Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week I break down the hottest beauty launches coming from Korea.
Unlike with my monthly posts on K-Beauty bestsellers, you won’t find any link to purchase these products as they just became available in Korea.
But without further ado, here are the latest Korean skincare offerings of the week! Don’t forget to check out this week’s make-up launches as well.
Sulwhasoo – NEW Concentrated Ginseng Renewing Cream EX [5th generation]
Amorepacific’s luxury brand Sulwhasoo announced the launch of “NEW Concentrated Ginseng Renewing Cream EX“, a new improved version of their bestselling anti-aging cream.
The “NEW Concentrated Ginseng Renewing Cream EX” provides skin with a palpable firming effect thanks to a triple anti-aging action: increased skin density, improved skin resilience and reduced fine lines.
The “Concentrated Ginseng Renewing Cream” has been a steady-seller for Sulwhasoo ever since its first launch in 2000, and has been chosen by Korean consumers as the best luxury anti-aging cream for 6 consecutive years.
The 5th generation “Concentrated Ginseng Renewing Cream” embodies the essence of Sulwhasoo’s advanced ginseng science.
Upgraded to a new powerful anti-aging formula, the cream makes skin more resilient with Ginsenomics™, an ingredient that encapsulates the vitality of ginseng.
The “NEW Concentrated Ginseng Renewing Cream EX” was released in two variants with different textures and fragrances: “Soft” and “Classic“. “Soft” has the scent of ginseng flowers and boasts a lightweight and fresh formula. “Classic” has a subtle ginseng scent and is characterised by a rich and nourishing formula.
NEW Concentrated Ginseng Renewing Cream EX Soft
NEW Concentrated Ginseng Renewing Cream EX Classic
Isntree – Green Tea Fresh Serum
Clean Beauty brand Isntree announced the launch of “Green Tea Fresh Serum“, a refreshing formula that helps maintain skin’s oil-water balance during in hot weather.
The “Green Tea Fresh Serum” is the latest addition to Isntree’s popular Green Tea line and it’s a moisturising serum created to help those suffering from skin problems related to the prolonged mask-wearing following the pandemic.
The serum contains 77% Jeju Green Tea Extract, a refreshing ingredient with no stickiness that is rich in amino acids, minerals and polyphenols. The product also features Anti-Sebum P, a patented ingredient that helps control excessive sebum production and smooth skin texture.
The highly-concentrated Green Tea Extract doesn’t contain any artificial colourants – its light brown colour derives from the steaming process used to capture all the freshness of Jeju Green Tea.
Iope – Hydro Collagen Softener + Hydro Collagen Emulsion
Iope, a brand that offers highly-functional cosmetic products based on research, launched “Hydro Collagen Softener” and “Hydro Collagen Emulsion” to deeply moisturise skin and improve its elasticity.
The two products contain a Hyaluronic Acid complex along with low molecular collagen, that work together to provide skin with intense moisture and elasticity.
The products are formulated using 5HA System, a Hyaluronic Acid complex that combines 5 molecular weights (both low and high) of Hyaluronic Acid to help skin attract and retain moisture on the inside and outside.
The formulas also contain hydrolysed collagen (also known as low-molecular collagen) obtained through a process of hydrolysis to enhance the penetration of the ingredient into the skin.
Lastly, the products contain Dioscorea Japonica (East Asian Mountain Yam) Root Extract that brings vitality to the skin with intense moisture, along with extracts of pomegranate and pomegranate flowers that have antioxidant and skin firming properties.