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The Monodist by Odile Monod

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New Korean Beauty Launches

New Korean makeup products [September – Week 1]
11 Sep 2021
New Korean Beauty Launches, Translations

New Korean make-up products [September – Week 1]

Introducing the latest Korean make-up products.

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New Korean skincare products [September – Week 1]
11 Sep 2021
New Korean Beauty Launches, Translations

New Korean skincare products [September – Week 1]

Introducing the latest Korean skincare products.

Read More
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New Korean make-up products [August – Weeks 3-4]
06 Sep 2021
New Korean Beauty Launches, Translations

New Korean make-up products [August – Weeks 3-4]

Introducing the latest Korean make-up products.

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New Korean skincare products [August – Weeks 3-4]
06 Sep 2021
New Korean Beauty Launches, Translations

New Korean skincare products [August – Weeks 3-4]

Introducing the latest Korean skincare products.

Read More
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New Korean make-up products [August – Week 2]
18 Aug 2021
New Korean Beauty Launches, Translations

New Korean make-up products [August – Week 2]

Introducing the latest Korean make-up products.

Read More
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New Korean skincare products [August – Week 2]
18 Aug 2021
New Korean Beauty Launches, Translations

New Korean skincare products [August – Week 2]

Introducing the latest Korean skincare products.

Read More
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New Korean make-up products [August – Week 1] Main
09 Aug 2021
New Korean Beauty Launches, Translations

New Korean make-up products [August – Week 1]

Introducing the latest Korean make-up products.

Read More
everleigh-commen-icon1
New Korean skincare products [August – Week 1] Main
09 Aug 2021
New Korean Beauty Launches, Translations

New Korean skincare products [August – Week 1]

Introducing the latest Korean skincare products.

Read More
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Odile Monod

Odile Monod

Art Director working in beauty.
🇮🇹 🇬🇧 🇰🇷

I've been researching the Korean Beauty Industry for over a decade, and on my social channels I translate and make informative content on Korean Beauty trends and history.

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Discover the power of Korean Red Ginseng, the most ancient Korean anti-aging skincare secret.
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(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
odilemonod
odilemonod
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Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week I break down the hottest beauty launches coming from Korea.

Unlike with my monthly posts on K-Beauty bestsellers, you won’t find any link to purchase these products as they just became available in Korea.

But without further ado, here are the latest Korean skincare offerings of the week! Don’t forget to check out this week’s make-up launches as well.

Dr.G – Hydra Aqua line

Dr.G - Hydra Aqua line

Dr.G, a dermocosmetic brand by Gowoonsesang Cosmetics, launched “Hydra Aqua“, a line that delivers tight hydration and improved skin density, thanks to 11 molecular weights of Hyaluronic Acid and an elastic liposome technology.

Dr.G’s “Hydra Aqua” is a skincare line designed to help chronic dry skin with outstanding skin tightening and moisturising properties. The line contains 11 molecular weights of Hyaluronic Acid delivered through an elastic liposome technology, that fills the small gaps in the skin with hydration, along with 17 types of amino acids, that form a protective film on the skin’s surface to improve moisture retention.

“Hydra Aqua” consists of 6 products: Hydra Aqua Boosting Toner, Hydra Aqua Capsule Essence, Hydra Aqua Comforting Emulsion, Hydra Aqua Watery Gel Cream, Hydra Aqua Intensive Cream and Hydra Aqua Essence Fit Mask.

Dr.G - Hydra Aqua Boosting Toner

Hydra Aqua Boosting Toner

Dr.G - Hydra Aqua Capsule Essence

Hydra Aqua Capsule Essence

Dr.G - Hydra Aqua Comforting Emulsion

Hydra Aqua Comforting Emulsion

First, “Hydra Aqua Boosting Toner” is a hypoallergenic moisture boosting toner that enhances the effectiveness of the following skincare steps. It contains Aquaseal, an ingredient derived from Nordic Birch Trees, that helps the low viscosity formula quickly penetrate the skin and boost hydration.

“Hydra Aqua Capsule Essence” is a moisturising essence that delivers hydrating radiance to dry skin thanks to double-encapsulated Vitamin C and Hyaluronic Acid. Through this encapsulation technology, the vitamin content can be preserved in a stable form, and be absorbed better once the product is applied on the skin and the capsules dissolve. The product is a 5-in-1 multi essence that offers moisturising, tightening, whitening, anti-wrinkle and firming properties with a hypoallergenic and weakly acidic formula that is easily absorbed by the skin without stickiness.

“Hydra Aqua Comforting Emulsion” is a highly moisturising lotion that deeply quenches the skin. It contains Dermobiotics, an ingredient that combines Hyaluronic Acid with Probiotics, that replenishes the skin with a soft formula that keeps skin hydrated for a long time.

Dr.G - Hydra Aqua Watery Gel Cream

Hydra Aqua Watery Gel Cream

Dr.G - Hydra Aqua Intensive Cream

Hydra Aqua Intensive Cream

Dr.G - Hydra Aqua Essence Fit Mask

Hydra Aqua Essence Fit Mask

Lastly, “Hydra Aqua Watery Gel Cream” is a highly moisturising lotion with strong skin barrier support thanks to the addition of Pro Vitamin D, and “Hydra Aqua Intensive Cream” is a rich moisturising sleeping mask that contains the same star ingredients of the essence of the line.

Iope – UV Shield Essential Sun Protector SPF 50+/PA++++

Iope - UV Shield Essential Sun Protector SPF 50+ PA++++
Iope - UV Shield Essential Sun Protector SPF 50+ PA++++

Iope, a brand that offers highly-functional cosmetic products based on research, launched “UV Shield Essential Sun Protector“, a sunscreen that effectively protects skin from multiple external aggressors.

“UV Shield Essential Sun Protector” was formulated using Skin Shield™, a technology that protects skin from UVA, UVB, blue light and fine dust responsible for skin aging. It also contains vitamin E and ferulic acid to provide skin with antioxidant protection.

Most importantly, the product features “Post-On”, a patented ingredient developed by Amorepacific that prevents fine dust from sticking to the surface of the skin, preserving skin’s softness.

“UV Shield Essential Sun Protector” should be used at the last step of skincare and boasts a lightweight formula with no stickiness that feels smooth and refreshing on the skin.

The History of Whoo – Bichup Jasaeng Self-Generating Anti-Aging Essence [3rd Generation]

The History of Whoo - Bichup Jasaeng Self-Generating Anti-Aging Essence 3rd Generation
The History of Whoo - Bichup Jasaeng Self-Generating Anti-Aging Essence 3rd Generation

LG Household & Health Care announced the launch of the 3rd generation “Bichup Jasaeng Self-Generating Anti-Aging Essence” from History of Whoo, a new reformulation featuring improved ingredients and exclusive technology.

The essence has been a steady best-seller for a long time, ranking first in the anti-aging essence category for over 10 years (source: Kantar Consumer Panel 2011-2020). The 3rd generation is an upgraded reformulation of the 2nd generation Bichup Jasaeng Essence launched in 2016, and features improved ingredients, technology and design.

The main feature of the 3rd Generation Bichup Jasaeng Essence is that it contains “Jaha Bichup Complex™”, which includes 10 times the amount of Cho Jahabidan, the main ingredient of the previous version of the essence. The efficacy of the ingredient was proven through the analysis of 20,000,000 studies obtained using data mining technology. It was shown that the application of the product improves skin barrier damage after just 3 days of use (source: Ellead, test on 32 women aged 20-61 years).

A representative of the Whoo Research Institute of Oriental Medicine stated: “Using the advanced technology we developed for 15 years, we created a product that doesn’t simply target the most visible signs of aging, but also addresses the early signs of premature aging. Compared to the previous version, it provides faster and stronger anti-aging properties to restore the skin’s natural strength weakened by external aggressors and aging.” 

Hanyul – Pure Artemisia 1989 Edition

Hanyul - Pure Artemisia 1989 Edition

Hanyul launched “Pure Artemisia 1989 Edition“, a limited edition that embodies the long history of research on mugwort carried by Pacific Chemical, the former name of Amorepacific.

The limited edition includes the most popular products of Hanyul’s Pure Artemisia line (“Pure Artemisia Watery Calming Cream” and “Pure Artemisia Calming Water Ampule Serum“), along with a new product called “Pure Artemisia Calming Water Cream Soap“. The limited edition features an exclusive retro style packaging designed in collaboration with Inhyuk Jo, an illustrator renowned for its Newtro aesthetic.

The line’s most representative product, “Pure Artemisia Calming Water Cream Soap” is a modern interpretation of the philosophy that led Amorepacific to start their research on mugwort in 1989. Amorepacific has been conducting researches on the effectiveness and properties of native Korean plants for over 30 years. After proving the skincare benefits of mugwort essential oil in 1990, Amorepacific launched “Lido Mugwort Soap”, the first cosmetic product made using mugwort.

Hanyul - Pure Artemisia Watery Calming Cream 1989 Edition

Pure Artemisia Watery Calming Cream

Hanyul - Pure Artemisia Calming Water Ampule Serum 1989 Edition

Pure Artemisia Calming Water Ampule Serum

Hanyul - Pure Artemisia Calming Water Cream Soap 1989 Edition

Pure Artemisia Calming Water Cream Soap

Discover more new K-Beauty.

Source: Press releases
Translation: © 2021 Odile Monod

2 weeks ago
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🇬🇧 (🇮🇹 nei commenti) Raise your hand if you ever read an online comment that sounded something like: "I always get sunburn whenever I wear an Asian sunscreen outside, these sunscreens are a scam!" When Asian beauty started to gain popularity outside of Asia, many people fell head over heels for the lightweight, comfortable formulas of Asian sunscreens... but not many seem to know about the difference between outdoors sunscreens and daily sunscreens in Asian beauty. This distinction actually exists in Western sunscreens as well, but it's more widespread in Asian beauty because of the characteristics of its market. Despite what you might perceive from looking at the online skincare community, the average Western consumer only wears sunscreen when they go to the beach, hence the vast majority of sunscreens available in the West are already designed for outdoor use. However, in many Asian countries wearing sunscreen everyday is nothing out of the ordinary and this led to a high demand for lightweight sunscreen formulas that could be worn comfortably on a daily basis, mostly in an indoor setting (going to the office, running errands around town etc). Usually, these sunscreens don’t have a high adhesion to the skin and wear off easily when they’re exposed to high temperatures, sweat or water. So if you're looking for a sunscreen suitable for that use, you'd better look for an 'outdoor sunscreen'. 'Outdoor sunscreens' are highly-resistant sunscreens that are designed to provide strong UV protection even in extreme conditions, including strong sunlight or intensive sport activity. In my latest video I talk about how to recognise an outdoor sunscreen from a daily sunscreen and I also share with you my favourite Korean sunscreens for both categories.  And for lovers of mineral sunscreens, don't worry I didn't forget about you! A new video on my favourite Korean mineral sunscreen is coming to your screens at the beginning of next week so watch this space! [link in bio] #koreanskincare #rasianbeauty #sunscreens #abcommunity #skincarecoreana #cosmeticacoreana #선크림추천 #톤업크림 #선크림 #올리브영 #올리브영추천
🇬🇧 (🇮🇹 nei commenti) Raise your hand if you ever read an online comment that sounded something like: "I always get sunburn whenever I wear an Asian sunscreen outside, these sunscreens are a scam!" When Asian beauty started to gain popularity outside of Asia, many people fell head over heels for the lightweight, comfortable formulas of Asian sunscreens... but not many seem to know about the difference between outdoors sunscreens and daily sunscreens in Asian beauty. This distinction actually exists in Western sunscreens as well, but it's more widespread in Asian beauty because of the characteristics of its market. Despite what you might perceive from looking at the online skincare community, the average Western consumer only wears sunscreen when they go to the beach, hence the vast majority of sunscreens available in the West are already designed for outdoor use. However, in many Asian countries wearing sunscreen everyday is nothing out of the ordinary and this led to a high demand for lightweight sunscreen formulas that could be worn comfortably on a daily basis, mostly in an indoor setting (going to the office, running errands around town etc). Usually, these sunscreens don’t have a high adhesion to the skin and wear off easily when they’re exposed to high temperatures, sweat or water. So if you're looking for a sunscreen suitable for that use, you'd better look for an 'outdoor sunscreen'. 'Outdoor sunscreens' are highly-resistant sunscreens that are designed to provide strong UV protection even in extreme conditions, including strong sunlight or intensive sport activity. In my latest video I talk about how to recognise an outdoor sunscreen from a daily sunscreen and I also share with you my favourite Korean sunscreens for both categories.  And for lovers of mineral sunscreens, don't worry I didn't forget about you! A new video on my favourite Korean mineral sunscreen is coming to your screens at the beginning of next week so watch this space! [link in bio] #koreanskincare #rasianbeauty #sunscreens #abcommunity #skincarecoreana #cosmeticacoreana #선크림추천 #톤업크림 #선크림 #올리브영 #올리브영추천
odilemonod
odilemonod
•
Follow

Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week I break down the hottest beauty launches coming from Korea.

Unlike with my monthly posts on K-Beauty bestsellers, you won’t find any link to purchase these products as they just became available in Korea.

But without further ado, here are the latest Korean skincare offerings of the week! Don’t forget to check out this week’s make-up launches as well.

Dr.G – Hydra Aqua line

Dr.G - Hydra Aqua line

Dr.G, a dermocosmetic brand by Gowoonsesang Cosmetics, launched “Hydra Aqua“, a line that delivers tight hydration and improved skin density, thanks to 11 molecular weights of Hyaluronic Acid and an elastic liposome technology.

Dr.G’s “Hydra Aqua” is a skincare line designed to help chronic dry skin with outstanding skin tightening and moisturising properties. The line contains 11 molecular weights of Hyaluronic Acid delivered through an elastic liposome technology, that fills the small gaps in the skin with hydration, along with 17 types of amino acids, that form a protective film on the skin’s surface to improve moisture retention.

“Hydra Aqua” consists of 6 products: Hydra Aqua Boosting Toner, Hydra Aqua Capsule Essence, Hydra Aqua Comforting Emulsion, Hydra Aqua Watery Gel Cream, Hydra Aqua Intensive Cream and Hydra Aqua Essence Fit Mask.

Dr.G - Hydra Aqua Boosting Toner

Hydra Aqua Boosting Toner

Dr.G - Hydra Aqua Capsule Essence

Hydra Aqua Capsule Essence

Dr.G - Hydra Aqua Comforting Emulsion

Hydra Aqua Comforting Emulsion

First, “Hydra Aqua Boosting Toner” is a hypoallergenic moisture boosting toner that enhances the effectiveness of the following skincare steps. It contains Aquaseal, an ingredient derived from Nordic Birch Trees, that helps the low viscosity formula quickly penetrate the skin and boost hydration.

“Hydra Aqua Capsule Essence” is a moisturising essence that delivers hydrating radiance to dry skin thanks to double-encapsulated Vitamin C and Hyaluronic Acid. Through this encapsulation technology, the vitamin content can be preserved in a stable form, and be absorbed better once the product is applied on the skin and the capsules dissolve. The product is a 5-in-1 multi essence that offers moisturising, tightening, whitening, anti-wrinkle and firming properties with a hypoallergenic and weakly acidic formula that is easily absorbed by the skin without stickiness.

“Hydra Aqua Comforting Emulsion” is a highly moisturising lotion that deeply quenches the skin. It contains Dermobiotics, an ingredient that combines Hyaluronic Acid with Probiotics, that replenishes the skin with a soft formula that keeps skin hydrated for a long time.

Dr.G - Hydra Aqua Watery Gel Cream

Hydra Aqua Watery Gel Cream

Dr.G - Hydra Aqua Intensive Cream

Hydra Aqua Intensive Cream

Dr.G - Hydra Aqua Essence Fit Mask

Hydra Aqua Essence Fit Mask

Lastly, “Hydra Aqua Watery Gel Cream” is a highly moisturising lotion with strong skin barrier support thanks to the addition of Pro Vitamin D, and “Hydra Aqua Intensive Cream” is a rich moisturising sleeping mask that contains the same star ingredients of the essence of the line.

Iope – UV Shield Essential Sun Protector SPF 50+/PA++++

Iope - UV Shield Essential Sun Protector SPF 50+ PA++++
Iope - UV Shield Essential Sun Protector SPF 50+ PA++++

Iope, a brand that offers highly-functional cosmetic products based on research, launched “UV Shield Essential Sun Protector“, a sunscreen that effectively protects skin from multiple external aggressors.

“UV Shield Essential Sun Protector” was formulated using Skin Shield™, a technology that protects skin from UVA, UVB, blue light and fine dust responsible for skin aging. It also contains vitamin E and ferulic acid to provide skin with antioxidant protection.

Most importantly, the product features “Post-On”, a patented ingredient developed by Amorepacific that prevents fine dust from sticking to the surface of the skin, preserving skin’s softness.

“UV Shield Essential Sun Protector” should be used at the last step of skincare and boasts a lightweight formula with no stickiness that feels smooth and refreshing on the skin.

The History of Whoo – Bichup Jasaeng Self-Generating Anti-Aging Essence [3rd Generation]

The History of Whoo - Bichup Jasaeng Self-Generating Anti-Aging Essence 3rd Generation
The History of Whoo - Bichup Jasaeng Self-Generating Anti-Aging Essence 3rd Generation

LG Household & Health Care announced the launch of the 3rd generation “Bichup Jasaeng Self-Generating Anti-Aging Essence” from History of Whoo, a new reformulation featuring improved ingredients and exclusive technology.

The essence has been a steady best-seller for a long time, ranking first in the anti-aging essence category for over 10 years (source: Kantar Consumer Panel 2011-2020). The 3rd generation is an upgraded reformulation of the 2nd generation Bichup Jasaeng Essence launched in 2016, and features improved ingredients, technology and design.

The main feature of the 3rd Generation Bichup Jasaeng Essence is that it contains “Jaha Bichup Complex™”, which includes 10 times the amount of Cho Jahabidan, the main ingredient of the previous version of the essence. The efficacy of the ingredient was proven through the analysis of 20,000,000 studies obtained using data mining technology. It was shown that the application of the product improves skin barrier damage after just 3 days of use (source: Ellead, test on 32 women aged 20-61 years).

A representative of the Whoo Research Institute of Oriental Medicine stated: “Using the advanced technology we developed for 15 years, we created a product that doesn’t simply target the most visible signs of aging, but also addresses the early signs of premature aging. Compared to the previous version, it provides faster and stronger anti-aging properties to restore the skin’s natural strength weakened by external aggressors and aging.” 

Hanyul – Pure Artemisia 1989 Edition

Hanyul - Pure Artemisia 1989 Edition

Hanyul launched “Pure Artemisia 1989 Edition“, a limited edition that embodies the long history of research on mugwort carried by Pacific Chemical, the former name of Amorepacific.

The limited edition includes the most popular products of Hanyul’s Pure Artemisia line (“Pure Artemisia Watery Calming Cream” and “Pure Artemisia Calming Water Ampule Serum“), along with a new product called “Pure Artemisia Calming Water Cream Soap“. The limited edition features an exclusive retro style packaging designed in collaboration with Inhyuk Jo, an illustrator renowned for its Newtro aesthetic.

The line’s most representative product, “Pure Artemisia Calming Water Cream Soap” is a modern interpretation of the philosophy that led Amorepacific to start their research on mugwort in 1989. Amorepacific has been conducting researches on the effectiveness and properties of native Korean plants for over 30 years. After proving the skincare benefits of mugwort essential oil in 1990, Amorepacific launched “Lido Mugwort Soap”, the first cosmetic product made using mugwort.

Hanyul - Pure Artemisia Watery Calming Cream 1989 Edition

Pure Artemisia Watery Calming Cream

Hanyul - Pure Artemisia Calming Water Ampule Serum 1989 Edition

Pure Artemisia Calming Water Ampule Serum

Hanyul - Pure Artemisia Calming Water Cream Soap 1989 Edition

Pure Artemisia Calming Water Cream Soap

Discover more new K-Beauty.

Source: Press releases
Translation: © 2021 Odile Monod

2 months ago
View on Instagram |
2/4
🇬🇧 (🇮🇹 nei commenti) As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go? But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use. 💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use! 💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs. ✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost. 🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day. [Link to the products in bio] #토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
🇬🇧 (🇮🇹 nei commenti) As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go? But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use. 💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use! 💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs. ✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost. 🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day. [Link to the products in bio] #토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
🇬🇧 (🇮🇹 nei commenti) As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go? But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use. 💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use! 💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs. ✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost. 🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day. [Link to the products in bio] #토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
🇬🇧 (🇮🇹 nei commenti) As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go? But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use. 💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use! 💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs. ✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost. 🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day. [Link to the products in bio] #토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
🇬🇧 (🇮🇹 nei commenti) As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go? But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use. 💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use! 💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs. ✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost. 🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day. [Link to the products in bio] #토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
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Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week I break down the hottest beauty launches coming from Korea.

Unlike with my monthly posts on K-Beauty bestsellers, you won’t find any link to purchase these products as they just became available in Korea.

But without further ado, here are the latest Korean skincare offerings of the week! Don’t forget to check out this week’s make-up launches as well.

Dr.G – Hydra Aqua line

Dr.G - Hydra Aqua line

Dr.G, a dermocosmetic brand by Gowoonsesang Cosmetics, launched “Hydra Aqua“, a line that delivers tight hydration and improved skin density, thanks to 11 molecular weights of Hyaluronic Acid and an elastic liposome technology.

Dr.G’s “Hydra Aqua” is a skincare line designed to help chronic dry skin with outstanding skin tightening and moisturising properties. The line contains 11 molecular weights of Hyaluronic Acid delivered through an elastic liposome technology, that fills the small gaps in the skin with hydration, along with 17 types of amino acids, that form a protective film on the skin’s surface to improve moisture retention.

“Hydra Aqua” consists of 6 products: Hydra Aqua Boosting Toner, Hydra Aqua Capsule Essence, Hydra Aqua Comforting Emulsion, Hydra Aqua Watery Gel Cream, Hydra Aqua Intensive Cream and Hydra Aqua Essence Fit Mask.

Dr.G - Hydra Aqua Boosting Toner

Hydra Aqua Boosting Toner

Dr.G - Hydra Aqua Capsule Essence

Hydra Aqua Capsule Essence

Dr.G - Hydra Aqua Comforting Emulsion

Hydra Aqua Comforting Emulsion

First, “Hydra Aqua Boosting Toner” is a hypoallergenic moisture boosting toner that enhances the effectiveness of the following skincare steps. It contains Aquaseal, an ingredient derived from Nordic Birch Trees, that helps the low viscosity formula quickly penetrate the skin and boost hydration.

“Hydra Aqua Capsule Essence” is a moisturising essence that delivers hydrating radiance to dry skin thanks to double-encapsulated Vitamin C and Hyaluronic Acid. Through this encapsulation technology, the vitamin content can be preserved in a stable form, and be absorbed better once the product is applied on the skin and the capsules dissolve. The product is a 5-in-1 multi essence that offers moisturising, tightening, whitening, anti-wrinkle and firming properties with a hypoallergenic and weakly acidic formula that is easily absorbed by the skin without stickiness.

“Hydra Aqua Comforting Emulsion” is a highly moisturising lotion that deeply quenches the skin. It contains Dermobiotics, an ingredient that combines Hyaluronic Acid with Probiotics, that replenishes the skin with a soft formula that keeps skin hydrated for a long time.

Dr.G - Hydra Aqua Watery Gel Cream

Hydra Aqua Watery Gel Cream

Dr.G - Hydra Aqua Intensive Cream

Hydra Aqua Intensive Cream

Dr.G - Hydra Aqua Essence Fit Mask

Hydra Aqua Essence Fit Mask

Lastly, “Hydra Aqua Watery Gel Cream” is a highly moisturising lotion with strong skin barrier support thanks to the addition of Pro Vitamin D, and “Hydra Aqua Intensive Cream” is a rich moisturising sleeping mask that contains the same star ingredients of the essence of the line.

Iope – UV Shield Essential Sun Protector SPF 50+/PA++++

Iope - UV Shield Essential Sun Protector SPF 50+ PA++++
Iope - UV Shield Essential Sun Protector SPF 50+ PA++++

Iope, a brand that offers highly-functional cosmetic products based on research, launched “UV Shield Essential Sun Protector“, a sunscreen that effectively protects skin from multiple external aggressors.

“UV Shield Essential Sun Protector” was formulated using Skin Shield™, a technology that protects skin from UVA, UVB, blue light and fine dust responsible for skin aging. It also contains vitamin E and ferulic acid to provide skin with antioxidant protection.

Most importantly, the product features “Post-On”, a patented ingredient developed by Amorepacific that prevents fine dust from sticking to the surface of the skin, preserving skin’s softness.

“UV Shield Essential Sun Protector” should be used at the last step of skincare and boasts a lightweight formula with no stickiness that feels smooth and refreshing on the skin.

The History of Whoo – Bichup Jasaeng Self-Generating Anti-Aging Essence [3rd Generation]

The History of Whoo - Bichup Jasaeng Self-Generating Anti-Aging Essence 3rd Generation
The History of Whoo - Bichup Jasaeng Self-Generating Anti-Aging Essence 3rd Generation

LG Household & Health Care announced the launch of the 3rd generation “Bichup Jasaeng Self-Generating Anti-Aging Essence” from History of Whoo, a new reformulation featuring improved ingredients and exclusive technology.

The essence has been a steady best-seller for a long time, ranking first in the anti-aging essence category for over 10 years (source: Kantar Consumer Panel 2011-2020). The 3rd generation is an upgraded reformulation of the 2nd generation Bichup Jasaeng Essence launched in 2016, and features improved ingredients, technology and design.

The main feature of the 3rd Generation Bichup Jasaeng Essence is that it contains “Jaha Bichup Complex™”, which includes 10 times the amount of Cho Jahabidan, the main ingredient of the previous version of the essence. The efficacy of the ingredient was proven through the analysis of 20,000,000 studies obtained using data mining technology. It was shown that the application of the product improves skin barrier damage after just 3 days of use (source: Ellead, test on 32 women aged 20-61 years).

A representative of the Whoo Research Institute of Oriental Medicine stated: “Using the advanced technology we developed for 15 years, we created a product that doesn’t simply target the most visible signs of aging, but also addresses the early signs of premature aging. Compared to the previous version, it provides faster and stronger anti-aging properties to restore the skin’s natural strength weakened by external aggressors and aging.” 

Hanyul – Pure Artemisia 1989 Edition

Hanyul - Pure Artemisia 1989 Edition

Hanyul launched “Pure Artemisia 1989 Edition“, a limited edition that embodies the long history of research on mugwort carried by Pacific Chemical, the former name of Amorepacific.

The limited edition includes the most popular products of Hanyul’s Pure Artemisia line (“Pure Artemisia Watery Calming Cream” and “Pure Artemisia Calming Water Ampule Serum“), along with a new product called “Pure Artemisia Calming Water Cream Soap“. The limited edition features an exclusive retro style packaging designed in collaboration with Inhyuk Jo, an illustrator renowned for its Newtro aesthetic.

The line’s most representative product, “Pure Artemisia Calming Water Cream Soap” is a modern interpretation of the philosophy that led Amorepacific to start their research on mugwort in 1989. Amorepacific has been conducting researches on the effectiveness and properties of native Korean plants for over 30 years. After proving the skincare benefits of mugwort essential oil in 1990, Amorepacific launched “Lido Mugwort Soap”, the first cosmetic product made using mugwort.

Hanyul - Pure Artemisia Watery Calming Cream 1989 Edition

Pure Artemisia Watery Calming Cream

Hanyul - Pure Artemisia Calming Water Ampule Serum 1989 Edition

Pure Artemisia Calming Water Ampule Serum

Hanyul - Pure Artemisia Calming Water Cream Soap 1989 Edition

Pure Artemisia Calming Water Cream Soap

Discover more new K-Beauty.

Source: Press releases
Translation: © 2021 Odile Monod

2 months ago
View on Instagram |
3/4
🇬🇧 (🇮🇹 nei commenti) Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? I bet you can't. One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging. Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". So what's the point of talking about "different concentrations"? Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content. A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. #rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
🇬🇧 (🇮🇹 nei commenti) Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? I bet you can't. One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging. Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". So what's the point of talking about "different concentrations"? Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content. A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. #rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
🇬🇧 (🇮🇹 nei commenti) Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? I bet you can't. One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging. Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". So what's the point of talking about "different concentrations"? Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content. A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. #rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
🇬🇧 (🇮🇹 nei commenti) Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? I bet you can't. One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging. Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". So what's the point of talking about "different concentrations"? Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content. A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. #rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
🇬🇧 (🇮🇹 nei commenti) Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? I bet you can't. One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging. Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". So what's the point of talking about "different concentrations"? Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content. A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. #rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
odilemonod
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Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week I break down the hottest beauty launches coming from Korea.

Unlike with my monthly posts on K-Beauty bestsellers, you won’t find any link to purchase these products as they just became available in Korea.

But without further ado, here are the latest Korean skincare offerings of the week! Don’t forget to check out this week’s make-up launches as well.

Dr.G – Hydra Aqua line

Dr.G - Hydra Aqua line

Dr.G, a dermocosmetic brand by Gowoonsesang Cosmetics, launched “Hydra Aqua“, a line that delivers tight hydration and improved skin density, thanks to 11 molecular weights of Hyaluronic Acid and an elastic liposome technology.

Dr.G’s “Hydra Aqua” is a skincare line designed to help chronic dry skin with outstanding skin tightening and moisturising properties. The line contains 11 molecular weights of Hyaluronic Acid delivered through an elastic liposome technology, that fills the small gaps in the skin with hydration, along with 17 types of amino acids, that form a protective film on the skin’s surface to improve moisture retention.

“Hydra Aqua” consists of 6 products: Hydra Aqua Boosting Toner, Hydra Aqua Capsule Essence, Hydra Aqua Comforting Emulsion, Hydra Aqua Watery Gel Cream, Hydra Aqua Intensive Cream and Hydra Aqua Essence Fit Mask.

Dr.G - Hydra Aqua Boosting Toner

Hydra Aqua Boosting Toner

Dr.G - Hydra Aqua Capsule Essence

Hydra Aqua Capsule Essence

Dr.G - Hydra Aqua Comforting Emulsion

Hydra Aqua Comforting Emulsion

First, “Hydra Aqua Boosting Toner” is a hypoallergenic moisture boosting toner that enhances the effectiveness of the following skincare steps. It contains Aquaseal, an ingredient derived from Nordic Birch Trees, that helps the low viscosity formula quickly penetrate the skin and boost hydration.

“Hydra Aqua Capsule Essence” is a moisturising essence that delivers hydrating radiance to dry skin thanks to double-encapsulated Vitamin C and Hyaluronic Acid. Through this encapsulation technology, the vitamin content can be preserved in a stable form, and be absorbed better once the product is applied on the skin and the capsules dissolve. The product is a 5-in-1 multi essence that offers moisturising, tightening, whitening, anti-wrinkle and firming properties with a hypoallergenic and weakly acidic formula that is easily absorbed by the skin without stickiness.

“Hydra Aqua Comforting Emulsion” is a highly moisturising lotion that deeply quenches the skin. It contains Dermobiotics, an ingredient that combines Hyaluronic Acid with Probiotics, that replenishes the skin with a soft formula that keeps skin hydrated for a long time.

Dr.G - Hydra Aqua Watery Gel Cream

Hydra Aqua Watery Gel Cream

Dr.G - Hydra Aqua Intensive Cream

Hydra Aqua Intensive Cream

Dr.G - Hydra Aqua Essence Fit Mask

Hydra Aqua Essence Fit Mask

Lastly, “Hydra Aqua Watery Gel Cream” is a highly moisturising lotion with strong skin barrier support thanks to the addition of Pro Vitamin D, and “Hydra Aqua Intensive Cream” is a rich moisturising sleeping mask that contains the same star ingredients of the essence of the line.

Iope – UV Shield Essential Sun Protector SPF 50+/PA++++

Iope - UV Shield Essential Sun Protector SPF 50+ PA++++
Iope - UV Shield Essential Sun Protector SPF 50+ PA++++

Iope, a brand that offers highly-functional cosmetic products based on research, launched “UV Shield Essential Sun Protector“, a sunscreen that effectively protects skin from multiple external aggressors.

“UV Shield Essential Sun Protector” was formulated using Skin Shield™, a technology that protects skin from UVA, UVB, blue light and fine dust responsible for skin aging. It also contains vitamin E and ferulic acid to provide skin with antioxidant protection.

Most importantly, the product features “Post-On”, a patented ingredient developed by Amorepacific that prevents fine dust from sticking to the surface of the skin, preserving skin’s softness.

“UV Shield Essential Sun Protector” should be used at the last step of skincare and boasts a lightweight formula with no stickiness that feels smooth and refreshing on the skin.

The History of Whoo – Bichup Jasaeng Self-Generating Anti-Aging Essence [3rd Generation]

The History of Whoo - Bichup Jasaeng Self-Generating Anti-Aging Essence 3rd Generation
The History of Whoo - Bichup Jasaeng Self-Generating Anti-Aging Essence 3rd Generation

LG Household & Health Care announced the launch of the 3rd generation “Bichup Jasaeng Self-Generating Anti-Aging Essence” from History of Whoo, a new reformulation featuring improved ingredients and exclusive technology.

The essence has been a steady best-seller for a long time, ranking first in the anti-aging essence category for over 10 years (source: Kantar Consumer Panel 2011-2020). The 3rd generation is an upgraded reformulation of the 2nd generation Bichup Jasaeng Essence launched in 2016, and features improved ingredients, technology and design.

The main feature of the 3rd Generation Bichup Jasaeng Essence is that it contains “Jaha Bichup Complex™”, which includes 10 times the amount of Cho Jahabidan, the main ingredient of the previous version of the essence. The efficacy of the ingredient was proven through the analysis of 20,000,000 studies obtained using data mining technology. It was shown that the application of the product improves skin barrier damage after just 3 days of use (source: Ellead, test on 32 women aged 20-61 years).

A representative of the Whoo Research Institute of Oriental Medicine stated: “Using the advanced technology we developed for 15 years, we created a product that doesn’t simply target the most visible signs of aging, but also addresses the early signs of premature aging. Compared to the previous version, it provides faster and stronger anti-aging properties to restore the skin’s natural strength weakened by external aggressors and aging.” 

Hanyul – Pure Artemisia 1989 Edition

Hanyul - Pure Artemisia 1989 Edition

Hanyul launched “Pure Artemisia 1989 Edition“, a limited edition that embodies the long history of research on mugwort carried by Pacific Chemical, the former name of Amorepacific.

The limited edition includes the most popular products of Hanyul’s Pure Artemisia line (“Pure Artemisia Watery Calming Cream” and “Pure Artemisia Calming Water Ampule Serum“), along with a new product called “Pure Artemisia Calming Water Cream Soap“. The limited edition features an exclusive retro style packaging designed in collaboration with Inhyuk Jo, an illustrator renowned for its Newtro aesthetic.

The line’s most representative product, “Pure Artemisia Calming Water Cream Soap” is a modern interpretation of the philosophy that led Amorepacific to start their research on mugwort in 1989. Amorepacific has been conducting researches on the effectiveness and properties of native Korean plants for over 30 years. After proving the skincare benefits of mugwort essential oil in 1990, Amorepacific launched “Lido Mugwort Soap”, the first cosmetic product made using mugwort.

Hanyul - Pure Artemisia Watery Calming Cream 1989 Edition

Pure Artemisia Watery Calming Cream

Hanyul - Pure Artemisia Calming Water Ampule Serum 1989 Edition

Pure Artemisia Calming Water Ampule Serum

Hanyul - Pure Artemisia Calming Water Cream Soap 1989 Edition

Pure Artemisia Calming Water Cream Soap

Discover more new K-Beauty.

Source: Press releases
Translation: © 2021 Odile Monod

2 months ago
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Recent Posts

  • New Korean make-up products [September – Week 1] September 11, 2021
  • New Korean skincare products [September – Week 1] September 11, 2021
  • The most ancient Korean anti-aging secret: discover the power of Red Ginseng (feat. Donginbi) September 7, 2021

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(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
odilemonod
odilemonod
•
Follow

Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week I break down the hottest beauty launches coming from Korea.

Unlike with my monthly posts on K-Beauty bestsellers, you won’t find any link to purchase these products as they just became available in Korea.

But without further ado, here are the latest Korean skincare offerings of the week! Don’t forget to check out this week’s make-up launches as well.

Dr.G – Hydra Aqua line

Dr.G - Hydra Aqua line

Dr.G, a dermocosmetic brand by Gowoonsesang Cosmetics, launched “Hydra Aqua“, a line that delivers tight hydration and improved skin density, thanks to 11 molecular weights of Hyaluronic Acid and an elastic liposome technology.

Dr.G’s “Hydra Aqua” is a skincare line designed to help chronic dry skin with outstanding skin tightening and moisturising properties. The line contains 11 molecular weights of Hyaluronic Acid delivered through an elastic liposome technology, that fills the small gaps in the skin with hydration, along with 17 types of amino acids, that form a protective film on the skin’s surface to improve moisture retention.

“Hydra Aqua” consists of 6 products: Hydra Aqua Boosting Toner, Hydra Aqua Capsule Essence, Hydra Aqua Comforting Emulsion, Hydra Aqua Watery Gel Cream, Hydra Aqua Intensive Cream and Hydra Aqua Essence Fit Mask.

Dr.G - Hydra Aqua Boosting Toner

Hydra Aqua Boosting Toner

Dr.G - Hydra Aqua Capsule Essence

Hydra Aqua Capsule Essence

Dr.G - Hydra Aqua Comforting Emulsion

Hydra Aqua Comforting Emulsion

First, “Hydra Aqua Boosting Toner” is a hypoallergenic moisture boosting toner that enhances the effectiveness of the following skincare steps. It contains Aquaseal, an ingredient derived from Nordic Birch Trees, that helps the low viscosity formula quickly penetrate the skin and boost hydration.

“Hydra Aqua Capsule Essence” is a moisturising essence that delivers hydrating radiance to dry skin thanks to double-encapsulated Vitamin C and Hyaluronic Acid. Through this encapsulation technology, the vitamin content can be preserved in a stable form, and be absorbed better once the product is applied on the skin and the capsules dissolve. The product is a 5-in-1 multi essence that offers moisturising, tightening, whitening, anti-wrinkle and firming properties with a hypoallergenic and weakly acidic formula that is easily absorbed by the skin without stickiness.

“Hydra Aqua Comforting Emulsion” is a highly moisturising lotion that deeply quenches the skin. It contains Dermobiotics, an ingredient that combines Hyaluronic Acid with Probiotics, that replenishes the skin with a soft formula that keeps skin hydrated for a long time.

Dr.G - Hydra Aqua Watery Gel Cream

Hydra Aqua Watery Gel Cream

Dr.G - Hydra Aqua Intensive Cream

Hydra Aqua Intensive Cream

Dr.G - Hydra Aqua Essence Fit Mask

Hydra Aqua Essence Fit Mask

Lastly, “Hydra Aqua Watery Gel Cream” is a highly moisturising lotion with strong skin barrier support thanks to the addition of Pro Vitamin D, and “Hydra Aqua Intensive Cream” is a rich moisturising sleeping mask that contains the same star ingredients of the essence of the line.

Iope – UV Shield Essential Sun Protector SPF 50+/PA++++

Iope - UV Shield Essential Sun Protector SPF 50+ PA++++
Iope - UV Shield Essential Sun Protector SPF 50+ PA++++

Iope, a brand that offers highly-functional cosmetic products based on research, launched “UV Shield Essential Sun Protector“, a sunscreen that effectively protects skin from multiple external aggressors.

“UV Shield Essential Sun Protector” was formulated using Skin Shield™, a technology that protects skin from UVA, UVB, blue light and fine dust responsible for skin aging. It also contains vitamin E and ferulic acid to provide skin with antioxidant protection.

Most importantly, the product features “Post-On”, a patented ingredient developed by Amorepacific that prevents fine dust from sticking to the surface of the skin, preserving skin’s softness.

“UV Shield Essential Sun Protector” should be used at the last step of skincare and boasts a lightweight formula with no stickiness that feels smooth and refreshing on the skin.

The History of Whoo – Bichup Jasaeng Self-Generating Anti-Aging Essence [3rd Generation]

The History of Whoo - Bichup Jasaeng Self-Generating Anti-Aging Essence 3rd Generation
The History of Whoo - Bichup Jasaeng Self-Generating Anti-Aging Essence 3rd Generation

LG Household & Health Care announced the launch of the 3rd generation “Bichup Jasaeng Self-Generating Anti-Aging Essence” from History of Whoo, a new reformulation featuring improved ingredients and exclusive technology.

The essence has been a steady best-seller for a long time, ranking first in the anti-aging essence category for over 10 years (source: Kantar Consumer Panel 2011-2020). The 3rd generation is an upgraded reformulation of the 2nd generation Bichup Jasaeng Essence launched in 2016, and features improved ingredients, technology and design.

The main feature of the 3rd Generation Bichup Jasaeng Essence is that it contains “Jaha Bichup Complex™”, which includes 10 times the amount of Cho Jahabidan, the main ingredient of the previous version of the essence. The efficacy of the ingredient was proven through the analysis of 20,000,000 studies obtained using data mining technology. It was shown that the application of the product improves skin barrier damage after just 3 days of use (source: Ellead, test on 32 women aged 20-61 years).

A representative of the Whoo Research Institute of Oriental Medicine stated: “Using the advanced technology we developed for 15 years, we created a product that doesn’t simply target the most visible signs of aging, but also addresses the early signs of premature aging. Compared to the previous version, it provides faster and stronger anti-aging properties to restore the skin’s natural strength weakened by external aggressors and aging.” 

Hanyul – Pure Artemisia 1989 Edition

Hanyul - Pure Artemisia 1989 Edition

Hanyul launched “Pure Artemisia 1989 Edition“, a limited edition that embodies the long history of research on mugwort carried by Pacific Chemical, the former name of Amorepacific.

The limited edition includes the most popular products of Hanyul’s Pure Artemisia line (“Pure Artemisia Watery Calming Cream” and “Pure Artemisia Calming Water Ampule Serum“), along with a new product called “Pure Artemisia Calming Water Cream Soap“. The limited edition features an exclusive retro style packaging designed in collaboration with Inhyuk Jo, an illustrator renowned for its Newtro aesthetic.

The line’s most representative product, “Pure Artemisia Calming Water Cream Soap” is a modern interpretation of the philosophy that led Amorepacific to start their research on mugwort in 1989. Amorepacific has been conducting researches on the effectiveness and properties of native Korean plants for over 30 years. After proving the skincare benefits of mugwort essential oil in 1990, Amorepacific launched “Lido Mugwort Soap”, the first cosmetic product made using mugwort.

Hanyul - Pure Artemisia Watery Calming Cream 1989 Edition

Pure Artemisia Watery Calming Cream

Hanyul - Pure Artemisia Calming Water Ampule Serum 1989 Edition

Pure Artemisia Calming Water Ampule Serum

Hanyul - Pure Artemisia Calming Water Cream Soap 1989 Edition

Pure Artemisia Calming Water Cream Soap

Discover more new K-Beauty.

Source: Press releases
Translation: © 2021 Odile Monod

2 weeks ago
View on Instagram |
1/5
🇬🇧 (🇮🇹 nei commenti) Raise your hand if you ever read an online comment that sounded something like: "I always get sunburn whenever I wear an Asian sunscreen outside, these sunscreens are a scam!" When Asian beauty started to gain popularity outside of Asia, many people fell head over heels for the lightweight, comfortable formulas of Asian sunscreens... but not many seem to know about the difference between outdoors sunscreens and daily sunscreens in Asian beauty. This distinction actually exists in Western sunscreens as well, but it's more widespread in Asian beauty because of the characteristics of its market. Despite what you might perceive from looking at the online skincare community, the average Western consumer only wears sunscreen when they go to the beach, hence the vast majority of sunscreens available in the West are already designed for outdoor use. However, in many Asian countries wearing sunscreen everyday is nothing out of the ordinary and this led to a high demand for lightweight sunscreen formulas that could be worn comfortably on a daily basis, mostly in an indoor setting (going to the office, running errands around town etc). Usually, these sunscreens don’t have a high adhesion to the skin and wear off easily when they’re exposed to high temperatures, sweat or water. So if you're looking for a sunscreen suitable for that use, you'd better look for an 'outdoor sunscreen'. 'Outdoor sunscreens' are highly-resistant sunscreens that are designed to provide strong UV protection even in extreme conditions, including strong sunlight or intensive sport activity. In my latest video I talk about how to recognise an outdoor sunscreen from a daily sunscreen and I also share with you my favourite Korean sunscreens for both categories.  And for lovers of mineral sunscreens, don't worry I didn't forget about you! A new video on my favourite Korean mineral sunscreen is coming to your screens at the beginning of next week so watch this space! [link in bio] #koreanskincare #rasianbeauty #sunscreens #abcommunity #skincarecoreana #cosmeticacoreana #선크림추천 #톤업크림 #선크림 #올리브영 #올리브영추천
🇬🇧 (🇮🇹 nei commenti) Raise your hand if you ever read an online comment that sounded something like: "I always get sunburn whenever I wear an Asian sunscreen outside, these sunscreens are a scam!" When Asian beauty started to gain popularity outside of Asia, many people fell head over heels for the lightweight, comfortable formulas of Asian sunscreens... but not many seem to know about the difference between outdoors sunscreens and daily sunscreens in Asian beauty. This distinction actually exists in Western sunscreens as well, but it's more widespread in Asian beauty because of the characteristics of its market. Despite what you might perceive from looking at the online skincare community, the average Western consumer only wears sunscreen when they go to the beach, hence the vast majority of sunscreens available in the West are already designed for outdoor use. However, in many Asian countries wearing sunscreen everyday is nothing out of the ordinary and this led to a high demand for lightweight sunscreen formulas that could be worn comfortably on a daily basis, mostly in an indoor setting (going to the office, running errands around town etc). Usually, these sunscreens don’t have a high adhesion to the skin and wear off easily when they’re exposed to high temperatures, sweat or water. So if you're looking for a sunscreen suitable for that use, you'd better look for an 'outdoor sunscreen'. 'Outdoor sunscreens' are highly-resistant sunscreens that are designed to provide strong UV protection even in extreme conditions, including strong sunlight or intensive sport activity. In my latest video I talk about how to recognise an outdoor sunscreen from a daily sunscreen and I also share with you my favourite Korean sunscreens for both categories.  And for lovers of mineral sunscreens, don't worry I didn't forget about you! A new video on my favourite Korean mineral sunscreen is coming to your screens at the beginning of next week so watch this space! [link in bio] #koreanskincare #rasianbeauty #sunscreens #abcommunity #skincarecoreana #cosmeticacoreana #선크림추천 #톤업크림 #선크림 #올리브영 #올리브영추천
odilemonod
odilemonod
•
Follow

Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week I break down the hottest beauty launches coming from Korea.

Unlike with my monthly posts on K-Beauty bestsellers, you won’t find any link to purchase these products as they just became available in Korea.

But without further ado, here are the latest Korean skincare offerings of the week! Don’t forget to check out this week’s make-up launches as well.

Dr.G – Hydra Aqua line

Dr.G - Hydra Aqua line

Dr.G, a dermocosmetic brand by Gowoonsesang Cosmetics, launched “Hydra Aqua“, a line that delivers tight hydration and improved skin density, thanks to 11 molecular weights of Hyaluronic Acid and an elastic liposome technology.

Dr.G’s “Hydra Aqua” is a skincare line designed to help chronic dry skin with outstanding skin tightening and moisturising properties. The line contains 11 molecular weights of Hyaluronic Acid delivered through an elastic liposome technology, that fills the small gaps in the skin with hydration, along with 17 types of amino acids, that form a protective film on the skin’s surface to improve moisture retention.

“Hydra Aqua” consists of 6 products: Hydra Aqua Boosting Toner, Hydra Aqua Capsule Essence, Hydra Aqua Comforting Emulsion, Hydra Aqua Watery Gel Cream, Hydra Aqua Intensive Cream and Hydra Aqua Essence Fit Mask.

Dr.G - Hydra Aqua Boosting Toner

Hydra Aqua Boosting Toner

Dr.G - Hydra Aqua Capsule Essence

Hydra Aqua Capsule Essence

Dr.G - Hydra Aqua Comforting Emulsion

Hydra Aqua Comforting Emulsion

First, “Hydra Aqua Boosting Toner” is a hypoallergenic moisture boosting toner that enhances the effectiveness of the following skincare steps. It contains Aquaseal, an ingredient derived from Nordic Birch Trees, that helps the low viscosity formula quickly penetrate the skin and boost hydration.

“Hydra Aqua Capsule Essence” is a moisturising essence that delivers hydrating radiance to dry skin thanks to double-encapsulated Vitamin C and Hyaluronic Acid. Through this encapsulation technology, the vitamin content can be preserved in a stable form, and be absorbed better once the product is applied on the skin and the capsules dissolve. The product is a 5-in-1 multi essence that offers moisturising, tightening, whitening, anti-wrinkle and firming properties with a hypoallergenic and weakly acidic formula that is easily absorbed by the skin without stickiness.

“Hydra Aqua Comforting Emulsion” is a highly moisturising lotion that deeply quenches the skin. It contains Dermobiotics, an ingredient that combines Hyaluronic Acid with Probiotics, that replenishes the skin with a soft formula that keeps skin hydrated for a long time.

Dr.G - Hydra Aqua Watery Gel Cream

Hydra Aqua Watery Gel Cream

Dr.G - Hydra Aqua Intensive Cream

Hydra Aqua Intensive Cream

Dr.G - Hydra Aqua Essence Fit Mask

Hydra Aqua Essence Fit Mask

Lastly, “Hydra Aqua Watery Gel Cream” is a highly moisturising lotion with strong skin barrier support thanks to the addition of Pro Vitamin D, and “Hydra Aqua Intensive Cream” is a rich moisturising sleeping mask that contains the same star ingredients of the essence of the line.

Iope – UV Shield Essential Sun Protector SPF 50+/PA++++

Iope - UV Shield Essential Sun Protector SPF 50+ PA++++
Iope - UV Shield Essential Sun Protector SPF 50+ PA++++

Iope, a brand that offers highly-functional cosmetic products based on research, launched “UV Shield Essential Sun Protector“, a sunscreen that effectively protects skin from multiple external aggressors.

“UV Shield Essential Sun Protector” was formulated using Skin Shield™, a technology that protects skin from UVA, UVB, blue light and fine dust responsible for skin aging. It also contains vitamin E and ferulic acid to provide skin with antioxidant protection.

Most importantly, the product features “Post-On”, a patented ingredient developed by Amorepacific that prevents fine dust from sticking to the surface of the skin, preserving skin’s softness.

“UV Shield Essential Sun Protector” should be used at the last step of skincare and boasts a lightweight formula with no stickiness that feels smooth and refreshing on the skin.

The History of Whoo – Bichup Jasaeng Self-Generating Anti-Aging Essence [3rd Generation]

The History of Whoo - Bichup Jasaeng Self-Generating Anti-Aging Essence 3rd Generation
The History of Whoo - Bichup Jasaeng Self-Generating Anti-Aging Essence 3rd Generation

LG Household & Health Care announced the launch of the 3rd generation “Bichup Jasaeng Self-Generating Anti-Aging Essence” from History of Whoo, a new reformulation featuring improved ingredients and exclusive technology.

The essence has been a steady best-seller for a long time, ranking first in the anti-aging essence category for over 10 years (source: Kantar Consumer Panel 2011-2020). The 3rd generation is an upgraded reformulation of the 2nd generation Bichup Jasaeng Essence launched in 2016, and features improved ingredients, technology and design.

The main feature of the 3rd Generation Bichup Jasaeng Essence is that it contains “Jaha Bichup Complex™”, which includes 10 times the amount of Cho Jahabidan, the main ingredient of the previous version of the essence. The efficacy of the ingredient was proven through the analysis of 20,000,000 studies obtained using data mining technology. It was shown that the application of the product improves skin barrier damage after just 3 days of use (source: Ellead, test on 32 women aged 20-61 years).

A representative of the Whoo Research Institute of Oriental Medicine stated: “Using the advanced technology we developed for 15 years, we created a product that doesn’t simply target the most visible signs of aging, but also addresses the early signs of premature aging. Compared to the previous version, it provides faster and stronger anti-aging properties to restore the skin’s natural strength weakened by external aggressors and aging.” 

Hanyul – Pure Artemisia 1989 Edition

Hanyul - Pure Artemisia 1989 Edition

Hanyul launched “Pure Artemisia 1989 Edition“, a limited edition that embodies the long history of research on mugwort carried by Pacific Chemical, the former name of Amorepacific.

The limited edition includes the most popular products of Hanyul’s Pure Artemisia line (“Pure Artemisia Watery Calming Cream” and “Pure Artemisia Calming Water Ampule Serum“), along with a new product called “Pure Artemisia Calming Water Cream Soap“. The limited edition features an exclusive retro style packaging designed in collaboration with Inhyuk Jo, an illustrator renowned for its Newtro aesthetic.

The line’s most representative product, “Pure Artemisia Calming Water Cream Soap” is a modern interpretation of the philosophy that led Amorepacific to start their research on mugwort in 1989. Amorepacific has been conducting researches on the effectiveness and properties of native Korean plants for over 30 years. After proving the skincare benefits of mugwort essential oil in 1990, Amorepacific launched “Lido Mugwort Soap”, the first cosmetic product made using mugwort.

Hanyul - Pure Artemisia Watery Calming Cream 1989 Edition

Pure Artemisia Watery Calming Cream

Hanyul - Pure Artemisia Calming Water Ampule Serum 1989 Edition

Pure Artemisia Calming Water Ampule Serum

Hanyul - Pure Artemisia Calming Water Cream Soap 1989 Edition

Pure Artemisia Calming Water Cream Soap

Discover more new K-Beauty.

Source: Press releases
Translation: © 2021 Odile Monod

2 months ago
View on Instagram |
2/5
🇬🇧 (🇮🇹 nei commenti) As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go? But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use. 💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use! 💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs. ✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost. 🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day. [Link to the products in bio] #토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
🇬🇧 (🇮🇹 nei commenti) As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go? But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use. 💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use! 💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs. ✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost. 🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day. [Link to the products in bio] #토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
🇬🇧 (🇮🇹 nei commenti) As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go? But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use. 💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use! 💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs. ✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost. 🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day. [Link to the products in bio] #토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
🇬🇧 (🇮🇹 nei commenti) As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go? But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use. 💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use! 💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs. ✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost. 🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day. [Link to the products in bio] #토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
🇬🇧 (🇮🇹 nei commenti) As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go? But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use. 💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use! 💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs. ✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost. 🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day. [Link to the products in bio] #토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
odilemonod
odilemonod
•
Follow

Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week I break down the hottest beauty launches coming from Korea.

Unlike with my monthly posts on K-Beauty bestsellers, you won’t find any link to purchase these products as they just became available in Korea.

But without further ado, here are the latest Korean skincare offerings of the week! Don’t forget to check out this week’s make-up launches as well.

Dr.G – Hydra Aqua line

Dr.G - Hydra Aqua line

Dr.G, a dermocosmetic brand by Gowoonsesang Cosmetics, launched “Hydra Aqua“, a line that delivers tight hydration and improved skin density, thanks to 11 molecular weights of Hyaluronic Acid and an elastic liposome technology.

Dr.G’s “Hydra Aqua” is a skincare line designed to help chronic dry skin with outstanding skin tightening and moisturising properties. The line contains 11 molecular weights of Hyaluronic Acid delivered through an elastic liposome technology, that fills the small gaps in the skin with hydration, along with 17 types of amino acids, that form a protective film on the skin’s surface to improve moisture retention.

“Hydra Aqua” consists of 6 products: Hydra Aqua Boosting Toner, Hydra Aqua Capsule Essence, Hydra Aqua Comforting Emulsion, Hydra Aqua Watery Gel Cream, Hydra Aqua Intensive Cream and Hydra Aqua Essence Fit Mask.

Dr.G - Hydra Aqua Boosting Toner

Hydra Aqua Boosting Toner

Dr.G - Hydra Aqua Capsule Essence

Hydra Aqua Capsule Essence

Dr.G - Hydra Aqua Comforting Emulsion

Hydra Aqua Comforting Emulsion

First, “Hydra Aqua Boosting Toner” is a hypoallergenic moisture boosting toner that enhances the effectiveness of the following skincare steps. It contains Aquaseal, an ingredient derived from Nordic Birch Trees, that helps the low viscosity formula quickly penetrate the skin and boost hydration.

“Hydra Aqua Capsule Essence” is a moisturising essence that delivers hydrating radiance to dry skin thanks to double-encapsulated Vitamin C and Hyaluronic Acid. Through this encapsulation technology, the vitamin content can be preserved in a stable form, and be absorbed better once the product is applied on the skin and the capsules dissolve. The product is a 5-in-1 multi essence that offers moisturising, tightening, whitening, anti-wrinkle and firming properties with a hypoallergenic and weakly acidic formula that is easily absorbed by the skin without stickiness.

“Hydra Aqua Comforting Emulsion” is a highly moisturising lotion that deeply quenches the skin. It contains Dermobiotics, an ingredient that combines Hyaluronic Acid with Probiotics, that replenishes the skin with a soft formula that keeps skin hydrated for a long time.

Dr.G - Hydra Aqua Watery Gel Cream

Hydra Aqua Watery Gel Cream

Dr.G - Hydra Aqua Intensive Cream

Hydra Aqua Intensive Cream

Dr.G - Hydra Aqua Essence Fit Mask

Hydra Aqua Essence Fit Mask

Lastly, “Hydra Aqua Watery Gel Cream” is a highly moisturising lotion with strong skin barrier support thanks to the addition of Pro Vitamin D, and “Hydra Aqua Intensive Cream” is a rich moisturising sleeping mask that contains the same star ingredients of the essence of the line.

Iope – UV Shield Essential Sun Protector SPF 50+/PA++++

Iope - UV Shield Essential Sun Protector SPF 50+ PA++++
Iope - UV Shield Essential Sun Protector SPF 50+ PA++++

Iope, a brand that offers highly-functional cosmetic products based on research, launched “UV Shield Essential Sun Protector“, a sunscreen that effectively protects skin from multiple external aggressors.

“UV Shield Essential Sun Protector” was formulated using Skin Shield™, a technology that protects skin from UVA, UVB, blue light and fine dust responsible for skin aging. It also contains vitamin E and ferulic acid to provide skin with antioxidant protection.

Most importantly, the product features “Post-On”, a patented ingredient developed by Amorepacific that prevents fine dust from sticking to the surface of the skin, preserving skin’s softness.

“UV Shield Essential Sun Protector” should be used at the last step of skincare and boasts a lightweight formula with no stickiness that feels smooth and refreshing on the skin.

The History of Whoo – Bichup Jasaeng Self-Generating Anti-Aging Essence [3rd Generation]

The History of Whoo - Bichup Jasaeng Self-Generating Anti-Aging Essence 3rd Generation
The History of Whoo - Bichup Jasaeng Self-Generating Anti-Aging Essence 3rd Generation

LG Household & Health Care announced the launch of the 3rd generation “Bichup Jasaeng Self-Generating Anti-Aging Essence” from History of Whoo, a new reformulation featuring improved ingredients and exclusive technology.

The essence has been a steady best-seller for a long time, ranking first in the anti-aging essence category for over 10 years (source: Kantar Consumer Panel 2011-2020). The 3rd generation is an upgraded reformulation of the 2nd generation Bichup Jasaeng Essence launched in 2016, and features improved ingredients, technology and design.

The main feature of the 3rd Generation Bichup Jasaeng Essence is that it contains “Jaha Bichup Complex™”, which includes 10 times the amount of Cho Jahabidan, the main ingredient of the previous version of the essence. The efficacy of the ingredient was proven through the analysis of 20,000,000 studies obtained using data mining technology. It was shown that the application of the product improves skin barrier damage after just 3 days of use (source: Ellead, test on 32 women aged 20-61 years).

A representative of the Whoo Research Institute of Oriental Medicine stated: “Using the advanced technology we developed for 15 years, we created a product that doesn’t simply target the most visible signs of aging, but also addresses the early signs of premature aging. Compared to the previous version, it provides faster and stronger anti-aging properties to restore the skin’s natural strength weakened by external aggressors and aging.” 

Hanyul – Pure Artemisia 1989 Edition

Hanyul - Pure Artemisia 1989 Edition

Hanyul launched “Pure Artemisia 1989 Edition“, a limited edition that embodies the long history of research on mugwort carried by Pacific Chemical, the former name of Amorepacific.

The limited edition includes the most popular products of Hanyul’s Pure Artemisia line (“Pure Artemisia Watery Calming Cream” and “Pure Artemisia Calming Water Ampule Serum“), along with a new product called “Pure Artemisia Calming Water Cream Soap“. The limited edition features an exclusive retro style packaging designed in collaboration with Inhyuk Jo, an illustrator renowned for its Newtro aesthetic.

The line’s most representative product, “Pure Artemisia Calming Water Cream Soap” is a modern interpretation of the philosophy that led Amorepacific to start their research on mugwort in 1989. Amorepacific has been conducting researches on the effectiveness and properties of native Korean plants for over 30 years. After proving the skincare benefits of mugwort essential oil in 1990, Amorepacific launched “Lido Mugwort Soap”, the first cosmetic product made using mugwort.

Hanyul - Pure Artemisia Watery Calming Cream 1989 Edition

Pure Artemisia Watery Calming Cream

Hanyul - Pure Artemisia Calming Water Ampule Serum 1989 Edition

Pure Artemisia Calming Water Ampule Serum

Hanyul - Pure Artemisia Calming Water Cream Soap 1989 Edition

Pure Artemisia Calming Water Cream Soap

Discover more new K-Beauty.

Source: Press releases
Translation: © 2021 Odile Monod

2 months ago
View on Instagram |
3/5
🇬🇧 (🇮🇹 nei commenti) Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? I bet you can't. One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging. Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". So what's the point of talking about "different concentrations"? Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content. A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. #rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
🇬🇧 (🇮🇹 nei commenti) Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? I bet you can't. One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging. Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". So what's the point of talking about "different concentrations"? Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content. A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. #rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
🇬🇧 (🇮🇹 nei commenti) Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? I bet you can't. One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging. Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". So what's the point of talking about "different concentrations"? Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content. A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. #rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
🇬🇧 (🇮🇹 nei commenti) Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? I bet you can't. One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging. Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". So what's the point of talking about "different concentrations"? Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content. A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. #rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
🇬🇧 (🇮🇹 nei commenti) Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? I bet you can't. One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging. Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". So what's the point of talking about "different concentrations"? Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content. A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. #rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
odilemonod
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Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week I break down the hottest beauty launches coming from Korea.

Unlike with my monthly posts on K-Beauty bestsellers, you won’t find any link to purchase these products as they just became available in Korea.

But without further ado, here are the latest Korean skincare offerings of the week! Don’t forget to check out this week’s make-up launches as well.

Dr.G – Hydra Aqua line

Dr.G - Hydra Aqua line

Dr.G, a dermocosmetic brand by Gowoonsesang Cosmetics, launched “Hydra Aqua“, a line that delivers tight hydration and improved skin density, thanks to 11 molecular weights of Hyaluronic Acid and an elastic liposome technology.

Dr.G’s “Hydra Aqua” is a skincare line designed to help chronic dry skin with outstanding skin tightening and moisturising properties. The line contains 11 molecular weights of Hyaluronic Acid delivered through an elastic liposome technology, that fills the small gaps in the skin with hydration, along with 17 types of amino acids, that form a protective film on the skin’s surface to improve moisture retention.

“Hydra Aqua” consists of 6 products: Hydra Aqua Boosting Toner, Hydra Aqua Capsule Essence, Hydra Aqua Comforting Emulsion, Hydra Aqua Watery Gel Cream, Hydra Aqua Intensive Cream and Hydra Aqua Essence Fit Mask.

Dr.G - Hydra Aqua Boosting Toner

Hydra Aqua Boosting Toner

Dr.G - Hydra Aqua Capsule Essence

Hydra Aqua Capsule Essence

Dr.G - Hydra Aqua Comforting Emulsion

Hydra Aqua Comforting Emulsion

First, “Hydra Aqua Boosting Toner” is a hypoallergenic moisture boosting toner that enhances the effectiveness of the following skincare steps. It contains Aquaseal, an ingredient derived from Nordic Birch Trees, that helps the low viscosity formula quickly penetrate the skin and boost hydration.

“Hydra Aqua Capsule Essence” is a moisturising essence that delivers hydrating radiance to dry skin thanks to double-encapsulated Vitamin C and Hyaluronic Acid. Through this encapsulation technology, the vitamin content can be preserved in a stable form, and be absorbed better once the product is applied on the skin and the capsules dissolve. The product is a 5-in-1 multi essence that offers moisturising, tightening, whitening, anti-wrinkle and firming properties with a hypoallergenic and weakly acidic formula that is easily absorbed by the skin without stickiness.

“Hydra Aqua Comforting Emulsion” is a highly moisturising lotion that deeply quenches the skin. It contains Dermobiotics, an ingredient that combines Hyaluronic Acid with Probiotics, that replenishes the skin with a soft formula that keeps skin hydrated for a long time.

Dr.G - Hydra Aqua Watery Gel Cream

Hydra Aqua Watery Gel Cream

Dr.G - Hydra Aqua Intensive Cream

Hydra Aqua Intensive Cream

Dr.G - Hydra Aqua Essence Fit Mask

Hydra Aqua Essence Fit Mask

Lastly, “Hydra Aqua Watery Gel Cream” is a highly moisturising lotion with strong skin barrier support thanks to the addition of Pro Vitamin D, and “Hydra Aqua Intensive Cream” is a rich moisturising sleeping mask that contains the same star ingredients of the essence of the line.

Iope – UV Shield Essential Sun Protector SPF 50+/PA++++

Iope - UV Shield Essential Sun Protector SPF 50+ PA++++
Iope - UV Shield Essential Sun Protector SPF 50+ PA++++

Iope, a brand that offers highly-functional cosmetic products based on research, launched “UV Shield Essential Sun Protector“, a sunscreen that effectively protects skin from multiple external aggressors.

“UV Shield Essential Sun Protector” was formulated using Skin Shield™, a technology that protects skin from UVA, UVB, blue light and fine dust responsible for skin aging. It also contains vitamin E and ferulic acid to provide skin with antioxidant protection.

Most importantly, the product features “Post-On”, a patented ingredient developed by Amorepacific that prevents fine dust from sticking to the surface of the skin, preserving skin’s softness.

“UV Shield Essential Sun Protector” should be used at the last step of skincare and boasts a lightweight formula with no stickiness that feels smooth and refreshing on the skin.

The History of Whoo – Bichup Jasaeng Self-Generating Anti-Aging Essence [3rd Generation]

The History of Whoo - Bichup Jasaeng Self-Generating Anti-Aging Essence 3rd Generation
The History of Whoo - Bichup Jasaeng Self-Generating Anti-Aging Essence 3rd Generation

LG Household & Health Care announced the launch of the 3rd generation “Bichup Jasaeng Self-Generating Anti-Aging Essence” from History of Whoo, a new reformulation featuring improved ingredients and exclusive technology.

The essence has been a steady best-seller for a long time, ranking first in the anti-aging essence category for over 10 years (source: Kantar Consumer Panel 2011-2020). The 3rd generation is an upgraded reformulation of the 2nd generation Bichup Jasaeng Essence launched in 2016, and features improved ingredients, technology and design.

The main feature of the 3rd Generation Bichup Jasaeng Essence is that it contains “Jaha Bichup Complex™”, which includes 10 times the amount of Cho Jahabidan, the main ingredient of the previous version of the essence. The efficacy of the ingredient was proven through the analysis of 20,000,000 studies obtained using data mining technology. It was shown that the application of the product improves skin barrier damage after just 3 days of use (source: Ellead, test on 32 women aged 20-61 years).

A representative of the Whoo Research Institute of Oriental Medicine stated: “Using the advanced technology we developed for 15 years, we created a product that doesn’t simply target the most visible signs of aging, but also addresses the early signs of premature aging. Compared to the previous version, it provides faster and stronger anti-aging properties to restore the skin’s natural strength weakened by external aggressors and aging.” 

Hanyul – Pure Artemisia 1989 Edition

Hanyul - Pure Artemisia 1989 Edition

Hanyul launched “Pure Artemisia 1989 Edition“, a limited edition that embodies the long history of research on mugwort carried by Pacific Chemical, the former name of Amorepacific.

The limited edition includes the most popular products of Hanyul’s Pure Artemisia line (“Pure Artemisia Watery Calming Cream” and “Pure Artemisia Calming Water Ampule Serum“), along with a new product called “Pure Artemisia Calming Water Cream Soap“. The limited edition features an exclusive retro style packaging designed in collaboration with Inhyuk Jo, an illustrator renowned for its Newtro aesthetic.

The line’s most representative product, “Pure Artemisia Calming Water Cream Soap” is a modern interpretation of the philosophy that led Amorepacific to start their research on mugwort in 1989. Amorepacific has been conducting researches on the effectiveness and properties of native Korean plants for over 30 years. After proving the skincare benefits of mugwort essential oil in 1990, Amorepacific launched “Lido Mugwort Soap”, the first cosmetic product made using mugwort.

Hanyul - Pure Artemisia Watery Calming Cream 1989 Edition

Pure Artemisia Watery Calming Cream

Hanyul - Pure Artemisia Calming Water Ampule Serum 1989 Edition

Pure Artemisia Calming Water Ampule Serum

Hanyul - Pure Artemisia Calming Water Cream Soap 1989 Edition

Pure Artemisia Calming Water Cream Soap

Discover more new K-Beauty.

Source: Press releases
Translation: © 2021 Odile Monod

2 months ago
View on Instagram |
4/5
🇬🇧 (🇮🇹 nei commenti) An interesting Korean beauty trend that was accelerated by the pandemic is 'home-aesthetic', the practice of enjoying professional beauty treatments at home (or trying, at least 😂) after social distancing lead many people to refrain from visiting aesthetic clinics on a regular basis. The trend involved skincare (with modelling masks and professional devices becoming a huge topic last year), makeup (with eyebrow lamination kits, eyelash extension kits and the likes), but it was especially noticeable in nail care, with the rising popularity of convenient (and amateur-friendly!) at-home gel manicure kits. Believe it or not I used to be really invested in nail art, but good old corona blues made me lose all motivation to take care of my nails. However, recently I gave the Speedy Gel kits by @wakemake_official a try to cheer myself up from a stressful period, and it felt really great to reconnect with my old passion. They're sets of nail stickers that harden like gel polish under a UV lamp. They come in boxes of 28 pieces (so you can use them at least twice, even more if you only replace some pieces), you just have to peel off the stickers, place them on your nail, cut them and let them sit under a UV lamp for 1 minute and that's it! The kit I'm wearing in this picture is "#12 Chic Marble Blue". #스피디젤네일 #올리브영 #웨이크메이크 #올리브영추천템 #젤네일추천 #젤네일스티커 #koreanbeautyproduct #koreanmakeup #cosmeticacoreana #skincarecoreana
odilemonod
odilemonod
•
Follow

Given the sheer amount of Korean beauty products launching every month, it’s hard to keep up with what’s new in K-Beauty. To help you navigate the complex world of Korean Beauty, every week I break down the hottest beauty launches coming from Korea.

Unlike with my monthly posts on K-Beauty bestsellers, you won’t find any link to purchase these products as they just became available in Korea.

But without further ado, here are the latest Korean skincare offerings of the week! Don’t forget to check out this week’s make-up launches as well.

Dr.G – Hydra Aqua line

Dr.G - Hydra Aqua line

Dr.G, a dermocosmetic brand by Gowoonsesang Cosmetics, launched “Hydra Aqua“, a line that delivers tight hydration and improved skin density, thanks to 11 molecular weights of Hyaluronic Acid and an elastic liposome technology.

Dr.G’s “Hydra Aqua” is a skincare line designed to help chronic dry skin with outstanding skin tightening and moisturising properties. The line contains 11 molecular weights of Hyaluronic Acid delivered through an elastic liposome technology, that fills the small gaps in the skin with hydration, along with 17 types of amino acids, that form a protective film on the skin’s surface to improve moisture retention.

“Hydra Aqua” consists of 6 products: Hydra Aqua Boosting Toner, Hydra Aqua Capsule Essence, Hydra Aqua Comforting Emulsion, Hydra Aqua Watery Gel Cream, Hydra Aqua Intensive Cream and Hydra Aqua Essence Fit Mask.

Dr.G - Hydra Aqua Boosting Toner

Hydra Aqua Boosting Toner

Dr.G - Hydra Aqua Capsule Essence

Hydra Aqua Capsule Essence

Dr.G - Hydra Aqua Comforting Emulsion

Hydra Aqua Comforting Emulsion

First, “Hydra Aqua Boosting Toner” is a hypoallergenic moisture boosting toner that enhances the effectiveness of the following skincare steps. It contains Aquaseal, an ingredient derived from Nordic Birch Trees, that helps the low viscosity formula quickly penetrate the skin and boost hydration.

“Hydra Aqua Capsule Essence” is a moisturising essence that delivers hydrating radiance to dry skin thanks to double-encapsulated Vitamin C and Hyaluronic Acid. Through this encapsulation technology, the vitamin content can be preserved in a stable form, and be absorbed better once the product is applied on the skin and the capsules dissolve. The product is a 5-in-1 multi essence that offers moisturising, tightening, whitening, anti-wrinkle and firming properties with a hypoallergenic and weakly acidic formula that is easily absorbed by the skin without stickiness.

“Hydra Aqua Comforting Emulsion” is a highly moisturising lotion that deeply quenches the skin. It contains Dermobiotics, an ingredient that combines Hyaluronic Acid with Probiotics, that replenishes the skin with a soft formula that keeps skin hydrated for a long time.

Dr.G - Hydra Aqua Watery Gel Cream

Hydra Aqua Watery Gel Cream

Dr.G - Hydra Aqua Intensive Cream

Hydra Aqua Intensive Cream

Dr.G - Hydra Aqua Essence Fit Mask

Hydra Aqua Essence Fit Mask

Lastly, “Hydra Aqua Watery Gel Cream” is a highly moisturising lotion with strong skin barrier support thanks to the addition of Pro Vitamin D, and “Hydra Aqua Intensive Cream” is a rich moisturising sleeping mask that contains the same star ingredients of the essence of the line.

Iope – UV Shield Essential Sun Protector SPF 50+/PA++++

Iope - UV Shield Essential Sun Protector SPF 50+ PA++++
Iope - UV Shield Essential Sun Protector SPF 50+ PA++++

Iope, a brand that offers highly-functional cosmetic products based on research, launched “UV Shield Essential Sun Protector“, a sunscreen that effectively protects skin from multiple external aggressors.

“UV Shield Essential Sun Protector” was formulated using Skin Shield™, a technology that protects skin from UVA, UVB, blue light and fine dust responsible for skin aging. It also contains vitamin E and ferulic acid to provide skin with antioxidant protection.

Most importantly, the product features “Post-On”, a patented ingredient developed by Amorepacific that prevents fine dust from sticking to the surface of the skin, preserving skin’s softness.

“UV Shield Essential Sun Protector” should be used at the last step of skincare and boasts a lightweight formula with no stickiness that feels smooth and refreshing on the skin.

The History of Whoo – Bichup Jasaeng Self-Generating Anti-Aging Essence [3rd Generation]

The History of Whoo - Bichup Jasaeng Self-Generating Anti-Aging Essence 3rd Generation
The History of Whoo - Bichup Jasaeng Self-Generating Anti-Aging Essence 3rd Generation

LG Household & Health Care announced the launch of the 3rd generation “Bichup Jasaeng Self-Generating Anti-Aging Essence” from History of Whoo, a new reformulation featuring improved ingredients and exclusive technology.

The essence has been a steady best-seller for a long time, ranking first in the anti-aging essence category for over 10 years (source: Kantar Consumer Panel 2011-2020). The 3rd generation is an upgraded reformulation of the 2nd generation Bichup Jasaeng Essence launched in 2016, and features improved ingredients, technology and design.

The main feature of the 3rd Generation Bichup Jasaeng Essence is that it contains “Jaha Bichup Complex™”, which includes 10 times the amount of Cho Jahabidan, the main ingredient of the previous version of the essence. The efficacy of the ingredient was proven through the analysis of 20,000,000 studies obtained using data mining technology. It was shown that the application of the product improves skin barrier damage after just 3 days of use (source: Ellead, test on 32 women aged 20-61 years).

A representative of the Whoo Research Institute of Oriental Medicine stated: “Using the advanced technology we developed for 15 years, we created a product that doesn’t simply target the most visible signs of aging, but also addresses the early signs of premature aging. Compared to the previous version, it provides faster and stronger anti-aging properties to restore the skin’s natural strength weakened by external aggressors and aging.” 

Hanyul – Pure Artemisia 1989 Edition

Hanyul - Pure Artemisia 1989 Edition

Hanyul launched “Pure Artemisia 1989 Edition“, a limited edition that embodies the long history of research on mugwort carried by Pacific Chemical, the former name of Amorepacific.

The limited edition includes the most popular products of Hanyul’s Pure Artemisia line (“Pure Artemisia Watery Calming Cream” and “Pure Artemisia Calming Water Ampule Serum“), along with a new product called “Pure Artemisia Calming Water Cream Soap“. The limited edition features an exclusive retro style packaging designed in collaboration with Inhyuk Jo, an illustrator renowned for its Newtro aesthetic.

The line’s most representative product, “Pure Artemisia Calming Water Cream Soap” is a modern interpretation of the philosophy that led Amorepacific to start their research on mugwort in 1989. Amorepacific has been conducting researches on the effectiveness and properties of native Korean plants for over 30 years. After proving the skincare benefits of mugwort essential oil in 1990, Amorepacific launched “Lido Mugwort Soap”, the first cosmetic product made using mugwort.

Hanyul - Pure Artemisia Watery Calming Cream 1989 Edition

Pure Artemisia Watery Calming Cream

Hanyul - Pure Artemisia Calming Water Ampule Serum 1989 Edition

Pure Artemisia Calming Water Ampule Serum

Hanyul - Pure Artemisia Calming Water Cream Soap 1989 Edition

Pure Artemisia Calming Water Cream Soap

Discover more new K-Beauty.

Source: Press releases
Translation: © 2021 Odile Monod

2 months ago
View on Instagram |
5/5
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