Su:m37°
Micro-Active Soft Cream
Product overview
Brand: Su:m37°
Product Name: Micro-Active Soft Cream
Korean Product Name: 마이크로액티브 소프트 핏 크림
Capacity: 50ml
Formulated by: LG Household & Health Care
Manufactured by: LG Household & Health Care
Distributed by: LG Household & Health Care
Country of Manufacture: South Korea
Functional Cosmetic Certifications: Anti-Wrinkle
Original Retail Price: 75,000 KRW
Date of Release: March 2023
Shelf life: 3 years before opening. 12 months after opening.
Ingredients
Notable allergens: Essential Oils.
Product description
Su:m37°’s “Micro-Active Soft Cream” is a cream with a soft formula that improves skin elasticity by targeting early signs of decline that may not be immediately apparent, while gently enveloping sensitive skin to provide a soothing effect.
An invisible, uncharted realm.
Mysterious energies emerge from pristine natural ingredients and microscopic microorganisms.
Through Su:m37°’s research in natural fermentation, the long-cherished secrets of beauty are unveiled.
Su:m37° expertly captures the untainted power of nature, nurtured by the smallest of beings, ensuring its integrity remains intact.
The result is a harmonious blend of 55 plant ingredients, each brimming with unique vitality.
In the pristine embrace of immaculate nature, ten long years of patient waiting
culminate in the creation of an extraordinary, boundless, and resilient life force.
Breathe with nature
Just as the smallest elements come together to create the magnificence of nature, you also have micro routines that enhance your beauty. In your everyday life, filled with small yet meaningful habits, Su:m37° is with you every step of the way.
My micro routine.
The sun rises and the morning comes to life.
I nourish my body with seasonal foods, brimming with the energy of the season.
I take a moment to quietly savour what truly resonates with me.
Even when I cannot escape to the great outdoors, I always find renewal in the green spaces of the city.
A new “active” addition to my micro routine to become my best self.
Su:m37°’s “Micro-Active Soft Cream”: an anti-aging cream that provides delicate nourishment to the skin to promote a clear, firm and radiant complexion that exudes a natural glow.
After one day of use
Su:m37°’s “Micro-Active Soft Cream” provides relief for sensitive skin1 after one day of use. The product gently envelops irritated skin to provide relief and protection for sensitised areas.
After seven days of use
Su:m37°’s “Micro-Active Soft Cream” enhances skin elasticity in 10 different areas of the face after seven days of use3. The product improves skin elasticity by meticulously targeting early signs of decline that may not be immediately apparent, while providing a subtle glow and enhanced firmness.
[1] Tests conducted by: Ellead Co., Ltd.
Participants: 33 women aged 27 to 39 (with a mean age of 33.85 years).
Date: 17 -25 August 2022.
[2] Customer satisfaction survey.
Survey conducted by: Embrain Public Co., Ltd.
Participants: 30 women aged 25-35.
Date: 7-13 September 2022.
[3] Tests conducted by: Ellead Co., Ltd.
Participants: 33 women aged 27 to 39 (with a mean age of 34.36 years).
Date: 16 August – 2 September 2022.
The ten facial areas include: the forehead, the left eye area, the right eye area, the area beneath the left eye, the area beneath the right eye, the left cheek, the right cheek, the left side of the mouth, the right side of the mouth, and the chin.
Micro-Active: The truth lies in waiting
[4] The ingredient contains 40 skin-nourishing ingredients, including Vitamins B1, B3, B6, AHAs, amino acids, minerals, and more.
[5] Tru-Active™ contains 360% more Vitamin B1, 2,300% more malonic acid, and 3,872% more itaconic acid compared to ingredients fermented for one year.
Micro-Antiaging Technology™: carefully and thoroughly addressing even the smallest aspects of aging
Su:m37°: Research that lets your skin breathe
Su:m37° has leveraged its fermentation research to deliver exceptional benefits while minimising irritation, allowing you to fully immerse yourself in your daily life.
Point 1: 20-free solution
Su:m37°’s “Micro-Active Soft Cream” is free from the 20 ingredients below, which include animal-derived ingredients, synthetic fragrance and mineral oils. Instead, the product is formulated with ingredients that provide gentle care, even for the most sensitive skin.
Point 2:
For sensitive skin – Su:m37°’s “Micro-Active Soft Cream” has successfully passed skin compatibility tests for sensitive skin.
Dermatologically tested – The product received the German Dermatest® certification.
Naturally-derived Ingredients – The formula of this product is 91% derived from natural ingredients6.
[6] The percentage has been calculated according to ISO 16128 guidelines. The product is not classified as natural cosmetics under the South Korean Ministry of Food and Drug Safety standards.
Microbiome-friendly tested – The product has successfully passed the European microbiome-friendly test, marking the first time LG H&H has received this certification.
Point 3:
Gentle and subtle skin improvements that satisfied even sensitive skin7
[7] Customer satisfaction survey for Su:m37°’s “Micro-Active Repair Serum” and “Micro-Active Soft Fit Cream”.
Survey conducted by: Embrain Public Co., Ltd.
Participants: 30 Women aged 25-35.
Date: 7-13 September 2022.
How to improve skin elasticity by targeting early signs of decline that may not be immediately apparent using Su:m37°’s “Micro-Active Soft Cream”
After completing your regular skincare routine, take an appropriate amount of the product and apply small dots to your cheeks, forehead, nose, and chin in that order. Gently spread the product in the direction of your skin’s natural texture. Finally, lightly press your palms against your face to enhance absorption.
Replenish your skin little by little with a micro routine brimming with vitality
Micro-Active X Secret Essence
Every day, meticulously infuse your skin with the energy of nature to address the initial subtle signs of aging.
Su:m37°: nature needs to breathe, too
Su:m37° is conscious of the environmental impact of its products.
Please be aware that the nature of recycled glass may result in a slightly darker container colour. Rest assured that this does not affect the product’s quality or safety.
Eco-friendly packaging
Each part of the container is expertly crafted to encourage you to separate your waste with care and precision.
Directions
After completing your regular skincare routine, take an appropriate amount of the product and apply small dots to your cheeks, forehead, nose, and chin in that order. Gently spread the product in the direction of your skin’s natural texture. Finally, lightly press your palms against your face to enhance absorption.
Precautions
- General precautions:
- Immediately consult a dermatologist if symptoms such as red blotches, swelling and/or itchiness appear while using the product, or in case such symptoms appear when the skin is exposed to direct sunlight after use.
- Do not use the product on open wounds.
- Storage and handling precautions:
- Keep out of the reach of children.
- Keep away from direct sunlight.
- In case of contact with eyes, rinse immediately.
- Failure to thoroughly rinse the product with water after use may result in hair loss or discoloration of hair colour. Use with caution.
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