Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week I break down the hottest beauty launches coming from Korea.
Unlike with my monthly posts on K-Beauty bestsellers, you won’t find any link to purchase these products as they just became available in Korea.
But without further ado, here are the latest Korean skincare offerings of the week! Don’t forget to check out this week’s make-up launches as well.
Sooryehan – Ginseng Essence AD [An Autumn Painting of Flowers and Birds Edition]
LG Household & Health Care’s traditional Hanbang brand Sooryehan launched “An Autumn Painting of Flowers and Birds Edition“, a limited edition of their bestselling “Ginseng Essence AD” that embodies the beauty of the Korean autumn scenery.
Every year, Sooryehan runs a K-Heritage campaign to promote the value and beauty of traditional Korean culture through modern reinterpretation. “Ginseng Essence AD – An Autumn Painting of Flowers and Birds” is the second installment of this year’s campaign after “A Spring Painting of Flowers and Birds” released last spring, and represents the ninth edition of the K-Heritage project.
Hwajodo (Painting of Flowers and Birds) is a genre of traditional Korean folk painting where colourful flowers and birds are used as symbols to convey a wish for health and good luck. The “Autumn Painting of Flowers and Birds” builds on this theme and elevates it through a design inspired by the rich atmosphere of the autumn season with elements like chrysanthemums and autumn leaves, that add beauty and nobility to the edition.
Sooryehan’s most representative product “Ginseng Essence AD” is a powerful anti-aging essence that keeps skin beautiful, moisturised and firm all day. It contains an harmonious blend of 5 different types of ginseng (including natural ginseng*, white ginseng and red ginseng), along with Sooryehan’s signature ingredients Ginseng Complete™ and Royal Peony™.
The limited edition comes in a special set composed of: Ginseng Essence AD (100ml), Ginseng Signature Ampoule (33ml) and Ginseng Cream (33ml).
Centellian24 – Madeca Cleansing Line
Dongkook Pharmaceutical’s functional dermocosmetic brand Centellian24 announced the launch of “Madeca Cleansing line“, a line of 3 products that offer personalised cleansing solutions for all skin types and concerns.
The representative product of the line “Madeca Salicylic Acid Cleansing Gel“, is a mildly acidic cleanser suitable for oily and acne-prone skin. It contains salicylic acid, that helps relieve inflamed acne, along with a natural enzyme complex, including mannitol, papaya proteinase, and bromelain, that effectively regulate excessive sebum production. The product has a fresh formula suitable for oily skin types that struggle with excessive sebum production on their face, neck, chest and back. Through a series of clinical trials, it was shown to reduce sebum production by 78% and it also offers antibacterial properties.
“Madeca Amino Acid Cleansing Foam” is a product that smoothly washes away dry skin flakes without stripping the skin. It keep skin hydrated thanks to a combination of naturally-derived amino acids and 8-fold hyaluronic acid, and it also contains extract of European pear, whose pulp and skin elements act as natural peeling agents, as well as protease, that helps reduce skin flakes.
“Madeca Centella Asiatica Deep Cleansing Oil” is a product that removes makeup and helps reduce blackheads and whiteheads. It contains Centella Asiatica Oil and Sunflower Seed Oil that help moisturise skin, leaving it both clean and hydrated.
All products contain TECA (Titrated Extract of Centella Asiatica), the signature ingredient of Dongkook Pharmaceutical, that soothes and moisturises skin, and successfully completed primary skin irritation tests, making the line suitable for sensitive skin types.
Madeca Salicylic Acid Cleansing Gel
Madeca Amino Acid Cleansing Foam
Madeca Centella Asiatica Deep Cleansing Oil