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The Monodist by Odile Monod

Top-selling Korean Beauty products in August 2021 in South Korea
07 Oct 2021
Best K-Beauty, Korean Beauty Bestsellers, News

Top-selling Korean Beauty products in August 2021, in South Korea

The leading health and beauty retailers in South Korea share the top selling Korean beauty products for the month of August 2021. Let’s take a look.

Olive Young

Olive Young
Skincare
Kahi - Wrinkle Bounce Multi Balm

First place:
🇰🇷 Kahi – Wrinkle Bounce Multi Balm

SHOP
Round Lab - Birch Juice Moisturizing Cream

Second place:
🇰🇷 Round Lab – Birch Juice Moisturizing Cream

SHOP
Anua – Heartleaf 77% Soothing Toner 500ml

Third place:
🇰🇷 Anua – Heartleaf 77% Soothing Toner

SHOP
Face Masks and Pads
Abib - Heartleaf Spot Pad Calming Touch

First place:
🇰🇷 Abib – Heartleaf Spot Pad Calming Touch

SHOP
Dreamworks – I’m The Real Shrek Clay Mask Pack

Second place:
🇰🇷 Dreamworks – I’m The Real Shrek Clay Mask Pack

SHOP
Dermatory – Hypoallergenic Cica Rescue Gauze Pad

Third place:
🇰🇷 Dermatory – Hypoallergenic Cica Rescue Gauze Pad

SHOP
Men
Dr. G – R.E.D Blemish For Men All In One Fluid

First place:
🇰🇷 Dr. G – R.E.D Blemish For Men All In One Fluid

SHOP
Ideal for Man - Cica All In One Fluid

Second place:
🇰🇷 Ideal for Man – Cica All In One Fluid

SHOP
Lacvert - Homme Recharge All-In-One Essence

Third place:
🇰🇷 Lacvert – Homme Recharge All-In-One Essence

SHOP
Base Makeup
Luna - Long Lasting Tip Concealer 2021 [#0.7 Ivory]

First place:
🇰🇷 Luna – Long Lasting Tip Concealer (NEW)

SHOP
best K-Beauty Products Too Cool For School – Artclass By Rodin Shading

Second place:
🇰🇷 Too Cool For School – Artclass By Rodin Shading

SHOP
Clio - Kill Cover Fixer Cushion

Third place:
🇰🇷 Clio – Kill Cover Fixer Cushion

SHOP
Eye Makeup
Cosnori – Long Active Eyelash Serum

First place:
🇰🇷 Cosnori – Long Active Eyelash Serum

SHOP
Clio – Kill Brow Auto Hard Brow Pencil

Second place:
🇰🇷 Clio – Kill Brow Auto Hard Brow Pencil

SHOP
Romand - Better Than Eyes [#W03 Dry Strawberry]

Third place:
🇰🇷 Romand – Better Than Eyes [#W03 Dry Strawberry]

SHOP
Lip Makeup
Peripera - Ink Mood Drop Tint [#001 Hazy Coral]

First place:
🇰🇷 Peripera – Ink Mood Drop Tint [#001 Hazy Coral]

SHOP
Romand - Juicy Lasting Tint [#26 Very Berry Pink]

Second place:
🇰🇷 Romand – Juicy Lasting Tint [#26 Very Berry Pink]

SHOP
Espoir - Couture Lip Tint Velvet [#1 Moonlit]

Third place:
🇰🇷 Espoir – Couture Lip Tint Velvet [#1 Moonlit]

SHOP

Lalavla

Lalavla
Skincare
Kahi - Wrinkle Bounce Multi Balm

First place:
🇰🇷 Kahi – Wrinkle Bounce Multi Balm

SHOP
Kahi - Extin C Balm

Second place:
🇰🇷 Kahi – Extin C Balm

SHOP
Anua – Heartleaf 77% Soothing Toner 500ml

Third place:
🇰🇷 Anua – Heartleaf 77% Soothing Toner

SHOP
Face Masks
Mediheal – Teatree Care Solution Essential Mask REX

First place:
🇰🇷 Mediheal – Teatree Care Solution Essential Mask REX

SHOP
All Natural - Houttuynia Cordata Mask Sheet

Second place:
🇰🇷 All Natural – Houttuynia Cordata Mask Sheet

SHOP
Lindsay – Cool Tea Tree Modelling Mask

Third place:
🇰🇷 Lindsay – Cool Tea Tree Modelling Mask

SHOP
Cleansing
Acnes - Foaming Wash

First place:
🇺🇸 Acnes – Foaming Wash

SHOP
Ariul - Stress Relieving Purefull Cleansing Tissue

Second place:
🇰🇷 Ariul – Stress Relieving Purefull Cleansing Tissue

SHOP
Point - Deep Clean All-in-One Cleansing Tissue

Third place:
🇰🇷 Point – Deep Clean All-in-One Cleansing Tissue

SHOP
Base Makeup
Eglips – Blur Powder Pact [#21]

First place:
🇰🇷 Eglips – Blur Powder Pact [#21]

SHOP
Eglips - Oil Cut Powder Pact

Second place:
🇰🇷 Eglips – Oil Cut Powder Pact

SHOP
Chosungah22 - C&T VVIG Cushion SPF50+ PA++++ [#1 Light Beige]

Third place:
🇰🇷 Chosungah22 – C&T VVIG Cushion SPF50+/PA++++ [#1 Light Beige]

SHOP
Eyeliner
Clio – Sharp So Simple Waterproof Pencil Liner [#002 Brown]

First place:
🇰🇷 Clio – Sharp So Simple Waterproof Pencil Liner [#002 Brown]

SHOP
Clio - Waterproof Pen Liner Kill Brown Original [#002 Brown]

Second place:
🇰🇷 Clio – Waterproof Pen Liner Kill Brown Original [#002 Brown]

SHOP
Clio – Waterproof Pen Liner Kill Black Original [#001 Black]

Third place:
🇰🇷 Clio – Waterproof Pen Liner Kill Black Original [#001 Black]

SHOP
Eyeshadow
Eglips - Flash Shadow Palette [#02 After Nude]

First place:
🇰🇷 Eglips – Flash Shadow Palette [#02 After Nude]

SHOP
Eglips - Flash Shadow Palette [#03 Little Sunshine]

Second place:
🇰🇷 Eglips – Flash Shadow Palette [#03 Little Sunshine]

SHOP
Romand - Better Than Palette [#05 Shade and Shadow Garden]

Second place:
🇰🇷 Romand – Better Than Palette [#05 Shade and Shadow Garden]

SHOP
Mascara
Maybelline – Colossal Waterproof Mascara

First place:
🇺🇸 Maybelline – Colossal Waterproof Mascara

SHOP
Peripera – Ink Black Cara 19AD [#03 Clear-Set]

Second place:
🇰🇷 Peripera – Ink Black Cara AD [#03 Clear-Set]

SHOP
Peripera – Ink Black Cara 19AD [#01 Long Lash Curling]

Third place:
🇰🇷 Peripera – Ink Black Cara AD [#01 Long Lash Curling]

SHOP
Lip Makeup
Bbia - Last Velvet Lip Tint [#02 Extra Bounce]

First place:
🇰🇷 Bbia – Last Velvet Lip Tint [#02 Extra Bounce]

SHOP
Forencos – Tattoo Clair Velvet Tint [#19 Moss]

Second place:
🇰🇷 Forencos – Tattoo Clair Velvet Tint [#19 Moss]

SHOP
Rarekind - Oversmudge Lip Tint [#16 Figue Shadow]

Third place:
🇰🇷 Rarekind – Oversmudge Lip Tint [#16 Figue Shadow]

SHOP

LOHBs

Lohbs
Mist
Physiogel - DMT Facial Mist

First place:
🇩🇪 Physiogel – DMT Facial Mist

SHOP
Answer19+ - Cica Panthenol Cream Mist

Second place:
🇰🇷 Answer19+ – Cica Panthenol Cream Mist

SHOP
Lapothicell - Amino Ampoule Mist

Third place:
🇰🇷 Lapothicell – Amino Ampoule Mist

SHOP
Face Masks
Mediheal – Teatree Care Solution Essential Mask REX

First place:
🇰🇷 Mediheal – Teatree Care Solution Essential Mask REX

SHOP
Skin1004 - Zombie Pack

Second place:
🇰🇷 Skin1004 – Zombie Pack

SHOP
Medi Answer - Real Skin Fit Collagen Mask

Third place:
🇰🇷 Medi Answer – Real Skin Fit Collagen Mask

SHOP
Moisturiser
Physiogel – Red Soothing AI Cream

First place:
🇩🇪 Physiogel – Red Soothing AI Cream

SHOP
Medicube – Red Erasing Cream

Second place:
🇰🇷 Medicube – Red Erasing Cream

SHOP
Lapothicell – Multi-Active Hydrating Cream

Third place:
🇰🇷 Lapothicell – Multi-Active Hydrating Cream

SHOP
Base Makeup
Eglips – Blur Powder Pact (#21)

First place:
🇰🇷 Eglips – Blur Powder Pact

SHOP
Vely Vely - Aura Honey Glow Cushion PSF50+ PA+++

Second place:
🇰🇷 Vely Vely – Aura Honey Glow Cushion SF50+/PA+++

SHOP
Cledbel – Ultra Power Lift V Cushion SPF50+/PA+++

Third place:
🇰🇷 Cledbel – Ultra Power Lift V Cushion SPF50+/PA+++

SHOP
Eyeliner
Bbia - Last Pen Eyeliner (#01 Sharpen Black)

First place:
🇰🇷 Bbia – Last Pen Eyeliner

SHOP
Clio – Waterproof Pen Liner Kill Black Original [#001 Black]

First place:
🇰🇷 Clio – Waterproof Pen Liner Kill Black Original

SHOP
Moisorga - Blowwink Smudge-proof Eyeliner

Third place:
🇰🇷 Moisorga – Blowwink Smudge-proof Eyeliner

SHOP
Eyeshadow
Dasique – Shadow Palette (#02 Rose Petal)

First place:
🇰🇷 Dasique – Shadow Palette

SHOP
Eglips - Flash Shadow Palette [#03 Little Sunshine]

Second place:
🇰🇷 Eglips – Flash Shadow Palette

SHOP
Stila – Magnificent Metals Glitter & Glow Liquid Eye Shadow (Kitten Karma)

Third place:
🇺🇸 Stila – Magnificent Metals Glitter & Glow Liquid Eye Shadow

SHOP
Mascara
Chica Y Chico - One Pick Skinny Cara [#02 Fixing Curling]

First place:
🇰🇷 Chica Y Chico – One Pick Skinny Cara

SHOP
Moisorga - Blowwink Waterproof Mascara

Second place:
🇰🇷 Moisorga – Blowwink Waterproof Mascara

SHOP
Dasique - Mood Up Mascara Long & Curl [#02 Choco Brown]

Third place:
🇰🇷 Dasique – Mood Up Mascara Long & Curl

SHOP
Lip Makeup
Bbia - Last Velvet Lip Tint [#25 Final Note]

First place:
🇰🇷 Bbia – Last Velvet Lip Tint

SHOP
Forencos – Tattoo Clair Velvet Tint [#02 Gala]

Second place:
🇰🇷 Forencos – Tattoo Clair Velvet Tint

SHOP
Rarekind - Oversmudge Lip Tint (#12 Mood Beige)

Third place:
🇰🇷 Rarekind – Oversmudge Lip Tint

SHOP

Nature Collection (LG Group)

Nature Collection Logo

(The company provides the list of their monthly bestsellers in Korean alphabetical order, not in order of sales)

fmgt - Designing Eyebrow

🇰🇷 fmgt – Designing Eyebrow

SHOP
Dr. Belmeur - Advanced Cica Recovery Cream

🇰🇷 Dr. Belmeur – Advanced Cica Recovery Cream

SHOP
Dr. Belmeur - Cica Peptite Ampoule

🇰🇷 Dr. Belmeur – Cica Peptite Ampoule

SHOP
Sooryehan - Ginseng Essence

🇰🇷 Sooryehan – Ginseng Essence

SHOP
Sooryehan - Hyobidam Fermented Cream

🇰🇷 Sooryehan – Hyobidam Fermented Cream

SHOP

🇰🇷 The Face Shop – Yehwadam Artemisia Soothing Moisturizing Cream

SHOP
The Face Shop - Yehwadam Hwansaenggo Snow Glow Dark Spot Correcting Cream

🇰🇷 The Face Shop – Yehwadam Hwansaenggo Snow Glow Dark Spot Correcting Cream

SHOP
Isa Knox - UV Sun Pro 365 Extreme Sun Fluid SPF50+ PA++++

🇰🇷 Isa Knox – UV Sun Pro 365 Extreme Sun Fluid SPF50+/PA++++

SHOP
Isa Knox - Age Focus Vita Quinone Mela Care For All Cream

🇰🇷 Isa Knox – Age Focus Vita Quinone Mela Care For All Cream

SHOP
Isa Knox - Age Focus Prime Double Effect Eye For All Cream

🇰🇷 Isa Knox – Age Focus Prime Double Effect Eye For All Cream

SHOP

Aritaum (Amorepacific Group)

Aritaum Logo

(The company provides the list of their monthly bestsellers in Korean alphabetical order, not in order of sales)

Laneige - Neo Cushion Matte SPF42/PA++

🇰🇷 Laneige – Neo Cushion Matte SPF40 PA++

SHOP
Laneige - Neo Foundation Matte SPF16/PA++

🇰🇷 Laneige – Neo Foundation Matte

SHOP
Mamonde - Rose Water Toner

🇰🇷 Mamonde – Rose Water Toner

SHOP
Iope - UV Shield Sun Protector SPF50+/PA+++

🇰🇷 Iope – UV Shield Sun Protector SPF50+/PA+++

SHOP
Iope - Retinol Expert 0.1%

🇰🇷 Iope – Retinol Expert 0.1%

SHOP
Iope – Men Bio Essence Intensive Conditioning Ex

🇰🇷 Iope – Men Bio Essence Intensive Conditioning Ex

SHOP
Iope – Super Vital Cream Rich

🇰🇷 Iope – Super Vital Cream Rich

SHOP
Primera – Facial Mild Peeling

🇰🇷 Primera – Facial Mild Peeling

SHOP
Hanyul - Pure Artemisia Watery Calming Cream

🇰🇷 Hanyul – Pure Artemisia Watery Calming Cream

SHOP
Hera - New Black Cushion SPF34 / PA++

🇰🇷 Hera – New Black Cushion SPF34 / PA++

SHOP

Source: Cosmorning, Genie Park
Translation: © 2021 Odile Monod
Disclaimer: The list above contains a combination of affiliate and non-affiliate links. If you make a purchase through one of my affiliate links, I will earn a small commission (paid by third party companies, not you). Commissions help fund the content production of the Monodist. For more information on my affiliate policy please refer to my About page. Some links are missing because the item is not available outside of Korea at the moment.

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#ad #광고

It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion.

These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty.

Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. 

Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996.

Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng.

Swipe until the end to uncover a special surprise in partnership with @donginbiusa

#donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) 

#ad #광고

It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion.

These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty.

Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. 

Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996.

Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng.

Swipe until the end to uncover a special surprise in partnership with @donginbiusa

#donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) 

#ad #광고

It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion.

These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty.

Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. 

Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996.

Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng.

Swipe until the end to uncover a special surprise in partnership with @donginbiusa

#donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) 

#ad #광고

It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion.

These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty.

Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. 

Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996.

Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng.

Swipe until the end to uncover a special surprise in partnership with @donginbiusa

#donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) 

#ad #광고

It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion.

These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty.

Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. 

Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996.

Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng.

Swipe until the end to uncover a special surprise in partnership with @donginbiusa

#donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) 

#ad #광고

It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion.

These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty.

Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. 

Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996.

Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng.

Swipe until the end to uncover a special surprise in partnership with @donginbiusa

#donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) 

#ad #광고

It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion.

These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty.

Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. 

Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996.

Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng.

Swipe until the end to uncover a special surprise in partnership with @donginbiusa

#donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) 

#ad #광고

It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion.

These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty.

Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. 

Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996.

Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng.

Swipe until the end to uncover a special surprise in partnership with @donginbiusa

#donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) 

#ad #광고

It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion.

These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty.

Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. 

Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996.

Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng.

Swipe until the end to uncover a special surprise in partnership with @donginbiusa

#donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) 

#ad #광고

It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion.

These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty.

Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. 

Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996.

Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng.

Swipe until the end to uncover a special surprise in partnership with @donginbiusa

#donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
odilemonod
odilemonod
•
Follow
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
10 months ago
View on Instagram |
1/4
🇬🇧 (🇮🇹 nei commenti)

Raise your hand if you ever read an online comment that sounded something like:

"I always get sunburn whenever I wear an Asian sunscreen outside, these sunscreens are a scam!"

When Asian beauty started to gain popularity outside of Asia, many people fell head over heels for the lightweight, comfortable formulas of Asian sunscreens... but not many seem to know about the difference between outdoors sunscreens and daily sunscreens in Asian beauty.

This distinction actually exists in Western sunscreens as well, but it's more widespread in Asian beauty because of the characteristics of its market. Despite what you might perceive from looking at the online skincare community, the average Western consumer only wears sunscreen when they go to the beach, hence the vast majority of sunscreens available in the West are already designed for outdoor use.

However, in many Asian countries wearing sunscreen everyday is nothing out of the ordinary and this led to a high demand for lightweight sunscreen formulas that could be worn comfortably on a daily basis, mostly in an indoor setting (going to the office, running errands around town etc).

Usually, these sunscreens don’t have a high adhesion to the skin and wear off easily when they’re exposed to high temperatures, sweat or water. So if you're looking for a sunscreen suitable for that use, you'd better look for an 'outdoor sunscreen'.

'Outdoor sunscreens' are highly-resistant sunscreens that are designed to provide strong UV protection even in extreme conditions, including strong sunlight or intensive sport activity.

In my latest video I talk about how to recognise an outdoor sunscreen from a daily sunscreen and I also share with you my favourite Korean sunscreens for both categories. 

And for lovers of mineral sunscreens, don't worry I didn't forget about you! A new video on my favourite Korean mineral sunscreen is coming to your screens at the beginning of next week so watch this space!

[link in bio]

#koreanskincare #rasianbeauty #sunscreens #abcommunity #skincarecoreana #cosmeticacoreana #선크림추천 #톤업크림 #선크림 #올리브영 #올리브영추천
🇬🇧 (🇮🇹 nei commenti)

Raise your hand if you ever read an online comment that sounded something like:

"I always get sunburn whenever I wear an Asian sunscreen outside, these sunscreens are a scam!"

When Asian beauty started to gain popularity outside of Asia, many people fell head over heels for the lightweight, comfortable formulas of Asian sunscreens... but not many seem to know about the difference between outdoors sunscreens and daily sunscreens in Asian beauty.

This distinction actually exists in Western sunscreens as well, but it's more widespread in Asian beauty because of the characteristics of its market. Despite what you might perceive from looking at the online skincare community, the average Western consumer only wears sunscreen when they go to the beach, hence the vast majority of sunscreens available in the West are already designed for outdoor use.

However, in many Asian countries wearing sunscreen everyday is nothing out of the ordinary and this led to a high demand for lightweight sunscreen formulas that could be worn comfortably on a daily basis, mostly in an indoor setting (going to the office, running errands around town etc).

Usually, these sunscreens don’t have a high adhesion to the skin and wear off easily when they’re exposed to high temperatures, sweat or water. So if you're looking for a sunscreen suitable for that use, you'd better look for an 'outdoor sunscreen'.

'Outdoor sunscreens' are highly-resistant sunscreens that are designed to provide strong UV protection even in extreme conditions, including strong sunlight or intensive sport activity.

In my latest video I talk about how to recognise an outdoor sunscreen from a daily sunscreen and I also share with you my favourite Korean sunscreens for both categories. 

And for lovers of mineral sunscreens, don't worry I didn't forget about you! A new video on my favourite Korean mineral sunscreen is coming to your screens at the beginning of next week so watch this space!

[link in bio]

#koreanskincare #rasianbeauty #sunscreens #abcommunity #skincarecoreana #cosmeticacoreana #선크림추천 #톤업크림 #선크림 #올리브영 #올리브영추천
odilemonod
odilemonod
•
Follow
🇬🇧 (🇮🇹 nei commenti) Raise your hand if you ever read an online comment that sounded something like: "I always get sunburn whenever I wear an Asian sunscreen outside, these sunscreens are a scam!" When Asian beauty started to gain popularity outside of Asia, many people fell head over heels for the lightweight, comfortable formulas of Asian sunscreens... but not many seem to know about the difference between outdoors sunscreens and daily sunscreens in Asian beauty. This distinction actually exists in Western sunscreens as well, but it's more widespread in Asian beauty because of the characteristics of its market. Despite what you might perceive from looking at the online skincare community, the average Western consumer only wears sunscreen when they go to the beach, hence the vast majority of sunscreens available in the West are already designed for outdoor use. However, in many Asian countries wearing sunscreen everyday is nothing out of the ordinary and this led to a high demand for lightweight sunscreen formulas that could be worn comfortably on a daily basis, mostly in an indoor setting (going to the office, running errands around town etc). Usually, these sunscreens don’t have a high adhesion to the skin and wear off easily when they’re exposed to high temperatures, sweat or water. So if you're looking for a sunscreen suitable for that use, you'd better look for an 'outdoor sunscreen'. 'Outdoor sunscreens' are highly-resistant sunscreens that are designed to provide strong UV protection even in extreme conditions, including strong sunlight or intensive sport activity. In my latest video I talk about how to recognise an outdoor sunscreen from a daily sunscreen and I also share with you my favourite Korean sunscreens for both categories.  And for lovers of mineral sunscreens, don't worry I didn't forget about you! A new video on my favourite Korean mineral sunscreen is coming to your screens at the beginning of next week so watch this space! [link in bio] #koreanskincare #rasianbeauty #sunscreens #abcommunity #skincarecoreana #cosmeticacoreana #선크림추천 #톤업크림 #선크림 #올리브영 #올리브영추천
11 months ago
View on Instagram |
2/4
🇬🇧 (🇮🇹 nei commenti)

As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. 

Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go?

But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use.

💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use!

💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs.

✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost.

🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day.

[Link to the products in bio]

#토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
🇬🇧 (🇮🇹 nei commenti)

As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. 

Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go?

But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use.

💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use!

💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs.

✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost.

🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day.

[Link to the products in bio]

#토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
🇬🇧 (🇮🇹 nei commenti)

As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. 

Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go?

But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use.

💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use!

💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs.

✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost.

🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day.

[Link to the products in bio]

#토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
🇬🇧 (🇮🇹 nei commenti)

As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. 

Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go?

But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use.

💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use!

💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs.

✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost.

🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day.

[Link to the products in bio]

#토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
🇬🇧 (🇮🇹 nei commenti)

As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. 

Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go?

But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use.

💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use!

💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs.

✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost.

🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day.

[Link to the products in bio]

#토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
odilemonod
odilemonod
•
Follow
🇬🇧 (🇮🇹 nei commenti) As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go? But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use. 💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use! 💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs. ✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost. 🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day. [Link to the products in bio] #토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
11 months ago
View on Instagram |
3/4
🇬🇧 (🇮🇹 nei commenti)
Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? 

I bet you can't. 

One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. 

Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging.

Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. 

Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". 

So what's the point of talking about "different concentrations"? 

Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). 

Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content.

A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. 

#rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
🇬🇧 (🇮🇹 nei commenti)
Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? 

I bet you can't. 

One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. 

Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging.

Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. 

Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". 

So what's the point of talking about "different concentrations"? 

Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). 

Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content.

A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. 

#rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
🇬🇧 (🇮🇹 nei commenti)
Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? 

I bet you can't. 

One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. 

Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging.

Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. 

Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". 

So what's the point of talking about "different concentrations"? 

Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). 

Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content.

A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. 

#rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
🇬🇧 (🇮🇹 nei commenti)
Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? 

I bet you can't. 

One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. 

Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging.

Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. 

Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". 

So what's the point of talking about "different concentrations"? 

Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). 

Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content.

A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. 

#rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
🇬🇧 (🇮🇹 nei commenti)
Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? 

I bet you can't. 

One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. 

Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging.

Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. 

Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". 

So what's the point of talking about "different concentrations"? 

Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). 

Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content.

A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. 

#rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
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🇬🇧 (🇮🇹 nei commenti) Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? I bet you can't. One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging. Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". So what's the point of talking about "different concentrations"? Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content. A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. #rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
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