Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week I break down the hottest beauty launches coming from Korea.
Unlike with my monthly posts on K-Beauty bestsellers, you won’t find any link to purchase these products as they just became available in Korea.
But without further ado, here are the latest Korean skincare offerings of the week! Don’t forget to check out this week’s make-up launches as well.
Isa Knox – Age Focus Vital Collagen line
Isa Knox launched “Age Focus Vital Collagen“, a skincare line designed to promote skin health thanks to a combination of collagen and vitamins, essential components of the skin.
All products in the line contain low molecular collagen (collagen with a molecular weight of around 1-6kDa), that is about 1/50 smaller than regular collagen and helps restore skin health. Furthermore, the products contain three types of vitamins, including vitamin B12 and vitamin E, that support the skin’s essential functions, and vitamin C to provide vital energy to the skin.
The line consists of five products “Age Focus Vital Collagen Nutritious Essential Skin”, “Age Focus Vital Collagen Nutritious Essential Emulsion”, “Age Focus Vital Collagen Nutritious Essential Serum”, and “Age Focus Vital Collagen Nutritious Essential Cream”.
Age Focus Vital Collagen Nutritious Essential Skin
Age Focus Vital Collagen Nutritious Essential Emulsion
Age Focus Vital Collagen Nutritious Essential Serum
Age Focus Vital Collagen Nutritious Essential Serum
Nature Republic – Chamomile line
Nature Republic announced the launch of “Chamomile“, a new clean beauty skincare with eco-friendly ingredients and packaging.
Chamomile is a herbal flower that has widely been used since ancient times to soothe skin and provide a soft, hydrating feeling. Nature Republic extracted chamomile at a low temperature (not higher than -10°C) to preserve its freshness and energy, as well as improve absorption.
The packaging of the line was especially designed to be eco-friendly and sustainable, thanks to the use of soy-based inks and FSC-Certified paper.
All products contain plant-derived essential oils instead of artificial fragrance, and have minimal formulas that completed primary skin irritation tests, making this line suitable for sensitive skin.
The line consists of a toner, an emulsion and a cream.
Iope – Vitamin A + C + E Cream
Functional beauty brand Iope launched “Vitamin A+C+E Cream“, a new multivitamin cream that combines vitamins A, C and E in a single product.
The “Vitamin A+C+E complex”, developed after long research, restores skin functions weakened by aging, improving overall skin immunity and elasticity.
In particular, the product is a complete anti-aging cream that was shown to improve the appearance of wrinkles, skin elasticity, skin density, hydration levels and loss of tone, the five main signs of skin aging. Through a clinical study conducted across 4 consecutive weeks, the product was proven to improve forehead wrinkles by 21.9%, mouth wrinkles by 15.0% and nasolabial wrinkles by 11.4%. Plus, it was also proven to improve elasticity in the forehead, lower eyelid, nasolabial, mouth and neck areas. After just one use, the cream was also shown to improve skin tone, increase skin moisture content and strengthen skin barrier function. “Vitamin A+C+E Cream” has a nutritious formula that is easily absorbed by the skin and can be used comfortably regardless of season.
Isoi – Blemish Care Eye Concentrate
Isoi, a brand that makes functional cosmetic products using only gentle and naturally-derived ingredients, launched “Blemish Care Eye Concentrate“, a brightening eye cream suitable for sensitive skin.
“Blemish Care Eye Concentrate” is double functional eye cream designed to brighten dark circles and improve the appearance of wrinkles in the delicate and sensitive eye area. The product features the same brightening powers of Isoi’s “Blemish Serum”, the serum that has been topping the sale rankings at Olive Young for 8 consecutive years, with the addition of naturally-derived firming ingredients for a complete treatment that tackles all concerns related to the eye area.
The eye cream contains Rose Otto (Bulgarian Rose Oil distilled from the Rose Valley of Kazanlak, Bulgaria), Arbutin, a brightening ingredient and berry extract, that offer both brightening antioxidant properties. The formula also contains soothing ingredients like Centella Asiatica Extract and Houttuynia Cordata Extract to quickly calm the delicate skin of the eye area irritated by the use of heavy make-up. “Blemish Care Eye Concentrate” has a bouncy whipped-cream texture and is quickly absorbed by the skin with a refreshing feeling.
The product was certified by German Dermatest after completing a skin irritation compliance test, passed a primary skin irritation test by German Dermatest, and it was also certified to be hypoallergenic by the Korean Dermatology Research Institute (대한피부과학연구소).
Physiogel – Red Soothing AI Sensitive UV Sunscreen
(t/n Korean LG Household & Healthcare acquired Physiogel’s business rights for Asia and North America in 2020. This release is exclusive to the Korean market.)
Physiogel launched “Red Soothing AI Sentitive UV Sunscreen SPF 50+ / PA+++“, a new sunscreen for sensitive skin.
The sunscreen is especially designed to help sensitive and irritated skin burdened by having to wear a face mask, despite strong sunlight and hot temperatures.
The product features Physiogel’s exclusive biomimic technology to strengthen the skin’s natural moisture barrier and care for dry sensitive skin, along with a strong UV protection that protects skin from UV rays both indoors and outdoors.
Furthermore, “Red Soothing AI Sensitive UV Sunscreen SPF 50+ / PA+++” contains PEA (Palmitoyl Palmitamide MEA), Physiogel’s signature soothing ingredient, and is suitable for sensitive and acne-prone skin, thanks to a hypoallergenic formula that excludes fragrance and artificial dyes.
The History of Whoo – Illuminating Refining Essence
The History of Whoo launched “Illuminating Refining Essence“, an essence that makes skin look visibly younger and more radiant.
The product is the latest addition to the brand’s Cheongidan line and it’s a first essence designed to smooth skin texture and improve skin tone, leaving skin clear and luminous. The essence features a fresh gel formula that is lightweight, yet highly-nourishing and moisturising, and works to gently care for dead skin cells and bring out the skin’s youthful glow.
Like the other products in the same line, the “Illuminating Refining Essence” contains Cheongibaekyeongdan (천기백영단), an ancient royal remedy that was used to brighten complexion and give it a luminous radiance like it was glowing from within. The prescription also helps improve the appearance of wrinkles, delivering youthful beauty and vitality to the skin.
AHC – H Mela Root Ampoule
AHC, a contemporary beauty brand born from aesthetic know-how, announced the launch of “H Mela Root Ampoule“, a highly-concentrated ampoule created to treat melasma at the root and restore a clear complexion.
“H Mela Root Ampoule” is the first AHC product developed in collaboration with actress Kim Hye-Soo.
The actress, who has been the AHC ambassador for the past 8 years, discussed with AHC about the most common skin concerns experienced by women and through these conversations, a creative director of AHC had the idea to create a product to treat age spots and melasma many women suffer from. The product was then tested and co-developed by Kim Hye-Soo herself, leading to great anticipation from consumers.
“H Mela Root Ampoule” contains “Mela Root Complex”, AHC’s exclusive ingredient that effectively reduces dark spots by targeting melanocytes, that are responsible for the pigmentation of these spots. The complex also prevents the recurrence of melasma by continuously suppressing melanocytes, making this product a complete solution and not a temporary treatment.
Furthermore, AHC used their exclusive liposome technology to break down the active ingredients into fine particles of 1/235 the size of skin pores, and therefore improving absorption and efficacy of the the product, so much so that it was shown to provide visible results within the first 3 days of use.