LG Household & Health Care has recently partnered with LG AI Research to develop new cosmetic ingredients using “EXAONE Discovery“, an AI model developed by LG AI Research to facilitate new discoveries in the bioscience sector.

In contrast with previous studies conducted using traditional research methods, which depend on the expertise of researchers and existing academic literature, this new approach was shown to significantly cut the time needed to identify new potential ingredients, reducing it from nearly two years (an average of 1 year and 10 months according to LG H&H) to just one day.

The company found that incorporating AI not only accelerated the research process, but also dramatically reduced research and development costs. While conventional research methods typically require sourcing a wide range of materials and running multiple rounds of testing before perfecting a new cosmetic ingredient, AI can effectively streamline this process and minimise these additional costs.