Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week I break down the hottest beauty launches coming from Korea.
Dr.G – Nice Birdie line
Gowoonsesang’s dermacosmetic brand Dr.G, launched: “Nice Birdie Cool Down Sun Patch” and “Nice Birdie Up Sun SPF50+/PA++++“, two suncare products intended for outdoor activities, particularly golf.
In response to the growing number of golf players recently, both products in Dr.G’s Nice Birdie line were mainly designed for outdoor golf. These products in fact are ideal for sports and outdoor activities since they provide strong UV protection with outstanding durability even against sweat and oil.
“Nice Birdie Up Sun SPF50+/PA++++” is a sun cream that doesn’t break down even when used on the field, and protects skin from UV rays and the dust of golf bunkers. The product also boasts sweatproof properties that repel oil and sweat like a waterproof coating, and leave fewer stains on clothing, hats and golf clubs, allowing users to enjoy outdoor activities more comfortably. The sun cream minimises pores and regulates sebum thanks to Sebum Control Complex and delivers a fresh, non-greasy and soft finish from the first application.
“Nice Birdie Cool Down Sun Patch” is a UV-blocking cooling sun patch that thoroughly protects the under eye area and cheekbones from UV rays. The patch is made of functional fabric for active-wear which blocks 96.2% of UV rays and adheres easily to the curves of the skin without detaching thanks to an optimal elasticity and breathability. A hydrogel sheet containing 9 molecular weights of Hyaluronic Acid replenishes the skin and gently soothes areas sensitised by prolonged UV exposure after multiple golf rounds.
Dr.G – Nice Birdie Cool Down Sun Patch
Dr.G – Nice Birdie Up Sun SPF50+/PA++++
Laneige – Waterbank Blue Hyaluronic Cream [renewal]
Laneige announced the launch of an all-new “Waterbank Blue Hyaluronic Cream” featuring innovative ingredients and an innovative design.
Laneige’s “Waterbank Blue Hyaluronic Cream” is a moisturising repair cream with a totally new look and added repair properties compared to the previous version.
The design of the product was improved based on the results of a research on customers’ skin care usage behaviour. The corners of the products were rounded to offer a smooth grip, and “easy-open” allows users to open the container just by turning it 45° degrees. Using Laneige’s signature blue colour, the container boasts a comfortable and sensuous design.
The main ingredient of this new version is Blue Hyaluronic Acid, which is the result of 38 years of research by Amorepacific. Blue Hyaluronic Acid features a groundbreaking size of 0.5kDa, 2000 times smaller than regular Hyaluronic Acid. The size was obtained through secondary fermentation using Fucoidan, an algae extract, and through a 10-step process of concentration and purification. Thanks to this, the ingredient is absorbed 263 times faster and provides a 300% stronger moisturising repair effect.
Laneige’s “Waterbank Blue Hyaluronic Cream” temporarily improves damaged skin barrier by 62.2% upon application and delivers deep hydration up until the 10th layer of the stratum corneum. In addition, it keeps the skin’s moisture barrier well hydrated for 100 hours. Besides Blue Hyaluronic Acid, the products also contains Beta-Glucan, Panthenol and Ceramide to further strengthen the skin barrier.
“Waterbank Blue Hyaluronic Cream” is released in two versions: for combination to oily skin, and for normal to dry skin.
Laneige – Waterbank Blue Hyaluronic Cream [#Normal to Dry Skin]
Laneige – Waterbank Blue Hyaluronic Cream [#Combination to Oily Skin]
fmgt – The Ink Foundation Ultra Fit
LG Household & Healthcare’s fmgt is set to launch “The Ink Foundation Ultra Fit“, a vegan foundation with a comfortable, breathable formula and a soft dewy finish.
“The Ink Foundation Ultra Fit” features a cover system that evenly distributes on the face amino acid coated pigments with a structure similar to the skin, offering a perfect coverage of all imperfections with a comfortable and breathable finish.
The foundation contains 45.5% of hydrating skincare ingredients in a hybrid base formulation that includes 6-fold Hyaluronic Acid, Lilium Candidum Water, Nymphaea Caerulea Flower Water and Chaga Mushroom Protein. The formula permeates the skin lightly and smoothly, providing long-lasting moisture and coverage. In addition, the product also contains high-gloss oil that increases gloss and perfectly wraps around the skin to create a smooth, and elegantly subtle radiant complexion. “The Ink Foundation Ultra Fit” is available in two shades: #201 and #203.