

Powder Room (파우더룸), the oldest online community on cosmetics in South Korea, announced the winners of the 2023 Powder Room Beauty Awards (mid-year).
Make sure to check out the Discount & Coupons page to access exclusive offers for major Korean skincare retailers.
Powder Room (파우더룸) is known as the oldest online community on cosmetics in South Korea. The platform started in 2003 as a fan café on the Korean search engine Naver and it’s still active to this day
Over the years, it has evolved into a community of over 190 million members who share similar interests. Powder Room users can choose to browse and contribute to topics such as daily life, beauty, cosmetics, shopping, fashion, and food.
This makes Powder Room one of the oldest and most well-regarded online places for expert advice, tips, and hacks on all things beauty in South Korea. Even though it has been present for almost 20 years, it has remained an intimate and safe space for users. Besides browsing and scrolling through daily news and the ranking sections of the app, Powder Room has dedicated sections on shopping, fashion, food, and daily life.
In 2013, the company launched a dedicated app, giving fans a place to instantly get the latest news, watch tips and tricks and share personal reviews or articles. This made finding and trying new products so much easier, and gave beauty aficionados a place where to share their beauty routines and methods, along with the latest trends. This mix of fan-based and brand-led content helps strike the ideal balance between highlighting big names as well as beauty newcomers.
The highly anticipated Powder Room Beauty Awards for the first half of 2023 have arrived, celebrating the pinnacle of excellence in the world of K-Beauty.
Evey six months, members of the Powder Room community cast their votes months for their must-have beauty essentials and the most popular products are showcased in the “Powder Room Beauty Awards”.
Notably, the majority of votes are sourced directly from beauty consumers, with a mere 20% contribution from influencers and professional editors. This distinctive approach ensures that the winners have successfully undergone rigorous evaluation by their most exacting critics – dedicated fans who incorporate these products into their daily routines.
The Powder Room Beauty Awards for the first half of 2023 represent an unparalleled showcase of excellence, solidifying its position as a definitive authority within the realm of K-Beauty.
First place:
3CE – Blur Matte Lipstick
Second place:
Laka – Bonding Glow Lipstick
(SHOP)
Third place:
Banila Co – Barbie Collection Velvet Blurred Veil Lipstick
(SHOP)
First place:
It’s Skin – Power 10 Formula Jelly Pad (Calmzulen™)
Second place:
By Ecom – EGF Ampoule Mask
(SHOP)
Third place:
Cell Bloom – Cica Peptide Ampoule Mask
(SHOP)
First place:
Belif – Happy Bo Face & Body Emulsion
(SHOP)
Second place:
Topicrem – Ultra-Moisturizing Body Milk
Third place:
UIQ – Biome Remedy Body Lotion
(SHOP)
First place:
Nivea – Dry Comfort Roll-on Deodorant
(SHOP)
Second place:
Nivea – Fabulous Flower Exotic Blossom Antiperspirant Spray
(SHOP)
Third place:
Uriage – Gentle Deodorant
(SHOP)
First place:
L’Oréal Paris – Hyaluronic Acid Water Plump Shampoo
(SHOP)
Second place:
Manyo – Bioxyl Anti-Hair Loss Shampoo
Third place:
Amos Professional – Pure Smart Shampoo Deep Action
(SHOP)
First place:
Amos Professional – Pure Smart Shampoo Deep Action
(SHOP)
Second place:
Growus – Sea Salt Therapy Scalp Scaler
Third place:
Gramix – Cuticle Dr.Shampoo
(SHOP)
First place:
VitalBeautie – Super Collagen
Second place:
d’Alba – Veganery Plant Collagen
(SHOP)
Third place:
Beautick – Skin Collagen Signature
(SHOP)
Source: Powder Room App, Powder Room Blog
Translation: © 2023 Odile Monod
Disclaimer: The list above contains a combination of affiliate and non-affiliate links. If you make a purchase through one of my affiliate links, I will earn a small commission (paid by third party companies, not you). Commissions help fund the content production of the Monodist. For more information on my affiliate policy please refer to my About page.