4 Korean Makeup Trends 2021 Inspired by Hince
Did you know that some of the most popular Korean makeup trends you see on your favourite celebrities were started by a small indie brand?
Today I’m excited to introduce you to my favourite Korean makeup brand: Hince. This small company was founded in 2019 to inspire Korean women to embrace their individuality and in just 3 years they became a brand even established companies are rushing to imitate. But what’s the secret of this unprecedented success? These are the 4 Korean Makeup Trends inspired by Hince.
Plus, I have a surprise for you:
➤ You can get 20% off from Olive Young from today until 8 September using my exclusive code RVEW20 (the code will work as long as you have Hince’s Mood Enhancer Matte in your cart, my product pick for this video)
Olive Young is the biggest beauty retailer in Korea. In 2019 they launched an international website where you can find all the latest and most popular Korean beauty products of the moment.
This video was produced as part of the 2021 Global training course hosted by the Korean Ministry of SMEs and Startups and operated by CJ ENM’s DIA TV. This video is NOT sponsored, but produced in partnership with Olive Young Global (part of the CJ Group that is operating the training course), I received a new sample of the Mood Enhancer Matte lipstick for the purpose of the partnership, but I was the one to come up with the idea for this video and I was given absolute freedom to pick any product I wanted. Every other product shown in this video belongs to my personal collection ^^
Products mentioned in this video:
Hince – Second Skin Foundation [#21 Ivory] (SHOP)
Hince – Second Skin Cover Concealer [#21 Light] (SHOP)
Hince – Signature Brow Pencil [#04 Natural Brown] (SHOP)
Hince – Signature Brow Shaper [#04 Natural Brown] (SHOP)
Hince – Mood Enhancer Matte [#Allure] (SHOP)
Hince – New Depth Eyeshadow Palette [#Gentle And Firm] (SHOP)
Hince – New Ambience Color Eyeliner [#Awake Me] (SHOP)
Hince – New Ambience Color Mascara [#Lively] (SHOP)
Hince – New Depth Eyeshadow [#Inspire] (SHOP)