Olive Young Awards

Olive Young is, without doubt, the most popular beauty and health retailer in South Korea. With a reported market share of over 80% (source), Olive Young represents the best source for understanding the habits and patterns of Korean beauty consumers.

Every year, the retailer holds the “Olive Young Awards”, an event that celebrates the top-selling products of that year. The Olive Young Awards are considered especially important in the Korean beauty industry because they capture real consumer preferences and market trends, not just what’s trending on social media.