
Olive Young Awards 2021
[Update: The post on the 2022 Olive Young Awards is now online]
Wondering what’s really trending in Korean beauty? Olive Young, the largest health and beauty retailer in Korea, reveals their bestsellers of 2021 in the latest installment of the “Olive Young Awards”.
Every year at the end of November, Olive Young shares the winners of the “Olive Young Awards“, an event that crowns the top-selling beauty products of the year. The results are based on the analysis of over 100 million purchase data collected between July 2020 and June 2021. Since the winners of the awards are based on actual purchase data, the Olive Young Awards are considered by industry experts as a realistic reflection of the latest trends in Korean beauty.
This year 70% of the winning products were cosmetics produced by small and medium-sized enterprises (SMEs), showing an increasing consumer preference for new, up-and-coming brands.

2021 OLIVE YOUNG AWARDS CEREMONY:
For the first time in two years, the ceremony for the Olive Young Awards will be held offline at the Dongdaemun Design Plaza (DDP) in Seoul from the 10th to the 12th of December in compliance with social distancing rules. The retailer announced that the theme of the event will be “Amusement Park” with thematic areas where the audience will be get the chance to learn about the winning products and new trends for the upcoming year. It was reported that tickets for the event sold out in less than 24 hours.
CATEGORIES:

CATEGORY: SKIN/TONER
CATEGORY: ESSENCE/SERUM
CATEGORY: CREAM
CATEGORY: FACE MASK
CATEGORY: SKIN PADS
CATEGORY: FACE CLEANSER
CATEGORY: SUN CARE

CATEGORY: MASCARA/EYELINER
CATEGORY: COLOUR MAKE-UP
CATEGORY: LIP MAKE-UP
CATEGORY: BASE MAKE-UP
CATEGORY: FRAGRANCE
CATEGORY: BEAUTY ACCESSORY

CATEGORY: BODY MOISTURISER
CATEGORY: HAND CREAM
CATEGORY: LIP CARE
CATEGORY: SHAMPOO
CATEGORY: HAIR CARE
CATEGORY: HAIR COLOURING
CATEGORY: MEN’S CARE

CATEGORY: SKIN PATCH / SPOT CARE
CATEGORY: WEIGHT LOSS
CATEGORY: HEALTH SUPPLEMENTS
CATEGORY: ORAL CARE
CATEGORY: FEMININE CARE

TREND 2021: CLEAN BEAUTY
TREND 2021: HEALTHY FOOD
TREND 2021: RISING STARS
Source: Olive Young
Translation: © 2021 Odile Monod
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