Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week I break down the hottest beauty launches coming from Korea.
Unlike with my monthly posts on K-Beauty bestsellers, you won’t find any link to purchase these products as they just became available in Korea.
But without further ado, here are the latest Korean skincare offerings of the week! Don’t forget to check out this week’s skincare launches as well.
Etude – Hershey’s Kisses Collection
To celebrate Valentine’s Day, Etude House decided to team up with Hershey’s for a limited edition makeup collection inspired by Hershey’s Kisses. This new release follows the incredible success of Etude’s first collaboration with Hershey’s last year, which drew inspiration from Hershey’s classic chocolate bars.
The Hershey’s Kisses collection consists of 3 eyeshadow palettes and 3 lip tints, each named after the three
most popular flavours of chocolates, Dark, Milk, or Almond.
The “Play Color Eyes Hershey’s Kisses” are pocket-sized eyeshadow palettes with a metallic packaging that resembles the classic shape of Hershey’s Kisses chocolates. Like the bite-sized chocolates, the palettes also feature Hershey’s ribbon at the top of the case, and the conical shape of the chocolates was also embossed on every eyeshadow pan.
Each palette includes a selection of 4 chocolate-toned eyeshadows in matte, shimmer and glitter finishes. The “Play Color Eyes Hershey’s Kisses” palettes are available in three variants: “Milk Chocolate” is a neutral palette suitable for both warm and cool skin tones, “Special Dark” contains 4 rosy shades that would work well on cool skin tones and “Almond Chocolate” features golden and reddish browns that are well suited for warm skin tones.
(# Milk Chocolate)
(# Special Dark)
(# Almond Chocolate)
The “Hershey’s Kisses Choco Mousse Tint” is a lip tint with a soft texture that wraps around the lips like whipped cream. The lip tint has a satin-matte finish and is available in 3 warm-neutral shades: “Milk Chocolate”, “Special Dark” and “Almond Chocolate”
(L-R #Milk Chocolate, #Almond Chocolate, #Special Dark)
So Natural – Fixx Concealer
“Fixx Concealer” is a new full-coverage concealer by So Natural. The concealer features a highly-adhesive formula that creates a thin coating film on the skin, for for perfect, long-lasting coverage.
Its super slim brush tip allows precise application and blending on both small and wide areas of the face. The concealer is only available in one versatile shade suitable for both cool and warm skin tones.