New Korean make-up products [January 2021 – Week 1]
Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week I break down the hottest beauty launches coming from Korea.
Unlike with my monthly posts on K-Beauty bestsellers, you won’t find any link to purchase these products as they just became available in Korea.
But without further ado, here are the latest Korean skincare offerings of the week! Don’t forget to check out this week’s skincare launches as well.
Hera – Rouge Holic Lipstick line
Amorepacific’s luxury beauty brand Hera launched “Rouge Holic“, a new upgraded version of their iconic lipsticks.
With this new edition, Hera wanted to introduce a “New Classic” make-up look inspired by the contemporary aesthetics of Seoul. The result is a unique range of 30 medium-saturated colours especially designed to suit the skin tone of Asian women, creating an “upper luxury” atmosphere no matter what shade they’re wearing.
The packaging has also been upgraded with a new elegant design inspired by the sensual curves of architectural elements.
“Rouge Holic” is available in two textures:
The standard “Rouge Holic” has a comfortable, moisturising formula with a natural-looking glowy finish,.
(L-R) #401 Nude Brick| #468 Mod | #273 Cinematic | #286 A-List | #225 Cityscape |
#230 Dazzle | #243 Timeless Coral | #187 Twilly | #128 Camelia | #147 Supreme Pink |
#123 Dusty Rose | #100 Soul Pink | #158 Desire | #106 Rosy Clay | #339 Flare | #314 Daring |
#300 Seoul Red | #99 Bitter Wine | #310 Roseate Fuchsia | #161 Sexy No.1
“Rouge Holic Matte” is a transfer-proof lipstick with a lightweight texture and a soft matte finish.
(L-R) #410 Seoulista | #498 Mauve Wood | #477 Red Tobacco | #437 Mod Orange | #299 Bitter Sweet
#114 Misty | #198 Delicacy | #311 Solid Red | #377 Trigger | #96 Stained
AHC – Perfect Calming Barrier Cushion
(top to bottom) # 21 Light Beige | #23 Natural Beige
The rise of maskne (acne caused by mask-wearing), led to a growing consumer demand for transfer-proof make-up and soothing formulas. With this mind, AHC created “Perfect Calming Barrier Cushion“, a new cushion foundation developed to combat the effects of prolonged mask-wearing on the skin.
Its formula contains a powerful blend of 6 soothing ingredients (Jeju Mugwort Leaf Water, Panthenol, Houttuynia Cordata Extract, Centella Asiatica Extract, Aloe Vera Extract and Lactobacillus Ferment) that work together to soothe irritated and sensitised skin.
The cushion was also formulated using a patented technology to increase adherence to the skin and guarantee a transfer-proof coverage for over 10 hours. The formula also features extremely fine particles (created using a unique Ultra-Fine Cover System technology) that smooth out bumps and blemishes, delivering a soft velvety finish.
“Perfect Calming Barrier Cushion” is available in two variants: 21 (Light Beige) and 23 (Natural Beige).
Age 20s – All Day Long Make Up Fixer
Age 20s launched “All Day Long Make Up Fixer“, a fixing spray designed to keep make up in place for up to 12 hours.
The oil drop formulation creates a double coating film on the skin, which improves the adhesion of make up and increases its longevity. The formula also contains 3-layer Hyaluronic Acid to deeply hydrate the skin throughout the day and deliver a healthy, natural glow. Tests confirmed that the product prevents make up from smudging, even when wearing a face mask for a long period of time.
Espoir – Couture Lip Tint Shine
Espoir announced the launch of “Couture Lip Tint Shine“, a new line of extremely shiny lip glosses with a comfortable, lightweight texture.
The lip tints feature a 3-layer technology, that consisting of a moisturising layer, an oil layer and a resin coating film layer. The resin coating in particular, acts as a sealing shield on the lips and prevents the lip tint from smudging, even when wearing a face mask. The result is a deeply hydrating lip tint with a luxurious glossy finish.
“Couture Lip Tint Shine” is available in 4 shades: Like It, Peach Awesome, Hey Bestie and Chillin’ Chillin’.
(L-R) #Like It | Peach Awesome | Hey Bestie | Chillin’ Chillin’.