
Introducing: the biggest trends that are set to shape Korean Beauty in 2023.
In this video weโll take a deep dive into the latest innovations, consumer changes and market trends that are shaping the future of Korean Beauty in 2023.
The video is based on real reports by Korean beauty trend forecasters (namely: Seoul National University Consumer Trend Center, CJ Group, Measurecommerce) and on my humble experience as a beauty marketing professional working in the Korean Beauty industry.
From cutting-edge biotechnology, to a new innovative approach to hair loss, here are the top Korean beauty trends to try out in 2023.
Products Mentioned in this video:
โช Sooryehan – The Black Serum (Available from: Amazon)
โช O Hui – Prime Advancer Ampoule Serum (Available from: Amazon, Yesstyle, Jolse)
โช Donginbi – Daily Defense Essence EX (Available from: Amazon, Stylevana, Yesstyle)
โช Iope – STEM III Ampoule (Available from: Amazon, Stylevana)
โช Dr.Groot – Microbiome Capsule Shampoo (Available from: Olive Young Global, Amazon)
โช Labo-H – Hair Loss Relief Shampoo [Scalp Strengthening] (Available from: Olive Young Global)
โช Hera – Hydro-Dew Plumping Water Drop (Available from: W.Concept Global)
โช Hera – Hydro-Dew Plumping Ampoule (Available from: W.Concept Global)
โช Hera – Hydro-Dew Plumping Cream
โช Hera – Skin Radiant Glow Cushion SPF40/PA++ (Available from: W.Concept Global)
โช Hera – Glow Lasting Foundation SPF25/PA++ (Available from Yesstyle)
โช Hera – Sensual Nude Gloss [#Speechless] (Available from: W.Concept Global)
Sources and recommended readings:
Kim, Do Yoon et al. (2016) โEffect of Keratinocyte Derived Exosome on Proliferation and Migration on Human Skin Keratinocyte,โ Journal of the Society of Cosmetic Scientists of Korea. ๋ํํ์ฅํํํ, 42(4), pp. 359โ366. doi: 10.15230/SCSK.2016.42.4.359.
Mangesh et al., (2021) โMesenchymal Stem Cell-Derived Exosomes: Applications in Regenerative Medicine.โ Cells. Aug 1;10(8):1959.
Cho I. and Blaser M.J. (2012) โThe Human Microbiome: at the interface of health and diseaseโ. Nat Rev Genet. Mar 13; 13(4): 260โ270.
Yoon et al., (2022) โStimulatory Effects of Extracellular Vesicles Derived from Leuconostoc holzapfelii that Exists in Human Scalp on Hair Growth in Human Follicle Dermal Papilla Cellsโ. Curr. Issues. Mol. Biol. 44(2): 845-866
์ํฉํธ๋ถ. (2022) โ2023 ํ์ฅํ ์์ฅ๋ํฅ ๋ฐ ์ ๋งโ. ์ํฉํธ๋ถ.
Amorepacific Group. (2022). Amorepacific Presents Research Results on Reverse Aging Efficacy of RE.D Flavonoid | Amorepacific. [online] Available at: https://www.apgroup.com/int/en/news/1332066_19469.html
Yonhap News. (2022). Korea to invest 400 billion won in 2023 to foster digital biotechnology. [online] Available at: https://koreajoongangdaily.joins.com/2022/12/07/business/tech/Korea-digital-bio/20221207190943412.html
Yonhap News. (2022). Korea to support bio firmsโ 13 trillion won investment by 2026. [online] Available at: https://koreajoongangdaily.joins.com/2022/12/07/business/industry/Korea-bio-Samsung-Biologics/20221207191103407.html
โWoo-hyun, S. (2022). S. Korea rolls out biotech plan. [online] The Korea Herald. Available at: https://www.koreaherald.com/view.php?ud=20221207000703
์ด์ ์. (2022). CJ์ฌ๋ฆฌ๋ธ์ โํ๋ชจ์ผ์ด ์ ํ ๋งค์ถ 28% ์ฆ๊ฐโ. [online] ํ์ด๋ธ์ ๋ด์ค. Available at: https://www.fnnews.com/news/202209290854421940
์ฐฝ์ ์ ๋ฌธ. (2022). 1000๋ง ํ๋ชจ ์ธ๊ตฌ ์ก๋๋คโฆ๋น๋๋ฉด ์ง๋ฃ ํ๋ซํผ ์ธ๊ธฐ [online] Available at: http://m.rgnews.co.kr/news/articleView.html?idxno=9123 [Accessed 5 Mar. 2023].
โ๊น๊ฒฝํฌ. (2022). ๋ง์คํฌ ์ ์ด์ดํ ํผ๋ถ์ ๋ฐ์ฐฉยท๋ด์ถ๋ด ๋ฑ ๋ฉ์ดํฌ์ ํธ๋ ๋ ์ฃผ๋ชฉ. [online] digitalchosun.dizzo.com. Available at: https://digitalchosun.dizzo.com/site/data/html_dir/2022/04/01/2022040180038.html
ํ์นํด. (2022). ๋ง์คํฌ ๋ฒ๊ณ โ์์กฐํ์ฅํโ ํจํจ ๋ ์๋ค. [online] Available at: http://www.fortunekorea.co.kr/news/articleView.html?idxno=22177
์ค์ง์ (2022). CJ์ฌ๋ฆฌ๋ธ์ “์ฌํด๋ ๋ค์ํ ํธ๋ ๋ ์ด์ฐ๋ฌ์ง ‘๋ฐ๊ธโ์ ํด”. [online] ์ฐํฉ๋ด์ค. Available at: https://www.yna.co.kr/view/AKR20221220032700003
๊น์ตํ. (2022). [ํจ์ ยท๋ทฐํฐ ํซํธ๋ ๋ โฃ] ๋ง์คํฌ ๋ฒ๋ ๋ด?โฆ ์์กฐํ์ฅํ ๋ญ๊ฐ ์ข์๊น? [online] Available at: https://www.seoulwire.com/news/articleView.html?idxno=467754
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