Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week I break down the hottest beauty launches coming from Korea.
Unlike with my monthly posts on K-Beauty bestsellers, you won’t find any link to purchase these products as they just became available in Korea.
But without further ado, here are the latest Korean skincare offerings of the week! Don’t forget to check out this week’s make-up launches as well.
Fossula – 365 Anti-Aging Mucin Ampoule
Luxury standard skincare brand Fossula launched “365 Anti-Aging Mucin Ampoule” that helps skin retain moisture and elasticity, making it smooth and firm for 365 days a year.
“365 Anti-Aging Mucin Ampoule” is the first vegan product created thanks to Fossula’s recognised know-how. The firming ampoule helps boosting the skin’s natural strength using clean and pure active ingredients certified vegan by the Korea Agency of Vegan Certification and Services (한국비건인증원), that are quickly absorbed into the skin when used at the first step of skincare.
“365 Anti-Aging Mucin Ampoule” makes skin visibly firmer thanks to “3-Step Collagen Care”, a technology that through in-vitro tests, was proven to increase and activate collagen synthesis in the skin by inhibiting the action of enzymes responsible for degradation of collagen fibers. Furthermore, the product has a lifting effect on 5 areas of the face: including forehead, eye area, cheeks, chin and neck, making skin overall more elastic and healthy.
The ampoule relieves skin from six types of irritation linked to environmental skin aging, including irritation from friction caused by face masks and sudden temperature changes, and also improves impaired skin barrier due to external stimuli, enhancing the skin’s natural strength and maintaining skin texture healthy and bright.
The vegetable mucin ingredients used in the ampoule protect the skin while enhancing water retention and providing a cooling sensation. “365 Anti-Aging Mucin Ampoule” should be used at the first step of skincare, dispensing one or two pumps depending on skin type, and letting the product absorb into the skin.
AHC – Masters Sun line
Following the success of their “Safe On” suncare line in April this year, AHC partnered once again with professional golf coach Park Se-Ri to launch “Masters Sun“, a high-performance suncare range.
“Masters Sun” contains the secret of flawless UV protection of Park Se-Ri, the former professional golf player with strong and healthy skin even after decades of playing sports outdoors under strong sunlight. The products in the line boast a long-lasting sun-blocking power with strong waterproof properties, making the formulas resistant to water and sweat even during long outdoor activities.
The “Masters Sun” line is composed of two products, a sun cream and a stick. Both products were formulated using AHC’s exclusive “Masters Block Fit Technology” that allows the formulas to adheres thinly to the skin like a skincare product, and keeps skin fresh and tight without stuffiness. The line protects skin from UV rays, infrared rays and ultrafine dust. Through clinical trials, the “Masters Sun” line was proven to offer long-lasting waterproof properties ans well as resistance against water, sweat, sand, physical activity and mask-wearing.
“Masters Aqua Rich Sun Cream SPF50+/PA++++” boasts a highly-hydrating watery texture, which quickly replenishes and refreshes skin upon application. “Masters Air Rich Sun Stick SPF50+/PA++++” is a stick sunscreen with a weightless, non-greasy texture, formulated with calamine powder to absorb excess sebum and make skin soft to the touch.
Masters Aqua Rich Sun Cream SPF50+/PA++++
Masters Air Rich Sun Stick SPF50+/PA++++
Centellian24 – Madeca Soothing Gel Cream
Dongkook Pharmaceutical’s functional dermocosmetic brand Centellian24 announced the launch of “Madeca Soothing Gel Cream“, a fresh gel skincare product ideal for the upcoming summer season.
“Madeca Soothing Gel Cream” contains the same active ingredients of Centellian24’s bestselling “Madeca Cream”, and features a lightweight gel texture that is quickly absorbed by the skin, delivering deep hydration and a refreshing feeling upon application.
The product contains a patented ingredient that helps with excessive sebum production and enlarged pores, and it helps maintain the skin hydrated and fresh without stickiness or shine by restoring the natural oil and water balance of the skin.
Plus, it also features plant-green energy derived from TECA (Titrated Extract of Centella Asiatica), 79% Centella Asiatica Extract, Tea Tree Leaf Extract, Fig Extract and Avocado Extract, that work together to soothe skin sensitised by heat and UV rays. The cream completed primary skin irritation tests and is suitable for sensitive skin.
Yunjac – Calming & Comforting line
Shinsegae International’s high functioning skincare brand Yunjac announced the launch of “Calming & Comforting“, a skincare line for sensitive skin with extraordinary soothing and hydrating properties.
The key ingredients of the line are 8 rare ingredients derived from Korean native plants, including Portulaca Oleracea, Sophora Flavescens, Artemisia Annua, Mung Beans and Asian Lizard’s Tail, that are known to have a cold nature in Oriental Medicine, and Sophora Flavescens is especially renowned for its calming effect on sensitive skin.
All products contain only EWG green-grade ingredients to minimise skin irritation and they also completed primary skin irritation tests.
The line is composed of toner pads, a cooling ampoule that promises to lower skin temperature by 4°C immediately upon application, and a refreshing gel moisturiser that deeply hydrates skin without stickiness.
Calming & Comforting Ampoule
Calming & Comforting Cream
Calming & Comforting Toner Pad
The History of Whoo – Bichup First Care Moisture Anti-Aging Essence Special Edition 2021: Royal Morando (Peonies) Painted Folding Screen
The History of Whoo announced the launch of “Bichup First Care Moisture Anti-Aging Essence Special Edition 2021” which embodies the beauty of blooming peonies on a backdrop of royal white porcelain.
This year’s special edition represents the culmination of royal culture and arts, by vividly capturing the beauty of royal white porcelain and the elegance of peony, known as the “King of all Flowers,” and considered a symbol of wealth and prosperity.
In particular, this edition was based on “Morando (Peonies) Painted Folding Screen” (as seen here t/n), a painted screen used by the royal family for important celebrations and ceremonies.
The special edition was launched as part of an exclusive set composed of:
- Bichup First Care Moisture Anti-Aging Essence Special Edition 2021 (130ml)
- Gongjinhyang Seol Radiant White Balancer (20 ml)
- Gongjinhyang Seol Radiant White Lotion (20 ml)
- Gongjinhyang Seol Radiant White Brightening Cleansing Foam (13ml)
- Gongjinhyang Seol Radiant White Tone-Up Sun SPF50+/PA++++ (25ml)