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The Monodist by Odile Monod

Category

New Korean Beauty Launches

New Korean make-up products [June Week 4]
03 Jul 2021
New Korean Beauty Launches, Translations

New Korean make-up products [June – Week 4]

Introducing the latest Korean make-up products.

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New Korean skincare products [June – Week 4]
03 Jul 2021
New Korean Beauty Launches, Translations

New Korean skincare products [June – Week 4]

Introducing the latest Korean skincare products.

Read More
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New Korean skincare products [June – Weeks 2-3]
26 Jun 2021
New Korean Beauty Launches, Translations

New Korean skincare products [June – Weeks 2-3]

Introducing the latest Korean skincare products.

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New Korean make-up products [June Week 1]
07 Jun 2021
New Korean Beauty Launches, Translations

New Korean make-up products [June Week 1]

Introducing the latest Korean make-up products.

Read More
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New Korean skincare products [June – Week 1]
07 Jun 2021
New Korean Beauty Launches, Translations

New Korean skincare products [June – Week 1]

Introducing the latest Korean skincare products.

Read More
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New Korean make-up products [April 2021 Weeks 3-4]
29 Apr 2021
New Korean Beauty Launches, Translations

New Korean make-up products [April 2021 Weeks 3-4]

Introducing the latest Korean make-up products.

Read More
everleigh-commen-icon0
New Korean skincare products [April 2021 Weeks 3-4]
29 Apr 2021
New Korean Beauty Launches, Translations

New Korean skincare products [April 2021 Weeks 3-4]

Introducing the latest Korean skincare products.

Read More
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New Korean make-up products [April 2021 Weeks 1-2]
27 Apr 2021
New Korean Beauty Launches, Translations

New Korean make-up products [April 2021 Weeks 1-2]

Introducing the latest Korean make-up products.

Read More
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Odile Monod

Odile Monod

Art Director working in beauty.
🇮🇹 🇬🇧 🇰🇷

I've been researching the Korean Beauty Industry for over a decade, and on my social channels I translate and make informative content on Korean Beauty trends and history.

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Discover the power of Korean Red Ginseng, the most ancient Korean anti-aging skincare secret.
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(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
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Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week I break down the hottest beauty launches coming from Korea.

Unlike with my monthly posts on K-Beauty bestsellers, you won’t find any link to purchase these products as they just became available in Korea.

But without further ado, here are the latest Korean skincare offerings of the week! Don’t forget to check out this week’s skincare launches as well.

VDL – Lip Stain Melted Water Tint

VDL - Lip Stain Melted Water Tint
VDL - Lip Stain Melted Water Tint #04 Ruby Fizz

VDL launched “Lip Stain Melted Water Tint“, a long-lasting liquid lip tint that coats lips with sheer, bright colours inspired by glasses of cocktails.

The watery formula features a 60% moisture content, allowing the lip tint to adhere comfortably on the lips and maintain hydration for a long time. The product contains Hydrangea Leaf Extract and Lotus Flower Extract to boost hydration and is suitable for sensitive lips.

The refreshing liquid tint paints lips with a glossy sheen that enhances their volume and fills in wrinkles (volume improvement was confirmed through a human application test performed by the inspection agency Ellead on 20 adult women from 10 to 11 August 2020).

“Lip Stain Melted Water Tint” is available in 5 cocktail-inspired hues: #01 Ice Breaker, #02 Earl Grey Sour, #03 Jack Rose, #04 Ruby Fizz, and #05 Kiss In The Dark.

VDL - Lip Stain Melted Water Tint

(L-R) #01 Ice Breaker | #02 Earl Grey Sour | #03 Jack Rose | #04 Ruby Fizz | #05 Kiss In The Dark

Etude House – Fixing Tint

Etude - Fixing Tint
Etude - Fixing Tint #02 Vintage Red

Etude House launched a transfer-proof lip tint called “Fixing Tint“.

“Fixing Tint” is a highly-moisturising lip tint with a matte finish and a light, comfortable formula. The lip tint feels hydrating during application, allowing the user to easily create a blurred look, but also seamlessly adheres to the lips and dries out matte.

The formula features a 35% moisture content, but once it’s dry, it lasts a long time without smudging under a face mask, and it evenly colours lips without bleeding into lip creases like most matte formulas.

“Fixing Tint” is available in 5 shades: #01 Analog Rose, #02 Vintage Red, #03 Mellow Peach, #04 Ginger Milk Tea, and #05 Midnight Mauve.

Etude - Fixing Tint

(L-R) #01 Analog Rose | #02 Vintage Red | #03 Mellow Peach | #04 Ginger Milk Tea | #05 Midnight Mauve

Innisfree – No-Sebum x Dinotaeng

Innisfree - No-Sebum x Dinotaeng
Innisfree - No-Sebum x Dinotaeng

Naturalistic beauty brand Innisfree launched a new limited edition of their best selling “No-Sebum Mineral Powder”. The “No-Sebum x Dinotaeng” marks the 15th anniversary of the launch of their “No-Sebum Mineral Powder” and was created in collaboration with popular Korean illustrator Dinotaeng.

The limited edition consists of 5 different versions of Innisfree’s mineral powder. Each version comes in a different packaging decorated with cute characters by Dinotaeng (Quokka, Marsh and Bobo) that will put a smile on your face just by looking at them. 

Plus, every single version has a different fragrance inspired by sweet desserts: #01 Fresh Lemonade, #02 Juicy Peach, #03 Vanilla Pudding, #04 Grape Soda and #05 Mint Candy. 

Innisfree - No-Sebum x Dinotaeng #01 Fresh Lemonade

#01 Fresh Lemonade

Innisfree - No-Sebum x Dinotaeng #02 Juicy Peach

#02 Juicy Peach

Innisfree - No-Sebum x Dinotaeng #03 Vanilla Pudding

#03 Vanilla Pudding

Innisfree - No-Sebum x Dinotaeng #04 Grape Soda

#04 Grape Soda

Innisfree - No-Sebum x Dinotaeng #05 Mint Candy

#05 Mint Candy

Too Cool For School – Tag Wonderland Edition

Too Cool For School - Tag Wonderland collection
Too Cool For School - Tag Wonderland collection

Too Cool For School announced the launch of “Tag Wonderland Edition“, a limited edition make-up collection of dreamy spring colours featuring warm peach shades and a hint of mysterious purple.

“Tag Wonderland” is the third collection launched for Tag, a bold make-up line created by Too Cool For School targeting the MZ Generation (Millennials + Generation Z t/n). The collection includes 1 eyeshadow palette, 1 liquid glitter eyeshadow and 2 highlighter blushes.

Too Cool For School - Tag Wonderland Eye Palette
Too Cool For School - Tag Wonderland Eye Palette

“Wonderland Eye Palette” is a nine-colour eyeshadow palette that is suitable for both cool and warm skin tones thanks to a combination warm peach shades and mysterious purple. The eyeshadows have an ultra-fine powder formula that seamlessly adheres to the skin without clumping, and they come in different finishes ranging from matte to glitter.

Too Cool For School - Tag Wonderland Cheek Beam
Too Cool For School - Tag Wonderland Cheek Beam #01 Peach Haven

#01 Peach Haven

Too Cool For School - Tag Wonderland Cheek Beam #02 Evening Mauve

#02 Evening Mauve

“Wonderland Cheek Beam” is a highlighter blush that enhances complexion with a natural colour and a subtle sheen. The product has a jelly-like formula featuring a creamy surface coated with pearl particles that smoothly adhere to the skin without any fallout. “Wonderland Cheek Beam” is available in two colours: #01 Peach Heaven suitable for warm skin tones, and #02 Evening Mauve for cool skin tones.

Too Cool For School - Tag Wonderland Eye Glitter
Too Cool For School - Tag Wonderland Eye Glitter

“Wonderland Eye Glitter” is a liquid glitter eyeshadow with a clear formula enriched by sparkling glitter particles. The formula features a combination of champagne-coloured hexagonal glitters and pearl particles in different sizes, suspended on a gel polymer based that contains highly-moisturising ingredients for maximum comfort for the eyes.

Hera – New Black Cushion

Hera - New Black Cushion
Hera - New Black Cushion
Hera - New Black Cushion SPF34 / PA++

Amorepacific’s luxury beauty brand Hera launched “New Black Cushion“, a new, upgraded version of their bestselling cushion foundation with a thinner formula, longer wear and improved adhesion.

“New Black Cushion” was formulated using the same magnetic-fit Cover technology found in all products from Hera’s Black line, and promises to provide flawless matte coverage for over 24 hours. Moreover, the new thinner formula adheres seamlessly to the skin, providing a comfortable fit even under a face mask.

The cushion comes in 8 different shades especially designed for Asian women’s skin tones, based on a study conducted by Hera analysing the skin tones of 2000 Asian women. The shades are: #13N1 Porcelain, #17C1 Petal Ivory, #17N1 Ivory, #21C1 Rose Vanilla, #21N1 Vanilla, #23C1 Pink Beige, #23N1 Beige, #25N1 Amber.

Hera - New Black Cushion

Laneige – Ultimistic Whipping Tint

Laneige - Ultimistic Whipping Tint
Laneige - Ultimistic Whipping Tint #05 Evening Red

Laneige launched “Ultimistic Whipping Tint“, a new lip tint with a soft and bouncy velvet texture created by stirring the formula multiple times, as if whipping cream.

Laneige is the first Amorepacific brand to apply the company “Real Whipping Technology“, a new formulation method created by a researched of the Amorepacific Institute by stirring the formula a thousand times with an actual hand mixer. The technology allows the final formula to be more airy, soft and bouncy and makes the water and air particles in the formula smaller and more densely distributed, resulting in a more uniform application without any clumping.

The applicator was also designed to resemble a baking spatula, with a tip that facilitates application by following the natural shape of the lips.

“Ultimistic Whipping Tint” is available in 5 shades: #01 Whipping Primer (a lip base that hydrates lips with Hyaluronic Acid), #02 Coral Brunch, #03 Rose Caramel, #04 Positive Pink and #05 Evening Red.

Laneige - Ultimistic Whipping Tint

(L-R) #01 Whipping Primer | #02 Coral Brunch | #03 Rose Caramel | #04 Positive Pink | #05 Evening Red

Discover more new K-Beauty.

Source: Press releases
Translation: © 2021 Odile Monod

2 weeks ago
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1/4
🇬🇧 (🇮🇹 nei commenti) Raise your hand if you ever read an online comment that sounded something like: "I always get sunburn whenever I wear an Asian sunscreen outside, these sunscreens are a scam!" When Asian beauty started to gain popularity outside of Asia, many people fell head over heels for the lightweight, comfortable formulas of Asian sunscreens... but not many seem to know about the difference between outdoors sunscreens and daily sunscreens in Asian beauty. This distinction actually exists in Western sunscreens as well, but it's more widespread in Asian beauty because of the characteristics of its market. Despite what you might perceive from looking at the online skincare community, the average Western consumer only wears sunscreen when they go to the beach, hence the vast majority of sunscreens available in the West are already designed for outdoor use. However, in many Asian countries wearing sunscreen everyday is nothing out of the ordinary and this led to a high demand for lightweight sunscreen formulas that could be worn comfortably on a daily basis, mostly in an indoor setting (going to the office, running errands around town etc). Usually, these sunscreens don’t have a high adhesion to the skin and wear off easily when they’re exposed to high temperatures, sweat or water. So if you're looking for a sunscreen suitable for that use, you'd better look for an 'outdoor sunscreen'. 'Outdoor sunscreens' are highly-resistant sunscreens that are designed to provide strong UV protection even in extreme conditions, including strong sunlight or intensive sport activity. In my latest video I talk about how to recognise an outdoor sunscreen from a daily sunscreen and I also share with you my favourite Korean sunscreens for both categories.  And for lovers of mineral sunscreens, don't worry I didn't forget about you! A new video on my favourite Korean mineral sunscreen is coming to your screens at the beginning of next week so watch this space! [link in bio] #koreanskincare #rasianbeauty #sunscreens #abcommunity #skincarecoreana #cosmeticacoreana #선크림추천 #톤업크림 #선크림 #올리브영 #올리브영추천
🇬🇧 (🇮🇹 nei commenti) Raise your hand if you ever read an online comment that sounded something like: "I always get sunburn whenever I wear an Asian sunscreen outside, these sunscreens are a scam!" When Asian beauty started to gain popularity outside of Asia, many people fell head over heels for the lightweight, comfortable formulas of Asian sunscreens... but not many seem to know about the difference between outdoors sunscreens and daily sunscreens in Asian beauty. This distinction actually exists in Western sunscreens as well, but it's more widespread in Asian beauty because of the characteristics of its market. Despite what you might perceive from looking at the online skincare community, the average Western consumer only wears sunscreen when they go to the beach, hence the vast majority of sunscreens available in the West are already designed for outdoor use. However, in many Asian countries wearing sunscreen everyday is nothing out of the ordinary and this led to a high demand for lightweight sunscreen formulas that could be worn comfortably on a daily basis, mostly in an indoor setting (going to the office, running errands around town etc). Usually, these sunscreens don’t have a high adhesion to the skin and wear off easily when they’re exposed to high temperatures, sweat or water. So if you're looking for a sunscreen suitable for that use, you'd better look for an 'outdoor sunscreen'. 'Outdoor sunscreens' are highly-resistant sunscreens that are designed to provide strong UV protection even in extreme conditions, including strong sunlight or intensive sport activity. In my latest video I talk about how to recognise an outdoor sunscreen from a daily sunscreen and I also share with you my favourite Korean sunscreens for both categories.  And for lovers of mineral sunscreens, don't worry I didn't forget about you! A new video on my favourite Korean mineral sunscreen is coming to your screens at the beginning of next week so watch this space! [link in bio] #koreanskincare #rasianbeauty #sunscreens #abcommunity #skincarecoreana #cosmeticacoreana #선크림추천 #톤업크림 #선크림 #올리브영 #올리브영추천
odilemonod
odilemonod
•
Follow

Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week I break down the hottest beauty launches coming from Korea.

Unlike with my monthly posts on K-Beauty bestsellers, you won’t find any link to purchase these products as they just became available in Korea.

But without further ado, here are the latest Korean skincare offerings of the week! Don’t forget to check out this week’s skincare launches as well.

VDL – Lip Stain Melted Water Tint

VDL - Lip Stain Melted Water Tint
VDL - Lip Stain Melted Water Tint #04 Ruby Fizz

VDL launched “Lip Stain Melted Water Tint“, a long-lasting liquid lip tint that coats lips with sheer, bright colours inspired by glasses of cocktails.

The watery formula features a 60% moisture content, allowing the lip tint to adhere comfortably on the lips and maintain hydration for a long time. The product contains Hydrangea Leaf Extract and Lotus Flower Extract to boost hydration and is suitable for sensitive lips.

The refreshing liquid tint paints lips with a glossy sheen that enhances their volume and fills in wrinkles (volume improvement was confirmed through a human application test performed by the inspection agency Ellead on 20 adult women from 10 to 11 August 2020).

“Lip Stain Melted Water Tint” is available in 5 cocktail-inspired hues: #01 Ice Breaker, #02 Earl Grey Sour, #03 Jack Rose, #04 Ruby Fizz, and #05 Kiss In The Dark.

VDL - Lip Stain Melted Water Tint

(L-R) #01 Ice Breaker | #02 Earl Grey Sour | #03 Jack Rose | #04 Ruby Fizz | #05 Kiss In The Dark

Etude House – Fixing Tint

Etude - Fixing Tint
Etude - Fixing Tint #02 Vintage Red

Etude House launched a transfer-proof lip tint called “Fixing Tint“.

“Fixing Tint” is a highly-moisturising lip tint with a matte finish and a light, comfortable formula. The lip tint feels hydrating during application, allowing the user to easily create a blurred look, but also seamlessly adheres to the lips and dries out matte.

The formula features a 35% moisture content, but once it’s dry, it lasts a long time without smudging under a face mask, and it evenly colours lips without bleeding into lip creases like most matte formulas.

“Fixing Tint” is available in 5 shades: #01 Analog Rose, #02 Vintage Red, #03 Mellow Peach, #04 Ginger Milk Tea, and #05 Midnight Mauve.

Etude - Fixing Tint

(L-R) #01 Analog Rose | #02 Vintage Red | #03 Mellow Peach | #04 Ginger Milk Tea | #05 Midnight Mauve

Innisfree – No-Sebum x Dinotaeng

Innisfree - No-Sebum x Dinotaeng
Innisfree - No-Sebum x Dinotaeng

Naturalistic beauty brand Innisfree launched a new limited edition of their best selling “No-Sebum Mineral Powder”. The “No-Sebum x Dinotaeng” marks the 15th anniversary of the launch of their “No-Sebum Mineral Powder” and was created in collaboration with popular Korean illustrator Dinotaeng.

The limited edition consists of 5 different versions of Innisfree’s mineral powder. Each version comes in a different packaging decorated with cute characters by Dinotaeng (Quokka, Marsh and Bobo) that will put a smile on your face just by looking at them. 

Plus, every single version has a different fragrance inspired by sweet desserts: #01 Fresh Lemonade, #02 Juicy Peach, #03 Vanilla Pudding, #04 Grape Soda and #05 Mint Candy. 

Innisfree - No-Sebum x Dinotaeng #01 Fresh Lemonade

#01 Fresh Lemonade

Innisfree - No-Sebum x Dinotaeng #02 Juicy Peach

#02 Juicy Peach

Innisfree - No-Sebum x Dinotaeng #03 Vanilla Pudding

#03 Vanilla Pudding

Innisfree - No-Sebum x Dinotaeng #04 Grape Soda

#04 Grape Soda

Innisfree - No-Sebum x Dinotaeng #05 Mint Candy

#05 Mint Candy

Too Cool For School – Tag Wonderland Edition

Too Cool For School - Tag Wonderland collection
Too Cool For School - Tag Wonderland collection

Too Cool For School announced the launch of “Tag Wonderland Edition“, a limited edition make-up collection of dreamy spring colours featuring warm peach shades and a hint of mysterious purple.

“Tag Wonderland” is the third collection launched for Tag, a bold make-up line created by Too Cool For School targeting the MZ Generation (Millennials + Generation Z t/n). The collection includes 1 eyeshadow palette, 1 liquid glitter eyeshadow and 2 highlighter blushes.

Too Cool For School - Tag Wonderland Eye Palette
Too Cool For School - Tag Wonderland Eye Palette

“Wonderland Eye Palette” is a nine-colour eyeshadow palette that is suitable for both cool and warm skin tones thanks to a combination warm peach shades and mysterious purple. The eyeshadows have an ultra-fine powder formula that seamlessly adheres to the skin without clumping, and they come in different finishes ranging from matte to glitter.

Too Cool For School - Tag Wonderland Cheek Beam
Too Cool For School - Tag Wonderland Cheek Beam #01 Peach Haven

#01 Peach Haven

Too Cool For School - Tag Wonderland Cheek Beam #02 Evening Mauve

#02 Evening Mauve

“Wonderland Cheek Beam” is a highlighter blush that enhances complexion with a natural colour and a subtle sheen. The product has a jelly-like formula featuring a creamy surface coated with pearl particles that smoothly adhere to the skin without any fallout. “Wonderland Cheek Beam” is available in two colours: #01 Peach Heaven suitable for warm skin tones, and #02 Evening Mauve for cool skin tones.

Too Cool For School - Tag Wonderland Eye Glitter
Too Cool For School - Tag Wonderland Eye Glitter

“Wonderland Eye Glitter” is a liquid glitter eyeshadow with a clear formula enriched by sparkling glitter particles. The formula features a combination of champagne-coloured hexagonal glitters and pearl particles in different sizes, suspended on a gel polymer based that contains highly-moisturising ingredients for maximum comfort for the eyes.

Hera – New Black Cushion

Hera - New Black Cushion
Hera - New Black Cushion
Hera - New Black Cushion SPF34 / PA++

Amorepacific’s luxury beauty brand Hera launched “New Black Cushion“, a new, upgraded version of their bestselling cushion foundation with a thinner formula, longer wear and improved adhesion.

“New Black Cushion” was formulated using the same magnetic-fit Cover technology found in all products from Hera’s Black line, and promises to provide flawless matte coverage for over 24 hours. Moreover, the new thinner formula adheres seamlessly to the skin, providing a comfortable fit even under a face mask.

The cushion comes in 8 different shades especially designed for Asian women’s skin tones, based on a study conducted by Hera analysing the skin tones of 2000 Asian women. The shades are: #13N1 Porcelain, #17C1 Petal Ivory, #17N1 Ivory, #21C1 Rose Vanilla, #21N1 Vanilla, #23C1 Pink Beige, #23N1 Beige, #25N1 Amber.

Hera - New Black Cushion

Laneige – Ultimistic Whipping Tint

Laneige - Ultimistic Whipping Tint
Laneige - Ultimistic Whipping Tint #05 Evening Red

Laneige launched “Ultimistic Whipping Tint“, a new lip tint with a soft and bouncy velvet texture created by stirring the formula multiple times, as if whipping cream.

Laneige is the first Amorepacific brand to apply the company “Real Whipping Technology“, a new formulation method created by a researched of the Amorepacific Institute by stirring the formula a thousand times with an actual hand mixer. The technology allows the final formula to be more airy, soft and bouncy and makes the water and air particles in the formula smaller and more densely distributed, resulting in a more uniform application without any clumping.

The applicator was also designed to resemble a baking spatula, with a tip that facilitates application by following the natural shape of the lips.

“Ultimistic Whipping Tint” is available in 5 shades: #01 Whipping Primer (a lip base that hydrates lips with Hyaluronic Acid), #02 Coral Brunch, #03 Rose Caramel, #04 Positive Pink and #05 Evening Red.

Laneige - Ultimistic Whipping Tint

(L-R) #01 Whipping Primer | #02 Coral Brunch | #03 Rose Caramel | #04 Positive Pink | #05 Evening Red

Discover more new K-Beauty.

Source: Press releases
Translation: © 2021 Odile Monod

2 months ago
View on Instagram |
2/4
🇬🇧 (🇮🇹 nei commenti) As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go? But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use. 💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use! 💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs. ✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost. 🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day. [Link to the products in bio] #토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
🇬🇧 (🇮🇹 nei commenti) As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go? But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use. 💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use! 💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs. ✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost. 🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day. [Link to the products in bio] #토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
🇬🇧 (🇮🇹 nei commenti) As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go? But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use. 💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use! 💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs. ✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost. 🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day. [Link to the products in bio] #토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
🇬🇧 (🇮🇹 nei commenti) As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go? But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use. 💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use! 💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs. ✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost. 🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day. [Link to the products in bio] #토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
🇬🇧 (🇮🇹 nei commenti) As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go? But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use. 💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use! 💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs. ✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost. 🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day. [Link to the products in bio] #토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
odilemonod
odilemonod
•
Follow

Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week I break down the hottest beauty launches coming from Korea.

Unlike with my monthly posts on K-Beauty bestsellers, you won’t find any link to purchase these products as they just became available in Korea.

But without further ado, here are the latest Korean skincare offerings of the week! Don’t forget to check out this week’s skincare launches as well.

VDL – Lip Stain Melted Water Tint

VDL - Lip Stain Melted Water Tint
VDL - Lip Stain Melted Water Tint #04 Ruby Fizz

VDL launched “Lip Stain Melted Water Tint“, a long-lasting liquid lip tint that coats lips with sheer, bright colours inspired by glasses of cocktails.

The watery formula features a 60% moisture content, allowing the lip tint to adhere comfortably on the lips and maintain hydration for a long time. The product contains Hydrangea Leaf Extract and Lotus Flower Extract to boost hydration and is suitable for sensitive lips.

The refreshing liquid tint paints lips with a glossy sheen that enhances their volume and fills in wrinkles (volume improvement was confirmed through a human application test performed by the inspection agency Ellead on 20 adult women from 10 to 11 August 2020).

“Lip Stain Melted Water Tint” is available in 5 cocktail-inspired hues: #01 Ice Breaker, #02 Earl Grey Sour, #03 Jack Rose, #04 Ruby Fizz, and #05 Kiss In The Dark.

VDL - Lip Stain Melted Water Tint

(L-R) #01 Ice Breaker | #02 Earl Grey Sour | #03 Jack Rose | #04 Ruby Fizz | #05 Kiss In The Dark

Etude House – Fixing Tint

Etude - Fixing Tint
Etude - Fixing Tint #02 Vintage Red

Etude House launched a transfer-proof lip tint called “Fixing Tint“.

“Fixing Tint” is a highly-moisturising lip tint with a matte finish and a light, comfortable formula. The lip tint feels hydrating during application, allowing the user to easily create a blurred look, but also seamlessly adheres to the lips and dries out matte.

The formula features a 35% moisture content, but once it’s dry, it lasts a long time without smudging under a face mask, and it evenly colours lips without bleeding into lip creases like most matte formulas.

“Fixing Tint” is available in 5 shades: #01 Analog Rose, #02 Vintage Red, #03 Mellow Peach, #04 Ginger Milk Tea, and #05 Midnight Mauve.

Etude - Fixing Tint

(L-R) #01 Analog Rose | #02 Vintage Red | #03 Mellow Peach | #04 Ginger Milk Tea | #05 Midnight Mauve

Innisfree – No-Sebum x Dinotaeng

Innisfree - No-Sebum x Dinotaeng
Innisfree - No-Sebum x Dinotaeng

Naturalistic beauty brand Innisfree launched a new limited edition of their best selling “No-Sebum Mineral Powder”. The “No-Sebum x Dinotaeng” marks the 15th anniversary of the launch of their “No-Sebum Mineral Powder” and was created in collaboration with popular Korean illustrator Dinotaeng.

The limited edition consists of 5 different versions of Innisfree’s mineral powder. Each version comes in a different packaging decorated with cute characters by Dinotaeng (Quokka, Marsh and Bobo) that will put a smile on your face just by looking at them. 

Plus, every single version has a different fragrance inspired by sweet desserts: #01 Fresh Lemonade, #02 Juicy Peach, #03 Vanilla Pudding, #04 Grape Soda and #05 Mint Candy. 

Innisfree - No-Sebum x Dinotaeng #01 Fresh Lemonade

#01 Fresh Lemonade

Innisfree - No-Sebum x Dinotaeng #02 Juicy Peach

#02 Juicy Peach

Innisfree - No-Sebum x Dinotaeng #03 Vanilla Pudding

#03 Vanilla Pudding

Innisfree - No-Sebum x Dinotaeng #04 Grape Soda

#04 Grape Soda

Innisfree - No-Sebum x Dinotaeng #05 Mint Candy

#05 Mint Candy

Too Cool For School – Tag Wonderland Edition

Too Cool For School - Tag Wonderland collection
Too Cool For School - Tag Wonderland collection

Too Cool For School announced the launch of “Tag Wonderland Edition“, a limited edition make-up collection of dreamy spring colours featuring warm peach shades and a hint of mysterious purple.

“Tag Wonderland” is the third collection launched for Tag, a bold make-up line created by Too Cool For School targeting the MZ Generation (Millennials + Generation Z t/n). The collection includes 1 eyeshadow palette, 1 liquid glitter eyeshadow and 2 highlighter blushes.

Too Cool For School - Tag Wonderland Eye Palette
Too Cool For School - Tag Wonderland Eye Palette

“Wonderland Eye Palette” is a nine-colour eyeshadow palette that is suitable for both cool and warm skin tones thanks to a combination warm peach shades and mysterious purple. The eyeshadows have an ultra-fine powder formula that seamlessly adheres to the skin without clumping, and they come in different finishes ranging from matte to glitter.

Too Cool For School - Tag Wonderland Cheek Beam
Too Cool For School - Tag Wonderland Cheek Beam #01 Peach Haven

#01 Peach Haven

Too Cool For School - Tag Wonderland Cheek Beam #02 Evening Mauve

#02 Evening Mauve

“Wonderland Cheek Beam” is a highlighter blush that enhances complexion with a natural colour and a subtle sheen. The product has a jelly-like formula featuring a creamy surface coated with pearl particles that smoothly adhere to the skin without any fallout. “Wonderland Cheek Beam” is available in two colours: #01 Peach Heaven suitable for warm skin tones, and #02 Evening Mauve for cool skin tones.

Too Cool For School - Tag Wonderland Eye Glitter
Too Cool For School - Tag Wonderland Eye Glitter

“Wonderland Eye Glitter” is a liquid glitter eyeshadow with a clear formula enriched by sparkling glitter particles. The formula features a combination of champagne-coloured hexagonal glitters and pearl particles in different sizes, suspended on a gel polymer based that contains highly-moisturising ingredients for maximum comfort for the eyes.

Hera – New Black Cushion

Hera - New Black Cushion
Hera - New Black Cushion
Hera - New Black Cushion SPF34 / PA++

Amorepacific’s luxury beauty brand Hera launched “New Black Cushion“, a new, upgraded version of their bestselling cushion foundation with a thinner formula, longer wear and improved adhesion.

“New Black Cushion” was formulated using the same magnetic-fit Cover technology found in all products from Hera’s Black line, and promises to provide flawless matte coverage for over 24 hours. Moreover, the new thinner formula adheres seamlessly to the skin, providing a comfortable fit even under a face mask.

The cushion comes in 8 different shades especially designed for Asian women’s skin tones, based on a study conducted by Hera analysing the skin tones of 2000 Asian women. The shades are: #13N1 Porcelain, #17C1 Petal Ivory, #17N1 Ivory, #21C1 Rose Vanilla, #21N1 Vanilla, #23C1 Pink Beige, #23N1 Beige, #25N1 Amber.

Hera - New Black Cushion

Laneige – Ultimistic Whipping Tint

Laneige - Ultimistic Whipping Tint
Laneige - Ultimistic Whipping Tint #05 Evening Red

Laneige launched “Ultimistic Whipping Tint“, a new lip tint with a soft and bouncy velvet texture created by stirring the formula multiple times, as if whipping cream.

Laneige is the first Amorepacific brand to apply the company “Real Whipping Technology“, a new formulation method created by a researched of the Amorepacific Institute by stirring the formula a thousand times with an actual hand mixer. The technology allows the final formula to be more airy, soft and bouncy and makes the water and air particles in the formula smaller and more densely distributed, resulting in a more uniform application without any clumping.

The applicator was also designed to resemble a baking spatula, with a tip that facilitates application by following the natural shape of the lips.

“Ultimistic Whipping Tint” is available in 5 shades: #01 Whipping Primer (a lip base that hydrates lips with Hyaluronic Acid), #02 Coral Brunch, #03 Rose Caramel, #04 Positive Pink and #05 Evening Red.

Laneige - Ultimistic Whipping Tint

(L-R) #01 Whipping Primer | #02 Coral Brunch | #03 Rose Caramel | #04 Positive Pink | #05 Evening Red

Discover more new K-Beauty.

Source: Press releases
Translation: © 2021 Odile Monod

2 months ago
View on Instagram |
3/4
🇬🇧 (🇮🇹 nei commenti) Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? I bet you can't. One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging. Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". So what's the point of talking about "different concentrations"? Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content. A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. #rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
🇬🇧 (🇮🇹 nei commenti) Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? I bet you can't. One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging. Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". So what's the point of talking about "different concentrations"? Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content. A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. #rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
🇬🇧 (🇮🇹 nei commenti) Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? I bet you can't. One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging. Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". So what's the point of talking about "different concentrations"? Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content. A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. #rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
🇬🇧 (🇮🇹 nei commenti) Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? I bet you can't. One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging. Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". So what's the point of talking about "different concentrations"? Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content. A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. #rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
🇬🇧 (🇮🇹 nei commenti) Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? I bet you can't. One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging. Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". So what's the point of talking about "different concentrations"? Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content. A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. #rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
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Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week I break down the hottest beauty launches coming from Korea.

Unlike with my monthly posts on K-Beauty bestsellers, you won’t find any link to purchase these products as they just became available in Korea.

But without further ado, here are the latest Korean skincare offerings of the week! Don’t forget to check out this week’s skincare launches as well.

VDL – Lip Stain Melted Water Tint

VDL - Lip Stain Melted Water Tint
VDL - Lip Stain Melted Water Tint #04 Ruby Fizz

VDL launched “Lip Stain Melted Water Tint“, a long-lasting liquid lip tint that coats lips with sheer, bright colours inspired by glasses of cocktails.

The watery formula features a 60% moisture content, allowing the lip tint to adhere comfortably on the lips and maintain hydration for a long time. The product contains Hydrangea Leaf Extract and Lotus Flower Extract to boost hydration and is suitable for sensitive lips.

The refreshing liquid tint paints lips with a glossy sheen that enhances their volume and fills in wrinkles (volume improvement was confirmed through a human application test performed by the inspection agency Ellead on 20 adult women from 10 to 11 August 2020).

“Lip Stain Melted Water Tint” is available in 5 cocktail-inspired hues: #01 Ice Breaker, #02 Earl Grey Sour, #03 Jack Rose, #04 Ruby Fizz, and #05 Kiss In The Dark.

VDL - Lip Stain Melted Water Tint

(L-R) #01 Ice Breaker | #02 Earl Grey Sour | #03 Jack Rose | #04 Ruby Fizz | #05 Kiss In The Dark

Etude House – Fixing Tint

Etude - Fixing Tint
Etude - Fixing Tint #02 Vintage Red

Etude House launched a transfer-proof lip tint called “Fixing Tint“.

“Fixing Tint” is a highly-moisturising lip tint with a matte finish and a light, comfortable formula. The lip tint feels hydrating during application, allowing the user to easily create a blurred look, but also seamlessly adheres to the lips and dries out matte.

The formula features a 35% moisture content, but once it’s dry, it lasts a long time without smudging under a face mask, and it evenly colours lips without bleeding into lip creases like most matte formulas.

“Fixing Tint” is available in 5 shades: #01 Analog Rose, #02 Vintage Red, #03 Mellow Peach, #04 Ginger Milk Tea, and #05 Midnight Mauve.

Etude - Fixing Tint

(L-R) #01 Analog Rose | #02 Vintage Red | #03 Mellow Peach | #04 Ginger Milk Tea | #05 Midnight Mauve

Innisfree – No-Sebum x Dinotaeng

Innisfree - No-Sebum x Dinotaeng
Innisfree - No-Sebum x Dinotaeng

Naturalistic beauty brand Innisfree launched a new limited edition of their best selling “No-Sebum Mineral Powder”. The “No-Sebum x Dinotaeng” marks the 15th anniversary of the launch of their “No-Sebum Mineral Powder” and was created in collaboration with popular Korean illustrator Dinotaeng.

The limited edition consists of 5 different versions of Innisfree’s mineral powder. Each version comes in a different packaging decorated with cute characters by Dinotaeng (Quokka, Marsh and Bobo) that will put a smile on your face just by looking at them. 

Plus, every single version has a different fragrance inspired by sweet desserts: #01 Fresh Lemonade, #02 Juicy Peach, #03 Vanilla Pudding, #04 Grape Soda and #05 Mint Candy. 

Innisfree - No-Sebum x Dinotaeng #01 Fresh Lemonade

#01 Fresh Lemonade

Innisfree - No-Sebum x Dinotaeng #02 Juicy Peach

#02 Juicy Peach

Innisfree - No-Sebum x Dinotaeng #03 Vanilla Pudding

#03 Vanilla Pudding

Innisfree - No-Sebum x Dinotaeng #04 Grape Soda

#04 Grape Soda

Innisfree - No-Sebum x Dinotaeng #05 Mint Candy

#05 Mint Candy

Too Cool For School – Tag Wonderland Edition

Too Cool For School - Tag Wonderland collection
Too Cool For School - Tag Wonderland collection

Too Cool For School announced the launch of “Tag Wonderland Edition“, a limited edition make-up collection of dreamy spring colours featuring warm peach shades and a hint of mysterious purple.

“Tag Wonderland” is the third collection launched for Tag, a bold make-up line created by Too Cool For School targeting the MZ Generation (Millennials + Generation Z t/n). The collection includes 1 eyeshadow palette, 1 liquid glitter eyeshadow and 2 highlighter blushes.

Too Cool For School - Tag Wonderland Eye Palette
Too Cool For School - Tag Wonderland Eye Palette

“Wonderland Eye Palette” is a nine-colour eyeshadow palette that is suitable for both cool and warm skin tones thanks to a combination warm peach shades and mysterious purple. The eyeshadows have an ultra-fine powder formula that seamlessly adheres to the skin without clumping, and they come in different finishes ranging from matte to glitter.

Too Cool For School - Tag Wonderland Cheek Beam
Too Cool For School - Tag Wonderland Cheek Beam #01 Peach Haven

#01 Peach Haven

Too Cool For School - Tag Wonderland Cheek Beam #02 Evening Mauve

#02 Evening Mauve

“Wonderland Cheek Beam” is a highlighter blush that enhances complexion with a natural colour and a subtle sheen. The product has a jelly-like formula featuring a creamy surface coated with pearl particles that smoothly adhere to the skin without any fallout. “Wonderland Cheek Beam” is available in two colours: #01 Peach Heaven suitable for warm skin tones, and #02 Evening Mauve for cool skin tones.

Too Cool For School - Tag Wonderland Eye Glitter
Too Cool For School - Tag Wonderland Eye Glitter

“Wonderland Eye Glitter” is a liquid glitter eyeshadow with a clear formula enriched by sparkling glitter particles. The formula features a combination of champagne-coloured hexagonal glitters and pearl particles in different sizes, suspended on a gel polymer based that contains highly-moisturising ingredients for maximum comfort for the eyes.

Hera – New Black Cushion

Hera - New Black Cushion
Hera - New Black Cushion
Hera - New Black Cushion SPF34 / PA++

Amorepacific’s luxury beauty brand Hera launched “New Black Cushion“, a new, upgraded version of their bestselling cushion foundation with a thinner formula, longer wear and improved adhesion.

“New Black Cushion” was formulated using the same magnetic-fit Cover technology found in all products from Hera’s Black line, and promises to provide flawless matte coverage for over 24 hours. Moreover, the new thinner formula adheres seamlessly to the skin, providing a comfortable fit even under a face mask.

The cushion comes in 8 different shades especially designed for Asian women’s skin tones, based on a study conducted by Hera analysing the skin tones of 2000 Asian women. The shades are: #13N1 Porcelain, #17C1 Petal Ivory, #17N1 Ivory, #21C1 Rose Vanilla, #21N1 Vanilla, #23C1 Pink Beige, #23N1 Beige, #25N1 Amber.

Hera - New Black Cushion

Laneige – Ultimistic Whipping Tint

Laneige - Ultimistic Whipping Tint
Laneige - Ultimistic Whipping Tint #05 Evening Red

Laneige launched “Ultimistic Whipping Tint“, a new lip tint with a soft and bouncy velvet texture created by stirring the formula multiple times, as if whipping cream.

Laneige is the first Amorepacific brand to apply the company “Real Whipping Technology“, a new formulation method created by a researched of the Amorepacific Institute by stirring the formula a thousand times with an actual hand mixer. The technology allows the final formula to be more airy, soft and bouncy and makes the water and air particles in the formula smaller and more densely distributed, resulting in a more uniform application without any clumping.

The applicator was also designed to resemble a baking spatula, with a tip that facilitates application by following the natural shape of the lips.

“Ultimistic Whipping Tint” is available in 5 shades: #01 Whipping Primer (a lip base that hydrates lips with Hyaluronic Acid), #02 Coral Brunch, #03 Rose Caramel, #04 Positive Pink and #05 Evening Red.

Laneige - Ultimistic Whipping Tint

(L-R) #01 Whipping Primer | #02 Coral Brunch | #03 Rose Caramel | #04 Positive Pink | #05 Evening Red

Discover more new K-Beauty.

Source: Press releases
Translation: © 2021 Odile Monod

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Recent Posts

  • New Korean make-up products [September – Week 1] September 11, 2021
  • New Korean skincare products [September – Week 1] September 11, 2021
  • The most ancient Korean anti-aging secret: discover the power of Red Ginseng (feat. Donginbi) September 7, 2021

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(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
odilemonod
odilemonod
•
Follow

Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week I break down the hottest beauty launches coming from Korea.

Unlike with my monthly posts on K-Beauty bestsellers, you won’t find any link to purchase these products as they just became available in Korea.

But without further ado, here are the latest Korean skincare offerings of the week! Don’t forget to check out this week’s skincare launches as well.

VDL – Lip Stain Melted Water Tint

VDL - Lip Stain Melted Water Tint
VDL - Lip Stain Melted Water Tint #04 Ruby Fizz

VDL launched “Lip Stain Melted Water Tint“, a long-lasting liquid lip tint that coats lips with sheer, bright colours inspired by glasses of cocktails.

The watery formula features a 60% moisture content, allowing the lip tint to adhere comfortably on the lips and maintain hydration for a long time. The product contains Hydrangea Leaf Extract and Lotus Flower Extract to boost hydration and is suitable for sensitive lips.

The refreshing liquid tint paints lips with a glossy sheen that enhances their volume and fills in wrinkles (volume improvement was confirmed through a human application test performed by the inspection agency Ellead on 20 adult women from 10 to 11 August 2020).

“Lip Stain Melted Water Tint” is available in 5 cocktail-inspired hues: #01 Ice Breaker, #02 Earl Grey Sour, #03 Jack Rose, #04 Ruby Fizz, and #05 Kiss In The Dark.

VDL - Lip Stain Melted Water Tint

(L-R) #01 Ice Breaker | #02 Earl Grey Sour | #03 Jack Rose | #04 Ruby Fizz | #05 Kiss In The Dark

Etude House – Fixing Tint

Etude - Fixing Tint
Etude - Fixing Tint #02 Vintage Red

Etude House launched a transfer-proof lip tint called “Fixing Tint“.

“Fixing Tint” is a highly-moisturising lip tint with a matte finish and a light, comfortable formula. The lip tint feels hydrating during application, allowing the user to easily create a blurred look, but also seamlessly adheres to the lips and dries out matte.

The formula features a 35% moisture content, but once it’s dry, it lasts a long time without smudging under a face mask, and it evenly colours lips without bleeding into lip creases like most matte formulas.

“Fixing Tint” is available in 5 shades: #01 Analog Rose, #02 Vintage Red, #03 Mellow Peach, #04 Ginger Milk Tea, and #05 Midnight Mauve.

Etude - Fixing Tint

(L-R) #01 Analog Rose | #02 Vintage Red | #03 Mellow Peach | #04 Ginger Milk Tea | #05 Midnight Mauve

Innisfree – No-Sebum x Dinotaeng

Innisfree - No-Sebum x Dinotaeng
Innisfree - No-Sebum x Dinotaeng

Naturalistic beauty brand Innisfree launched a new limited edition of their best selling “No-Sebum Mineral Powder”. The “No-Sebum x Dinotaeng” marks the 15th anniversary of the launch of their “No-Sebum Mineral Powder” and was created in collaboration with popular Korean illustrator Dinotaeng.

The limited edition consists of 5 different versions of Innisfree’s mineral powder. Each version comes in a different packaging decorated with cute characters by Dinotaeng (Quokka, Marsh and Bobo) that will put a smile on your face just by looking at them. 

Plus, every single version has a different fragrance inspired by sweet desserts: #01 Fresh Lemonade, #02 Juicy Peach, #03 Vanilla Pudding, #04 Grape Soda and #05 Mint Candy. 

Innisfree - No-Sebum x Dinotaeng #01 Fresh Lemonade

#01 Fresh Lemonade

Innisfree - No-Sebum x Dinotaeng #02 Juicy Peach

#02 Juicy Peach

Innisfree - No-Sebum x Dinotaeng #03 Vanilla Pudding

#03 Vanilla Pudding

Innisfree - No-Sebum x Dinotaeng #04 Grape Soda

#04 Grape Soda

Innisfree - No-Sebum x Dinotaeng #05 Mint Candy

#05 Mint Candy

Too Cool For School – Tag Wonderland Edition

Too Cool For School - Tag Wonderland collection
Too Cool For School - Tag Wonderland collection

Too Cool For School announced the launch of “Tag Wonderland Edition“, a limited edition make-up collection of dreamy spring colours featuring warm peach shades and a hint of mysterious purple.

“Tag Wonderland” is the third collection launched for Tag, a bold make-up line created by Too Cool For School targeting the MZ Generation (Millennials + Generation Z t/n). The collection includes 1 eyeshadow palette, 1 liquid glitter eyeshadow and 2 highlighter blushes.

Too Cool For School - Tag Wonderland Eye Palette
Too Cool For School - Tag Wonderland Eye Palette

“Wonderland Eye Palette” is a nine-colour eyeshadow palette that is suitable for both cool and warm skin tones thanks to a combination warm peach shades and mysterious purple. The eyeshadows have an ultra-fine powder formula that seamlessly adheres to the skin without clumping, and they come in different finishes ranging from matte to glitter.

Too Cool For School - Tag Wonderland Cheek Beam
Too Cool For School - Tag Wonderland Cheek Beam #01 Peach Haven

#01 Peach Haven

Too Cool For School - Tag Wonderland Cheek Beam #02 Evening Mauve

#02 Evening Mauve

“Wonderland Cheek Beam” is a highlighter blush that enhances complexion with a natural colour and a subtle sheen. The product has a jelly-like formula featuring a creamy surface coated with pearl particles that smoothly adhere to the skin without any fallout. “Wonderland Cheek Beam” is available in two colours: #01 Peach Heaven suitable for warm skin tones, and #02 Evening Mauve for cool skin tones.

Too Cool For School - Tag Wonderland Eye Glitter
Too Cool For School - Tag Wonderland Eye Glitter

“Wonderland Eye Glitter” is a liquid glitter eyeshadow with a clear formula enriched by sparkling glitter particles. The formula features a combination of champagne-coloured hexagonal glitters and pearl particles in different sizes, suspended on a gel polymer based that contains highly-moisturising ingredients for maximum comfort for the eyes.

Hera – New Black Cushion

Hera - New Black Cushion
Hera - New Black Cushion
Hera - New Black Cushion SPF34 / PA++

Amorepacific’s luxury beauty brand Hera launched “New Black Cushion“, a new, upgraded version of their bestselling cushion foundation with a thinner formula, longer wear and improved adhesion.

“New Black Cushion” was formulated using the same magnetic-fit Cover technology found in all products from Hera’s Black line, and promises to provide flawless matte coverage for over 24 hours. Moreover, the new thinner formula adheres seamlessly to the skin, providing a comfortable fit even under a face mask.

The cushion comes in 8 different shades especially designed for Asian women’s skin tones, based on a study conducted by Hera analysing the skin tones of 2000 Asian women. The shades are: #13N1 Porcelain, #17C1 Petal Ivory, #17N1 Ivory, #21C1 Rose Vanilla, #21N1 Vanilla, #23C1 Pink Beige, #23N1 Beige, #25N1 Amber.

Hera - New Black Cushion

Laneige – Ultimistic Whipping Tint

Laneige - Ultimistic Whipping Tint
Laneige - Ultimistic Whipping Tint #05 Evening Red

Laneige launched “Ultimistic Whipping Tint“, a new lip tint with a soft and bouncy velvet texture created by stirring the formula multiple times, as if whipping cream.

Laneige is the first Amorepacific brand to apply the company “Real Whipping Technology“, a new formulation method created by a researched of the Amorepacific Institute by stirring the formula a thousand times with an actual hand mixer. The technology allows the final formula to be more airy, soft and bouncy and makes the water and air particles in the formula smaller and more densely distributed, resulting in a more uniform application without any clumping.

The applicator was also designed to resemble a baking spatula, with a tip that facilitates application by following the natural shape of the lips.

“Ultimistic Whipping Tint” is available in 5 shades: #01 Whipping Primer (a lip base that hydrates lips with Hyaluronic Acid), #02 Coral Brunch, #03 Rose Caramel, #04 Positive Pink and #05 Evening Red.

Laneige - Ultimistic Whipping Tint

(L-R) #01 Whipping Primer | #02 Coral Brunch | #03 Rose Caramel | #04 Positive Pink | #05 Evening Red

Discover more new K-Beauty.

Source: Press releases
Translation: © 2021 Odile Monod

2 weeks ago
View on Instagram |
1/5
🇬🇧 (🇮🇹 nei commenti) Raise your hand if you ever read an online comment that sounded something like: "I always get sunburn whenever I wear an Asian sunscreen outside, these sunscreens are a scam!" When Asian beauty started to gain popularity outside of Asia, many people fell head over heels for the lightweight, comfortable formulas of Asian sunscreens... but not many seem to know about the difference between outdoors sunscreens and daily sunscreens in Asian beauty. This distinction actually exists in Western sunscreens as well, but it's more widespread in Asian beauty because of the characteristics of its market. Despite what you might perceive from looking at the online skincare community, the average Western consumer only wears sunscreen when they go to the beach, hence the vast majority of sunscreens available in the West are already designed for outdoor use. However, in many Asian countries wearing sunscreen everyday is nothing out of the ordinary and this led to a high demand for lightweight sunscreen formulas that could be worn comfortably on a daily basis, mostly in an indoor setting (going to the office, running errands around town etc). Usually, these sunscreens don’t have a high adhesion to the skin and wear off easily when they’re exposed to high temperatures, sweat or water. So if you're looking for a sunscreen suitable for that use, you'd better look for an 'outdoor sunscreen'. 'Outdoor sunscreens' are highly-resistant sunscreens that are designed to provide strong UV protection even in extreme conditions, including strong sunlight or intensive sport activity. In my latest video I talk about how to recognise an outdoor sunscreen from a daily sunscreen and I also share with you my favourite Korean sunscreens for both categories.  And for lovers of mineral sunscreens, don't worry I didn't forget about you! A new video on my favourite Korean mineral sunscreen is coming to your screens at the beginning of next week so watch this space! [link in bio] #koreanskincare #rasianbeauty #sunscreens #abcommunity #skincarecoreana #cosmeticacoreana #선크림추천 #톤업크림 #선크림 #올리브영 #올리브영추천
🇬🇧 (🇮🇹 nei commenti) Raise your hand if you ever read an online comment that sounded something like: "I always get sunburn whenever I wear an Asian sunscreen outside, these sunscreens are a scam!" When Asian beauty started to gain popularity outside of Asia, many people fell head over heels for the lightweight, comfortable formulas of Asian sunscreens... but not many seem to know about the difference between outdoors sunscreens and daily sunscreens in Asian beauty. This distinction actually exists in Western sunscreens as well, but it's more widespread in Asian beauty because of the characteristics of its market. Despite what you might perceive from looking at the online skincare community, the average Western consumer only wears sunscreen when they go to the beach, hence the vast majority of sunscreens available in the West are already designed for outdoor use. However, in many Asian countries wearing sunscreen everyday is nothing out of the ordinary and this led to a high demand for lightweight sunscreen formulas that could be worn comfortably on a daily basis, mostly in an indoor setting (going to the office, running errands around town etc). Usually, these sunscreens don’t have a high adhesion to the skin and wear off easily when they’re exposed to high temperatures, sweat or water. So if you're looking for a sunscreen suitable for that use, you'd better look for an 'outdoor sunscreen'. 'Outdoor sunscreens' are highly-resistant sunscreens that are designed to provide strong UV protection even in extreme conditions, including strong sunlight or intensive sport activity. In my latest video I talk about how to recognise an outdoor sunscreen from a daily sunscreen and I also share with you my favourite Korean sunscreens for both categories.  And for lovers of mineral sunscreens, don't worry I didn't forget about you! A new video on my favourite Korean mineral sunscreen is coming to your screens at the beginning of next week so watch this space! [link in bio] #koreanskincare #rasianbeauty #sunscreens #abcommunity #skincarecoreana #cosmeticacoreana #선크림추천 #톤업크림 #선크림 #올리브영 #올리브영추천
odilemonod
odilemonod
•
Follow

Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week I break down the hottest beauty launches coming from Korea.

Unlike with my monthly posts on K-Beauty bestsellers, you won’t find any link to purchase these products as they just became available in Korea.

But without further ado, here are the latest Korean skincare offerings of the week! Don’t forget to check out this week’s skincare launches as well.

VDL – Lip Stain Melted Water Tint

VDL - Lip Stain Melted Water Tint
VDL - Lip Stain Melted Water Tint #04 Ruby Fizz

VDL launched “Lip Stain Melted Water Tint“, a long-lasting liquid lip tint that coats lips with sheer, bright colours inspired by glasses of cocktails.

The watery formula features a 60% moisture content, allowing the lip tint to adhere comfortably on the lips and maintain hydration for a long time. The product contains Hydrangea Leaf Extract and Lotus Flower Extract to boost hydration and is suitable for sensitive lips.

The refreshing liquid tint paints lips with a glossy sheen that enhances their volume and fills in wrinkles (volume improvement was confirmed through a human application test performed by the inspection agency Ellead on 20 adult women from 10 to 11 August 2020).

“Lip Stain Melted Water Tint” is available in 5 cocktail-inspired hues: #01 Ice Breaker, #02 Earl Grey Sour, #03 Jack Rose, #04 Ruby Fizz, and #05 Kiss In The Dark.

VDL - Lip Stain Melted Water Tint

(L-R) #01 Ice Breaker | #02 Earl Grey Sour | #03 Jack Rose | #04 Ruby Fizz | #05 Kiss In The Dark

Etude House – Fixing Tint

Etude - Fixing Tint
Etude - Fixing Tint #02 Vintage Red

Etude House launched a transfer-proof lip tint called “Fixing Tint“.

“Fixing Tint” is a highly-moisturising lip tint with a matte finish and a light, comfortable formula. The lip tint feels hydrating during application, allowing the user to easily create a blurred look, but also seamlessly adheres to the lips and dries out matte.

The formula features a 35% moisture content, but once it’s dry, it lasts a long time without smudging under a face mask, and it evenly colours lips without bleeding into lip creases like most matte formulas.

“Fixing Tint” is available in 5 shades: #01 Analog Rose, #02 Vintage Red, #03 Mellow Peach, #04 Ginger Milk Tea, and #05 Midnight Mauve.

Etude - Fixing Tint

(L-R) #01 Analog Rose | #02 Vintage Red | #03 Mellow Peach | #04 Ginger Milk Tea | #05 Midnight Mauve

Innisfree – No-Sebum x Dinotaeng

Innisfree - No-Sebum x Dinotaeng
Innisfree - No-Sebum x Dinotaeng

Naturalistic beauty brand Innisfree launched a new limited edition of their best selling “No-Sebum Mineral Powder”. The “No-Sebum x Dinotaeng” marks the 15th anniversary of the launch of their “No-Sebum Mineral Powder” and was created in collaboration with popular Korean illustrator Dinotaeng.

The limited edition consists of 5 different versions of Innisfree’s mineral powder. Each version comes in a different packaging decorated with cute characters by Dinotaeng (Quokka, Marsh and Bobo) that will put a smile on your face just by looking at them. 

Plus, every single version has a different fragrance inspired by sweet desserts: #01 Fresh Lemonade, #02 Juicy Peach, #03 Vanilla Pudding, #04 Grape Soda and #05 Mint Candy. 

Innisfree - No-Sebum x Dinotaeng #01 Fresh Lemonade

#01 Fresh Lemonade

Innisfree - No-Sebum x Dinotaeng #02 Juicy Peach

#02 Juicy Peach

Innisfree - No-Sebum x Dinotaeng #03 Vanilla Pudding

#03 Vanilla Pudding

Innisfree - No-Sebum x Dinotaeng #04 Grape Soda

#04 Grape Soda

Innisfree - No-Sebum x Dinotaeng #05 Mint Candy

#05 Mint Candy

Too Cool For School – Tag Wonderland Edition

Too Cool For School - Tag Wonderland collection
Too Cool For School - Tag Wonderland collection

Too Cool For School announced the launch of “Tag Wonderland Edition“, a limited edition make-up collection of dreamy spring colours featuring warm peach shades and a hint of mysterious purple.

“Tag Wonderland” is the third collection launched for Tag, a bold make-up line created by Too Cool For School targeting the MZ Generation (Millennials + Generation Z t/n). The collection includes 1 eyeshadow palette, 1 liquid glitter eyeshadow and 2 highlighter blushes.

Too Cool For School - Tag Wonderland Eye Palette
Too Cool For School - Tag Wonderland Eye Palette

“Wonderland Eye Palette” is a nine-colour eyeshadow palette that is suitable for both cool and warm skin tones thanks to a combination warm peach shades and mysterious purple. The eyeshadows have an ultra-fine powder formula that seamlessly adheres to the skin without clumping, and they come in different finishes ranging from matte to glitter.

Too Cool For School - Tag Wonderland Cheek Beam
Too Cool For School - Tag Wonderland Cheek Beam #01 Peach Haven

#01 Peach Haven

Too Cool For School - Tag Wonderland Cheek Beam #02 Evening Mauve

#02 Evening Mauve

“Wonderland Cheek Beam” is a highlighter blush that enhances complexion with a natural colour and a subtle sheen. The product has a jelly-like formula featuring a creamy surface coated with pearl particles that smoothly adhere to the skin without any fallout. “Wonderland Cheek Beam” is available in two colours: #01 Peach Heaven suitable for warm skin tones, and #02 Evening Mauve for cool skin tones.

Too Cool For School - Tag Wonderland Eye Glitter
Too Cool For School - Tag Wonderland Eye Glitter

“Wonderland Eye Glitter” is a liquid glitter eyeshadow with a clear formula enriched by sparkling glitter particles. The formula features a combination of champagne-coloured hexagonal glitters and pearl particles in different sizes, suspended on a gel polymer based that contains highly-moisturising ingredients for maximum comfort for the eyes.

Hera – New Black Cushion

Hera - New Black Cushion
Hera - New Black Cushion
Hera - New Black Cushion SPF34 / PA++

Amorepacific’s luxury beauty brand Hera launched “New Black Cushion“, a new, upgraded version of their bestselling cushion foundation with a thinner formula, longer wear and improved adhesion.

“New Black Cushion” was formulated using the same magnetic-fit Cover technology found in all products from Hera’s Black line, and promises to provide flawless matte coverage for over 24 hours. Moreover, the new thinner formula adheres seamlessly to the skin, providing a comfortable fit even under a face mask.

The cushion comes in 8 different shades especially designed for Asian women’s skin tones, based on a study conducted by Hera analysing the skin tones of 2000 Asian women. The shades are: #13N1 Porcelain, #17C1 Petal Ivory, #17N1 Ivory, #21C1 Rose Vanilla, #21N1 Vanilla, #23C1 Pink Beige, #23N1 Beige, #25N1 Amber.

Hera - New Black Cushion

Laneige – Ultimistic Whipping Tint

Laneige - Ultimistic Whipping Tint
Laneige - Ultimistic Whipping Tint #05 Evening Red

Laneige launched “Ultimistic Whipping Tint“, a new lip tint with a soft and bouncy velvet texture created by stirring the formula multiple times, as if whipping cream.

Laneige is the first Amorepacific brand to apply the company “Real Whipping Technology“, a new formulation method created by a researched of the Amorepacific Institute by stirring the formula a thousand times with an actual hand mixer. The technology allows the final formula to be more airy, soft and bouncy and makes the water and air particles in the formula smaller and more densely distributed, resulting in a more uniform application without any clumping.

The applicator was also designed to resemble a baking spatula, with a tip that facilitates application by following the natural shape of the lips.

“Ultimistic Whipping Tint” is available in 5 shades: #01 Whipping Primer (a lip base that hydrates lips with Hyaluronic Acid), #02 Coral Brunch, #03 Rose Caramel, #04 Positive Pink and #05 Evening Red.

Laneige - Ultimistic Whipping Tint

(L-R) #01 Whipping Primer | #02 Coral Brunch | #03 Rose Caramel | #04 Positive Pink | #05 Evening Red

Discover more new K-Beauty.

Source: Press releases
Translation: © 2021 Odile Monod

2 months ago
View on Instagram |
2/5
🇬🇧 (🇮🇹 nei commenti) As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go? But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use. 💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use! 💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs. ✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost. 🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day. [Link to the products in bio] #토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
🇬🇧 (🇮🇹 nei commenti) As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go? But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use. 💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use! 💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs. ✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost. 🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day. [Link to the products in bio] #토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
🇬🇧 (🇮🇹 nei commenti) As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go? But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use. 💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use! 💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs. ✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost. 🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day. [Link to the products in bio] #토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
🇬🇧 (🇮🇹 nei commenti) As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go? But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use. 💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use! 💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs. ✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost. 🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day. [Link to the products in bio] #토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
🇬🇧 (🇮🇹 nei commenti) As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go? But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use. 💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use! 💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs. ✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost. 🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day. [Link to the products in bio] #토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
odilemonod
odilemonod
•
Follow

Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week I break down the hottest beauty launches coming from Korea.

Unlike with my monthly posts on K-Beauty bestsellers, you won’t find any link to purchase these products as they just became available in Korea.

But without further ado, here are the latest Korean skincare offerings of the week! Don’t forget to check out this week’s skincare launches as well.

VDL – Lip Stain Melted Water Tint

VDL - Lip Stain Melted Water Tint
VDL - Lip Stain Melted Water Tint #04 Ruby Fizz

VDL launched “Lip Stain Melted Water Tint“, a long-lasting liquid lip tint that coats lips with sheer, bright colours inspired by glasses of cocktails.

The watery formula features a 60% moisture content, allowing the lip tint to adhere comfortably on the lips and maintain hydration for a long time. The product contains Hydrangea Leaf Extract and Lotus Flower Extract to boost hydration and is suitable for sensitive lips.

The refreshing liquid tint paints lips with a glossy sheen that enhances their volume and fills in wrinkles (volume improvement was confirmed through a human application test performed by the inspection agency Ellead on 20 adult women from 10 to 11 August 2020).

“Lip Stain Melted Water Tint” is available in 5 cocktail-inspired hues: #01 Ice Breaker, #02 Earl Grey Sour, #03 Jack Rose, #04 Ruby Fizz, and #05 Kiss In The Dark.

VDL - Lip Stain Melted Water Tint

(L-R) #01 Ice Breaker | #02 Earl Grey Sour | #03 Jack Rose | #04 Ruby Fizz | #05 Kiss In The Dark

Etude House – Fixing Tint

Etude - Fixing Tint
Etude - Fixing Tint #02 Vintage Red

Etude House launched a transfer-proof lip tint called “Fixing Tint“.

“Fixing Tint” is a highly-moisturising lip tint with a matte finish and a light, comfortable formula. The lip tint feels hydrating during application, allowing the user to easily create a blurred look, but also seamlessly adheres to the lips and dries out matte.

The formula features a 35% moisture content, but once it’s dry, it lasts a long time without smudging under a face mask, and it evenly colours lips without bleeding into lip creases like most matte formulas.

“Fixing Tint” is available in 5 shades: #01 Analog Rose, #02 Vintage Red, #03 Mellow Peach, #04 Ginger Milk Tea, and #05 Midnight Mauve.

Etude - Fixing Tint

(L-R) #01 Analog Rose | #02 Vintage Red | #03 Mellow Peach | #04 Ginger Milk Tea | #05 Midnight Mauve

Innisfree – No-Sebum x Dinotaeng

Innisfree - No-Sebum x Dinotaeng
Innisfree - No-Sebum x Dinotaeng

Naturalistic beauty brand Innisfree launched a new limited edition of their best selling “No-Sebum Mineral Powder”. The “No-Sebum x Dinotaeng” marks the 15th anniversary of the launch of their “No-Sebum Mineral Powder” and was created in collaboration with popular Korean illustrator Dinotaeng.

The limited edition consists of 5 different versions of Innisfree’s mineral powder. Each version comes in a different packaging decorated with cute characters by Dinotaeng (Quokka, Marsh and Bobo) that will put a smile on your face just by looking at them. 

Plus, every single version has a different fragrance inspired by sweet desserts: #01 Fresh Lemonade, #02 Juicy Peach, #03 Vanilla Pudding, #04 Grape Soda and #05 Mint Candy. 

Innisfree - No-Sebum x Dinotaeng #01 Fresh Lemonade

#01 Fresh Lemonade

Innisfree - No-Sebum x Dinotaeng #02 Juicy Peach

#02 Juicy Peach

Innisfree - No-Sebum x Dinotaeng #03 Vanilla Pudding

#03 Vanilla Pudding

Innisfree - No-Sebum x Dinotaeng #04 Grape Soda

#04 Grape Soda

Innisfree - No-Sebum x Dinotaeng #05 Mint Candy

#05 Mint Candy

Too Cool For School – Tag Wonderland Edition

Too Cool For School - Tag Wonderland collection
Too Cool For School - Tag Wonderland collection

Too Cool For School announced the launch of “Tag Wonderland Edition“, a limited edition make-up collection of dreamy spring colours featuring warm peach shades and a hint of mysterious purple.

“Tag Wonderland” is the third collection launched for Tag, a bold make-up line created by Too Cool For School targeting the MZ Generation (Millennials + Generation Z t/n). The collection includes 1 eyeshadow palette, 1 liquid glitter eyeshadow and 2 highlighter blushes.

Too Cool For School - Tag Wonderland Eye Palette
Too Cool For School - Tag Wonderland Eye Palette

“Wonderland Eye Palette” is a nine-colour eyeshadow palette that is suitable for both cool and warm skin tones thanks to a combination warm peach shades and mysterious purple. The eyeshadows have an ultra-fine powder formula that seamlessly adheres to the skin without clumping, and they come in different finishes ranging from matte to glitter.

Too Cool For School - Tag Wonderland Cheek Beam
Too Cool For School - Tag Wonderland Cheek Beam #01 Peach Haven

#01 Peach Haven

Too Cool For School - Tag Wonderland Cheek Beam #02 Evening Mauve

#02 Evening Mauve

“Wonderland Cheek Beam” is a highlighter blush that enhances complexion with a natural colour and a subtle sheen. The product has a jelly-like formula featuring a creamy surface coated with pearl particles that smoothly adhere to the skin without any fallout. “Wonderland Cheek Beam” is available in two colours: #01 Peach Heaven suitable for warm skin tones, and #02 Evening Mauve for cool skin tones.

Too Cool For School - Tag Wonderland Eye Glitter
Too Cool For School - Tag Wonderland Eye Glitter

“Wonderland Eye Glitter” is a liquid glitter eyeshadow with a clear formula enriched by sparkling glitter particles. The formula features a combination of champagne-coloured hexagonal glitters and pearl particles in different sizes, suspended on a gel polymer based that contains highly-moisturising ingredients for maximum comfort for the eyes.

Hera – New Black Cushion

Hera - New Black Cushion
Hera - New Black Cushion
Hera - New Black Cushion SPF34 / PA++

Amorepacific’s luxury beauty brand Hera launched “New Black Cushion“, a new, upgraded version of their bestselling cushion foundation with a thinner formula, longer wear and improved adhesion.

“New Black Cushion” was formulated using the same magnetic-fit Cover technology found in all products from Hera’s Black line, and promises to provide flawless matte coverage for over 24 hours. Moreover, the new thinner formula adheres seamlessly to the skin, providing a comfortable fit even under a face mask.

The cushion comes in 8 different shades especially designed for Asian women’s skin tones, based on a study conducted by Hera analysing the skin tones of 2000 Asian women. The shades are: #13N1 Porcelain, #17C1 Petal Ivory, #17N1 Ivory, #21C1 Rose Vanilla, #21N1 Vanilla, #23C1 Pink Beige, #23N1 Beige, #25N1 Amber.

Hera - New Black Cushion

Laneige – Ultimistic Whipping Tint

Laneige - Ultimistic Whipping Tint
Laneige - Ultimistic Whipping Tint #05 Evening Red

Laneige launched “Ultimistic Whipping Tint“, a new lip tint with a soft and bouncy velvet texture created by stirring the formula multiple times, as if whipping cream.

Laneige is the first Amorepacific brand to apply the company “Real Whipping Technology“, a new formulation method created by a researched of the Amorepacific Institute by stirring the formula a thousand times with an actual hand mixer. The technology allows the final formula to be more airy, soft and bouncy and makes the water and air particles in the formula smaller and more densely distributed, resulting in a more uniform application without any clumping.

The applicator was also designed to resemble a baking spatula, with a tip that facilitates application by following the natural shape of the lips.

“Ultimistic Whipping Tint” is available in 5 shades: #01 Whipping Primer (a lip base that hydrates lips with Hyaluronic Acid), #02 Coral Brunch, #03 Rose Caramel, #04 Positive Pink and #05 Evening Red.

Laneige - Ultimistic Whipping Tint

(L-R) #01 Whipping Primer | #02 Coral Brunch | #03 Rose Caramel | #04 Positive Pink | #05 Evening Red

Discover more new K-Beauty.

Source: Press releases
Translation: © 2021 Odile Monod

2 months ago
View on Instagram |
3/5
🇬🇧 (🇮🇹 nei commenti) Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? I bet you can't. One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging. Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". So what's the point of talking about "different concentrations"? Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content. A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. #rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
🇬🇧 (🇮🇹 nei commenti) Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? I bet you can't. One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging. Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". So what's the point of talking about "different concentrations"? Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content. A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. #rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
🇬🇧 (🇮🇹 nei commenti) Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? I bet you can't. One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging. Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". So what's the point of talking about "different concentrations"? Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content. A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. #rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
🇬🇧 (🇮🇹 nei commenti) Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? I bet you can't. One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging. Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". So what's the point of talking about "different concentrations"? Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content. A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. #rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
🇬🇧 (🇮🇹 nei commenti) Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? I bet you can't. One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging. Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". So what's the point of talking about "different concentrations"? Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content. A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. #rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
odilemonod
odilemonod
•
Follow

Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week I break down the hottest beauty launches coming from Korea.

Unlike with my monthly posts on K-Beauty bestsellers, you won’t find any link to purchase these products as they just became available in Korea.

But without further ado, here are the latest Korean skincare offerings of the week! Don’t forget to check out this week’s skincare launches as well.

VDL – Lip Stain Melted Water Tint

VDL - Lip Stain Melted Water Tint
VDL - Lip Stain Melted Water Tint #04 Ruby Fizz

VDL launched “Lip Stain Melted Water Tint“, a long-lasting liquid lip tint that coats lips with sheer, bright colours inspired by glasses of cocktails.

The watery formula features a 60% moisture content, allowing the lip tint to adhere comfortably on the lips and maintain hydration for a long time. The product contains Hydrangea Leaf Extract and Lotus Flower Extract to boost hydration and is suitable for sensitive lips.

The refreshing liquid tint paints lips with a glossy sheen that enhances their volume and fills in wrinkles (volume improvement was confirmed through a human application test performed by the inspection agency Ellead on 20 adult women from 10 to 11 August 2020).

“Lip Stain Melted Water Tint” is available in 5 cocktail-inspired hues: #01 Ice Breaker, #02 Earl Grey Sour, #03 Jack Rose, #04 Ruby Fizz, and #05 Kiss In The Dark.

VDL - Lip Stain Melted Water Tint

(L-R) #01 Ice Breaker | #02 Earl Grey Sour | #03 Jack Rose | #04 Ruby Fizz | #05 Kiss In The Dark

Etude House – Fixing Tint

Etude - Fixing Tint
Etude - Fixing Tint #02 Vintage Red

Etude House launched a transfer-proof lip tint called “Fixing Tint“.

“Fixing Tint” is a highly-moisturising lip tint with a matte finish and a light, comfortable formula. The lip tint feels hydrating during application, allowing the user to easily create a blurred look, but also seamlessly adheres to the lips and dries out matte.

The formula features a 35% moisture content, but once it’s dry, it lasts a long time without smudging under a face mask, and it evenly colours lips without bleeding into lip creases like most matte formulas.

“Fixing Tint” is available in 5 shades: #01 Analog Rose, #02 Vintage Red, #03 Mellow Peach, #04 Ginger Milk Tea, and #05 Midnight Mauve.

Etude - Fixing Tint

(L-R) #01 Analog Rose | #02 Vintage Red | #03 Mellow Peach | #04 Ginger Milk Tea | #05 Midnight Mauve

Innisfree – No-Sebum x Dinotaeng

Innisfree - No-Sebum x Dinotaeng
Innisfree - No-Sebum x Dinotaeng

Naturalistic beauty brand Innisfree launched a new limited edition of their best selling “No-Sebum Mineral Powder”. The “No-Sebum x Dinotaeng” marks the 15th anniversary of the launch of their “No-Sebum Mineral Powder” and was created in collaboration with popular Korean illustrator Dinotaeng.

The limited edition consists of 5 different versions of Innisfree’s mineral powder. Each version comes in a different packaging decorated with cute characters by Dinotaeng (Quokka, Marsh and Bobo) that will put a smile on your face just by looking at them. 

Plus, every single version has a different fragrance inspired by sweet desserts: #01 Fresh Lemonade, #02 Juicy Peach, #03 Vanilla Pudding, #04 Grape Soda and #05 Mint Candy. 

Innisfree - No-Sebum x Dinotaeng #01 Fresh Lemonade

#01 Fresh Lemonade

Innisfree - No-Sebum x Dinotaeng #02 Juicy Peach

#02 Juicy Peach

Innisfree - No-Sebum x Dinotaeng #03 Vanilla Pudding

#03 Vanilla Pudding

Innisfree - No-Sebum x Dinotaeng #04 Grape Soda

#04 Grape Soda

Innisfree - No-Sebum x Dinotaeng #05 Mint Candy

#05 Mint Candy

Too Cool For School – Tag Wonderland Edition

Too Cool For School - Tag Wonderland collection
Too Cool For School - Tag Wonderland collection

Too Cool For School announced the launch of “Tag Wonderland Edition“, a limited edition make-up collection of dreamy spring colours featuring warm peach shades and a hint of mysterious purple.

“Tag Wonderland” is the third collection launched for Tag, a bold make-up line created by Too Cool For School targeting the MZ Generation (Millennials + Generation Z t/n). The collection includes 1 eyeshadow palette, 1 liquid glitter eyeshadow and 2 highlighter blushes.

Too Cool For School - Tag Wonderland Eye Palette
Too Cool For School - Tag Wonderland Eye Palette

“Wonderland Eye Palette” is a nine-colour eyeshadow palette that is suitable for both cool and warm skin tones thanks to a combination warm peach shades and mysterious purple. The eyeshadows have an ultra-fine powder formula that seamlessly adheres to the skin without clumping, and they come in different finishes ranging from matte to glitter.

Too Cool For School - Tag Wonderland Cheek Beam
Too Cool For School - Tag Wonderland Cheek Beam #01 Peach Haven

#01 Peach Haven

Too Cool For School - Tag Wonderland Cheek Beam #02 Evening Mauve

#02 Evening Mauve

“Wonderland Cheek Beam” is a highlighter blush that enhances complexion with a natural colour and a subtle sheen. The product has a jelly-like formula featuring a creamy surface coated with pearl particles that smoothly adhere to the skin without any fallout. “Wonderland Cheek Beam” is available in two colours: #01 Peach Heaven suitable for warm skin tones, and #02 Evening Mauve for cool skin tones.

Too Cool For School - Tag Wonderland Eye Glitter
Too Cool For School - Tag Wonderland Eye Glitter

“Wonderland Eye Glitter” is a liquid glitter eyeshadow with a clear formula enriched by sparkling glitter particles. The formula features a combination of champagne-coloured hexagonal glitters and pearl particles in different sizes, suspended on a gel polymer based that contains highly-moisturising ingredients for maximum comfort for the eyes.

Hera – New Black Cushion

Hera - New Black Cushion
Hera - New Black Cushion
Hera - New Black Cushion SPF34 / PA++

Amorepacific’s luxury beauty brand Hera launched “New Black Cushion“, a new, upgraded version of their bestselling cushion foundation with a thinner formula, longer wear and improved adhesion.

“New Black Cushion” was formulated using the same magnetic-fit Cover technology found in all products from Hera’s Black line, and promises to provide flawless matte coverage for over 24 hours. Moreover, the new thinner formula adheres seamlessly to the skin, providing a comfortable fit even under a face mask.

The cushion comes in 8 different shades especially designed for Asian women’s skin tones, based on a study conducted by Hera analysing the skin tones of 2000 Asian women. The shades are: #13N1 Porcelain, #17C1 Petal Ivory, #17N1 Ivory, #21C1 Rose Vanilla, #21N1 Vanilla, #23C1 Pink Beige, #23N1 Beige, #25N1 Amber.

Hera - New Black Cushion

Laneige – Ultimistic Whipping Tint

Laneige - Ultimistic Whipping Tint
Laneige - Ultimistic Whipping Tint #05 Evening Red

Laneige launched “Ultimistic Whipping Tint“, a new lip tint with a soft and bouncy velvet texture created by stirring the formula multiple times, as if whipping cream.

Laneige is the first Amorepacific brand to apply the company “Real Whipping Technology“, a new formulation method created by a researched of the Amorepacific Institute by stirring the formula a thousand times with an actual hand mixer. The technology allows the final formula to be more airy, soft and bouncy and makes the water and air particles in the formula smaller and more densely distributed, resulting in a more uniform application without any clumping.

The applicator was also designed to resemble a baking spatula, with a tip that facilitates application by following the natural shape of the lips.

“Ultimistic Whipping Tint” is available in 5 shades: #01 Whipping Primer (a lip base that hydrates lips with Hyaluronic Acid), #02 Coral Brunch, #03 Rose Caramel, #04 Positive Pink and #05 Evening Red.

Laneige - Ultimistic Whipping Tint

(L-R) #01 Whipping Primer | #02 Coral Brunch | #03 Rose Caramel | #04 Positive Pink | #05 Evening Red

Discover more new K-Beauty.

Source: Press releases
Translation: © 2021 Odile Monod

2 months ago
View on Instagram |
4/5
🇬🇧 (🇮🇹 nei commenti) An interesting Korean beauty trend that was accelerated by the pandemic is 'home-aesthetic', the practice of enjoying professional beauty treatments at home (or trying, at least 😂) after social distancing lead many people to refrain from visiting aesthetic clinics on a regular basis. The trend involved skincare (with modelling masks and professional devices becoming a huge topic last year), makeup (with eyebrow lamination kits, eyelash extension kits and the likes), but it was especially noticeable in nail care, with the rising popularity of convenient (and amateur-friendly!) at-home gel manicure kits. Believe it or not I used to be really invested in nail art, but good old corona blues made me lose all motivation to take care of my nails. However, recently I gave the Speedy Gel kits by @wakemake_official a try to cheer myself up from a stressful period, and it felt really great to reconnect with my old passion. They're sets of nail stickers that harden like gel polish under a UV lamp. They come in boxes of 28 pieces (so you can use them at least twice, even more if you only replace some pieces), you just have to peel off the stickers, place them on your nail, cut them and let them sit under a UV lamp for 1 minute and that's it! The kit I'm wearing in this picture is "#12 Chic Marble Blue". #스피디젤네일 #올리브영 #웨이크메이크 #올리브영추천템 #젤네일추천 #젤네일스티커 #koreanbeautyproduct #koreanmakeup #cosmeticacoreana #skincarecoreana
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Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week I break down the hottest beauty launches coming from Korea.

Unlike with my monthly posts on K-Beauty bestsellers, you won’t find any link to purchase these products as they just became available in Korea.

But without further ado, here are the latest Korean skincare offerings of the week! Don’t forget to check out this week’s skincare launches as well.

VDL – Lip Stain Melted Water Tint

VDL - Lip Stain Melted Water Tint
VDL - Lip Stain Melted Water Tint #04 Ruby Fizz

VDL launched “Lip Stain Melted Water Tint“, a long-lasting liquid lip tint that coats lips with sheer, bright colours inspired by glasses of cocktails.

The watery formula features a 60% moisture content, allowing the lip tint to adhere comfortably on the lips and maintain hydration for a long time. The product contains Hydrangea Leaf Extract and Lotus Flower Extract to boost hydration and is suitable for sensitive lips.

The refreshing liquid tint paints lips with a glossy sheen that enhances their volume and fills in wrinkles (volume improvement was confirmed through a human application test performed by the inspection agency Ellead on 20 adult women from 10 to 11 August 2020).

“Lip Stain Melted Water Tint” is available in 5 cocktail-inspired hues: #01 Ice Breaker, #02 Earl Grey Sour, #03 Jack Rose, #04 Ruby Fizz, and #05 Kiss In The Dark.

VDL - Lip Stain Melted Water Tint

(L-R) #01 Ice Breaker | #02 Earl Grey Sour | #03 Jack Rose | #04 Ruby Fizz | #05 Kiss In The Dark

Etude House – Fixing Tint

Etude - Fixing Tint
Etude - Fixing Tint #02 Vintage Red

Etude House launched a transfer-proof lip tint called “Fixing Tint“.

“Fixing Tint” is a highly-moisturising lip tint with a matte finish and a light, comfortable formula. The lip tint feels hydrating during application, allowing the user to easily create a blurred look, but also seamlessly adheres to the lips and dries out matte.

The formula features a 35% moisture content, but once it’s dry, it lasts a long time without smudging under a face mask, and it evenly colours lips without bleeding into lip creases like most matte formulas.

“Fixing Tint” is available in 5 shades: #01 Analog Rose, #02 Vintage Red, #03 Mellow Peach, #04 Ginger Milk Tea, and #05 Midnight Mauve.

Etude - Fixing Tint

(L-R) #01 Analog Rose | #02 Vintage Red | #03 Mellow Peach | #04 Ginger Milk Tea | #05 Midnight Mauve

Innisfree – No-Sebum x Dinotaeng

Innisfree - No-Sebum x Dinotaeng
Innisfree - No-Sebum x Dinotaeng

Naturalistic beauty brand Innisfree launched a new limited edition of their best selling “No-Sebum Mineral Powder”. The “No-Sebum x Dinotaeng” marks the 15th anniversary of the launch of their “No-Sebum Mineral Powder” and was created in collaboration with popular Korean illustrator Dinotaeng.

The limited edition consists of 5 different versions of Innisfree’s mineral powder. Each version comes in a different packaging decorated with cute characters by Dinotaeng (Quokka, Marsh and Bobo) that will put a smile on your face just by looking at them. 

Plus, every single version has a different fragrance inspired by sweet desserts: #01 Fresh Lemonade, #02 Juicy Peach, #03 Vanilla Pudding, #04 Grape Soda and #05 Mint Candy. 

Innisfree - No-Sebum x Dinotaeng #01 Fresh Lemonade

#01 Fresh Lemonade

Innisfree - No-Sebum x Dinotaeng #02 Juicy Peach

#02 Juicy Peach

Innisfree - No-Sebum x Dinotaeng #03 Vanilla Pudding

#03 Vanilla Pudding

Innisfree - No-Sebum x Dinotaeng #04 Grape Soda

#04 Grape Soda

Innisfree - No-Sebum x Dinotaeng #05 Mint Candy

#05 Mint Candy

Too Cool For School – Tag Wonderland Edition

Too Cool For School - Tag Wonderland collection
Too Cool For School - Tag Wonderland collection

Too Cool For School announced the launch of “Tag Wonderland Edition“, a limited edition make-up collection of dreamy spring colours featuring warm peach shades and a hint of mysterious purple.

“Tag Wonderland” is the third collection launched for Tag, a bold make-up line created by Too Cool For School targeting the MZ Generation (Millennials + Generation Z t/n). The collection includes 1 eyeshadow palette, 1 liquid glitter eyeshadow and 2 highlighter blushes.

Too Cool For School - Tag Wonderland Eye Palette
Too Cool For School - Tag Wonderland Eye Palette

“Wonderland Eye Palette” is a nine-colour eyeshadow palette that is suitable for both cool and warm skin tones thanks to a combination warm peach shades and mysterious purple. The eyeshadows have an ultra-fine powder formula that seamlessly adheres to the skin without clumping, and they come in different finishes ranging from matte to glitter.

Too Cool For School - Tag Wonderland Cheek Beam
Too Cool For School - Tag Wonderland Cheek Beam #01 Peach Haven

#01 Peach Haven

Too Cool For School - Tag Wonderland Cheek Beam #02 Evening Mauve

#02 Evening Mauve

“Wonderland Cheek Beam” is a highlighter blush that enhances complexion with a natural colour and a subtle sheen. The product has a jelly-like formula featuring a creamy surface coated with pearl particles that smoothly adhere to the skin without any fallout. “Wonderland Cheek Beam” is available in two colours: #01 Peach Heaven suitable for warm skin tones, and #02 Evening Mauve for cool skin tones.

Too Cool For School - Tag Wonderland Eye Glitter
Too Cool For School - Tag Wonderland Eye Glitter

“Wonderland Eye Glitter” is a liquid glitter eyeshadow with a clear formula enriched by sparkling glitter particles. The formula features a combination of champagne-coloured hexagonal glitters and pearl particles in different sizes, suspended on a gel polymer based that contains highly-moisturising ingredients for maximum comfort for the eyes.

Hera – New Black Cushion

Hera - New Black Cushion
Hera - New Black Cushion
Hera - New Black Cushion SPF34 / PA++

Amorepacific’s luxury beauty brand Hera launched “New Black Cushion“, a new, upgraded version of their bestselling cushion foundation with a thinner formula, longer wear and improved adhesion.

“New Black Cushion” was formulated using the same magnetic-fit Cover technology found in all products from Hera’s Black line, and promises to provide flawless matte coverage for over 24 hours. Moreover, the new thinner formula adheres seamlessly to the skin, providing a comfortable fit even under a face mask.

The cushion comes in 8 different shades especially designed for Asian women’s skin tones, based on a study conducted by Hera analysing the skin tones of 2000 Asian women. The shades are: #13N1 Porcelain, #17C1 Petal Ivory, #17N1 Ivory, #21C1 Rose Vanilla, #21N1 Vanilla, #23C1 Pink Beige, #23N1 Beige, #25N1 Amber.

Hera - New Black Cushion

Laneige – Ultimistic Whipping Tint

Laneige - Ultimistic Whipping Tint
Laneige - Ultimistic Whipping Tint #05 Evening Red

Laneige launched “Ultimistic Whipping Tint“, a new lip tint with a soft and bouncy velvet texture created by stirring the formula multiple times, as if whipping cream.

Laneige is the first Amorepacific brand to apply the company “Real Whipping Technology“, a new formulation method created by a researched of the Amorepacific Institute by stirring the formula a thousand times with an actual hand mixer. The technology allows the final formula to be more airy, soft and bouncy and makes the water and air particles in the formula smaller and more densely distributed, resulting in a more uniform application without any clumping.

The applicator was also designed to resemble a baking spatula, with a tip that facilitates application by following the natural shape of the lips.

“Ultimistic Whipping Tint” is available in 5 shades: #01 Whipping Primer (a lip base that hydrates lips with Hyaluronic Acid), #02 Coral Brunch, #03 Rose Caramel, #04 Positive Pink and #05 Evening Red.

Laneige - Ultimistic Whipping Tint

(L-R) #01 Whipping Primer | #02 Coral Brunch | #03 Rose Caramel | #04 Positive Pink | #05 Evening Red

Discover more new K-Beauty.

Source: Press releases
Translation: © 2021 Odile Monod

2 months ago
View on Instagram |
5/5
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