Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week I break down the hottest beauty launches coming from Korea.
Unlike with my monthly posts on K-Beauty bestsellers, you won’t find any link to purchase these products as they just became available in Korea.
But without further ado, here are the latest Korean skincare offerings of the week! Don’t forget to check out this week’s skincare launches as well.
Age 20’s – Essence Cover Pact New Original
Essence Cover Pact New Original [#Pink Latte]
Essence Cover Pact New Original [#White Latte]
Aekyung Industrial’s representative makeup brand Age 20’s announced the launch of “Essence Cover Pact New Original SPF50+/PA++” a luminous cushion foundation that deeply hydrates skin.
“Essence Cover Pact New Original” is an upgraded version of Age 20’s bestseller “Essence Cover Pact Original” that boasts an improved moisturising essence content compared to the previous formulation. In particular, the moisturising essence was formulated using a 3-fold complex of hyaluronic acid, that combines low, medium and high molecular weights of hyaluronic acid to replenish skin and make it radiant.
Age 20’s “Essence Cover Pact New Original” is a triple functional cosmetic with whitening, wrinkle-improving and UV-protecting properties (SPF50+/PA++). Plus, it also contains sebum absorbing power that helps smooth skin texture without clumping even after multiple applications.
The product was launched in a total of 2 variants:
- “White Latte” to neutralise redness.
- “Pink Latte” to brighten yellow skin tones.
Each of these variants is available in 3 natural beige shades: #13 Light Beige, #21 Beige and #23 Medium Beige.
(L-R #13 White Light Beige | #21 White Beige | #23 White Medium Beige)
(L-R #13 Pink Light Beige | #21 Pink Beige | #23 Pink Medium Beige)
History of Whoo – Gongjinhyang: Mi Luxury Golden Cushion Special Edition
History of Whoo launched “Gongjinhyang: Mi Luxury Golden Cushion Special Edition” that through the motif of a shiny royal jewel, expresses the dignity of a queen radiating elegance and grace.
“Gongjinhyang: Mi Luxury Golden Cushion Special Edition” is inspired by royal jewels, the pinnacles of beauty, with a design that captures their radiance and lively shine. In particular, one can sense the noble elegance and aura of the queen in the luxurious grid patterns that combine together white gold and rose gold.
“Gongjinhyang: Mi Luxury Golden Cushion” is a glow-lasting cushion that provides a luminous coverage that revives complexion with a sheer radiance, the more it’s applied. Thanks to its excellent coverage, the cushion perfectly coves wrinkles, pores and imperfections with a single application and stays bright for a long time without oxidising. Furthermore, it contains precious royal ingredients like pearls, pumpkin and gold to add a subtle glow to complexion, along with Gongjinbidan and Apricot Kernel Oil, secret ingredients of the royal court that provide skin with deep nourishment and moisture.
The special edition is launched in a limited edition set that consists of:
- Gongjinhyang: Mi Luxury Golden Cushion (15g)
- Gongjinhyang: Mi Luxury Golden Cushion Refill (15g)
- Royal Glow Blusher
- Royal Lip Balm Miniature [#Pink]
- Velvet Liquid Lip Rouge Miniature [#45 Royal Red]
Espoir – Pro Tailor Be Glow Cushion All New
The makeup brand Espoir launched “Pro Tailor Be Glow Cushion All New SPF42/PA++“, a renewed edition of their popular Be Glow Cushion with improved ingredients, increased moisture and enhanced coverage.
The “Pro Tailor Be Glow Cushion All New” contains Hyaluronic Acid and the new Hydrating Golden Formula™, recently developed by the Amorepacific Research Institute, that offer 20% more durability and skin radiance compared to the previous formulation. Plus, the cushion has a denser formula that smoothly covers blemishes and imperfections and it’s recommended for those looking for a high coverage glowy foundation.
Like the previous version, the “Pro Tailor Be Glow Cushion All New” is available in 5 shades: #Vanilla, #Ivory, #Petal, #Beige and #Tan.
(top to bottom: #Vanilla | #Ivory | #Petal | #Beige | #Tan)