Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week I break down the hottest beauty launches coming from Korea.
Unlike with my monthly posts on K-Beauty bestsellers, you won’t find any link to purchase these products as they just became available in Korea.
But without further ado, here are the latest Korean skincare offerings of the week! Don’t forget to check out this week’s make-up launches as well.
Formula K (new brand launch)
GFC Life Science Co. Ltd. launched Formula K‘, a new skincare brand that makes highly-concentrated single ingredient products. The products are designed to create a fully personalised skincare routine and they are the result of 30 years of knowledge in cosmetics and biomaterials development.
Formula K uses only highly-functional single raw materials whose efficacy was verified by the Korea Dermatological Research Institute. In this first stage, the brand launched 47 products, including 5 water extracts, 17 extracts, 17 fermented products, 4 liposomes, 2 microbiomes and 7 tools. Representatives from Formula K stated that the brand will launch 300 additional products by the end of 2021.
W01. Birch Sap
W02. Centella Asiatica Leaf Water
W03. Collagen Water
W04. Tea Tree Leaf Water
W05. Aloe Vera Leaf Water
F01. Bifida Ferment
F02. Galactomyces Ferment
F03. Saccharomyces Ferment
F04. Lonicera Flower Ferment
F05. Ginseng Ferment
F06. Centella Asiatica Ferment
N01. Beer Yeast Extract
N02. Tea Tree Extract
N03. Houttuynia Cordata Extract
N04. Centella Asiatica Extract
N05. Tangerine Extract
N06. Black Pomegranate Extract
N07. Yuja Extract
N08. Artemisia Annua Leaf Extract
N09. Prickly Pear Extract
N10. Green Tea Extract
N11. Rose Extract
N12. Broccoli Extract
N13. Aloe Vera Leaf Extract
N14. Calendula Extract
N15. Brussels Sprouts Extract
N16. Portulaca Extract
N17. Rice Extract
A01. Niacinamide Liposome (5%)
A02. Adenosine Liposome (0.1%)
A03. Vitamin C Liposome (13%)
A04. NMF Liposome (10%)
B01. Skin Probiotics Microbiome
B02. Skin Lactobacillus Microbiome
T02. Pads Case
T03. Pads Case (Portable)
T04. Cream Jar
T05. Cream Rifill Case
T06. Mist Case
T07. Round Pads
T08. Mask Sheets (20 pcs)
Lactoderm – Propollen Wrinkle Solution Cream
‘Propollen Wrinkle Solution Cream’ is a new anti-aging cream by Chong Kun Dang Health’s premium skin care brand, Lactoderm.
The highly-concentrated cream completed 17 clinical trials and contains ‘LactoBi Complex’, an exclusive compound developed using the expertise and technology of the pharmaceutical company.
‘LactoBi Complex’ is a patented lactic acid bacteria ferment extract. It’s originally extracted from indigenous honey and features 8 probiotic strains that are effective for reducing the appearance of fine lines. In addition, LactoBi contains 55% bipollen and green propolis from New Zealand, which have excellent antioxidant effects
Be Plain – Greenful Balance Toner
Be Plain‘s acclaimed Greenful line gets a new addition with the new ‘Greenful Balancing Toner‘.
The toner contains 42.6% extract of mung bean seed, which gently removes any residue left from cleansing and replenishes the skin. The formula also features PHA, a mild chemical exfoliant with anti-inflammatory properties, along with Hyaluronic Acid and Aquaxyl™, a moisturising complex extracted from Birch and Beech.
To commemorate the launch, Be Plain created an exclusive ‘Clean Cotton Set’ that contains reusable cotton pads made with 100% natural fibers.
About Me – Rice Makgeolli line
Samyang Group’s clean beauty brand About Me, announced the launch of two new moisturising products: ‘Rice Makgeolli Skin‘ and ‘Rice Makgeolli Gel Mask‘. The line was created in collaboration with Hangang Brewery, a rice makgeolli startup located in Seongsu-dong.
Rice Makgeolli Skin
Rice Makgeolli Gel Mask
‘Rice Makgeolli Skin’ is a toner designed to deliver deep hydration to dry skin during the colder seasons. It contains Aspergillus, a byproduct of rice fermentation extracted from rice makgeolli, as well as rice bran oil. Its liquid texture, soft as makgeolli, intensely moisturises skin with a fresh feeling. Thanks to its long-lasting hydrating effect, the toner is perfect for people looking for highly-effective products to minimise their skincare routine.
‘Rice Makgeolli Gel Mask’ is a hydrogel mask pack that contains fermented ingredients derived from rice makgeolli, including galactomyces fermented filtrate. The mask also features the powder of Gyeongbokgung Rice, a raw material used by Hangang Brewery for their draught makgeolli.
The packaging of both products are inspired by the original design of Naru Draught Makgeolli, the signature product of Hangang Brewery.
Clinical studies conducted by the Korea Dermatology Research Institute, showed that toner and mask pack each improved skin texture by 17.5% and 15.6% and moisture content by 32.5% and 10.7% immediately after use. The clearness also increased by 10.7% and 11.4%, respectively.
Deepondé – Signature Origin 100
‘Signature Origin 100‘ is a new highly-concentrated essence by Deepondé. It contains 100% Snow Mushroom Extract, a powerful antioxidant ingredient. The ingredient is said to offer 10 different skin benefits, including improving elasticity, providing long-lasting moisture, brightening complexion and minimising the appearance of pores.
The moisturising properties of the product were proved through 29 human trials, including, 10 layer skin penetration evaluation, calming effect evaluation on skin friction caused by mask-wearing, evaluation of skin moisturizing retention in dry environment (less than 35% humidity), along with in-vitro moisturizing ability evaluation and antioxidant efficacy test.
Deepondé’s Signature Origin 100 was formulated using ‘Vintage 3310™’, a trademarked technology based the traditional Korean practice of steam drying. The raw ingredients were carefully steamed for 354 hours, dried 3 times, and extracted 10 times to obtain a high concentration formula.