About

My name is Odile Monod and I’m an art director with an extensive background working for internationally renowned beauty conglomerates across Europe and Asia.

My love for Korean beauty started over a decade ago. At the time there was little information on K-beauty available for English audiences and this inspired me to take up Korean as a second language so I could have a better understanding of the industry, the practices and the culture behind Korean beauty.

I’m based in South Korea and my long standing passion for Korean beauty led me to create The Monodist, a project where I share my expertise and professional knowledge of the Korean Beauty industry with people that want to learn how to navigate the complex world of K-Beauty.

Why The Monodist

Since I experienced first-hand the difficulty of finding reliable and in-depth information on Korean Beauty, I decided to start The Monodist with the mission of providing professional insights on the Korean Beauty industry.

My daily job involves curating the brand image of a beauty company across multiple channels (digital platforms, social media, TV ads, events etc) and I specialise in producing localised content for the Asian Pacific market, China and South Korea being the main markets I work with.

As part of my role, I receive regular training on marketing trends, regulations, technologies, R&D and the likes. On my channels I use this professional knowledge and expertise to make informative content on the Korean beauty industry, including: why certain trends emerged in Korea, what are the driving forces behind the development of some products, what’s the sociological contexts in which Korean Beauty evolved and so on.

Instead of generic product reviews, I want to offer an exploration of Korean Beauty’s history, innovations, technology and trends because I fully believe in the potential of the industry and I want more foreigners to look at Korean Beauty in a different light, beyond lengthy routines, temporary fads and gimmicky products.

For questions about this blog, get in touch at mrs.odile.monod@gmail.com
[You can write in either English, Italian, Korean or French]

I worked with

Korean MCST (Ministry of Culture, Sports and Tourism)
Korean MSS (Ministry of SMEs and Startups)
CJ Group
Olive Young Global
Donginbi
Amorepacific
KBS (Korean Broadcasting System)
etc

For details, please send an official inquiry.

Disclaimer

I work in marketing and advertising, and while I do receive regular professional training from cosmetic manufacturers and formulators as part of my job, I’m not a medical professional nor a dermatologist. Ingredients and products that work wonders for me, might not suit your skin and might even cause irritation.

Skin type, environment, diet and lifestyle are just a few factors that determine how your skin reacts to certain products. If you’re unsure whether or not a certain product will work for you, please speak to your doctor.

Affiliate Links

This blog uses a combination of affiliate and non-affiliate links. If you make a purchase through one of my affiliate links, I will earn a small commission. The commission is paid by third party companies and does not affect the price you pay for the item. Commissions help fund the hosting fees and the content production of the Monodist.

Comment Policy

I welcome relevant and respectful comments on my blog posts. Comments which do not meet these standards may be removed.

I will not tolerate any form of spam, harassment or abuse.