New Korean make-up products [January 2021 – Week 2]
Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week I break down the hottest beauty launches coming from Korea.
Unlike with my monthly posts on K-Beauty bestsellers, you won’t find any link to purchase these products as they just became available in Korea.
But without further ado, here are the latest Korean skincare offerings of the week! Don’t forget to check out this week’s skincare launches as well.
Etude – Milky New Year
According to the Chinese Zodiac, 2021 is the year of the Ox, so what better way to celebrate than with a milk-themed make-up collection? “Milky New Year” is the first limited edition collection of 2021 from Etude, Amorepacific’s make-up brand targeting young consumers.
The collection is characterized by soft pastel colours inspired by classic milk flavours, along with playful packaging designed to resemble milk cartons and bottles.
For the Milky New Year collection, Etude created 3 new variants of their iconic “Play Color Eyes Palette”. The palettes feature 9 milky-toned pastel shades with a variety of finishes, including matte, glitter and shimmer. The muted tones of the palettes are designed to create soft and wearable eye make-up looks. The Strawberry Milk palette is recommended for cool skin undertones, Banana Milk for warm undertones and Blueberry Milk is a neutral palette suitable for every undertone.
“Milk Cheek” is a glowy blush with a creamy formula designed to give the skin a soft, naturally-radiant glow. As with the eyeshadow palettes, Strawberry Milk is recommended for cool skin undertones, Banana Milk for warm undertones and Blueberry Milk is suitable for every undertone.
“Milk Tone-Up Base SPF30 PA+++” is a moisturising make-up base with a creamy texture that resembles condensed milk. The product promises to instantly brighten the skin, even complexion and minimise the appearance of pores, creating a perfect base for make up. Lastly, Etude also launched a new milky-themed limited edition jumbo size of their cult favourite Soonjung Hydro Barrier Cream.
VDL x Pantone – 2021 Limited Edition Collection
Every year VDL partners with Pantone to create a limited edition collection inspired by the latest Pantone Color of The Year. For 2021, Pantone named “Ultimate Gray” and “Illuminating” (a bright yellow hue) as the representative colours of the year. The two colours were selected to convey a feeling of resilience and hope, a concept reflected in the 2021 VDL x Pantone limited edition collection.
The collection includes 8 products that draw inspiration from the color palette picked by Pantone for 2021. In particular, both the packaging and the actual shades of the products were designed to reflect the 2021 Pantone Colours of the Year: Ultimate Gray and Illuminating yellow.
“Lumilayer Illuminating” is the latest edition of VDL’s bestselling Lumilayer make-up primer. This edition has a yellow-toned formula that instantly illuminates and brightens dull complexions and minimises the appearance of pores. The texture was also enriched with ultrafine pink pearl particles that give the skin a healthy glow.
“Color Correcting Primer (#03 Serenity)” is an improved take on VDL’s cult favourite Serenity Color Correcting Primer. The primer has a blue-toned formula that neutralises dull yellow undertones, smooths skin texture and brightens overall complexion.
“Color Expert Eyeshadow Palette” is a 12-colour eyeshadow palette with 5 different finishes (matte, pearly, shimmer, glitter, glitter balm). The highly-pigmented formulas and creamy textures provide long-lasting colour and a smooth application.
“Expert Illuminating Color Lip Balm” is a deeply hydrating lip balm that seals in moisture and protects the lips against external aggressors. The lip balm has a unique color-changing formula that reacts to the pH of the lips and enhances their natural color.
Likewise, “Expert Ultimate Glitter Lip Balm” is a deeply hydrating lip balm with a creamy texture that melts upon application, leaving lips moisturised and protected. Unlike the previous product, this lip balm has a clear formula with fine glitter particles to give lips a sparkling glow.
“Expert Color Primer Eyes Original” is an eye makeup primer with a subtle glowy texture. The primer was formulated using an exclusive Stay Fix System that improves adhesion to the skin and provides a long-lasting performance.
“Expert Eye Balm Boosting Fixer” is a multifunctional eye make-up product that acts as a mascara primer, top coat and volume booster. Its black jelly-like texture evenly coats eyelashes for fuller, more-defined lashes.
“Expert Color Cheeklighter” is a multifunctional face makeup product that acts both as a blush and as a highlighter at the same time. Ultra-fine powder particles adhere to the skin evenly and prevent smudging, while small glitters give the skin a subtle natural-looking glow. The product is available in two shades: #01 Illuminating Gold and #02 Ultimate Coral
(top to bottom)
#A02 Apricot Beige | #V02 Ivory Beige
Lastly, “Expert Perfect Fix Cushion” is a high-coverage cushion foundation with a smudge-proof formula. The product was formulated using an exclusive Skin Fitting System technology that breaks down the formula into ultra-fine powder particles for a perfect second skin fit. The cushion is available in two shades: #AO2 Apricot Beige and #V02 Ivory Beige
Age 20s – Volume Essence Angeling Tone-Up Pact
Age 20’s launched “Volume Essence Angeling Tone-Up Pact” a tone-up cushion compact with a deeply hydrating formula.
The highly-concentrated formula contains 71% essence to instantly replenish skin, brighten up complexion and smooth out imperfections.
This essence is a powerful blend of Angelica Root Extract, a plant-derived ingredient that helps improve skin elasticity, and a patented ingredient called Ultra Filling Spheres™, that boosts the natural moisture-retention ability of the skin.
Like other cushion compact from the brans, the new “Volume Essence Angeling Tone-Up Pact” features a 3-in-1 marbled colour design that corrects, covers and creates a luminous complexion.