New Korean make-up products [January 2021 – Weeks 3 & 4]
Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week I break down the hottest beauty launches coming from Korea.
Unlike with my monthly posts on K-Beauty bestsellers, you won’t find any link to purchase these products as they just became available in Korea.
But without further ado, here are the latest Korean skincare offerings of the week! Don’t forget to check out this week’s skincare launches as well.
Innisfree – 2021 Jeju Color Picker Collection (Camellia Edition)
Every year Innisfree launches a new limited edition make-up collection as part of their “Jeju Color Picker” project. The project was created to celebrate the vibrant colours of Jeju Island, with the brand selecting a different natural element or geographical area to showcase every year. The theme chosen for the 2021 Jeju Color Picker collection is Camellia Flower, a native plant of Jeju Island that is known to bloom even during the colder seasons.
With this collection, Innisfree took inspiration from the bright colours of camellias against a snowy background, a common sight in Jeju Island. The collections consists of 5 products:
“Jeju Color Picker Camellia Blooming Blusher” is a powder blush with an innovative 3D surface shaped like a camellia flower in bloom. The design was created thanks to an exclusive technology that combines silicon elastomer gel with a globular powder, creating a soft, jelly-like surface.
Furthermore, the ultrafine particles of the blush adhere smoothly to the skin, without accentuating fine lines or pores. The blush is available in two shades: #1 Red Camellia and #2 Pink Camellia.
The blush was launched in combination with a limited edition blush brush called “Jeju Color Picker Camellia Cheek Brush“. Much like the blushes, the soft bristles of the brush resemble a red camellia flower in bloom.
The “Jeju Color Picker Camellia Eye Palette” is a versatile eyeshadow palette inspired by the natural shades of camellia flowers. The palette includes 9 highly-pigmented eyeshadows with a variety of finishes, including matte, shimmer and glitter.
The “Jeju Color Picker Camellia Relief Lip Oil” is a deeply hydrating lip oil with a unique jelly-like texture. Its formula combines a light camellia seed oil base with a moisturising wax layer to improve adherence to the lips without stickiness. The product hydrates and tints lips in a natural camellia red colour.
Lastly, the “Jeju Color Picker Camellia Petal Tint” is a creamy lip tint with a semi-matte finish. Its formula is enriched with camellia oil for improved comfort and hydration. The “Jeju Color Picker Camellia Petal Tint” is available in 3 camellia-inspired shades: #1 Camellia Red, #2 Camellia Brick and #3 Camellia Beige.
(L-R) #1 Camellia Red | #2 Camellia Brick | #3 Camellia Beige
Su:m37° – Secret Essence-In-Cushion SPF 50+/PA+++
(Top to bottom:)
#1 Light Beige | #2 Natural Beige
Luxury beauty brand Su:m37° announced the launch of “Secret Essence-in-Cushion,” a cushion foundation infused with the brand’s signatured naturally fermented essence.
The product features an exclusive packaging inspired by the shape of a drop of essence, and it was formulated using Cyto-Firm™, they key ingredient of Sum:37°’s Secret Essence. Additionally, the formula was also enriched with peptides and fermented hyaluronic acid for improved suppleness.
“Secret Essence-In-Cushion” has a deeply hydrating formula with a glowy finish and buildable coverage. Through human clinical trails conducted by the Korean research centre Ellead, it was confirmed that the cushion keeps skin hydrated for over 12 hours.
Javin de Seoul – Greenery Base Powder Pact
(Top to bottom:)
#01 Sebum White | #21 Cover Ivory | #23 Cover Beige
Javin De Seoul launched “Greenery Base Powder Pact”, a powder compact designed to set make-up in place, even when wearing a face mask, and control excessive sebum production.
Javin De Seoul used eco-friendly paper and soy ink to make the packaging more sustainable. “Greenery Base Powder Pact” is available in 3 shades: #01 Sebum White (a transparent powder to absorb excessive sebum), #21 Cover Ivory and #23 Cover Beige.