미쉬시카수딩크림 #병풀바이옴수분크림 #수분크림
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🇬🇧 (🇮🇹 nei commenti) You probably heard of "probiotic skincare" and how it has recently taken #kbeauty by storm, but not many people know that probiotic skincare is more than just a temporary fad in Korea. South Korea is arguably the country that is currently investing the most in research involving the skin microbiome (a beneficial ecosystem of microorganisms inhabiting the skin) and the topical application of (inactivated) probiotics. A Korean cosmetic manufacturer called Cosmax (@cosmax_people) in particular, made the headlines around the world for their outstanding work around the skin microbiome that opened the door for a new approach to skincare. After being the first in the world to discover a link between the skin microbiome and the process of skin aging, in a study titled "Spermidine-induced recovery of human dermal structure and barrier function by skin microbiome", last month the manufacturer opened the world's first "Microbiome Platform Research Centre" with two goals in mind: ▪ Map the skin microbial genome of the human population according to country and race ▪ Use artificial intelligence to analyse this data and create custom cosmetics You can see their work in action in the new Red Blemish Cica Soothing Cream developed for @dr.g_official. Compared to their bestselling "Red Blemish Clear Soothing Cream" (another Cosmax formula), this cream was especially created to support skin barrier function based on Cosmax's research on the skin microbiome. The star ingredient of the product is “Centella Biome”, a patented biome culture jointly developed by Dr.G and Cosmax using Centella Asiatica from Jeju Island. Although it's too early for me to tell you about the long term results of the product, I must say I was truly impressed by the improved soothing properties of the formula. The cream contains 5x the amount of Dr.G's signature 5-Cica Complex compared to their standard Clear Soothing Cream and I could immediately tell from the first application, because this cream relives redness in the blink of an eye and I mean it. [I won the product through a competition of their Korean website] #닥터지 #닥터지체험단 #닥터지레드블레미쉬 #레드블레미쉬시카수딩크림 #병풀바이옴수분크림 #수분크림
2 years ago
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