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The Monodist by Odile Monod

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The History of Whoo: Complete Guide To The Cult Luxury Korean Skincare Brand
25 Jun 2022
News, Videos

Video: The History of Whoo – Complete Guide To The Cult Luxury Korean Skincare Brand

A complete introduction to the cult Korean anti-aging skincare brand The History of Whoo and their product lines.

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Odile Monod

Odile Monod

Art Director working in beauty.
🇮🇹 🇬🇧 🇰🇷

I've been researching the Korean Beauty Industry for over a decade, and on my social channels I translate and make informative content on Korean Beauty trends and history.

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A look at the new Etude House sunscreens in the aftermath of the Korean sunscreen controversy from last year.
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(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
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(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
11 months ago
View on Instagram |
1/4
🇬🇧 (🇮🇹 nei commenti) Raise your hand if you ever read an online comment that sounded something like: "I always get sunburn whenever I wear an Asian sunscreen outside, these sunscreens are a scam!" When Asian beauty started to gain popularity outside of Asia, many people fell head over heels for the lightweight, comfortable formulas of Asian sunscreens... but not many seem to know about the difference between outdoors sunscreens and daily sunscreens in Asian beauty. This distinction actually exists in Western sunscreens as well, but it's more widespread in Asian beauty because of the characteristics of its market. Despite what you might perceive from looking at the online skincare community, the average Western consumer only wears sunscreen when they go to the beach, hence the vast majority of sunscreens available in the West are already designed for outdoor use. However, in many Asian countries wearing sunscreen everyday is nothing out of the ordinary and this led to a high demand for lightweight sunscreen formulas that could be worn comfortably on a daily basis, mostly in an indoor setting (going to the office, running errands around town etc). Usually, these sunscreens don’t have a high adhesion to the skin and wear off easily when they’re exposed to high temperatures, sweat or water. So if you're looking for a sunscreen suitable for that use, you'd better look for an 'outdoor sunscreen'. 'Outdoor sunscreens' are highly-resistant sunscreens that are designed to provide strong UV protection even in extreme conditions, including strong sunlight or intensive sport activity. In my latest video I talk about how to recognise an outdoor sunscreen from a daily sunscreen and I also share with you my favourite Korean sunscreens for both categories.  And for lovers of mineral sunscreens, don't worry I didn't forget about you! A new video on my favourite Korean mineral sunscreen is coming to your screens at the beginning of next week so watch this space! [link in bio] #koreanskincare #rasianbeauty #sunscreens #abcommunity #skincarecoreana #cosmeticacoreana #선크림추천 #톤업크림 #선크림 #올리브영 #올리브영추천
🇬🇧 (🇮🇹 nei commenti) Raise your hand if you ever read an online comment that sounded something like: "I always get sunburn whenever I wear an Asian sunscreen outside, these sunscreens are a scam!" When Asian beauty started to gain popularity outside of Asia, many people fell head over heels for the lightweight, comfortable formulas of Asian sunscreens... but not many seem to know about the difference between outdoors sunscreens and daily sunscreens in Asian beauty. This distinction actually exists in Western sunscreens as well, but it's more widespread in Asian beauty because of the characteristics of its market. Despite what you might perceive from looking at the online skincare community, the average Western consumer only wears sunscreen when they go to the beach, hence the vast majority of sunscreens available in the West are already designed for outdoor use. However, in many Asian countries wearing sunscreen everyday is nothing out of the ordinary and this led to a high demand for lightweight sunscreen formulas that could be worn comfortably on a daily basis, mostly in an indoor setting (going to the office, running errands around town etc). Usually, these sunscreens don’t have a high adhesion to the skin and wear off easily when they’re exposed to high temperatures, sweat or water. So if you're looking for a sunscreen suitable for that use, you'd better look for an 'outdoor sunscreen'. 'Outdoor sunscreens' are highly-resistant sunscreens that are designed to provide strong UV protection even in extreme conditions, including strong sunlight or intensive sport activity. In my latest video I talk about how to recognise an outdoor sunscreen from a daily sunscreen and I also share with you my favourite Korean sunscreens for both categories.  And for lovers of mineral sunscreens, don't worry I didn't forget about you! A new video on my favourite Korean mineral sunscreen is coming to your screens at the beginning of next week so watch this space! [link in bio] #koreanskincare #rasianbeauty #sunscreens #abcommunity #skincarecoreana #cosmeticacoreana #선크림추천 #톤업크림 #선크림 #올리브영 #올리브영추천
odilemonod
odilemonod
•
Follow
🇬🇧 (🇮🇹 nei commenti) Raise your hand if you ever read an online comment that sounded something like: "I always get sunburn whenever I wear an Asian sunscreen outside, these sunscreens are a scam!" When Asian beauty started to gain popularity outside of Asia, many people fell head over heels for the lightweight, comfortable formulas of Asian sunscreens... but not many seem to know about the difference between outdoors sunscreens and daily sunscreens in Asian beauty. This distinction actually exists in Western sunscreens as well, but it's more widespread in Asian beauty because of the characteristics of its market. Despite what you might perceive from looking at the online skincare community, the average Western consumer only wears sunscreen when they go to the beach, hence the vast majority of sunscreens available in the West are already designed for outdoor use. However, in many Asian countries wearing sunscreen everyday is nothing out of the ordinary and this led to a high demand for lightweight sunscreen formulas that could be worn comfortably on a daily basis, mostly in an indoor setting (going to the office, running errands around town etc). Usually, these sunscreens don’t have a high adhesion to the skin and wear off easily when they’re exposed to high temperatures, sweat or water. So if you're looking for a sunscreen suitable for that use, you'd better look for an 'outdoor sunscreen'. 'Outdoor sunscreens' are highly-resistant sunscreens that are designed to provide strong UV protection even in extreme conditions, including strong sunlight or intensive sport activity. In my latest video I talk about how to recognise an outdoor sunscreen from a daily sunscreen and I also share with you my favourite Korean sunscreens for both categories.  And for lovers of mineral sunscreens, don't worry I didn't forget about you! A new video on my favourite Korean mineral sunscreen is coming to your screens at the beginning of next week so watch this space! [link in bio] #koreanskincare #rasianbeauty #sunscreens #abcommunity #skincarecoreana #cosmeticacoreana #선크림추천 #톤업크림 #선크림 #올리브영 #올리브영추천
1 year ago
View on Instagram |
2/4
🇬🇧 (🇮🇹 nei commenti) As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go? But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use. 💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use! 💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs. ✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost. 🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day. [Link to the products in bio] #토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
🇬🇧 (🇮🇹 nei commenti) As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go? But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use. 💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use! 💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs. ✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost. 🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day. [Link to the products in bio] #토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
🇬🇧 (🇮🇹 nei commenti) As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go? But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use. 💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use! 💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs. ✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost. 🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day. [Link to the products in bio] #토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
🇬🇧 (🇮🇹 nei commenti) As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go? But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use. 💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use! 💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs. ✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost. 🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day. [Link to the products in bio] #토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
🇬🇧 (🇮🇹 nei commenti) As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go? But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use. 💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use! 💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs. ✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost. 🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day. [Link to the products in bio] #토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
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🇬🇧 (🇮🇹 nei commenti) As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go? But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use. 💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use! 💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs. ✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost. 🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day. [Link to the products in bio] #토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
1 year ago
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3/4
🇬🇧 (🇮🇹 nei commenti) Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? I bet you can't. One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging. Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". So what's the point of talking about "different concentrations"? Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content. A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. #rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
🇬🇧 (🇮🇹 nei commenti) Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? I bet you can't. One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging. Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". So what's the point of talking about "different concentrations"? Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content. A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. #rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
🇬🇧 (🇮🇹 nei commenti) Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? I bet you can't. One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging. Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". So what's the point of talking about "different concentrations"? Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content. A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. #rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
🇬🇧 (🇮🇹 nei commenti) Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? I bet you can't. One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging. Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". So what's the point of talking about "different concentrations"? Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content. A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. #rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
🇬🇧 (🇮🇹 nei commenti) Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? I bet you can't. One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging. Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". So what's the point of talking about "different concentrations"? Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content. A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. #rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
odilemonod
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🇬🇧 (🇮🇹 nei commenti) Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? I bet you can't. One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging. Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". So what's the point of talking about "different concentrations"? Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content. A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. #rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
1 year ago
View on Instagram |
4/4

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(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
odilemonod
odilemonod
•
Follow
(🇮🇹 nei commenti) #ad #광고 It’s said that Hwang Jin-yi, a young courtesan of the Joseon Dynasty renowned for her exceptional beauty, used red ginseng to take care of her skin. According to old folk stories, she used to wash her face using ginseng-boiled water twice a day and bathed in a decoction of ginseng leaves multiple times a week to preserve her clear and bright complexion. These anecdotes, along with many historical records of the time, are testimony of the power of Red Ginseng, the most ancient anti-aging ingredient found in Korean beauty. Red Ginseng is a plant with exceptional adaptogenic properties that has been used as a traditional herbal medicine for many centuries in Asia. Korean Red Ginseng, in particular, became known internationally as the best quality ginseng in the world. This is mainly due to the particular geographical characteristics of the Korean peninsula that constitute the ideal growing environment for the ginseng plant. But not all ginseng is made equal: to protect the reputation of Korean Red Ginseng against low-quality counterfeits, the Korean government instituted a monopoly on ginseng in 1899 that lasted until 1996. Today I take you through the history of Donginbi, a beauty brand that embodies the expertise and quality of Cheong Kwan Jang, the former state monopoly on ginseng and an international symbol of state-of-the-art ginseng. Swipe until the end to uncover a special surprise in partnership with @donginbiusa #donginbi #koreanskincare #antiagingskincare #abcommunity #koreanbeauty #cosmeticacoreana #skincarecoreana #스킨케어 #피부관리 #동인비 #안티에이징
11 months ago
View on Instagram |
1/5
🇬🇧 (🇮🇹 nei commenti) Raise your hand if you ever read an online comment that sounded something like: "I always get sunburn whenever I wear an Asian sunscreen outside, these sunscreens are a scam!" When Asian beauty started to gain popularity outside of Asia, many people fell head over heels for the lightweight, comfortable formulas of Asian sunscreens... but not many seem to know about the difference between outdoors sunscreens and daily sunscreens in Asian beauty. This distinction actually exists in Western sunscreens as well, but it's more widespread in Asian beauty because of the characteristics of its market. Despite what you might perceive from looking at the online skincare community, the average Western consumer only wears sunscreen when they go to the beach, hence the vast majority of sunscreens available in the West are already designed for outdoor use. However, in many Asian countries wearing sunscreen everyday is nothing out of the ordinary and this led to a high demand for lightweight sunscreen formulas that could be worn comfortably on a daily basis, mostly in an indoor setting (going to the office, running errands around town etc). Usually, these sunscreens don’t have a high adhesion to the skin and wear off easily when they’re exposed to high temperatures, sweat or water. So if you're looking for a sunscreen suitable for that use, you'd better look for an 'outdoor sunscreen'. 'Outdoor sunscreens' are highly-resistant sunscreens that are designed to provide strong UV protection even in extreme conditions, including strong sunlight or intensive sport activity. In my latest video I talk about how to recognise an outdoor sunscreen from a daily sunscreen and I also share with you my favourite Korean sunscreens for both categories.  And for lovers of mineral sunscreens, don't worry I didn't forget about you! A new video on my favourite Korean mineral sunscreen is coming to your screens at the beginning of next week so watch this space! [link in bio] #koreanskincare #rasianbeauty #sunscreens #abcommunity #skincarecoreana #cosmeticacoreana #선크림추천 #톤업크림 #선크림 #올리브영 #올리브영추천
🇬🇧 (🇮🇹 nei commenti) Raise your hand if you ever read an online comment that sounded something like: "I always get sunburn whenever I wear an Asian sunscreen outside, these sunscreens are a scam!" When Asian beauty started to gain popularity outside of Asia, many people fell head over heels for the lightweight, comfortable formulas of Asian sunscreens... but not many seem to know about the difference between outdoors sunscreens and daily sunscreens in Asian beauty. This distinction actually exists in Western sunscreens as well, but it's more widespread in Asian beauty because of the characteristics of its market. Despite what you might perceive from looking at the online skincare community, the average Western consumer only wears sunscreen when they go to the beach, hence the vast majority of sunscreens available in the West are already designed for outdoor use. However, in many Asian countries wearing sunscreen everyday is nothing out of the ordinary and this led to a high demand for lightweight sunscreen formulas that could be worn comfortably on a daily basis, mostly in an indoor setting (going to the office, running errands around town etc). Usually, these sunscreens don’t have a high adhesion to the skin and wear off easily when they’re exposed to high temperatures, sweat or water. So if you're looking for a sunscreen suitable for that use, you'd better look for an 'outdoor sunscreen'. 'Outdoor sunscreens' are highly-resistant sunscreens that are designed to provide strong UV protection even in extreme conditions, including strong sunlight or intensive sport activity. In my latest video I talk about how to recognise an outdoor sunscreen from a daily sunscreen and I also share with you my favourite Korean sunscreens for both categories.  And for lovers of mineral sunscreens, don't worry I didn't forget about you! A new video on my favourite Korean mineral sunscreen is coming to your screens at the beginning of next week so watch this space! [link in bio] #koreanskincare #rasianbeauty #sunscreens #abcommunity #skincarecoreana #cosmeticacoreana #선크림추천 #톤업크림 #선크림 #올리브영 #올리브영추천
odilemonod
odilemonod
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🇬🇧 (🇮🇹 nei commenti) Raise your hand if you ever read an online comment that sounded something like: "I always get sunburn whenever I wear an Asian sunscreen outside, these sunscreens are a scam!" When Asian beauty started to gain popularity outside of Asia, many people fell head over heels for the lightweight, comfortable formulas of Asian sunscreens... but not many seem to know about the difference between outdoors sunscreens and daily sunscreens in Asian beauty. This distinction actually exists in Western sunscreens as well, but it's more widespread in Asian beauty because of the characteristics of its market. Despite what you might perceive from looking at the online skincare community, the average Western consumer only wears sunscreen when they go to the beach, hence the vast majority of sunscreens available in the West are already designed for outdoor use. However, in many Asian countries wearing sunscreen everyday is nothing out of the ordinary and this led to a high demand for lightweight sunscreen formulas that could be worn comfortably on a daily basis, mostly in an indoor setting (going to the office, running errands around town etc). Usually, these sunscreens don’t have a high adhesion to the skin and wear off easily when they’re exposed to high temperatures, sweat or water. So if you're looking for a sunscreen suitable for that use, you'd better look for an 'outdoor sunscreen'. 'Outdoor sunscreens' are highly-resistant sunscreens that are designed to provide strong UV protection even in extreme conditions, including strong sunlight or intensive sport activity. In my latest video I talk about how to recognise an outdoor sunscreen from a daily sunscreen and I also share with you my favourite Korean sunscreens for both categories.  And for lovers of mineral sunscreens, don't worry I didn't forget about you! A new video on my favourite Korean mineral sunscreen is coming to your screens at the beginning of next week so watch this space! [link in bio] #koreanskincare #rasianbeauty #sunscreens #abcommunity #skincarecoreana #cosmeticacoreana #선크림추천 #톤업크림 #선크림 #올리브영 #올리브영추천
1 year ago
View on Instagram |
2/5
🇬🇧 (🇮🇹 nei commenti) As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go? But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use. 💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use! 💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs. ✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost. 🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day. [Link to the products in bio] #토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
🇬🇧 (🇮🇹 nei commenti) As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go? But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use. 💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use! 💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs. ✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost. 🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day. [Link to the products in bio] #토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
🇬🇧 (🇮🇹 nei commenti) As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go? But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use. 💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use! 💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs. ✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost. 🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day. [Link to the products in bio] #토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
🇬🇧 (🇮🇹 nei commenti) As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go? But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use. 💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use! 💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs. ✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost. 🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day. [Link to the products in bio] #토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
🇬🇧 (🇮🇹 nei commenti) As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go? But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use. 💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use! 💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs. ✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost. 🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day. [Link to the products in bio] #토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
odilemonod
odilemonod
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🇬🇧 (🇮🇹 nei commenti) As I'm sure you noticed, facial pads became a huge phenomenon in Korean beauty over the last couple of years. While facial pads have always been available in Korea, this sudden popularity seems directly linked to the pandemic and the increasing numbers of skin concerns related to mask-wearing. Let's say you had to wear a face mask for 8 consecutive hours every day because your job, wouldn't it be nice to have a quick (and hypoallergenic) targeted treatment to soothe your skin anywhere on the go? But not all facial pads are made equal. While some types of pads can be a great addition to a daily skincare routine, not every facial pad is suitable for daily use. 💧 Cleansing Pads. Unlike makeup wipes, these are soft cotton pads soaked in a face cleanser and they should be used only when you can't cleanse your face at home. These are the only pads that leave a residue that should be washed off after use! 💥 Peeling Pads. Exfoliating pads that should be used in place of a regular exfoliant or scrub. Even if you have very resistant skin, exfoliating your skin every day is never a great idea (despite what some brands claim...), so use them sparingly according to your skin's needs. ✨Toner pads. Pads that can be used daily to replace your toner for an extra hydration boost. 🌸 Mask pads. Mini-sized sheet masks that can be used to target problematic areas. You can use them after cleansing or even as a quick pick-me-up during the day. [Link to the products in bio] #토너패드 #패드 #스킨케어 #피부진정 #뷰스타그램 #kbeautyaddict #koreanbeauty #koreanskincare #cosmeticacoreana #skincarecoreana
1 year ago
View on Instagram |
3/5
🇬🇧 (🇮🇹 nei commenti) Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? I bet you can't. One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging. Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". So what's the point of talking about "different concentrations"? Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content. A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. #rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
🇬🇧 (🇮🇹 nei commenti) Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? I bet you can't. One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging. Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". So what's the point of talking about "different concentrations"? Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content. A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. #rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
🇬🇧 (🇮🇹 nei commenti) Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? I bet you can't. One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging. Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". So what's the point of talking about "different concentrations"? Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content. A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. #rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
🇬🇧 (🇮🇹 nei commenti) Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? I bet you can't. One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging. Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". So what's the point of talking about "different concentrations"? Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content. A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. #rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
🇬🇧 (🇮🇹 nei commenti) Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? I bet you can't. One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging. Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". So what's the point of talking about "different concentrations"? Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content. A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. #rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
odilemonod
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🇬🇧 (🇮🇹 nei commenti) Can you tell which of these textures belong to a serum, which ones are essences and which ones are ampoules? I bet you can't. One of the (many) reasons why I'm so vocally against the myth of the "10 Step Korean Skincare Routine" is that it’s based on the premise that there's a standard for product nomenclature, when actually that is not the case. Companies decide to call a product "essence" / "serum" / "ampoule" etc according to how they would like customers to perceive the product. In other words: a name is just another advertising tool we advertisers use to make you interested in a product, just like a fancy packaging. Some websites will tell you that serums are usually more "concentrated" than essences, but that is a very ambiguous statement. Two different products might be labelled as "100% XYZ Plant Extract" but since you can't possibly know how much water goes into an extract, one product could be made of 98% water, while the other could be made of 80% water and still be labelled the same way. Likewise, a more viscous texture is not necessarily a sign of a "higher concentration". So what's the point of talking about "different concentrations"? Unlike what some foreign K-Beauty retailers claim, essences, serums and ampoules are considered equivalent products in Korea: liquid skincare treatments created to target a specific skin concern. This is why on the vast majority of beauty online shops in Korea, you will see these products in the same category (slide 3). Incidentally, this also means that you don't ~need~ to use all these products, just find a product with a formula and a texture you like and run with it! If you want to use multiple of these products, just remember to start from the one with the highest water content. A bonus trivia on this topic: did you know that @sulwhasoo.official 's iconic "First Care Activating Serum" is actually marketed as an essence in Korea? The brand decided to adopt the English name "Serum" because at the time the concept of "essence" was still new to the foreign audience. #rasianbeauty #kbeautyaddict #abcommunity #koreancosmetics #cosmeticacoreana #cosmeticicoreani #skincarecorea
1 year ago
View on Instagram |
4/5
🇬🇧 (🇮🇹 nei commenti) You probably heard of "probiotic skincare" and how it has recently taken #kbeauty by storm, but not many people know that probiotic skincare is more than just a temporary fad in Korea. South Korea is arguably the country that is currently investing the most in research involving the skin microbiome (a beneficial ecosystem of microorganisms inhabiting the skin) and the topical application of (inactivated) probiotics. A Korean cosmetic manufacturer called Cosmax (@cosmax_people) in particular, made the headlines around the world for their outstanding work around the skin microbiome that opened the door for a new approach to skincare. After being the first in the world to discover a link between the skin microbiome and the process of skin aging, in a study titled "Spermidine-induced recovery of human dermal structure and barrier function by skin microbiome", last month the manufacturer opened the world's first "Microbiome Platform Research Centre" with two goals in mind: ▪ Map the skin microbial genome of the human population according to country and race ▪ Use artificial intelligence to analyse this data and create custom cosmetics You can see their work in action in the new Red Blemish Cica Soothing Cream developed for @dr.g_official. Compared to their bestselling "Red Blemish Clear Soothing Cream" (another Cosmax formula), this cream was especially created to support skin barrier function based on Cosmax's research on the skin microbiome. The star ingredient of the product is “Centella Biome”, a patented biome culture jointly developed by Dr.G and Cosmax using Centella Asiatica from Jeju Island. Although it's too early for me to tell you about the long term results of the product, I must say I was truly impressed by the improved soothing properties of the formula. The cream contains 5x the amount of Dr.G's signature 5-Cica Complex compared to their standard Clear Soothing Cream and I could immediately tell from the first application, because this cream relives redness in the blink of an eye and I mean it. [I won the product through a competition of their Korean website] #닥터지 #닥터지체험단 #닥터지레드블레미쉬 #레드블레미쉬시카수딩크림 #병풀바이옴수분크림 #수분크림
🇬🇧 (🇮🇹 nei commenti) You probably heard of "probiotic skincare" and how it has recently taken #kbeauty by storm, but not many people know that probiotic skincare is more than just a temporary fad in Korea. South Korea is arguably the country that is currently investing the most in research involving the skin microbiome (a beneficial ecosystem of microorganisms inhabiting the skin) and the topical application of (inactivated) probiotics. A Korean cosmetic manufacturer called Cosmax (@cosmax_people) in particular, made the headlines around the world for their outstanding work around the skin microbiome that opened the door for a new approach to skincare. After being the first in the world to discover a link between the skin microbiome and the process of skin aging, in a study titled "Spermidine-induced recovery of human dermal structure and barrier function by skin microbiome", last month the manufacturer opened the world's first "Microbiome Platform Research Centre" with two goals in mind: ▪ Map the skin microbial genome of the human population according to country and race ▪ Use artificial intelligence to analyse this data and create custom cosmetics You can see their work in action in the new Red Blemish Cica Soothing Cream developed for @dr.g_official. Compared to their bestselling "Red Blemish Clear Soothing Cream" (another Cosmax formula), this cream was especially created to support skin barrier function based on Cosmax's research on the skin microbiome. The star ingredient of the product is “Centella Biome”, a patented biome culture jointly developed by Dr.G and Cosmax using Centella Asiatica from Jeju Island. Although it's too early for me to tell you about the long term results of the product, I must say I was truly impressed by the improved soothing properties of the formula. The cream contains 5x the amount of Dr.G's signature 5-Cica Complex compared to their standard Clear Soothing Cream and I could immediately tell from the first application, because this cream relives redness in the blink of an eye and I mean it. [I won the product through a competition of their Korean website] #닥터지 #닥터지체험단 #닥터지레드블레미쉬 #레드블레미쉬시카수딩크림 #병풀바이옴수분크림 #수분크림
odilemonod
odilemonod
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🇬🇧 (🇮🇹 nei commenti) You probably heard of "probiotic skincare" and how it has recently taken #kbeauty by storm, but not many people know that probiotic skincare is more than just a temporary fad in Korea. South Korea is arguably the country that is currently investing the most in research involving the skin microbiome (a beneficial ecosystem of microorganisms inhabiting the skin) and the topical application of (inactivated) probiotics. A Korean cosmetic manufacturer called Cosmax (@cosmax_people) in particular, made the headlines around the world for their outstanding work around the skin microbiome that opened the door for a new approach to skincare. After being the first in the world to discover a link between the skin microbiome and the process of skin aging, in a study titled "Spermidine-induced recovery of human dermal structure and barrier function by skin microbiome", last month the manufacturer opened the world's first "Microbiome Platform Research Centre" with two goals in mind: ▪ Map the skin microbial genome of the human population according to country and race ▪ Use artificial intelligence to analyse this data and create custom cosmetics You can see their work in action in the new Red Blemish Cica Soothing Cream developed for @dr.g_official. Compared to their bestselling "Red Blemish Clear Soothing Cream" (another Cosmax formula), this cream was especially created to support skin barrier function based on Cosmax's research on the skin microbiome. The star ingredient of the product is “Centella Biome”, a patented biome culture jointly developed by Dr.G and Cosmax using Centella Asiatica from Jeju Island. Although it's too early for me to tell you about the long term results of the product, I must say I was truly impressed by the improved soothing properties of the formula. The cream contains 5x the amount of Dr.G's signature 5-Cica Complex compared to their standard Clear Soothing Cream and I could immediately tell from the first application, because this cream relives redness in the blink of an eye and I mean it. [I won the product through a competition of their Korean website] #닥터지 #닥터지체험단 #닥터지레드블레미쉬 #레드블레미쉬시카수딩크림 #병풀바이옴수분크림 #수분크림
1 year ago
View on Instagram |
5/5
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