Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week I break down the hottest beauty launches coming from Korea.
Unlike with my monthly posts on K-Beauty bestsellers, you won’t find any link to purchase these products as they just became available in Korea.
But without further ado, here are the latest Korean skincare offerings of the week! Don’t forget to check out this week’s skincare launches as well.
Age 20’s – Essence Cover Pact HE
Aekyung Industrial’s representative cosmetic brand Age 20’s announced the launch of “Essence Cover Pact HE” (Essence Cover Pact High Effect) that helps create dewy and radiant skin.
“Essence Cover Pact HE” contains 73% Collagen Biome Essence, combining anti-aging properties and makeup at the same time. Collagen Biome Essence contains Collagen, a synonym of skin elasticity, and Martensia Jejuensis Extract that recreates the microbiome environment of the skin to keep it smooth and hydrated for a long time. Martensia Jejuensis Extract is the newest addition to Age 20s’s exclusive patented ingredients.
Compared to the other cushions of the “Essence Cover Pact” franchise, the “Essence Cover Pact HE” contains the highest amount of essence, along with 24K gold with 99.9% purity to delive extreme radiance. Furthermore, the cushion contains “Secret Triple Powder”, a combination of amino acids, collagen and hyaluronic acid, which are essential ingredients found in the skin, to maintain skin hydrated and dewy.
“Essence Cover Pact HE” covers imperfections and and makes skin radiant with 4 latte shades characteristic of Age 20’s: #Modern Beige to even out skin texture, #Vital Pink to create three dimensional skin, #Tone Up White to further illuminate skin tone and #Real Gold Yellow which helps correct skin tone and it’s the best shade for the upcoming winter season.
Banila Co – Covericious Skin Fit Cushion
Global cosmetic brand Banila Co is set to launch “Covericious Skin Fit Cushion” that keeps skin velvet smooth all day long and doesn’t smudge even when wearing a face mask.
“Covericious Skin Fit Cushion” is a cushion foundation that helps create a smooth, lively, satin-like complexion using Banila Co’s Tinted Fitted Technology that provides weightless but strong adhesion. The key feature of the product is the use of fine particles that clings precisely to the skin, preventing pilling and smudging when wearing a face mask, to keep skin smooth all day.
The new cushion contains White Hyaluron™ Ampoule and Oil Control Powder, that help replenish and brighten skin, to keep it hydrated as well as reduce unnecessary greasiness. Since it makes skin soft on the outside and hydrated on the inside, the cushion evens skin texture and does not smudge for a long time even when wearing a mask.
“Covericious Skin Fit Cushion” is a mild daily base makeup product that passed primary skin irritation tests and is suitable for sensitive skin. In addition, it contains Cica Calming Complex, a combination of skin soothing ingredients like Centella Asiatica Extract, Asiatic Acid and Madecassic Acid to relieve skin irritated by external stimuli.
“Covericious Skin Fit Cushion” comes in to shades: #21 Rose and #23 Peanut.