Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week I break down the hottest beauty launches coming from Korea.
Unlike with my monthly posts on K-Beauty bestsellers, you won’t find any link to purchase these products as they just became available in Korea.
But without further ado, here are the latest Korean skincare offerings of the week! Don’t forget to check out this week’s make-up launches as well.
Su:m37° – Water-full Bluemune Essence
NEW “Green Tea Seed Serum,” a new upgrade from the existing “Green Tea Seed Serum,” contains a concept of “Green Tea Biome,” a balanced combination of pre-pro-post-biotics ingredients, and helps solve skin problems caused by various moisture shortages in daily life.
It helps to build up the moisture barrier from the inside to the outside of the skin so that you can develop healthy and clear skin. In addition, five hyaluronic acids, including hyaluronic acid derived from green beans, are combined to provide deep moisturizing care to the skin. It is also a moisture serum that has evolved more because it has a moisture calming effect, such as helping to temporarily relieve redness on red skin due to external irritation.
Centellian24 – White Cell line
Centellian24, a functional dermocosmetic brand created by Dongkuk Pharmaceutical, announced the launch of “White Cell“, a brightening skincare line designed for young adults in their 20s and 30s.
The line is composed of two products: an ampoule and a toning pad. “White Cell Toning Ampoule” intensively improves the appearance of dark spots left behind by blemishes, acne or sun damage, making skin bright and clear.
“White Cell Toning Pad” is a product designed to be used as the first step of skincare to brighten complexion and smooth skin texture. Each toning pad features a embossed side to gently remove dead skin cells, and a flat side to refine skin texture.
Both products contain “Edelvita“, an exclusive ingredient created by Centellian24’s to respond to the poor moisturising performance of other whitening products on the market. Edelvita combines Edelweiss Callus Culture Extract, Vitamin C, vitamin B3 and vitamin B5, which work together to soothe, moisturise and brighten skin, making it healthy and vibrant. Furthermore, Centellian24 formulated both products using Sea Buckthorn extract as a base ingredient instead of purified water, to gently enhance the brightening properties. All products passed primary skin irritation tests and are suitable for sensitive skin types.
The line is available exclusively at Olive Young.
Innisfree – NEW Green Tea Seed Serum
Amorepacific’s naturalist beauty brand Innisfree relaunched their bestselling “Green Tea Seed Serum“, with a new improved formula that suits the latest needs and lifestyle changes of their customers.
The “NEW Green Tea Seed Serum” was enriched with “Green Tea Tri-Biotics™“, a new ingredient that combines a balance of prebiotics, probiotics and postbiotics.
The new formula deeply hydrates skin and strengthens the skin’s moisture barrier from the inside, making skin clear and healthy. The formula combines 5 different molecular weights of hyaluronic acids, including one that is derived from Jeju’s indigenous green beans, to provide deep hydration to the skin and temporarily relieve redness caused by external irritants.
Dewytree – 24 K Gold Lifting line
Dewytree launched “24K Gold Lifting“, a premium anti-aging skincare line. The line consists of two products: “24K Gold Lifting Essence“, a highly concentrated essence that provides rich nourishment to skin and “24K Gold Lifting Cream” that deeply hydrates and nourishes skin.
The star ingredients of the “24K Gold Lifting” line are Lingzhi Mushroom, a natural source of beta-glucan that improves skin barrier function and locks in hydration, and Pure Gold that allows ingredients to penetrate deeper into the skin by ionic action.
Besides these two core ingredients, Dewytree formulated each product in the line using different patented ingredients to double their efficacy. In particular, “24K Gold Lifting Essence” contains Vincetoxicum Atratum Extract while “24K Gold Lifting Cream” contains an exclusive amino acid complex.
Etude – Soon Jung [line extension]
Etude launched “Soon Jung Cica Relief Toner” and “Soon Jung Cica Relief Toner Pad“, two skincare products designed to soothe sensitive skin irritated by external agents.
“Soon Jung Cica Relief Toner” is the new, improved version, of Etude’s bestselling “Soon Jung pH 5.5 Relief Toner” and it contains a variety of soothing and moisturising ingredients like Panthenol, to strengthen skin barrier function, Madecassoside and Centella Asiatica, to intensively soothe irritated skin. The toner helps rebalance skin’s natural oil and water levels, and has a slightly acidic pH of 5.5 that is similar to the one slightly acidic pH similar to skin’s natural acidity levels.
“Soon Jung Cica Relief Toner Pad” are skin pads made of bamboo fibers, soaked in “Soon Jung Cica Relief Toner”. The product can be used both to gently wipe away dead skin cells and as a leave-on toner face mask.
Dr.G – pH Cleansing line [renewal]
Gowoonsesang Cosmetics’ dermocosmetic brand Dr.G announced the renewal of 3 cleansers from their pH Cleansing line, a hypoallergenic, mildly acidic cleansing line that promotes skin health.
The renewed products are: “pH Cleansing Gel Foam“, “pH Cleansing Oil” and “pH Cleansing Water“. Dr.G reformulated these cleansers using a 5 -biome complex that combines 3 strains of probiotics, one of prebiotics and one of postbiotics, to support skin barrier function and promote overall skin health. All products have a slightly acidic pH similar to skin’s natural acidity levels, and are suitable for sensitive skin.
“pH Cleansing Gel Foam” is a soft gel-to-foam cleanser that combines Dr.G’s signature Filaggrin complex with the new 5-biome complex, to protect skin barrier and deeply hydrate skin. Its fine bubble particles thoroughly remove sunscreen, fine dust and residual waste.
“pH Cleansing Water” is a one-step cleanser that should be applied using a cotton pad and doesn’t require rinsing. Its micellar molecules, which are both hydrophilic and a hydrophobic at the same time, help deep cleanse skin by dissolving dirt and makeup residues, while keeping skin hydrated with 10-fold hyaluronic acid.
“pH Cleansing Oil” is an oil cleanser that can be used on either dry or wet skin. Its lightweight formula uses skin-friendly vegetable oils to gently melt away makeup residues and fine dust.