Why The Monodist

The Monodist, founded by Odile Monod, is dedicated to sharing in-depth and professional insights into the Korean beauty industry, from regulatory trends and ingredient innovation to consumer behaviour and product development.

Having personally experienced the struggle of finding trustworthy information, Odile Monod felt compelled to create an independent platform that offers professional insights into the Korean beauty industry.

Odile Monod is a senior art director and beauty marketer with over 15 years of experience working across global beauty conglomerates in Europe and Asia. In her current role, she is responsible for curating the brand image of a European beauty company in the Asian market, overseeing promotional campaigns across diverse platforms including traditional media, digital, and events. Her specialisation lies in helping foreign companies create localised content for the Asia-Pacific market, with a strong focus on South Korea and China.

As part of her job, she receives regular training on Korean marketing trends, regulations, technologies, R&D, and more. By leveraging this extensive knowledge and professional expertise, she is able to provide in-depth insights on the Korean beauty industry to her audience.

Rather than simply providing generic product reviews, The Monodist examines the history, innovations, technology, and trends that have shaped the Korean beauty industry. The goal is to encourage foreign audiences to view Korean beauty through a different lens, focusing on its innovative power and ground-breaking products rather than lengthy routines or manufactured social media fads.

For inquiries about this website or her professional profile, contact Odile Monod at mrs.odile.monod@gmail.com.