Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week I break down the hottest beauty launches coming from Korea.
Unlike with my monthly posts on K-Beauty bestsellers, you won’t find any link to purchase these products as they just became available in Korea.
But without further ado, here are the latest Korean skincare offerings of the week! Don’t forget to check out this week’s skincare launches as well.
Etude House – Play Color Eyes Dusty Cat
Etude launched “Play Color Eyes Dusty Cat”, a cool-toned eyeshadow palette created in collaboration with popular Korean beauty youtuber LeoJ.
LeoJ, who has more than 530,000 subscribers on is youtube channel, is notorious for this cool skin tone and, together with Etude, was actively involved in the development of “Play Color Eyes Dusty Cat”, a palette that contains 9 cool-toned eyeshadows in a variety of finishes, from matte to glitter.
The design and the shades of the eyeshadows in the palette are all inspired by cats, the glitter shades in particular, resemble the softness of cats’ paw pads (often called “Meow Jelly”) and boast a moist and vibrant, pearly eyeshadow formula with no fallout.
“Play Color Eyes Dusty Cat” is a versatile eyeshadow palette with no redundancy, that can be used to create a complete eye makeup look: including base, eye contouring, aegyo sal, and the area surrounding the tail of the eye.
A’Pieu – Juicy Pang Water Tint
A’Pieu launched “Juicy Pang Water Tint“, a hydrating lip tint enriched with hyaluronic acid that paints lips with juicy vibrant colours.
The lip tint was formulated using a “Juicy Pang Water Complex”, that combines extracts of peach, beach strawberry, lychee and lemon to make colours more vivid, like real fruit juice.
“Juicy Pang Water Tint” is available in 6 shades: #BE01, #CR01, #CR02, #RD01, #PK01, #PK02.
Hera – I AM Collection
Amorepacific’s contemporary luxury beauty brand Hera revealed “I AM“, a make-up collection that celebrates individuality and self-confidence.
The collection was created in collaboration with drag artist Kim Young-rong and singer Kim Lim, two artists recognised for creating a new genre in their respective fields, and for bold, unapologetic attitude.
“I AM” collection embodies the spirit of Seoul, with designs that express creative freedom and individuality. All products in the collection are wrapped in white canvas that can be decorated to personal preference, using drawings or texts for example.
The collection consists of 5 items.
“I AM Black Cushion” is a limited edition repackage of Hera’s bestselling “NEW Black Cushion”, relaunched in April this year. The packaging features a long white canvas strip that can be decorated using beads, poster paint or fabric pens. The cushion is available in two shades: #21N1 Vanilla and #23N1 Beige.
“I AM Multi Palette” is a complete face palette that consists of 6 shades with different textures and finishes, including a glossy balm and shimmer, matte and glitter powders. The shades can be used as eyeshadows, blushes or highlighters and they can be mixed together to create new, personalised colours.
“I AM Sensual Powder Matte” consists of 2 limited edition seasonal shades of Hera’s popular lip tint: #421 Epic and #268 Fave.
Peripera x Teteum – Let’s Go Peritival! Collection
Peripera partnered with illustration studio Teteum to create a limited edition make-up collection titled “Let’s Go Peritival!”.
Teteum is an illustration studio that expresses the joy that stems from small moments in everyday life, with a combination of heartwarming designs and muted colours. The collection, featuring packaging exclusively designed by Teteum with their signature character, consists of 4 products.
#01 Black Noir
#02 Brown Film
“Ink Thin Thin Brush Liner (Teteum Edition)” is a new pen eyeliner with a high precision brush of 0.12mm that allows the user to draw clear and thin lines in a single gesture. The formula tightly adheres to the skin around the eye to prevent smudging and offer a long-lasting wear. The eyeliner is available in 4 shades: #01 Black Noir and #02 Brown Film.
#04 Bubble Sparkling
#05 Glitter Balloon
“Sugar Twinkle Liquid Glitter (Teteum Edition)” consists of 2 limited edition seasonal shades of Peripera’s popular glitter liner: #04 Bubble Sparkling and #05 Glitter Balloon.
“Pure Blushed Sunshine Cheek (Teteum Edition)” is a limited edition design of Peripera’s popular blush in the shade: #02 Milk Tea Coral.
“Oil Capture Cooling Powder (Teteum Edition)” is a new finishing powder that delivers a refreshing sensation to the skin, while simultaneously absorbing excess sebum and blurring skin texture. Light micro powder particles brighten skin tone without emphasizing skin texture, while hydrophilic powder helps reduce skin temperature.