Powder Room (파우더룸), the oldest online community on cosmetics in South Korea, announced the winners of the 2022 Powder Room Beauty Awards.
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What is Powder Room?
Powder Room (파우더룸) is known as the oldest online community on cosmetics in South Korea. The platform started in 2003 as a fan café on the Korean search engine Naver and it’s still active to this day
Over the years, it has evolved into a community of over 190 million members who share similar interests. Powder Room users can choose to browse and contribute to topics such as daily life, beauty, cosmetics, shopping, fashion, and food.
This makes Powder Room one of the oldest and most well-regarded online places for expert advice, tips, and hacks on all things beauty in South Korea. Even though it has been present for almost 20 years, it has remained an intimate and safe space for users. Besides browsing and scrolling through daily news and the ranking sections of the app, Powder Room has dedicated sections on shopping, fashion, food, and daily life.
In 2013, the company launched a dedicated app, giving fans a place to instantly get the latest news, watch tips and tricks and share personal reviews or articles. This made finding and trying new products so much easier, and gave beauty aficionados a place where to share their beauty routines and methods, along with the latest trends. This mix of fan-based and brand-led content helps strike the ideal balance between highlighting big names as well as beauty newcomers.
The 2022 Powder Room Beauty Awards:
Powder Room decided to tap into all that beauty wisdom by creating their very beauty awards, which shine a light on the best of K-Beauty. Every six months, members of Powder Room can vote for their beauty must-haves. Winning one of these awards gives any brand an advantage as it reflects how beauty-savvy Koreans feel about their products. Most votes are taken from beauty consumers with only 10% coming from influencers and professional editors. This means the winners truly have been tried and tested by their harshest critics – fans who use the products every day.
2022 Powder Room Beauty Awards Winner List:
best toner pads:
best face oil:
best blemish care:
best pore care:
best wrinkle care:
best eye care:
best tone-up make-up base / primer:
best cushion foundation:
best lip tint:
best lip balm/ lip oil:
Sampar – Addict French Lip Oil
Nivea – Lip Oil
best eyebrow product:
Benefit Cosmetics – Always Ready Brow Pencil
Maybelline New York – Brow Ink Pencil Color
VDL – Eye Fine Natural Browcara
best mascara fixer / eyelash treatment:
Peripera – Simplain Lash Ampoule
So Natural – All Day Mascara Fixx
best cleansing oil / makeup remover:
best cleansing foam/ cleansing gel:
Primera – Perfect Oil To Foam Cleanser
Point& – Moisturizing Vege Cleansing Foam
Zeroid – Dermanewal Cleansing Gel
best cleansing wipes / cleansing balm:
best scrub/ peeling:
best sheet mask:
best wash-off mask/ sleeping mask:
best body wash / scrub:
best body lotion:
Neutrogena – Intense Repair Cica Emulsion
On:The Body – Veilment Bath & Soul Aroma Ritual Body Lotion [#Sleep Better]
best feminine wash:
best hand care:
best hair conditioner / hair treatment:
Pantene – Collagen Extreme Damage Care Treatment
Amos Professional – Repair Cica Ampoule Treatment
best hair mask:
best hair essence:
best dandruff / anti-hair loss care:
best health & diet food:
Maeil – Thegreatea Kombucha
Chong Kun Dang – I’m Vita Multi-Vitamin Vital
best green beauty basic skincare:
best green beauty base make-up:
best green beauty color cosmetics:
best green beauty special care:
Anillo – Lime Sunday Refresh Shampoo
Needly – Vegan Mild Moisture Sun SPF 50+/PA++++
Source: Powder Room App, Powder Room Blog
Translation: © 2022 Odile Monod
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