Many of you asked me to talk about the new Etude House sunscreens launched in 2022, so I thought this could be a good chance to talk about the current state of the Korean beauty market in the aftermath of the Korean sunscreen controversy from last year and how it caused even established companies to give in to questionable marketing strategies.
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Products Shown in The Video:
▪ Etude – Soon Jung Director’s Moisture Sun Cream SPF50+/PA++++ (INFO + SHOP)
▪ Etude – Soon Jung Director’s Mineral Filter Sun Cream SPF50+/PA++++ (INFO + SHOP)
▪ Etude – Sunprise Mild Watery Light SPF50+/PA++++ (2022) (INFO + SHOP)
▪ Etude – Sunprise Mild Airy Finish SPF50+/PA++++ (2022) (INFO + SHOP)
Make sure to check out the Discount & Coupons page to access exclusive offers for major Korean skincare retailers.
I translated all facts and contents in this video from original Korean sources, so I kindly ask you to credit my work if you’re planning to use any of the information included in the video.
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