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The Monodist by Odile Monod

New Korean make-up products [December 2020 - Week 1]
04 Dec 2020
New Korean Beauty Launches, News

New Korean make-up products [December 2020 – Week 1]

Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week I break down the hottest beauty launches coming from Korea.

Unlike with my monthly posts on K-Beauty bestsellers, you won’t find any link to purchase these products as they just became available in Korea.

But without further ado, here are the latest Korean make-up offerings of the week! Don’t forget to check out this week’s skincare launches as well.

AMTS (new brand launch)

AMTS
AMTS

If you’ve been following this blog for a while, you might remember about Powder Room, the biggest online platform where Korean beauty aficionados can discuss the latest trends and hot releases (check this post to learn more). In May 2020, Powder Room launched “Together Project”, an initiative to create a make-up line based on the real preferences of their users. At the beginning of the project, the company worked with their users to create two limited edition blush palettes (head here to see them in action), which sold out almost immediately.

Shortly after this first success, Powder Room surveyed over 9000 users to discover their personal opinions and preferences on face, eye, and lip make-up products. According on the data collected from these surveys, the company just launched AMTS (short for “All My Things”), the first consumer-based Korean make-up brand. To Powder Room community was involved in every step of the development process, and users of the platform were also asked to feedback on formulas and textures before launch.

The first products from the brand are:

AMTS - I'm Your Cushion
I’m Your Cushion
AMTS - I'm Your Cushion
(Top to bottom)
17N Ivory | 21C Cool Vanilla | 21N Vanilla | 23N Beige

“I’m Your Cushion” is a high-coverage cushion foundation with a transfer-proof formula and a semi-matte finish. The product is available in 4 different shades; 17N, 21C, 21N and 23N.

AMTS - I'm Your Palette
(L-R) #01 Off-Sienna | #02 Authentic Amber | #03 Misty Lavender

“I’m your palette” is a versatile make-up palette that can be used for everyday wear and for special occasions. The palette features 7 tone-on tone shades, of which 6 are eyeshadows and 1 is a blush, in variety of textures and finishes. The palette is available in 3 variants: Off-Sienna, Authentic Amber and Misty Lavender.

AMTS - I'm Your Lip Tint
AMTS - I'm Your Lip Tint

Lastly, “I’m Your Lip Tint” is an intensively moisturising lipstick with a creamy formula. The lipstick is available in 4 MLBB-inspired shades for everyday wear and 1 glitter shade for special occasions.

AMTS - I'm Your Lip Tint
(L-R) #01 Mauve Pink | #02 Vintage Orange | #03 Toasty Rose | #04 Red Burn | #05 Aurora Lights

So Natural – Fixx Cover Pact

So Natural - Fixx Cover Pact
So Natural - Fixx Cover Pact

If you follow my posts on monthly Korean beauty bestsellers, I’m sure you’re already familiar with the “All Day Tight Make Up Setting Fixx” by So Natural. The product quickly grained a cult following in Korea, leading So Natural to develop a powder foundation inspired by the award-winning fixing spray. The new “Fixx Cover Pact” features a thin, buildable formula that evens out skin tone and controls oil secretion throughout the day.

Tirtir – My Glow line

Tirtir - Oh My Glow line
Tirtir - Oh My Glow line

Tirtir launched “My Glow“, a new make-up line designed to enhance skin’s natural glow thanks to its hydrating properties. The line is composed of 5 different products:

Tirtir - Mask Fit Cushion
Mask Fit Cushion
Tirtir - Mask Fit Cushion
(L-R) 17C Porcelain | 21N Ivory | 23N Sand.

“Mask Fit Cushion” is a long-wear foundation with a semi-matte finish. Thanks to its weightless formula that instantly adheres to the skin. the foundation doesn’t budge even after 10 hours of continued mask-wearing. The cushion is available in 3 shades: 17C Porcelain, 21N Ivory and 23N Sand.

Tirtir - My Glow Cream Cushion
My Glow Cream Cushion
Tirtir - My Glow Cream Cushion
(L-R) 17C Porcelain | 21N Ivory | 23N Sand.

“My Glow Cream Cushion” is a highly moisturising foundation with a dewy, radiant finish. Like the previous product, this foundation was also proven to resist 10 hours of continued mask-wearing. The cushion is available in 3 shades: 17C Porcelain, 21N Ivory and 23N Sand.

Tirtir - My Glow Highlighter
My Glow Highlighter
Tirtir - My Glow Highlighter
(L-R) My Glow Ampoule Highlighter | My Glow Shimmer Highlighter

“My Glow Highlighter” is a stick highlighter with a super creamy and blendable formula. The product is available in two variants: “My Glow Ampoule Highlighter” features a transparent, glossy formula, while “My Glow Shimmer Highlighter” has a glittery, metallic finish.

Tirtir - My Glow Moisture Primer
My Glow Moisture Primer
Tirtir - Makeup Blender Box
Makeup Blender Box

“My Glow Moisture Primer” is a brightening make-up primer with an ultra-moisturising formula. The primer minimizes the appearance of pores and gives the skin a natural glow thanks to the pearlescent pigments in the texture. Lastly, “Makeup Blender Box” is a set of make-up sponges designed for a simple and precise application of face make-up products.

Discover more new K-Beauty.

Source: Press releases
Translation: © 2020 Odile Monod

TAGS:amtsk-beautyNew Korean Beauty ProductsNew Korean Makeup Productsso naturaltirtir
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  • New Korean skincare products [December 2020 - Week 1] - The Monodist by Odile Monod
    December 8, 2020

    […] Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week I break down the hottest beauty launches coming from Korea.Unlike with my monthly posts on K-Beauty bestsellers, you won’t find any link to purchase these products as they just became available in Korea.But without further ado, here are the latest Korean skincare offerings of the week! Don’t forget to check out this week’s make-up launches as well. […]

    Reply
  • New Korean skincare products [December 2020 - Week 4] - The Monodist by Odile Monod
    December 30, 2020

    […] But without further ado, here are the latest Korean skincare offerings of the week! Don’t forget to check out this week’s make-up launches as well. […]

    Reply

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It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion.

These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty.

Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. 

Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996.

Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng.

Swipe until the end to uncover a special surprise in partnership with @donginbiusa

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#ad #광고

It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion.

These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty.

Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. 

Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996.

Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng.

Swipe until the end to uncover a special surprise in partnership with @donginbiusa

#donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
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#ad #광고

It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion.

These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty.

Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. 

Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996.

Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng.

Swipe until the end to uncover a special surprise in partnership with @donginbiusa

#donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
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#ad #광고

It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion.

These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty.

Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. 

Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996.

Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng.

Swipe until the end to uncover a special surprise in partnership with @donginbiusa

#donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) 

#ad #광고

It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion.

These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty.

Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. 

Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996.

Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng.

Swipe until the end to uncover a special surprise in partnership with @donginbiusa

#donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) 

#ad #광고

It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion.

These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty.

Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. 

Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996.

Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng.

Swipe until the end to uncover a special surprise in partnership with @donginbiusa

#donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) 

#ad #광고

It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion.

These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty.

Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. 

Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996.

Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng.

Swipe until the end to uncover a special surprise in partnership with @donginbiusa

#donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) 

#ad #광고

It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion.

These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty.

Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. 

Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996.

Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng.

Swipe until the end to uncover a special surprise in partnership with @donginbiusa

#donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) 

#ad #광고

It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion.

These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty.

Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. 

Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996.

Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng.

Swipe until the end to uncover a special surprise in partnership with @donginbiusa

#donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) 

#ad #광고

It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion.

These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty.

Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. 

Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996.

Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng.

Swipe until the end to uncover a special surprise in partnership with @donginbiusa

#donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
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(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
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Raise your hand if you ever read an online comment that sounded something like:

"I always get sunburn whenever I wear an Asian sunscreen outside, these sunscreens are a scam!"

When Asian beauty started to gain popularity outside of Asia, many people fell head over heels for the lightweight, comfortable formulas of Asian sunscreens... but not many seem to know about the difference between outdoors sunscreens and daily sunscreens in Asian beauty.

This distinction actually exists in Western sunscreens as well, but it's more widespread in Asian beauty because of the characteristics of its market. Despite what you might perceive from looking at the online skincare community, the average Western consumer only wears sunscreen when they go to the beach, hence the vast majority of sunscreens available in the West are already designed for outdoor use.

However, in many Asian countries wearing sunscreen everyday is nothing out of the ordinary and this led to a high demand for lightweight sunscreen formulas that could be worn comfortably on a daily basis, mostly in an indoor setting (going to the office, running errands around town etc).

Usually, these sunscreens don’t have a high adhesion to the skin and wear off easily when they’re exposed to high temperatures, sweat or water. So if you're looking for a sunscreen suitable for that use, you'd better look for an 'outdoor sunscreen'.

'Outdoor sunscreens' are highly-resistant sunscreens that are designed to provide strong UV protection even in extreme conditions, including strong sunlight or intensive sport activity.

In my latest video I talk about how to recognise an outdoor sunscreen from a daily sunscreen and I also share with you my favourite Korean sunscreens for both categories. 

And for lovers of mineral sunscreens, don't worry I didn't forget about you! A new video on my favourite Korean mineral sunscreen is coming to your screens at the beginning of next week so watch this space!

[link in bio]

#koreanskincare #rasianbeauty #sunscreens #abcommunity #skincarecoreana #cosmeticacoreana #선크림추천 #톤업크림 #선크림 #올리브영 #올리브영추천
🇬🇧 (🇮🇹 nei commenti)

Raise your hand if you ever read an online comment that sounded something like:

"I always get sunburn whenever I wear an Asian sunscreen outside, these sunscreens are a scam!"

When Asian beauty started to gain popularity outside of Asia, many people fell head over heels for the lightweight, comfortable formulas of Asian sunscreens... but not many seem to know about the difference between outdoors sunscreens and daily sunscreens in Asian beauty.

This distinction actually exists in Western sunscreens as well, but it's more widespread in Asian beauty because of the characteristics of its market. Despite what you might perceive from looking at the online skincare community, the average Western consumer only wears sunscreen when they go to the beach, hence the vast majority of sunscreens available in the West are already designed for outdoor use.

However, in many Asian countries wearing sunscreen everyday is nothing out of the ordinary and this led to a high demand for lightweight sunscreen formulas that could be worn comfortably on a daily basis, mostly in an indoor setting (going to the office, running errands around town etc).

Usually, these sunscreens don’t have a high adhesion to the skin and wear off easily when they’re exposed to high temperatures, sweat or water. So if you're looking for a sunscreen suitable for that use, you'd better look for an 'outdoor sunscreen'.

'Outdoor sunscreens' are highly-resistant sunscreens that are designed to provide strong UV protection even in extreme conditions, including strong sunlight or intensive sport activity.

In my latest video I talk about how to recognise an outdoor sunscreen from a daily sunscreen and I also share with you my favourite Korean sunscreens for both categories. 

And for lovers of mineral sunscreens, don't worry I didn't forget about you! A new video on my favourite Korean mineral sunscreen is coming to your screens at the beginning of next week so watch this space!

[link in bio]

#koreanskincare #rasianbeauty #sunscreens #abcommunity #skincarecoreana #cosmeticacoreana #선크림추천 #톤업크림 #선크림 #올리브영 #올리브영추천
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🇬🇧 (🇮🇹 nei commenti) Raise your hand if you ever read an online comment that sounded something like: "I always get sunburn whenever I wear an Asian sunscreen outside, these sunscreens are a scam!" When Asian beauty started to gain popularity outside of Asia, many people fell head over heels for the lightweight, comfortable formulas of Asian sunscreens... but not many seem to know about the difference between outdoors sunscreens and daily sunscreens in Asian beauty. This distinction actually exists in Western sunscreens as well, but it's more widespread in Asian beauty because of the characteristics of its market. Despite what you might perceive from looking at the online skincare community, the average Western consumer only wears sunscreen when they go to the beach, hence the vast majority of sunscreens available in the West are already designed for outdoor use. However, in many Asian countries wearing sunscreen everyday is nothing out of the ordinary and this led to a high demand for lightweight sunscreen formulas that could be worn comfortably on a daily basis, mostly in an indoor setting (going to the office, running errands around town etc). Usually, these sunscreens don’t have a high adhesion to the skin and wear off easily when they’re exposed to high temperatures, sweat or water. So if you're looking for a sunscreen suitable for that use, you'd better look for an 'outdoor sunscreen'. 'Outdoor sunscreens' are highly-resistant sunscreens that are designed to provide strong UV protection even in extreme conditions, including strong sunlight or intensive sport activity. In my latest video I talk about how to recognise an outdoor sunscreen from a daily sunscreen and I also share with you my favourite Korean sunscreens for both categories.  And for lovers of mineral sunscreens, don't worry I didn't forget about you! A new video on my favourite Korean mineral sunscreen is coming to your screens at the beginning of next week so watch this space! [link in bio] #koreanskincare #rasianbeauty #sunscreens #abcommunity #skincarecoreana #cosmeticacoreana #선크림추천 #톤업크림 #선크림 #올리브영 #올리브영추천
11 months ago
View on Instagram |
2/4
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As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. 

Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go?

But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use.

💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use!

💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs.

✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost.

🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day.

[Link to the products in bio]

#토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
🇬🇧 (🇮🇹 nei commenti)

As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. 

Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go?

But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use.

💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use!

💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs.

✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost.

🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day.

[Link to the products in bio]

#토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
🇬🇧 (🇮🇹 nei commenti)

As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. 

Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go?

But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use.

💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use!

💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs.

✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost.

🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day.

[Link to the products in bio]

#토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
🇬🇧 (🇮🇹 nei commenti)

As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. 

Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go?

But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use.

💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use!

💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs.

✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost.

🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day.

[Link to the products in bio]

#토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
🇬🇧 (🇮🇹 nei commenti)

As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. 

Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go?

But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use.

💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use!

💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs.

✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost.

🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day.

[Link to the products in bio]

#토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
odilemonod
odilemonod
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Follow
🇬🇧 (🇮🇹 nei commenti) As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go? But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use. 💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use! 💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs. ✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost. 🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day. [Link to the products in bio] #토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
11 months ago
View on Instagram |
3/4
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Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? 

I bet you can't. 

One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. 

Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging.

Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. 

Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". 

So what's the point of talking about "different concentrations"? 

Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). 

Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content.

A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. 

#rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
🇬🇧 (🇮🇹 nei commenti)
Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? 

I bet you can't. 

One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. 

Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging.

Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. 

Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". 

So what's the point of talking about "different concentrations"? 

Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). 

Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content.

A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. 

#rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
🇬🇧 (🇮🇹 nei commenti)
Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? 

I bet you can't. 

One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. 

Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging.

Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. 

Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". 

So what's the point of talking about "different concentrations"? 

Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). 

Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content.

A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. 

#rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
🇬🇧 (🇮🇹 nei commenti)
Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? 

I bet you can't. 

One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. 

Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging.

Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. 

Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". 

So what's the point of talking about "different concentrations"? 

Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). 

Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content.

A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. 

#rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
🇬🇧 (🇮🇹 nei commenti)
Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? 

I bet you can't. 

One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. 

Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging.

Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. 

Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". 

So what's the point of talking about "different concentrations"? 

Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). 

Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content.

A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. 

#rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
odilemonod
odilemonod
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🇬🇧 (🇮🇹 nei commenti) Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? I bet you can't. One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging. Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". So what's the point of talking about "different concentrations"? Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content. A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. #rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
12 months ago
View on Instagram |
4/4
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