Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week I break down the hottest beauty launches coming from Korea.
Unlike with my monthly posts on K-Beauty bestsellers, you won’t find any link to purchase these products as they just became available in Korea.
But without further ado, here are the latest Korean skincare offerings of the week! Don’t forget to check out this week’s skincare launches as well.
Mamonde – Cotton Veil Skin Base
Mamonde, a beauty brand that embodies the beauty and vitality hidden in flowers, launched “Cotton Veil Skin Base“, a make-up base that deeply hydrates skin and gives it a natural glow.
The product contains Pink Blossom™, a blend of 4 pink flowers that boosts skin’s health and vitality and evens complexion for up to 12 hours. “Cotton Veil Skin Base” was formulated using an exclusive “Anti-Dust Sliding” technology to protect skin against fine dust and harmful city pollution.
Lastly, the product contains fine oil-cut porous powder to increase adhesion and long-lasting wear. “Cotton Veil Skin Base” is available in 3 shades: #1 Lavender, to revitilise the appearance of yellow and dull skin tones, #2 Mint, to reduce redness, and #3 Peach to revive dark and dull skin.
Etude House – Play Color Eyes Mini Object
Etude launched a compact eyeshadow palette called “Play Color Eyes Mini Object“. The compact-size palette is easy to carry around and contains 4 versatile neutral colours that are perfect for daily use.
The eyeshadow have a soft formula and come in a variety of finishes, including matte, shimmer and glitter.
The palette is available in 4 shades: #1 Antique Candle Stick, #2 Peach Shell Tray, #3 French Rose Tea Pot and #4 Crystal Chandelier.
#1 Antique Candle
#2 Peach Shell Tray
#3 French Rose Tea Pot
#4 Crystal Chandelier
Peripera – Ink Mood Matte Tint
Peripera launched “Ink Mood Matte Tint“, a matte lip tint with an innovative lightweight formula that sits comfortably on the lips and makes it easier to create a natural-looking soft gradient look.
Peripera developed the product with a special focus on high adhesion to in relation to mask-wearing. It was formulated using a technology that forms a dense HD film on top of the lips to minimise smudging caused by external friction. Through a successful human application test, the lip tint was confirmed to be mask-proof.
“Ink Mood Matte Tint” is available in 5 shades: #01 Peach Puree, #02 Ballet Pink, #03 Oatmeal Rose, #04 Soft Cedarwood and #05 Ginger Red.
Luna – Long Lasting Conceal Fixing Cushion
Aekyung Industrial’s professional makeup brand Luna, launched “Long Lasting Conceal Fixing Cushion“, a cushion foundation that offers high-adhesion and long-lasting wear.
The product was formulated using a Twin Powder System, a technology that forms a fixing film on top of the skin when the foundation is applied, increasing adhesion to the skin and preventing smudging caused by prolonged mask-wearing.
Through a human application tests, “Long Lasting Conceal Fixing Cushion” was proven to provide flawless coverage for over 50 hours, and it also received certifications for its brightening, anti-aging and UV protecting (SPF 50+ / PA++++) qualities.
The cushion is available in 3 shades: #21C Cool Ivory, #21W Warm Beige and #23M Medium Beige.
(L-R) #21C Cool Ivory | #21W Warm Beige | #23M Medium Beige
Romand – Better Than Palette
Romand launched “Better Than Palette“, a complete tone-on-tone eyeshadow palette.
Each palette contains a diverse selection of 10 eyeshadows which can be used to create multiple eye makeup looks. In particular, the palette was designed to include 5 different levels of colour brightness and 4 different sizes of glitter without any repetition or redundancy.
The palette is available in 4 variants: #01 Pampas Garden, #02 Mahogany Garden, #03 Rosebud Garden and #04 Dusty Fog Garden.
#01 Pampas Garden
#02 Mahogany Garden
#03 Rosebud Garden
#04 Dusty Fog Garden
3CE – Velvet Fit Foundation
Stylenanda’s makeup brand 3CE announced the launch of “Velvet Fit Foundation“, a new full-coverage foundation with a semi-matte finish.
The foundation was formulated using fine particles of micro-powder that perfectly adhere to the skin, offering increased comfort, coverage and long-lasting wear.
Thanks to its high-coverage semi-matte texture, the foundation leaves skin smooth and soft like velvet for a long time, even when wearing a face mask.
“Velvet Fit Foundation” is available in 7 shades: #Fair, #Warm Ivory, #Pure Ivory, #Soft Nude, #Beige, #Natural Medium and #Deep Beige.
(L-R) #Fair | #Warm Ivory | #Pure Ivory | #Soft Nude | #Beige | #Natural Medium | #Deep Beige.
The Saem – Flow Lip Glow Tint
The Saem launched “Flow Lip Glow Tint“, a lip gloss that makes lips shine like sea waves glistening in the sun.
The lip tint has a transparent watery texture that wraps the lips and gives them a subtle shine, similar to clear water. Furthermore, the product infuses lips with moisture and keeps them hydrated for a long time, by forming a smooth glossy film to seal in hydration.
“Flow Lip Glow Tint” permeates the lips without clumping or stickiness, while adding natural vitality to the lips with its subtle, sheer colour.
The product is available in 5 shades: #PK01 Opening, #CR01 Candid, #PP01 Snug, #BR01 Mindful and #RD01 Loved.