16 Feb 2022

New Korean Beauty Products [February – Week 2]

Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week I break down the hottest beauty launches coming from Korea.

Centellian24 – Madeca Homme line

Dongkook Pharmaceutical’s dermocosmetic brand Centellian24 announced the launch of “Madeca Homme“, a skincare line created to target the skin concerns of men aged 20 to 40.

The line consists of 3 products: “Madeca Homme Cleansing Foam“, “Madeca Homme Soothing Toner” and “Madeca Homme All-In-One“. All products contain TECA (Titrated Extract of Centella Asiatica), Dongkook Pharmaceutical’s signature ingredient, in addition to Bluemadeca™, a blue-coloured ingredient derived from blue chamomile that helps with men’s skin concerns. “Madeca Homme” helps make skin smooth and supple while targeting multiple skin concerns experienced by men, including: regulation of excessive sebum production, enlarged pores, and irritation caused by frequent shaving.

Additionally, all products in the “Madeca Homme” line contain an anti-pore complex (composed of: quince extract, orange flower extract, lemon balm extract) and ingredients that improve excess sebum production and appearance of pores (peppermint leaf extract and heartleaf extract). The products also completed in-vivo primary skin irritation tests.

First, “Madeca Homme Soothing Toner” is a soothing toner which should be applied at the beginning of one’s skincare routine. The toner helps replenish and prep skin that was left dry and irritated by shaving and daily external aggressors. “Madeca Homme Soothing Toner” boasts a very watery and soothing formula containing 92.7% of Bluemadeca™, along with betaine and vitamin E, which replenish and comfort skin. The toner has a fresh finish that softens and deeply hydrates skin without stickiness.

“Madeca Homme All-In-One” is an all-in-one essence that quenches men’s skin and controls excess sebum production while improving skin barrier function. It contains 80% Bluemadeca™ along with hyaluronic acid and allantoin that provide deep hydration and moisture.

Lastly, “Madeca Homme Cleansing Foam” is a mildly-acidic functional* cleansing foam designed to help with acne-prone skin. The product gently removes excess sebum, dead skin cells and draw out impurities from pores, effectively cleansing the skin without stripping it of its moisture. “Madeca Homme Cleansing Foam” contains 25.51% Bluemadeca™ and salicylic acid, an oil-soluble chemical exfoliant. The formula creates a soft and dense lather similar to the one of a shaving foam and it can be used before, after or during shaving.

* T/N wash-off acne treatments are regulated as “functional cosmetics” in Korea. More on regulations of functional cosmetics here.

Centellian24 – Madeca Homme Soothing Toner

Centellian24 – Madeca Homme All-In-One

Centellian24 – Madeca Homme Cleansing Foam

So Natural – Cactus Water Sherbet Cream

So Natural launched “Cactus Water Sherbet Cream“, a moisturising cream that helps replenish, cool and soothe dehydrated and dry skin.

“Cactus Water Sherbet Cream” boasts a water-rich sherbet formula that melts into the skin and delivers an immediate cooling sensation upon application, which helps relieve sensitive skin. The main ingredients, extracts of Resurrection Plant (Selaginella Lepidophylla) and Jeju Prickly Pear (Opuntia Ficus-Indica), provide deep hydration to the skin, as well as replenish and nourish dehydrated and dry skin.

The cream is absorbed quickly without stickiness and can be used every day regardless of the season.

Espoir – Pro Tailor Be Velvet line

Make-up brand Espoir announced the launch of “Pro Tailor Be Velvet Cover Cushion SPF34/PA++” and “Pro Tailor Foundation Be Velvet SPF22/PA++“, two semi-matte base make-up products that provide high coverage in a texture that is thin and lightweight like velvet.

“Pro Tailor Be Velvet Cover Cushion SPF34/PA++” boasts an innovative matte texture that adheres thinly to the face like second-skin and contains white sapphire powder (Alumina) to boost coverage.

The texture of the “Pro Tailor Foundation Be Velvet SPF22/PA++” applies easily like a lotion without caking or cracking. It adheres thinly to the skin, while smoothly filling in pores and imperfections, and provides perfect coverage without cakiness even after applying multiple layers.

Both products received a vegan certification by the French organisation EVE.

“Pro Tailor Be Velvet Cover Cushion SPF34/PA++” is available in 5 shades: #1 Vanilla, #2 Ivory, #3 Petal, #4 Beige and #5 Tan.

Espoir – Pro Tailor Be Velvet Cover Cushion SPF34/PA++

“Pro Tailor Foundation Be Velvet SPF22/PA++” is available in 10 shades: #1 Porcelain, #2 Vanilla, #3 Ivory, #4 Petal, #5 Beige, #6 Buff, #7 Salmon, #8 Tan, #9 Honey and #10 Deep.