Korean Beauty Market News

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Olive Young launches “Olive Better” to target Korea’s growing wellness market
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From PDRN to mask cleansers: the biggest Korean beauty trends reported by Olive Young
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Rebranding gone wrong? Innisfree faces profit plunge and consumer backlash
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South Korea tops global rankings in hair loss cosmetic innovation
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Maybelline New York to exit South Korea as global beauty brands continue to withdraw
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CJ Olive Young launches US subsidiary and plans first offline store to boost Korean beauty in America