23 Mar 2022

New Korean Beauty Products [March – Week 2]

Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week The Monodist breaks down the hottest beauty launches coming from Korea.

Centellian24 – Expert Madeca Mela Capture Ampoule Pro

Dongkook Pharmaceutical’s dermocosmetic brand Centellian24 announced the launch of “Expert Madeca Mela Capture Ampoule Pro (Season 3)“, a highly-concentrated premium ampoule to reduce the appearance of dark spots.

The “Expert Madeca Mela Capture Ampoule Pro” is the newest upgraded version of Centellian24’s bestselling “Expert Madeca Mela Capture Ampoule” which generated 60 billion KRW in sales [t/n around 50 million USD] since its first launch in 2019 as of January 2022. Compared to the previous version, the latest formulation offers more a powerful and fast action to reduce the appearance of dark spots.

The product contains TECA (Titrated Extract of Centella Asiatica), Dongkook Pharmaceutical’s signature ingredient, along with Centella Asiatica Extract and twice the amount of Made White™ (a patented brightening ingredient derived from Centella Asiatica) of the previous version. Plus, the product was improved with the new addition of Meladrop, a brightening ingredient derived from fermented rice, and 3 patented melanin-regulating ingredients (Brighlette, White Garcinia and Hywhithe). The ampoule helps improve the appearance of dark spots, red marks, freckles and dark patches after just one day of use.

In particular, the product was formulated with a new technology called “Tecalight” which consists of enclosing TECA in capsules of niacinamide, a water-soluble vitamin. The absorption rate was upgraded by 142% compared to the previous version, providing maximum efficacy and enhanced skin penetration.

Primera – Men In The Pink line

Amorepacific’s mindful clean beauty brand Primera launched “Men in The Pink“, a line of 2 men’s skincare products. As the name of the line suggests (with “pink” evoking a healthy rosy complexion), the products are designed to make men’s skin more lively and hydrated.

Primera’s “Men In The Pink” is a line that adds vitality to men’s skin while providing through support to their skin’s barrier. Formulated with Aqua-Shield™ Care technology, the line deeply hydrates skin with 5 molecular weights of Hyaluronic Acid, while ingredients like Phytosterol and Chilling Barrier Activator help improve skin density and plumpiness.

“Men In The Pink” consists of 2 products: “Men In The Pink Aqua Shield Power Moisturizer” and “Men In The Pink Aqua Shield Refreshing Water”.

“Men In The Pink Aqua Shield Power Moisturizer” is a cream that replenishes skin from the inside out and keeps skin moisturised for 100 hours. The product completed non-comedogenic tests and is suitable for acne-prone skin.

“Men In The Pink Aqua Shield Refreshing Water” is a soothing toner with a transparent, watery texture that provides fresh moisture and improves skin texture. The product contains BHA and helps regulate excess sebum production and remove old skin cells.

Besides being non-greasy and non-sticky, the line boasts a unique aromatic woody herbal scent (that combines herbal and floral scents with notes sandalwood and tonka beans) that evokes a urban and sophisticated image. After completing dermatological tests, the line was certified to use allergen-free cosmetic fragrance by the Korean Ministry of Food and Drug Safety.

Primera – Men In The Pink Aqua Shield Refreshing Water

Primera – Men In The Pink Aqua Shield Power Moisturizer

Isa Knox – Age Focus Prime Wrinkle For All Serum

Isa Knox is set to launch “Age Focus Prime Wrinkle For All Serum“, an anti-aging serum that helps reduce both deep-set and superficial wrinkles.

Isa Knox’s “Age Focus Prime Wrinkle For All Serum” contains Prime-Retinol™, an even more advanced anti-wrinkle ingredient than the previous Prime-Pro-Retinol™. Not only the serum helps reduce wrinkles and increase elasticity, but it also stops superficial fine lines from getting deeper* and prevents tiny invisible creases from turning into noticeable wrinkles**.

“Age Focus Prime Wrinkle For All Serum” boasts a highly-concentrated rich formula that adheres to the skin without running, delivering nutrition, moisture and elasticity at the same time. The product also contains soothing ingredients so it can be used comfortably without any concerns.

* in-vivo test conducted by: Ellead Co., period: 5 January – 4 February 2022, subjects: 33 women aged 45-58 years.
** in-vivo test conducted by: Global Medical Research Center, period: 6 January – 4 February 2022, subjects: 22 women aged 42-57 years.

Dr.G – R.E.D Blemish Soothing Up Sun SPF50+/PA++++

Dr.G, a dermocosmetic brand by Gowoonsesang Cosmetics, launched “R.E.D Blemish Soothing Up Sun SPF50+/PA++++“, a new sunscreen based on their representative soothing moisturiser “R.E.D. Blemish Clear Soothing Cream”.

The new “R.E.D Blemish Soothing Up Sun SPF50+/PA++++” is a hypoallergenic, moisturising and soothing sunscreen that combines UV-blocking properties with the key features of the “R.E.D Blemish” line. The sunscreen protects skin from UV rays, while also soothing and replenishing sensitive skin thanks to 10 Cica-Complex, an upgraded version of 5 Cica-Complex, the signature ingredient found in the “R.E.D Blemish” line, featuring 5 additional soothing ingredients.

Plus, the “R.E.D Blemish Soothing Up Sun SPF50+/PA++++” contains Panthenol, an ingredient that helps replenish and calm skin, and leaves skin hydrated and comfortable immediately upon application. The sunscreen boasts a watery formula with a lightweight texture and a fresh, non-sticky finish, that glides smoothly on the skin like a moisturising cream.

In particular, it’s a multifunctional sunscreen that provides skin with a complete protection thanks to a quadruple action against UVA, UVB, infrared rays and fine dust. The sunscreen completed hypoallergenic and non-comedogenic tests and can be used comfortably by all skin types, including sensitive skin types concerned about allergic reactions and clogged pores.

Laka – Fruity Glam Tint

Gender-neutral beauty brand Laka announced the launch of “Fruity Glam Tint“.

“Fruity Glam Tint” is a glowy lip tint that lights up complexion with refreshing fruit juice shades and intense shine. The product boasts a highly-moisturising formula featuring 10 vitamin-rich fruit juices to brighten up lips.

The shade range consists of 8 colours ranging from natural-looking soft shades like “Joyful”, “Dewy”, “Humming” and “Suga” to more vivid colours like “Cherry” “Cold” “Juicy” and “Salty”.