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The Monodist by Odile Monod

10 Dec 2020
Best K-Beauty, Korean Beauty Awards, Translations

Powder Room Consumer Beauty Awards 2020 (Final Winners)

Powder Room is a Korean beauty platform turned app that has been popular way before some of us even knew what K-beauty was all about. From its humble beginnings back in the wild internet age of 2003, it has grown to be a trusted forum, ranking service and information hub for the almost 200 million members that it has accumulated. 

This makes Powder Room one of the oldest and most well-regarded online places for expert advice, tips, and hacks on all things beauty in South Korea. Even though it has been present for almost 20 years, it has remained an intimate and safe space for users. Besides browsing and scrolling through daily news and the ranking sections of the app, Powder Room has dedicated sections on shopping, fashion, food, and daily life. 

2020 Powder Room Beauty Awards

The Powder Room Beauty Awards take place twice a year and they highlights the best products and celebrates established and new names in the beauty and make-up industry. These awards reflect the opinions and preferences of real beauty experts and make-up fans.

For the end of year review, users were asked to take part in a survey between November 16th and November 29th 2020. Members could rate and review their favourite products from a range of categories, as well as pick their favourite user-submitted make-up look of the year. The results are weighted so that the opinion of users accounts for 80% of the vote, and 12,000 people participated in the 2nd part of 2020. The remaining 20% is evenly divided to account for the opinion of beauty editors and beauty influencers.

In addition to highlighting products from 53 different categories, Powder Room also celebrates the best and most prolific reviewers on the site. This puts great emphasis on the idea of community and encourages members to stay active and provide in-depth, helpful reviews that other users will benefit from greatly.

2020 Korean Beauty Trends

The Covid-19 global crisis has changed the way we shop, live and socialize dramatically and the beauty world has not been left unaffected. Thankfully, we have seen a lot of brands leading the way, with innovative delivery systems to ensure customer satisfaction and the launch of products that can combat some of the current challenges present. Some of the key trends highlighted this year are products that focus on soothing, low-irritation and transfer-proof ingredients. 

With mask-wearing becoming a daily occurrence in our lives, sensitive skin issues and irritation are core concerns of buyers at the moment. Brands that adapted quickly and address these issues will continue to perform well if they continue this way. The “mask makeup” category has remained one of the most commonly searched for by users this year. Despite masks, however, lip products have not lessened in popularity but they do need to be transfer-proof so they don’t budge or smudge. Matte lipsticks are the obvious choice here, but the more hydrating creamy and satin finish lip products have also performed admirably. 

They say the “eyes are the window to the soul” but when you wear a mask the eyes are the only window to your face and canvas available. This is probably one of the reasons, make-up reviewers that focused on eye-makeup and especially unique and artistic creations were rated higher and made it to the top of the list.  

Keep scrolling to discover the best-rated products from this year’s second annual Powder Room Consumer Awards. 

(You might also be interested in my post on the 2020 Powder Room mid-year awards)

CATEGORY: MAKE-UP OF THE DAY

Best MOTD Crew*
bbeyeliner

[*A group of very active contributors t/n]

Best Lip Make-up
Eunbin Make-Up

Best Eye Make-Up
d0.ry____k

Best Halloween Make-up
갈래씨

CATEGORY: POWDER ROOM PICK

Manyo Factory – Bifida Biome Ampoule Toner

🇰🇷 Manyo Factory – Bifida Biome Ampoule Toner (SHOP)

best K-Beauty Products Isoi – Blemish Care Serum

🇰🇷 Isoi – Blemish Care Serum (SHOP)

🇰🇷 Mediheal – Baobab Soothing Moisture Cream (SHOP)

Innisfree - Jeju Cherry Blossom Tone-up Cream

🇰🇷 Innisfree – Jeju Cherry Blossom Tone-up Cream (SHOP)

Luna - Long Lasting Conceal-Wear Cushion

🇰🇷 Luna – Long Lasting Conceal-Wear Cushion (SHOP)

Bourjois - Velvet The Pencil Lipstick

🇫🇷 Bourjois – Velvet The Pencil Lipstick (SHOP)

CATEGORY: SKINCARE

Best Skin / Toner
🇺🇸 Kiehl’s – Calendula Herbal Extract Toner (SHOP)

Dermatory – Hypoallergenic Cica Rescue Gauze

Best Toner Pad
🇰🇷 Dermatory – Hypoallergenic Cica Rescue Gauze (SHOP)

D’Alba – White Truffle First Spray Serum

Best Mist / Fixer
🇰🇷 D’Alba – White Truffle First Spray Serum (SHOP)

Illiyoon – Ceramide Ato Lotion

Best Lotion / Emulsion
🇰🇷 Illiyoon – Ceramide Ato Lotion (SHOP)

Best Essence / Serum
🇰🇷 Missha – Time Revolution Artemisia Treatment Essence (SHOP)

Best Ampoule
🇰🇷 A’Pieu – Madecassoside Ampoule (SHOP)

Bio Oil - Bio Oil

Best Face Oil
🇺🇸 Bio Oil – Bio Oil (SHOP)

best K-Beauty Products Dr. G – Red Blemish Clear Soothing Cream

Best Cream
🇰🇷 Dr. G – Red Blemish Clear Soothing Cream (SHOP)

Best Sunscreen
🇰🇷 Espoir – Water Splash Sun Cream SPF50+ PA+++ (SHOP)

CATEGORY: CLEANSING

Manyo Factory - Pure Cleansing Oil

Best Cleansing Oil
🇰🇷 Manyo Factory – Pure Cleansing Oil (SHOP)

Banila Co – Clean it Zero Cleansing Balm Original

Best Cleansing Cream / Balm
🇰🇷 Banila Co – Clean It Zero Cleansing Balm Original (SHOP)

Dr. G – pH Cleansing Gel Foam

Best Cleansing Foam / Gel
🇰🇷 Dr. G – pH Cleansing Gel Foam (SHOP)

Bioderma – Sensibio H2O

Best Cleansing Water
🇫🇷 Bioderma – Sensibio H2O (SHOP)

Dr G - Brightening Vita Peeling Pads 2

Best Peeling Gel / Pad
🇰🇷 Dr. G – Brightening Vita Peeling Pads (SHOP)

CATEGORY: FACE MASKS

Mediheal – Teatree Care Solution Essential Mask

Best Sheet Mask
🇰🇷 Mediheal – Teatree Care Solution Essential Mask EX (SHOP)

Best Wash-Off Mask
🇰🇷 Innisfree – Super Volcanic Pore Clay Mask 2X (SHOP)

Hanyul – Yuja Sleeping Mask

Best Sleeping Mask
🇰🇷 Hanyul – Yuja Sleeping Mask (SHOP)

CATEGORY: FUNCTIONAL COSMETICS

Easyderm Beauty - Easyderm Beauty 69 Patches

Best Blemish Care Product
🇰🇷 Easyderm Beauty – Easyderm Beauty 69 Patches (SHOP)

Best Pore Care Product
🇰🇷 Isoi – Bulgarian Rose Pore Tightening Tonic Essence (SHOP)

Best Whitening Product
🇺🇸 Kiehl’s – Clearly Corrective Dark Spot Solution (SHOP)

Best Wrinkle / Eye / Neck Care
🇩🇪 Eucerin – Anti-Age Hyaluron-Filler Eye Cream (SHOP)

CATEGORY: BASE MAKE-UP

Goodal - Green Tangerine Vita C Tone Up Cream

Best Tone-Up Cream
🇰🇷 Goodal – Green Tangerine Vita C Tone Up Cream (SHOP)

Best Primer
🇰🇷 Hera – Airy Blur Priming Powder (SHOP)

Luna - Long Lasting Tip Concealer (#01 Light Beige)

Best Concealer
🇰🇷 Luna – Long Lasting Tip Concealer (SHOP)

Best Cushion
🇰🇷 Clio – Kill Cover Fixer Cushion (SHOP)

Best Foundation
🇰🇷 Etude House – New Double Lasting Foundation (SHOP)

Innisfree - Jeju Cherry Blossom Tone-up Cream

Best Make-Up Base
🇰🇷 Innisfree – Jeju Cherry Blossom Tone-up Cream (SHOP)

Too Cool For School - Artclass by Rodin Finish Setting Pact

Best Powder / Compact
🇰🇷 Too Cool For School – Artclass by Rodin Finish Setting Pact (SHOP)

Best Mask Make-Up
🇰🇷 Laneige – Neo Cushion Matte SPF40 PA++ (SHOP)

CATEGORY: COLOUR MAKE-UP

Romand - Zero Gram Matte Lipstick (Sweet Pea)

Best Lipstick
🇰🇷 Romand – Zero Gram Matte Lipstick (SHOP)

Best Lip Tint
🇰🇷 Hera – Sensual Powder Matte (SHOP)

Hera - Sensual Spicy Nude Lip Gloss [#422 Lingerie]

Best Lip Gloss
🇰🇷 Hera – Sensual Spicy Nude Lip Gloss (SHOP)

best K-Beauty Products Burt’s Bees – Pink Grapefruit Lip Balm

Best Lip Balm
🇺🇸 Burt’s Bees – Pink Grapefruit Lip Balm (SHOP)

Clio – Pro Eye Palette (Simply Pink)

Best Eyeshadow
🇰🇷 Clio – Pro Eye Palette (SHOP)

Kiss Me Heroine Make – Smooth Liquid Eyeliner N (#Deep Black)

Best Eyeliner
🇯🇵 Kiss Me Heroine Make – Smooth Liquid Eyeliner N (SHOP)

Clio - Kill Brow Auto Hard Eyebrow Pencil (#001 Natural Brown)

Best Eyebrow Product
🇰🇷 Clio – Kill Brow Auto Hard Eyebrow Pencil (SHOP)

Maybelline – Colossal Waterproof Mascara

Best Mascara
🇺🇸 Maybelline – Colossal Waterproof Mascara (SHOP)

Peripera – Ink V Shading

Best Contouring product
🇰🇷 Peripera – Ink V Shading (SHOP)

Best Highlighter
🇺🇸 Stila – Heaven’s Hue Highlighter (SHOP)

Best Blush
🇰🇷 Too Cool For School – Artclass By Rodin Blusher (SHOP)

CATEGORY: BODY CARE

Best Body Wash / Cleanser
🇰🇷 Huxley – Body Wash Moroccan Garden (SHOP)

Tree Hut – Moroccan Rose Shea Sugar Scrub

Best Body Scrub
🇺🇸 Tree Hut – Moroccan Rose Shea Sugar Scrub (SHOP)

Best Body Lotion / Cream
🇺🇸 Aveeno – Skin Relief Moisturizing Lotion (SHOP)

Best Oil / Essence
🇰🇷 Beyond – Deep Moisture Body Serum In Oil (SHOP)

best K-Beauty Products Kamill – Hand & Nail Cream Classic

Best Hand Cream
🇩🇪 Kamill – Hand & Nail Cream (SHOP)

Best Feminine Wash
🇰🇷 Hanyul – Pure Artemisia Feminine Care Gel (SHOP)

CATEGORY: HAIR CARE

Best Shampoo
🇰🇷 Mise-En-Scene – Salon Plus Clinic 10 Shampoo (SHOP)

Best Hair Conditioner
🇰🇷 Beyond – Professional Defense Conditioner (SHOP)

Best Hair Treatment / Mask
🇰🇷 Mise-En-Scene – Salon Plus Clinic 10 Treatment (SHOP)

Best Hair Essence
🇫🇷 L’Oréal Paris – Elvive Extraordinary Oil Treatment Extra Rich (SHOP)

Best Hair Loss / Scalp Care Product
🇰🇷 Dr.forhair – Sea Salt Scaler (SHOP)

Best Hair Tool
🇰🇷 Vodana – Glam Wave Curling Iron (SHOP)

CATEGORY: HEALTH AND DIET

Best Inner Beauty Product
🇰🇷 Ever Collagen – In & Up Plus (SHOP)

Source: Powder Room
Translation: © 2020 Odile Monod
Disclaimer: The list above contains a combination of affiliate and non-affiliate links. For more information on my affiliate policy please refer to my About page.

TAGS:beauty awards 2020beyondcliodermatorydr. gdr.forhairdr.getude houseever collagengoodalhanyulherahuxleyilliyoonisoik-beautykorean beautylaneigelunamanyo factorymedihealmise-en-scenemisshaperiperapowder roompowder room awardsromandtoo cool for schoolvodana
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Odile Monod

Odile Monod

Art Director working in beauty.
🇮🇹 🇬🇧 🇰🇷

I've been researching the Korean Beauty Industry for over a decade, and on my social channels I translate and make informative content on Korean Beauty trends and history.

Skin Type:  Normal to Dry
Skin Concerns: Dryness, Aging


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