Guides

Video: 100 years of Korean Beauty – the birth of modern Korean Beauty Standards

Discover how Korean Beauty moved away from the ancient confucian values of simplicity and purity, to embrace new modern ideals.

Korean Skin Care Products for Anti Aging The Secrets of Korean Ginseng

19 Jul 2020

Ingredient Focus, Korean Traditional Medicine, Videos

Video: Korean Skin Care Products for Anti Aging: The Secrets of Korean Ginseng

What are the best Korean Skin Care Products For Anti Aging? Here's how to tell the difference between a truly anti-aging product and an overpriced sham 😂.

How to find your ACCURATE Skin Type (according to Korean dermatologists)

04 Jul 2020

Guides, Videos

Video: How to know your skin type according to Korean dermatologists (ACCURATE test)

How can you find your accurate skin type? Forget about dry skin, oily skin or combination skin: it's time to get technical.

Best Korean Vitamin C Serum : How to choose a vitamin C serum

20 Jun 2020

Ingredient Focus, Videos

Video: Best Korean Vitamin C Serum

Recently you might have noticed an influx of Vitamin C serums flooding the Korean beauty market. But how do you pick the best vitamin c serum for your skin?

4 Ancient Korean Beauty Secrets for glowing skin

24 Apr 2020

History of Korean Beauty, Videos

Video: 4 Ancient Korean Beauty Secrets for glowing skin

From rice water to mugwort facials, discover 4 ancient Korean Beauty Secrets that we can still bring into our beauty regimes.

Korean Beauty Trends from the 90s that are back in style

27 Mar 2020

Guides, History of Korean Beauty, Videos

Video: Korean Beauty Trends from the 90s that are back in style

From dark lips to the ‘strong sister’ look, here are the top 5 Korean Beauty trends from the 1990s that are currently making a comeback.

05 Dec 2019

Industry News, Ingredient Focus, Translations

Korean probiotic skincare 101

Following my video on probiotic skincare, I wrote a detailed guide to help you navigate the fascinating world of Korean probiotic skincare.

18 Nov 2019

Guides, Korean Beauty Vocabulary

Korean Beauty Vocabulary Part 1: Product Types

Here's some useful Korean beauty vocabulary that will help you navigate Korean beauty aisles and online shops. In this first part I cover beauty products.