Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week I break down the hottest beauty launches coming from Korea.
Unlike with my monthly posts on K-Beauty bestsellers, you won’t find any link to purchase these products as they just became available in Korea.
But without further ado, here are the latest Korean skincare offerings of the week! Don’t forget to check out this week’s make-up launches as well.
Centellian24 – The Madeca Cream
Dongkook Pharmaceutical’s functional dermocosmetic brand Centellian24 is set to launch “The Madeca Cream” (also known as “Madeca Cream Season 6”), a functional premium total anti-aging cream upgraded with the help of 53 years of Centella Asiatica science.
“The Madeca Cream” is a powerful and improved version of Centellian24’s bestselling “Madeca Cream”, which recorded 27 million cumulative sales since its first launch in 2015. Compared to the previous versions, the cream contains the largest amount of special ingredients derived from Centella Asiatica which embody 53 years of Dongkook Pharmaceutical’s skin science technology.
Besides the key ingredients contained in the previous formulation, TECA (Titrated Extract of Centella Asiatica), Centella Asiatica Protein and Centella Asiatica Oil, “The Madeca Cream” was also enriched with other special ingredients derived from Centella Asiatica: Lactobacillus/Centella Asiatica Extract Ferment Filtrate, Vitamadeca™, Centella Asiatica Ceramide (Ceramide NP) and Centella Asiatica Amino Acid. The properties and the efficacy of the product, which include moisture barrier support, wrinkle reduction and brightening of dark spots, have been overall improved.
Additionally, “The Madeca Cream” stimulates the production of collagen, hyaluronic acid and elastin, 3 key components of the skin. The delivery system of the product was improved by using smaller and finer molecules of collagen, hyaluronic acid elastin, which allows the active ingredients to be absorbed better into the skin.
In particular, the recently released “The Madeca Cream” improves the appearance of wrinkles like the past version, but also takes care of wrinkles and (potential) dark spots in areas that were not previously considered, including glabella, philtrum, back of the hands and décolletée. Furthermore, the cream also takes care of new skin concerns related to prolonged mask-wearing, including improving skin barrier weakened by external stimuli after just one use, and soothing skin irritated by mask friction.
The product provides intense moisture and nutrition to the skin, but its texture is quickly absorbed and leaves skin hydrated with no stickiness. Besides being tested for sensitive and acne-prone skin, the cream also received an “Excellent Grade” rating from the German Derma Test, so it can be used with confidence on sensitive skin.
Iope – Super Vital Cream Bio Potential
Iope, a brand that offers highly-functional cosmetic products based on research, launched the new “Super Vital Cream Bio Potential“, which strengthens skin’s defenses to delay the onset of skin aging.
The “Super Vital Cream Bio Potential” improves skin elasticity, moisture barrier, radiance and texture after just one use. After 4 weeks use, the product was shown to effectively improve 8 major indicators of skin aging. Through a series of clinical trials, it was confirmed that the improvements offered by the cream in relation to skin barrier and elasticity were still maintained for a week, even after 4 weeks of stopping the product.
The product contains “Bio Seletinoid 20” along with “Lacto-Exosome™”, two ingredients that embody Amorepacific’s advanced biotechnology.
“Bio Seletinoid 20”, developed through molecular design technology, is Amorepacific’s first double functional ingredient (anti-wrinkle and whitening). The ingredient, which received six patents from five global countries, wa shown to effectively improve 8 major indicators of skin aging.
Another key ingredient, “Lacto-Exosome™” is a microbiome ingredient derived from “Green Tea Lactobacillus”, Amorepacific’s proprietary patented strain. Similar exosomes, which underwent a 10 fold high concentration process, improves skin’s environment and lays the foundation for a strong skin barrier.
On another note, the product features a formulation that quickly adheres to the skin, forming a strong protective film on its surface. This protective film prevents external irritation and moisture loss, and also enhances the absorption of active ingredients.
Isoi – Blemish Care Deep Serum
Isoi launched “Blemish Care Deep Serum“, an intensively moisturising version of their bestselling “Blemish Care Up Serum”.
The new product was launched after being highly requested by dry sensitive skin customers who were aware of the efficacy of the “Blemish Care Serum” (the no.1 bestselling essence/serum at Olive Young for 8 consecutive years), but needed deeper moisture.
The serum boasts the same synergistic effect of Bulgarian Rose Oil and Arbutin, the key ingredients of Isoi’s Blemish Care Serum, but it’s also enriched with natural moisturising ingredients like Hyaluronic Acid, Jojoba Seed Oil and Macadamia Seed Oil to deliver intense moisture. Additionally, the serum can be used comfortably by dry sensitive skin types thanks to a combination of powerful soothing ingredients like Houttuynia Cordata and Centella Asiatica.
Through a series of in-vivo tests, Isoi’s “Blemish Care Deep Serum” was shown to be effective in improving blemishes, skin tone, skin texture and moisture absorption. Additionally, the product successfully completed major skin irritation tests and received a certification from the British Vegan Society.
CKD Guaranteed – Omega Gold Caviar Imperial Firming Cream
CKD Guaranteed, a Nutrical-Cosmetics brand created by Chong Kun Dang Healthcare Corp. (CKDHC), announced the launch of “Omega Gold Caviar Imperial Firming Cream“, a new premium skincare product that embodies the essence of Nutrical-Cosmetics through the application of active ingredient delivery technology to Plant-Based Omega and Italian Caviar Extract, nutritional ingredients in found health functional food (HFF).
CKD Guaranteed is a Nutrical-Cosmetics brand ambitiously launched by Chong Kun Dang Healthcare, the leader of the health functional food market in Korea. CKD Guaranteed is a brand obsessed with ingredients, efficacy and health and combines healthy active ingredients with a target-oriented absorption solution that allows active ingredients to be penetrated quickly according to each working point of the skin.
Nutrical-Cosmetics represents a new concept in the Korean beauty market. It’s the combination of the key nutritional components of health functional food and dermatological technology to achieve the best skin health through Chong Kun Dang Healthcare’s proprietary cosmetic formulas and formulation technology.
To maximise the efficacy of their products, CKD Guaranteed formulates their products using the key nutritional components of health functional food instead of purified water and performs in-vivo tests on all their products to verify they live up to their promises.
Based on the CKD Guaranteed’s brand philosophy, the new “Omega Gold Caviar Imperial Firming Cream” contains 56% Italian Caviar Extract, 99.9% Pure Gold and a nutritional complex of ingredients like Omega-3, Omega-6 and Omega-9 to intensively nourish skin and improve its elasticity. It’s a double functional product with whitening and anti-wrinkle properties that improves skin volume and radiance, and was also tested to be suitable for sensitive skin.
The efficacy of the product was also proven through 15 in-vivo tests, in particular it was shown to improve elasticity in the areas of the forehead, eyes and nasolabial folds after just one use, to provide a lifting effect on the outer corner of the eyes, mouth corners and chin and to improve skin radiance in the forehead, cheekbones and cheeks.
The product has a highly-nourishing and highly-adhesive texture formulated using Springy Liposome™ technology that effectively delivers active ingredients into the skin through the use of gold and elastic capsules.