Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week I break down the hottest beauty launches coming from Korea.
Unlike with my monthly posts on K-Beauty bestsellers, you won’t find any link to purchase these products as they just became available in Korea.
But without further ado, here are the latest Korean skincare offerings of the week! Don’t forget to check out this week’s skincare launches as well.
Laka – Glassy Nail Colour
Gender-neutral beauty brand Laka announced the launch of “Glassy Nail Colour“, the first Korean nail polish created with a gender-neutral concept in mind. To break away from the stereotype of nail polish being exclusively a product for women, Laka decided to use both male and female models in the campaign to promote this launch.
The nail polish has a translucent semi-sheer formula that offers highly-pigmented colour with a rich glossy finish. Its buildable coverage can be easily adjusted to personal taste, and thanks to a streak-free formula, “Glassy Nail Colour” is easy to apply, even for beginners.
The product is available in 6 sensual neutral colour inspired by the concept of “peaceful memories from the past”.
Hera – Sensual Fresh Nude Tint
Amorepacific’s contemporary beauty brand Hera launched “Sensual Fresh Nude Tint“, a new shiny lip tint with an innovative watery smudging texture that offers a thin, transparent gloss finish.
“Sensual Fresh Nude Tint” features a natural-looking glossy formula that makes lips appear like they’re naturally hydrated. Thanks to its unique non-drying formula, the product combines the hydrating properties of a lip gloss with the long-lasting wear of a lip tint.
“Sensual Fresh Nude Tint” is available in 8 MLBB-inspired colours: #233 Pure Tattoo, #465 90s #407 Bare Foot, #113 Jubilee, #138 Betty, #257 Wild Young, #458 Lazy Nuha, and #399 Not Fear.
Etude House – Veil Breeze Collection
Etude House revealed “Veil Breeze“, their limited edition collection for Spring/Summer 2021. The collection was inspired by the soft, light movement of a veil swaying in the warm spring breeze and features weightless, silky textures and fresh spring shades.
The “Veil Breeze” collection consists of 5 new limited edition versions of their bestselling “Look at My Eyes” eyeshadows and 5 lipsticks.
The “Look At My Eyes – Veil Breeze” eyeshadows feature a delicate, light texture with watercolor-like pigments that deliver a subtle and natural-looking colour, similar to the see-through material of a veil. The product is available in 5 shades: #BE121 Mystery Veil, #OR211 Warm Spring Breeze, #BR435 Clear Mind, #PP514 Veil Breeze and #PK017 Heart Throbbing Love.
The “Powder Veil Lips-Talk Veil Breeze” is a creamy lipstick enriched with condensed fine-powder particles, which glides on the lips smoothly and delivers a satin semi-matte finish. The lipstick has a weightless formula that adheres lightly to the lips like a veil, and offers a buildable coverage without cakeyness. The product is available in 5 shades: #Be101 Island Dusk, #BE102 Pink Glacier, #BE103 Shall We Dance, #RD301 Tangerine Tango and #PP501 Slow Mauve.
Espoir – Lipstick Nowear Velvet & Lipstick Nowear Shine
Espoir launched “Lipstick Nowear Velvet” and “Lipstick Nowear Shine“: two new lipsticks with weightless, comfortable formulas.
“Lipstick Nowear Velvet” is a velvet matte lipstick with a light, airy texture that feels imperceptible on the lips. The product has a unique creamy formula that delivers high-color payoff and a long-lasting wear. The lipstick is available in 6 shades: #Coralian, #Orange Grove, #Merry Red, #Chai Pink, #Be Berry and #Beguiling Nude.
“Lipstick Nowear Shine” is a glossy lipstick with a thin formula that adheres lightly to the lips without any stickiness. The product has a highly-hydrating formula with a super shiny finish. The lipstick is available in 5 shades: #Apricot Brandy, #Hug Me Fig, #Peach Melba, #Tickled Pink and #Bare Mandarine.
Holika Holika – Pastel Haze Collection
Holika Holika announced the launch of “Pastel Haze“, a collection inspired by the soft pastel colours of spring. The collection consists of an eyeshadow palette, a blush and a lip balm.
“Pastel Haze Collection My Fave Shadow Palette” is a new version of the brand’s bestselling “My Fave Shadow Palette”. The palette features 3 matte eyeshadows with soft, comfortable textures and 1 sparkly eyeshadow with subtle and natural-looking glitter. The palette is available in two variants: #01 Merry, a coral palette recommended for warm skin tones, and #02 Dreamy, a lilac palette more suitable for cool skin tones.
“Pastel Haze Collection Milky Dew Balm” is a lipstick with a highly-moisturising formula that coats the lips like soft milk. Its formula is made of 30% hydrating ingredients and it can be layered multiple times without clumping. The lipstick is available in 5 pastel shades: #01 Jam, #02 Oat, #03 Curd, #04 Boba and #05 Panna.
(L-R) #01 Jam | #02 Oat | #03 Curd | #04 Boba | #05 Panna.
“Pastel Haze Collection Piece Matching Blusher Clean Series” is a limited edition version of Holika Holika’s popular “Piece Matching Blusher Series”. The blush has a smooth texture that melts on the skin, creating a lively and soft complexion. The product is available in 3 shades: #Clean Salmon, #Clean Pink and #Clean Lavender.
(L-R) #Clean Salmon | #Clean Pink | #Clean Lavender.
Clio – Pro Eye Palette Mini
Clio launched “Pro Eye Palette Mini“, a versatile eyeshadow palette for all occasions. The palette was designed to create full tone-on-tone makeup looks thanks to a complete selection of eyeshadow with different finishes that include, matte, shimmer and glitter.
The palette is available in two shades: #01 Mono Mood, a brown eyeshadow palette designed for warm skin tones and #02 Rosy Haze, a rosy eyeshadow palette recommended for cool skin tones.
#01 Mono Mood
#02 Rozy Haze
Clio – Prism Highlighter Duo
Clio launched “Prism Highlighter Duo“, a highlighter palette that gives the skin a natural-looking three dimensional glow.
Thanks to its ultrafine subtle pearl particles in the formula, the highlighters can be applied evenly without clumps. The packaging of this product is made of transparent recycled plastic called Cristal Renew™, that was created as part of a joint collaboration between Daedong Industrial and the American company Eastman Chemical. The eco-friendly packaging received a global certification for sustainability from ISCC.
The highlighter is available in 2 shades: #01 Cream Fizz and #02 Lavender Voyage.
#01 Cream Fizz
#02 Lavender Voyage
Espoir – Pro Tailor Be Powder Cushion SPF42 PA++
Espoir luanched “Pro Tailor Be Powder Cushion“, a lightweight cushion foundation that makes skin look smooth and flawless, like after applying a finishing powder.
The cushion features a weightless, airy powder texture that gently adheres to the skin for optimal coverage and long-lasting wear. The powder formula helps absorb excess oil and prevents the foundation from smudging, even when when wearing a face mask. The product was formulated using an innovative Slurry Cushion™ technology that combines powder particles with a low viscosity oil base to keep skin hydrated for a long time.
“Pro Tailor Be Powder Cushion is available in 4 shades: #01 Vanilla, #02 Ivory, #03 Petal and #04 Beige.
(L-R) #01 Vanilla | #02 Ivory | #03 Petal | #04 Beige