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The Monodist by Odile Monod

New Korean make-up products [March 2021 Weeks 1-2]
13 Mar 2021
New Korean Beauty Launches, News

New Korean make-up products [March 2021 Weeks 1-2]

Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week I break down the hottest beauty launches coming from Korea.

Unlike with my monthly posts on K-Beauty bestsellers, you won’t find any link to purchase these products as they just became available in Korea.

But without further ado, here are the latest Korean skincare offerings of the week! Don’t forget to check out this week’s skincare launches as well.

Laka – Glassy Nail Colour

Laka - Glassy Nail Colour
Laka - Glassy Nail Colour

Gender-neutral beauty brand Laka announced the launch of “Glassy Nail Colour“, the first Korean nail polish created with a gender-neutral concept in mind. To break away from the stereotype of nail polish being exclusively a product for women, Laka decided to use both male and female models in the campaign to promote this launch.

The nail polish has a translucent semi-sheer formula that offers highly-pigmented colour with a rich glossy finish. Its buildable coverage can be easily adjusted to personal taste, and thanks to a streak-free formula, “Glassy Nail Colour” is easy to apply, even for beginners.

The product is available in 6 sensual neutral colour inspired by the concept of “peaceful memories from the past”.

Laka - Glassy Nail Colour

(L-R) #Evening Purple | #Misty Gray | #Moon Beige | #September Blue | #Spring Brown | #Mist Gray

Hera – Sensual Fresh Nude Tint

Hera - Sensual Fresh Nude Tint
Hera - Sensual Fresh Nude Tint

Amorepacific’s contemporary beauty brand Hera launched “Sensual Fresh Nude Tint“, a new shiny lip tint with an innovative watery smudging texture that offers a thin, transparent gloss finish.

“Sensual Fresh Nude Tint” features a natural-looking glossy formula that makes lips appear like they’re naturally hydrated. Thanks to its unique non-drying formula, the product combines the hydrating properties of a lip gloss with the long-lasting wear of a lip tint. 

“Sensual Fresh Nude Tint” is available in 8 MLBB-inspired colours: #233 Pure Tattoo, #465 90s #407 Bare Foot, #113 Jubilee, #138 Betty, #257 Wild Young, #458 Lazy Nuha, and #399 Not Fear.

Hera - Sensual Fresh Nude Tint

(L-R) #113 Jubilee | #138 Betty | #233 Pure Tattoo  | #257 Wild Young | #399 Not Fear | #407 Bare Foot | #458 Lazy Nuha | #465 90s

Etude House – Veil Breeze Collection

Etude - Veil Breeze Collection
Etude - Veil Breeze Collection

Etude House revealed “Veil Breeze“, their limited edition collection for Spring/Summer 2021. The collection was inspired by the soft, light movement of a veil swaying in the warm spring breeze and features weightless, silky textures and fresh spring shades.

The “Veil Breeze” collection consists of 5 new limited edition versions of their bestselling “Look at My Eyes” eyeshadows and 5 lipsticks.

Etude - Look At My Eyes - Veil Breeze
Etude - Look At My Eyes - Veil Breeze

The “Look At My Eyes – Veil Breeze” eyeshadows feature a delicate, light texture with watercolor-like pigments that deliver a subtle and natural-looking colour, similar to the see-through material of a veil. The product is available in 5 shades: #BE121 Mystery Veil, #OR211 Warm Spring Breeze, #BR435 Clear Mind, #PP514 Veil Breeze and #PK017 Heart Throbbing Love.

Etude - Look At My Eyes - Veil Breeze

(L-R) #BE121 Mystery Veil | #OR211 Warm Spring Breeze | #BR435 Clear Mind | #PP514 Veil Breeze | #PK017 Heart Throbbing Love.

Etude - Powder Veil Lips-Talk Veil Breeze
Etude - Powder Veil Lips-Talk Veil Breeze

The “Powder Veil Lips-Talk Veil Breeze” is a creamy lipstick enriched with condensed fine-powder particles, which glides on the lips smoothly and delivers a satin semi-matte finish. The lipstick has a weightless formula that adheres lightly to the lips like a veil, and offers a buildable coverage without cakeyness. The product is available in 5 shades: #Be101 Island Dusk, #BE102 Pink Glacier, #BE103 Shall We Dance, #RD301 Tangerine Tango and #PP501 Slow Mauve.

Etude - Powder Veil Lips-Talk Veil Breeze

(L-R) #BE101 Island Dusk | #BE102 Pink Glacier | #BE103 Shall We Dance | #RD301 Tangerine Tango | #PP501 Slow Mauve.

Espoir – Lipstick Nowear Velvet & Lipstick Nowear Shine

Espoir - Lipstick Nowear line
Espoir - Lipstick Nowear line

Espoir launched “Lipstick Nowear Velvet” and “Lipstick Nowear Shine“: two new lipsticks with weightless, comfortable formulas.

“Lipstick Nowear Velvet” is a velvet matte lipstick with a light, airy texture that feels imperceptible on the lips. The product has a unique creamy formula that delivers high-color payoff and a long-lasting wear. The lipstick is available in 6 shades: #Coralian, #Orange Grove, #Merry Red, #Chai Pink, #Be Berry and #Beguiling Nude.

Espoir - Lipstick Nowear Velvet

(L-R) #Coralian | #Orange Grove | #Merry Red | #Chai Pink | #Be Berry | #Beguiling Nude.


“Lipstick Nowear Shine” is a glossy lipstick with a thin formula that adheres lightly to the lips without any stickiness. The product has a highly-hydrating formula with a super shiny finish. The lipstick is available in 5 shades:  #Apricot Brandy, #Hug Me Fig, #Peach Melba, #Tickled Pink and #Bare Mandarine.

Espoir - Lipstick Nowear Shine

(L-R) #Apricot Brandy | #Hug Me Fig | #Peach Melba | #Tickled Pink | #Bare Mandarine.

Holika Holika – Pastel Haze Collection

Holika Holika - Pastel Haze Collection
Holika Holika - Pastel Haze Collection

Holika Holika announced the launch of “Pastel Haze“, a collection inspired by the soft pastel colours of spring. The collection consists of an eyeshadow palette, a blush and a lip balm.

Holika Holika - Pastel Haze Collection My Fave Shadow Palette
Holika Holika - Pastel Haze Collection My Fave Shadow Palette #Dreamy

#01 Merry

Holika Holika - Pastel Haze Collection My Fave Shadow Palette #Dreamy

#02 Dreamy

“Pastel Haze Collection My Fave Shadow Palette” is a new version of the brand’s bestselling “My Fave Shadow Palette”. The palette features 3 matte eyeshadows with soft, comfortable textures and 1 sparkly eyeshadow with subtle and natural-looking glitter. The palette is available in two variants: #01 Merry, a coral palette recommended for warm skin tones, and #02 Dreamy, a lilac palette more suitable for cool skin tones.

Holika Holika - Pastel Haze Collection Milky Dew Balm
Holika Holika - Pastel Haze Collection Milky Dew Balm #2 Oat

“Pastel Haze Collection Milky Dew Balm” is a lipstick with a highly-moisturising formula that coats the lips like soft milk. Its formula is made of 30% hydrating ingredients and it can be layered multiple times without clumping. The lipstick is available in 5 pastel shades: #01 Jam, #02 Oat, #03 Curd, #04 Boba and #05 Panna.

Holika Holika - Pastel Haze Collection Milky Dew Balm

(L-R) #01 Jam | #02 Oat | #03 Curd | #04 Boba | #05 Panna.

Holika Holika - Pastel Haze Collection Piece Matching Blusher Clean Series
Holika Holika - Pastel Haze Collection Piece Matching Blusher Clean Series

“Pastel Haze Collection Piece Matching Blusher Clean Series” is a limited edition version of Holika Holika’s popular “Piece Matching Blusher Series”. The blush has a smooth texture that melts on the skin, creating a lively and soft complexion.  The product is available in 3 shades: #Clean Salmon, #Clean Pink and #Clean Lavender.

Holika Holika - Pastel Haze Collection Piece Matching Blusher Clean Series

(L-R) #Clean Salmon | #Clean Pink | #Clean Lavender.

Clio – Pro Eye Palette Mini

Clio - Pro Eye Palette Mini
Clio - Pro Eye Palette Mini

Clio launched “Pro Eye Palette Mini“, a versatile eyeshadow palette for all occasions. The palette was designed to create full tone-on-tone makeup looks thanks to a complete selection of eyeshadow with different finishes that include, matte, shimmer and glitter.

The palette is available in two shades: #01 Mono Mood, a brown eyeshadow palette designed for warm skin tones and #02 Rosy Haze, a rosy eyeshadow palette recommended for cool skin tones.

Clio - Pro Eye Palette Mini #01 Mono Mood

#01 Mono Mood

Clio - Pro Eye Palette Mini #02 Rosy Haze

#02 Rozy Haze

Clio – Prism Highlighter Duo

Clio - Prism Highlighter Duo
Clio - Prism Highlighter Duo

Clio launched “Prism Highlighter Duo“, a highlighter palette that gives the skin a natural-looking three dimensional glow.

Thanks to its ultrafine subtle pearl particles in the formula, the highlighters can be applied evenly without clumps. The packaging of this product is made of transparent recycled plastic called Cristal Renew™, that was created as part of a joint collaboration between Daedong Industrial and the American company Eastman Chemical. The eco-friendly packaging received a global certification for sustainability from ISCC. 

The highlighter is available in 2 shades: #01 Cream Fizz and #02 Lavender Voyage.

Clio - Prism Highlighter Duo #01 Cream Fizz

#01 Cream Fizz

Clio - Prism Highlighter Duo #02 Lavender Voyage

#02 Lavender Voyage

Espoir – Pro Tailor Be Powder Cushion SPF42 PA++

Espoir - Pro Tailor Be Powder Cushion SPF42 PA++
Espoir - Pro Taylor Be Powder Cushion SPF42/PA++

Espoir luanched “Pro Tailor Be Powder Cushion“, a lightweight cushion foundation that makes skin look smooth and flawless, like after applying a finishing powder.

The cushion features a weightless, airy powder texture that gently adheres to the skin for optimal coverage and long-lasting wear. The powder formula helps absorb excess oil and prevents the foundation from smudging, even when when wearing a face mask. The product was formulated using an innovative Slurry Cushion™ technology that combines powder particles with a low viscosity oil base to keep skin hydrated for a long time.

“Pro Tailor Be Powder Cushion is available in 4 shades: #01 Vanilla, #02 Ivory, #03 Petal and #04 Beige.

Espoir - Pro Tailor Be Powder Cushion SPF42 PA++

(L-R) #01 Vanilla | #02 Ivory | #03 Petal | #04 Beige

Discover more new K-Beauty.

Source: Press releases
Translation: © 2021 Odile Monod

TAGS:clioespoirEtudeetude househeraHolika Holikak-beautylakaNew Korean Beauty ProductsNew Korean Makeup Products
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  • New Korean skincare products [March 2021 Weeks 1-2] - The Monodist by Odile Monod
    March 17, 2021

    […] But without further ado, here are the latest Korean skincare offerings of the week! Don’t forget to check out this week’s make-up launches as well. […]

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#ad #광고

It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion.

These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty.

Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. 

Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996.

Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng.

Swipe until the end to uncover a special surprise in partnership with @donginbiusa

#donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
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#ad #광고

It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion.

These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty.

Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. 

Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996.

Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng.

Swipe until the end to uncover a special surprise in partnership with @donginbiusa

#donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
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#ad #광고

It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion.

These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty.

Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. 

Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996.

Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng.

Swipe until the end to uncover a special surprise in partnership with @donginbiusa

#donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) 

#ad #광고

It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion.

These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty.

Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. 

Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996.

Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng.

Swipe until the end to uncover a special surprise in partnership with @donginbiusa

#donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) 

#ad #광고

It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion.

These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty.

Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. 

Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996.

Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng.

Swipe until the end to uncover a special surprise in partnership with @donginbiusa

#donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) 

#ad #광고

It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion.

These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty.

Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. 

Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996.

Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng.

Swipe until the end to uncover a special surprise in partnership with @donginbiusa

#donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) 

#ad #광고

It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion.

These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty.

Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. 

Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996.

Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng.

Swipe until the end to uncover a special surprise in partnership with @donginbiusa

#donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) 

#ad #광고

It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion.

These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty.

Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. 

Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996.

Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng.

Swipe until the end to uncover a special surprise in partnership with @donginbiusa

#donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) 

#ad #광고

It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion.

These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty.

Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. 

Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996.

Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng.

Swipe until the end to uncover a special surprise in partnership with @donginbiusa

#donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
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(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
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Raise your hand if you ever read an online comment that sounded something like:

"I always get sunburn whenever I wear an Asian sunscreen outside, these sunscreens are a scam!"

When Asian beauty started to gain popularity outside of Asia, many people fell head over heels for the lightweight, comfortable formulas of Asian sunscreens... but not many seem to know about the difference between outdoors sunscreens and daily sunscreens in Asian beauty.

This distinction actually exists in Western sunscreens as well, but it's more widespread in Asian beauty because of the characteristics of its market. Despite what you might perceive from looking at the online skincare community, the average Western consumer only wears sunscreen when they go to the beach, hence the vast majority of sunscreens available in the West are already designed for outdoor use.

However, in many Asian countries wearing sunscreen everyday is nothing out of the ordinary and this led to a high demand for lightweight sunscreen formulas that could be worn comfortably on a daily basis, mostly in an indoor setting (going to the office, running errands around town etc).

Usually, these sunscreens don’t have a high adhesion to the skin and wear off easily when they’re exposed to high temperatures, sweat or water. So if you're looking for a sunscreen suitable for that use, you'd better look for an 'outdoor sunscreen'.

'Outdoor sunscreens' are highly-resistant sunscreens that are designed to provide strong UV protection even in extreme conditions, including strong sunlight or intensive sport activity.

In my latest video I talk about how to recognise an outdoor sunscreen from a daily sunscreen and I also share with you my favourite Korean sunscreens for both categories. 

And for lovers of mineral sunscreens, don't worry I didn't forget about you! A new video on my favourite Korean mineral sunscreen is coming to your screens at the beginning of next week so watch this space!

[link in bio]

#koreanskincare #rasianbeauty #sunscreens #abcommunity #skincarecoreana #cosmeticacoreana #선크림추천 #톤업크림 #선크림 #올리브영 #올리브영추천
🇬🇧 (🇮🇹 nei commenti)

Raise your hand if you ever read an online comment that sounded something like:

"I always get sunburn whenever I wear an Asian sunscreen outside, these sunscreens are a scam!"

When Asian beauty started to gain popularity outside of Asia, many people fell head over heels for the lightweight, comfortable formulas of Asian sunscreens... but not many seem to know about the difference between outdoors sunscreens and daily sunscreens in Asian beauty.

This distinction actually exists in Western sunscreens as well, but it's more widespread in Asian beauty because of the characteristics of its market. Despite what you might perceive from looking at the online skincare community, the average Western consumer only wears sunscreen when they go to the beach, hence the vast majority of sunscreens available in the West are already designed for outdoor use.

However, in many Asian countries wearing sunscreen everyday is nothing out of the ordinary and this led to a high demand for lightweight sunscreen formulas that could be worn comfortably on a daily basis, mostly in an indoor setting (going to the office, running errands around town etc).

Usually, these sunscreens don’t have a high adhesion to the skin and wear off easily when they’re exposed to high temperatures, sweat or water. So if you're looking for a sunscreen suitable for that use, you'd better look for an 'outdoor sunscreen'.

'Outdoor sunscreens' are highly-resistant sunscreens that are designed to provide strong UV protection even in extreme conditions, including strong sunlight or intensive sport activity.

In my latest video I talk about how to recognise an outdoor sunscreen from a daily sunscreen and I also share with you my favourite Korean sunscreens for both categories. 

And for lovers of mineral sunscreens, don't worry I didn't forget about you! A new video on my favourite Korean mineral sunscreen is coming to your screens at the beginning of next week so watch this space!

[link in bio]

#koreanskincare #rasianbeauty #sunscreens #abcommunity #skincarecoreana #cosmeticacoreana #선크림추천 #톤업크림 #선크림 #올리브영 #올리브영추천
odilemonod
odilemonod
•
Follow
🇬🇧 (🇮🇹 nei commenti) Raise your hand if you ever read an online comment that sounded something like: "I always get sunburn whenever I wear an Asian sunscreen outside, these sunscreens are a scam!" When Asian beauty started to gain popularity outside of Asia, many people fell head over heels for the lightweight, comfortable formulas of Asian sunscreens... but not many seem to know about the difference between outdoors sunscreens and daily sunscreens in Asian beauty. This distinction actually exists in Western sunscreens as well, but it's more widespread in Asian beauty because of the characteristics of its market. Despite what you might perceive from looking at the online skincare community, the average Western consumer only wears sunscreen when they go to the beach, hence the vast majority of sunscreens available in the West are already designed for outdoor use. However, in many Asian countries wearing sunscreen everyday is nothing out of the ordinary and this led to a high demand for lightweight sunscreen formulas that could be worn comfortably on a daily basis, mostly in an indoor setting (going to the office, running errands around town etc). Usually, these sunscreens don’t have a high adhesion to the skin and wear off easily when they’re exposed to high temperatures, sweat or water. So if you're looking for a sunscreen suitable for that use, you'd better look for an 'outdoor sunscreen'. 'Outdoor sunscreens' are highly-resistant sunscreens that are designed to provide strong UV protection even in extreme conditions, including strong sunlight or intensive sport activity. In my latest video I talk about how to recognise an outdoor sunscreen from a daily sunscreen and I also share with you my favourite Korean sunscreens for both categories.  And for lovers of mineral sunscreens, don't worry I didn't forget about you! A new video on my favourite Korean mineral sunscreen is coming to your screens at the beginning of next week so watch this space! [link in bio] #koreanskincare #rasianbeauty #sunscreens #abcommunity #skincarecoreana #cosmeticacoreana #선크림추천 #톤업크림 #선크림 #올리브영 #올리브영추천
11 months ago
View on Instagram |
2/4
🇬🇧 (🇮🇹 nei commenti)

As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. 

Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go?

But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use.

💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use!

💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs.

✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost.

🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day.

[Link to the products in bio]

#토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
🇬🇧 (🇮🇹 nei commenti)

As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. 

Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go?

But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use.

💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use!

💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs.

✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost.

🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day.

[Link to the products in bio]

#토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
🇬🇧 (🇮🇹 nei commenti)

As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. 

Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go?

But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use.

💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use!

💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs.

✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost.

🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day.

[Link to the products in bio]

#토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
🇬🇧 (🇮🇹 nei commenti)

As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. 

Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go?

But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use.

💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use!

💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs.

✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost.

🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day.

[Link to the products in bio]

#토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
🇬🇧 (🇮🇹 nei commenti)

As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. 

Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go?

But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use.

💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use!

💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs.

✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost.

🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day.

[Link to the products in bio]

#토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
odilemonod
odilemonod
•
Follow
🇬🇧 (🇮🇹 nei commenti) As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go? But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use. 💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use! 💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs. ✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost. 🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day. [Link to the products in bio] #토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
11 months ago
View on Instagram |
3/4
🇬🇧 (🇮🇹 nei commenti)
Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? 

I bet you can't. 

One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. 

Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging.

Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. 

Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". 

So what's the point of talking about "different concentrations"? 

Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). 

Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content.

A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. 

#rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
🇬🇧 (🇮🇹 nei commenti)
Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? 

I bet you can't. 

One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. 

Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging.

Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. 

Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". 

So what's the point of talking about "different concentrations"? 

Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). 

Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content.

A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. 

#rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
🇬🇧 (🇮🇹 nei commenti)
Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? 

I bet you can't. 

One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. 

Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging.

Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. 

Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". 

So what's the point of talking about "different concentrations"? 

Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). 

Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content.

A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. 

#rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
🇬🇧 (🇮🇹 nei commenti)
Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? 

I bet you can't. 

One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. 

Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging.

Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. 

Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". 

So what's the point of talking about "different concentrations"? 

Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). 

Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content.

A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. 

#rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
🇬🇧 (🇮🇹 nei commenti)
Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? 

I bet you can't. 

One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. 

Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging.

Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. 

Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". 

So what's the point of talking about "different concentrations"? 

Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). 

Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content.

A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. 

#rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
odilemonod
odilemonod
•
Follow
🇬🇧 (🇮🇹 nei commenti) Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? I bet you can't. One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging. Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". So what's the point of talking about "different concentrations"? Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content. A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. #rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
12 months ago
View on Instagram |
4/4
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