The History of Whoo

Gong Jin Hyang Mi line

The History of Whoo – Gongjinhyang Mi line

The History of Whoo’s “Gong Jin Hyang Mi” (공진향:미), also spelled as “Gongjinhyang Mi”, is a premium make-up line with added skincare benefits. The products are inspired by Traditional Oriental Medicine remedies and beauty secrets.

Disclaimer: I personally translated the majority of facts and contents in this article from original Korean sources, so I kindly ask you to credit my work if you’re planning to use any of the information included in this guide.

Many concepts mentioned in this guide are based on Oriental Medicine principles, for a better understanding please refer to the introduction to Traditional Korean Medicine on this website. It’s important to stress out that there is no correspondence between Oriental Medicine organs and Western anatomy so capitalised names in this article shouldn’t be interpreted in the Western medical sense.

⬥ Recommended for:

  • Anyone who likes wearing make-up
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Products

Gongjinhyang Mi Luxury Luminous Powder

Gongjinhyang Mi Luxury Two Way Pact

Gongjinhyang Mi Color Pact

Gongjinhyang Mi Velvet Foundation Pact SPF35/PA++

Gongjinhyang Mi Velvet Powder Pact SPF30/PA++

Gongjinhyang Mi Luxury Golden Cushion SPF50+/PA+++

Gongjinhyang Mi Luxury Golden Base

Gongjinhyang Mi Luxury Cream Foundation SPF25/PA++

Gongjinhyang Mi Essential Primer Base

Gongjinhyang Mi Essential Skin CC SPF30/PA++

Gongjinhyang Mi Essential Foundation SPF30/PA++

Gongjinhyang Mi Essential Sun Base SPF50+/PA+++

Gongjinhyang Mi Luxury BB Cream SPF20/PA++

Gongjinhyang Mi Velvet Primer Base

Gongjinhyang Mi Velvet Foundation SPF30/PA++

Gongjinhyang Mi Eyebrow Pencil

Gongjinhyang Mi Velvet Lip Rouge

Gongjinhyang Mi Velvet Liquid Lip Rouge

Gongjinhyang Mi Luxury Lipstick

Gongjinhyang Mi Luxury Lip Rouge

Gongjinhyang Mi Glow Lip Balm

Gongjinhyang Mi Royal Lip Balm

Royal Essential Golden Lipcerin

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Shop the line

⬥ International retailers

⬥ South Korean retailers

Make sure to check out the Discount & Coupons page to access exclusive offers for major Korean skincare retailers.

Source: LG Household & Health Care unless otherwise stated.
Words, Visuals: © 2024 Odile Monod unless otherwise stated.
You may not reproduce the above translation for commercial purposes without the express written consent of the author.

Disclaimer: The list above may contain a combination of affiliate and non-affiliate links. If you make a purchase through one of our affiliate links, we will earn a small commission (paid by third party companies, not you). Commissions help fund the content production of the Monodist. For more information on our affiliate policy please refer to the About page. Some links may be missing because the item is not available outside of Korea at the moment.