korean beauty awards
Glowpick Beauty Awards
Glowpick is one of the most popular and renowned beauty platforms in Korea, beloved by a community of over 1 million users. Twice a year, they host the “Glowpick Beauty Awards,” an event highlighting the most coveted beauty products of the year, as rated by their dedicated users.
What is Glowpick?
Glowpick is a beauty ranking and review service where Korean users can share their authentic thoughts on beauty products.
Launched in August 2014, Glowpick was the first platform in Korea focused on honest consumer beauty reviews. The service was launched at a time when internet communities used to be flooded with spammy or untrustworthy reviews. Glowdayz Inc., owner of Glowpick, wanted to created a fair platform that consumers could refer to, so they developed a unique algorithm that ensures only credible and verified reviews are into account. Thanks a smart use of artificial intelligence, the platform filters suspicious and inauthentic reviews and only displays the true opinions of verified, loyal reviewers.
This commitment to fairness allows us to understand the authentic opinions and preferences of Korean consumers, and, consequently, where the K-Beauty industry is heading next. After all, what better way to get a real insight into the most popular and emerging Korean beauty trends than awards derived from the opinions of consumers themselves?
